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Business and Support Systems

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Reality Gets Better
Virtual reality generates images through the computer. Augmented reality is real-word images that are augmented by computer. What makes virtual reality and augmented reality different are: The goal of augmented reality is to confuse consumers so they cannot tell the difference between real world images and augmented reality. The goal of virtual reality is to give consumers the perception of the virtue world (Laudon and Laudon, 2012).
More companies are using augmented reality to make their products more appealing to consumers. Cell phones are basically portable computers and consumers are basically using their cell phones for everyday use. Augmented reality is so appealing to marketer because it sell products.
Real estate shopping applications allow consumers to drive or walk past properties that are for sale, point their cell phones at the property of choice and information about the property will be displayed on the cell phone. This is helpful if you are a consumer that does not like to deal with real estate agents (Laudon and Laudon, 2012).
The Apple iPhones has various augmented reality applications. One that is popular with my neighbor is the Golf Rangefinder. My neighbor Mr. Barnes is an avid golfer and uses the golf application every time it is time for him to find a course to play. Golf rangefinder can display the range of the golf course and golf rangefinder is not a free application (Apple, 2012).
The AR Soccer application is popular by my 10 year old nephew and his friends. Some augmented reality applications that allow consumers to interact with them can make consumers look pretty silly if you are not aware that they are interacting with their cell phone. There are five little boys in the front yard with cell phones in hand kicking their legs in the air to an imaginary ball. The AR Soccer applications are not free and cost $1.99 from Apple (Apple, 2012).
Piloting Valero with Real-Time Management
Valero’s dashboard was created to give management and executive’s company information in a timely manner. A concern with management and executive is reducing energy consumption. In order to reduce energy consumption other dashboards have to be created to display statistics on power consumption. Knowing such information will allow managers and executive communicate with one another to make changes to equipment to reduce energy to each of its plants (Laudon and Laudon, 2012).
Data from Valero’s dashboard put together company information that is easy to understand and read by company employees. The information is useful for company members to make better company decision and makes the information quickly to be accessed. SAP dashboard Manufacturing Integration and Intelligence application help maintain and operate Valero’s information systems (Laudon and Laudon, 2012).
Valero’s dashboards are effective in helping management pilot the company. When there is a board meeting everyone has access to the dashboard to watch for shared data that is updated every five minutes. Dashboards are flexible making it easy to access company information. The system is reliable since it is updated every five minutes (Laudon and Laudon, 2012).
Valero’s dashboard should not display certain information because some information is not real-time such as sales. Other information like financial reports that are displayed can get into the wrong hands and be used to boost sales for another company (Gregory Hamel, 2012).
The Flash Crash: Machines Gone Wild?
The stock market was already down being the flash crash that happened on May 6, 2010. The debt crisis in Europe is what preceded the flash crash (Laudon and Laudon, 2012).
Benefits of electronic trading are: the cost of transaction can be less than using a broker and trading services are easy to access and use by brokers (Laudon and Laudon, 2012).
The stock market uses automated trading services called algorithms. Algorithms allow brokers to place trades instantly (Laudon and Laudon, 2012).
The flash crash that happened on May 6, 2010 could have been prevented if experts knew that it was going to happen. Installing a more advance algorithms trading system could can future flash crashes. Algorithms could send alerts that could be caught rapidly.

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