...the crossroad of several main European cultures. The national languages include German 65%, French 18% and Italian 10%, along with Romansh 1%, which is spoken by small minority of the population. (CIA, 2014) As e result the Swiss culture is characterized as really diverse. Moreover, the 26 cantons supplement for the large cultural diversity. Swiss culture has been affected by its neighboring countries, but during the years Switzerland has developed a distinctive one with strong regional differences. Government Switzerland is highly decentralised country and divided in 26 cantons.The politics of Switzerland take place in the framework of a multi-party federal directorial democratic republic. Executive power is not concentrated in one person, but in the goverment and the federal administration (CIA, 2014). Many important decisions are left to the population to decide. The reflection of this could be easily seen in the business structure in Switzerland. The country is not dominated by limited number of large companies, but rather of medium and small organisations. Economy In the Swiss economy only a small percentage of people are involved in the Primary sector, while a large minority is involved in the Manufacturing sector-23% in 2011. However, the greatest amount of people work in the Service sector of the economy -74% in 2011. The main areas include biotechnology, microtechnology, pharmaceuticals as well as banking and insurance (Swiss Federal Statistical Office). Switzerland...
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...Meeting culture in Switzerland Swiss people are willing to work with foreigners, and the business language is often English. However, it is considered polite to check beforehand, whether an interpreter is needed. The business cards can be in English, too. Despite this, it is recommended to provide the key points of your presentation in the local language. The meetings should be arranged well in advance. The Swiss come to meetings well prepared, and expect their colleagues to do so, too. The dress code is formal: Suit and tie for men, suit or a dress for women. Gift giving is usually not part of the culture, unless the meeting is held at a participant’s home. During meetings, little to no time is spent on personal relations and chatting. Swiss people shake hands, regardless of genders. The Swiss prefer to go straight to business. Do not try to “break ice” with jokes either, it will be deemed impolite. They also put high value on time, and thus it is extremely important to show up on time. If it is not possible, call beforehand and explain that you will be late. The Swiss treat their colleagues with cool professionalism. The first names are reserved to close friends and family: other than that, people call either by their formal title or by Mr. or Ms. Surname. They don’t like to discuss their personal matters, either. Asking personal questions is considered insulting. As mentioned before, the Swiss place great importance on time. They separate their work time...
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...INTRODUCTION UBS has taken decisive and proactive steps to strengthen its crisis resilience by transforming its strategy and significantly improving its capital strength. The Swiss bank UBS became embroiled in controversy starting in 2008 when the U.S. Federal Bureau of Investigation (FBI) made a formal request to travel to Switzerland to probe a multi-billion-dollar tax evasion case involving the bank. The investigation had, in part, been prompted by disclosures made by Bradley Birkenfeld, a former UBS banker in Switzerland, who testified to the U.S. Department of Justice (DOJ). The issue started by Birkenfeld's whistleblowing and resulting controversy created unprecedented pressure on UBS, the Swiss banking industry and the Swiss government from the U.S eager to claw back delinquent taxes from assets their taxpayers had stashed in offshore accounts maintained by UBS and other Swiss banks. On February 2008 the US department of justice DOJ announced a deferred prosecution agreement with UBS. Whose term allowed UBS to avoid criminal indictment in return of payment of $780 million which comprises interest, penalties, and restitution for unpaid taxes, as well as the 250 names of the US Client who invaded TAXES by hiding assets in Switzerland. Other countries followed the US lead, relying on data that was stolen from Swiss banks. A computer technician who was working at Liechtenstein bank linked a secret to a German intelligence service data showing that hundreds of wealthy Germans had...
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...Country Analysis: Switzerland The business world evolves constantly. Today’s companies are not looking to overtake the market in their home towns; they are working towards global domination. When a company decides to push their business into the International market they have an immense task on hand. One can’t visit a foreign country and say to themselves “this looks like a nice place to sell my product, let’s set up shop.” There are many aspects of a country that a business needs to look into before diving to their demise in an unknown land. Switzerland is a country with a legacy of beauty, immaculate knives and watches, and a banking industry that no one trusts more. One may think that a country is a country and there is nothing more to it. If something sells in just one store it is bound to be the next best thing country wide. This is a huge misconception, and a naïve way to do business. There are 26 separate cantons within Switzerland, with numerous separate economies, and what one may like, their neighbor may despise. As of July 2006, the Swiss population was estimated to be 7,523,934, with 68.1% being between the ages of 15 and 64 (Internationalist). All of which have different tastes, cultures, norms, and to say the least, speak a dialect of the five languages that inhabit the country. For the most part the population makes a similar salary as those in the United States. For example a person in an apprenticeship position has a salary between...
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...Intеrnаtiоnаl Соmmittее of Тhе Red Сrоss ICRC Culture and New Strategies Name Institution Lecturer Date International Committee of the Red Cross (ICRC) The International Committee of the Red Cross (ICRC) is a multinational institution based on humanitarian factors established with the main objective being availing humanitarian aid to victims of war and other calamities (Kim & Schneider 2009). ICRC basically known as Red Cross is a an organization established and focused to deliver humanitarian services in times of both natural disasters such as floods, droughts, storms and earthquakes as well as in events of human made disasters such as wars, terrorism and other complex situations that require emergency reaction towards life-saving assistance. Formerly, ICRC was known as the International Committee for the Relief to the Wounded in Time of War which was founded by Dunant and four others in 1863 after the Swiss business man witnessed how the Italian Unification War left thousands suffering and i8n need of medical services. The organization was formed in 1864 with the origin from the Red Cross and the Red Crescent movements. The body was formed and established in the Swiss land (Switzerland) so as to be a custodian of the International Humanitarian Law. The ICRC has its headquarters in Geneva in Switzerland (Kim & Schneider 2009). Through independency, impartiality and neutrality, ICRC slowly became an international organization...
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...Campaign Presented by: Eileen D. Klingsiek Fall Semester 2009/2010 International Marketing MKT466 Country Paper- Switzerland 1.0 Introduction 2.0 Background 2.1 History 2.2 Geography 2.2.1 The three main regions 2.3 Climate 2.4 Demographics 2.5 Religion 2.6 Culture 2.7 Infrastructure and Environment 2.8 Education 2.9 Politics 2.10 Foreign Relations and International Institutions 3.0 Hofstede’s Cultural Model 3.1 Individualism/ Collectivism 3.2 Uncertainty Avoidance 3.3 Power Distance 3.4 Masculinity/ Femininity 4.0 Sunglass Campaign 4.1 4.2 Lifestyle & Leisure 4.3 Climate 4.4 Infrastructure 4.5 Product Price Range 4.6 Product Positioning 4.7 ` Potential Market/ Target Market Media Strategy 5.0 Conclusion 6.0 Personal Reflection 7.0 Work 2|Page International Marketing MKT466 Country Paper- Switzerland Introduction Every Marketing campaign starts with devising the “4 – Ps,” price, product, promotion and distribution. Being successful in business in the international sector understands and adapts to one individual idea: culture. Culture is the most influential uncontrollable environmental force in international marketing (Cateora and Graham, 2007). Due to the fact that the world is ethnically diverse and each ethnicity holds their own traditions, a domestic company, like in our case an US sunglass seller, cannot expect to enter...
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...that require emergency reaction towards life-saving assistance. Formerly, ICRC was known as the International Committee for the Relief to the Wounded in Time of War which was founded by Dunant and four others in 1863 after the Swiss business man witnessed how the Italian Unification War left thousands suffering and i8n need of medical services. The organization was formed in 1864 with the origin from the Red Cross and the Red Crescent movements. The body was formed and established in the Swiss land (Switzerland) so as to be a custodian of the International Humanitarian Law. The ICRC has its headquarters in Geneva in Switzerland (Kim & Schneider 2009). Through independency, impartiality and neutrality, ICRC slowly became an international organization now with over two hundred states being members. ICRC CULTURE ICRC is very distinct organization and like every organization, ICRC has its own unique culture. This can be evidenced by analyzing different significant features such as language, symbols, composition, organization structure, and even the organization’s relation to its stakeholders. Such factors are the core details of an organizations culture and holds water in the diagnosis of organizational culture. ICRC CULTURE VERSUS MAJOR STAKEHOLDERS AND THEIR PROBLEMS Language, Ethnicity and Origin...
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...International Consumer Behaviour ROBOLOVE Théo LAMARE By Robolove, we do not mean a feeling of love towards robots like it is depicted in Spike Jonze’s disturbing movie “her”, even if humanity could be soon exposed to this unexpected situation. Here, we rather mean the phenomenon characterized by the fact that there are more and more robots presents in our daily lives, which is also true in the business world. People will be more frequently in contact with robots in circumstances that they are rather used to communicate with humans so far. If this trend can be qualified as worldwide, I have decided to focus on a specific market: Switzerland. This country, whose capital city is Bern, is located in Western and Central Europe. From a political point of view, Switzerland is one of the most stable in the world, it remains a high performer according to the World Bank’s global governance indicators that rank between 91 and 99,5 in all parameters. Switzerland’s government is a team composed of seven members with equal rights. Thus, President and Vice President are elected by the Federal Assembly. The executive power is exercised by the government and the federal administration so it is not concentrated in any one person. Concerning its economic landscape, Switzerland ranks as one of the world’s most competitive economies, with a GDP of around $685bn in 2013. With prudent monetary and fiscal policies in place, the country has resisted to the economic recession much better...
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...GM614 Global Advertising Professor Christin Walth Jenessa Carder, Chia-Ying Chen, Fango Lin, Yi-Hsuan Su, Ya-Ling (Claire) Wang, Winette Yee May 5, 2010 Swatch: The Global Watch The IMC Plan in Brazil, Japan, and Switzerland 1 Statement of Purpose Swatch (‗Swiss‘ + ‗watch‘) watches, created under the management of Nicolas Hayek, are fashion statements and pop-culture icons. They feature witty, outlandish designs that use intense colors and are youthful, provocative, stylish, and unpredictable. The mission of the IMC campaign is to tie the brand image with creative art in order to tell the brand story, strengthen Swatch‘s brand identity among the target audience (young students or professionals, aged 18-25) globally, and consistently incorporate different and relevant mediums (print ad, website, MTV – user-generated content, and online communities) to reach the target audience. The multi-country marketing analysis of The Swatch Group will aid in developing the IMC strategy and campaign for Swatch‘s CreArt (‗creativity‘ + ‗art‘) Collection in the following three countries: Brazil, Japan and Switzerland. When reading this, please be aware that Swatch did not impose an integrated marketing campaign in Brazil; rather, they only held one event and communicated to customers through Twitter. Therefore, the Brazil section is composed mostly of what The Swatch Group should do in order to meet their objectives. Furthermore, the cultural dimensions and components that will affect...
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...strategy in India, Napoli also has the added challenges of incorporating essentially three cultures (Italian, Swiss, and Indian) (Bartlett, C., Fagan, P., Yoshino, M. 2006). It is difficult to know Napoli’s level of adaptation to Swiss culture, so I will consider him to be Italian, and thus discuss his interactions with both Swiss and Indian culture. In the below case study analysis I will analyze various cultural assumptions within Italian, Swiss, and Indian cultures and provide Napoli with a specific action plan to incorporate the cultures successfully, gain true consensus among managers, provide insight on strategy deployment and advise him on whether he should share the situation with Luc Bonnard. Cause and Problem Analysis In the below section, I will analyze key assumptions of the three national cultures and discuss strategy deployment. These assumptions include the relationship with nature, nature of truth and reality, controlling vs. adapting strategy, relationships with people, time, language and communication. Assumption 1: Relationship with Nature Italy’s relationship with nature is very different from that of Switzerland and India. Italian culture lends the idea that situations can be controlled by regulations and rules, whereas Switzerland and India have a culture that denotes fewer rules and regulations (Barsoux, JL., Schneider, S. 2003). Additionally, Indian culture encompasses fatalism, thus they relinquish the notion that they have control on outcomes...
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...Factor for Nestle Global Marketing has advantages that allow for centralize management and coordination of critical business functions, such as human resources, finance, and product development, according to Hammond (2012). Domestic Marketing strategy assumes consumers in different countries or geographic regions differ from one another and are ideal for highly differentiated products, according to Hammond (2012). Because it is on a local level, domestic marketing is decentralized because management responds on a local level. Potential barriers in domestic marketing are legal, political, and cultural. Culture is the biggest barrier. With global marketing some of the barriers are language barriers, market differences, no market for products and inaction. Nestle is a company that is global as well as domestic. Nestle first started in 1866 in Cham, Switzerland by Anglo Swiss condensed Milk Company, according to Nestle.com (2012). In 1867 Henri Nestle a pharmacist created one of the world’s first infant cereals in Vevey, Switzerland. The two companies merged in 1905 to become Nestle. Headquarters are still In Vevey and employ around 330,000 in 150 countries and 461 factories or operations in 83 countries. “Switzerland is a country that can be regarded as one having a Strong regionalism kind of culture which thus makes it quite difficult to refer to Swiss culture as being homogeneous,” (37articles.com, 2012, Para 1). Switzerland has been recognized internationally due because...
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...eventually managing an electrical business in which his younger brother Jakob provided the technical direction. The two Einstein families lived together in a large house in a Munich suburb. Albert Einstein and his younger sister Maria (Maja) grew up surrounded by Jakob's electrical innovations. Jakob also provided young Albert with science textbooks, notably a seminal exposition of Euclidean geometry. Einstein went to a local primary school and then attended the Luitpold Gymnasium, a progressive secondary school. He succeeded admirably in all his subjects. Following elementary school practice, he received lessons in Judaism, the registered religion of his free-thinking parents. His mother had him study violin privately, and the instrument provided him solace throughout his life. The Einstein electrotechnical business foundered in the highly competitive environment of the middle 1890s. In 1894 Hermann and Jakob Einstein lost a bid to illuminate the streets of Munich. Hermann reestablished himself first in Milan and then in Pavia. Pauline and Maja accompanied him. Albert stayed behind to complete secondary school. After a number of months Albert abandoned school and joined his parents in Milan. He planned to study on his own in preparation for attending the Swiss Federal Polytechnic in Zurich, one of Europe's finest institutions of higher learning in science, which admitted students by examination. Einstein spent a year in Italy. As his family's business was proceeding unevenly, financial...
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...Final Project: Business Writing Project XCOM285 Part 1 How to Use Social Media for Business The article is written for a business audience. The writers are addressing businesses or organizations by mentioning the benefits of social media. They address how social media can be used to find out what competitors are doing. The article mentions how businesses need to understand who their customers are. The purpose of the article is to inform the reader of the benefits and downfalls of social media. The benefits mentioned are how to build a company’s fan or customer base. The article informs the readers that social media is not a way to sell their fans but to understand what their fans or customer needs. The article serves a purpose to persuade. By addressing the benefits of social media they are forming a persuasive stance on social media and how it can help a business. The writer organizes the information in the article by providing topics of the do’s and don’ts. The writer first lists the don’ts of social media. She gives an explanation of what not to do with social media. She writes about the downfalls of what happens with fans or customers if a business does not pay attention to their social media account and to understand how to operate the account to benefit their business. The writer continues to list the benefits of social media by providing the understanding of how a social website can help a business grow their customer base. By understanding...
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...History: * The Swiss confederation achieved independence from the Holy Roman Empire in 1648 * Remained neutral in World war 1 and 2. * 1963 joined the Council of Europe * September 10 2002 abounded their neutrality to become the 190th member of the U.N. * 1648 declaration of independence Switzerland becomes an independent nation * 2011 they had a female president. 1st female president in 1999 * Women did not have the right to vote or to hold office until 1971. * Inhabited by the Celtsin in the West, Helvetii in the North, Raetians in the East. * August 1st is national day. Similar to the fourth of July a lot of fireworks. * Strong local government. * The Swiss National Park, founded in 1914, is the oldest in the Alps. * Bellinzona are among the most important examples of medieval defensive architecture in the Alps. With its castles, walls, towers, battlements and gates, this impressive fortress is a source of wonder and amazement. Bellinzona was a very important line of defence for the ancient Romans, and the first written reference dates back to 590. Population: * 7.5 million people * 55% Catholic. Others are Jews, Buddhists, and Mormon. Religion is not discussed in public. * Bern: Bern Historical Museum (Bernisches Historisches Museum) * This museum features furniture and other antiques that demonstrate how people have lived in Switzerland for the past two centuries. * Capital of Switerland is Bern ...
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...condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. At 1867 In Vevey, Switzerland, our founder Henri Nestlé, a German pharmacist, launched his Farine lactée, a combination of cow’s milk, wheat flour and sugar. Nutrition has been the cornerstone of our company ever since. “Henri Nestlé, himself an immigrant from Germany, was instrumental in turning his Company towards international expansion from the very start. We owe more than our name, our logo and our first infant-food product to our founder. Henri Nestlé embodied many of the key attitudes and values that form part and parcel of our corporate culture: pragmatism, flexibility, the willingness to learn, an open mind and respect for other people and cultures.” Peter Brabeck-Letmathe, Nestlé Chairman. At 1905 the Anglo-Swiss Condensed Milk Company, founded by Americans Charles and George Page, merged with Nestlé after a couple of decades as fierce competitors to form the Nestlé and Anglo-Swiss Milk Company. At present, Nestlé is the largest food and beverage company in the world. It is also well on its way to becoming world leader in nutrition, health and wellness. The emphasis is on the way Nestlé brings more nutritious products to more consumers all over the world. The focus is on our brands and products and we cover the way we run our business. PRODUCT SELECTED OF ANALYSIS IS NESCAFE Brazilian coffee meets Swiss science. That’s how NESCAFÉ was born. It all started in 1930, when...
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