Kellogg’s has been very successful making new products and marketing them. Stephanie Thompson, a writer for Advertising Age explains Special K's success in Kellogg has megabrand ambitions for Special K, and she states, "In the five years since Kellogg Co. and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, it's blossomed into the company’s No. 1 brand, with an estimated $500 million in global sales.”
Kellogg’s value opinions about their products very highly as the feedback from customers are the most important. As a socially responsible company they aim to nourish their consumers, employees, customers, communities and the environment so that they can continue as a company. Kellogg’s have created strategies, governance structures, corporate policies, commitment statements and codes of conduct that help to embed corporate responsibility into their everyday operations.
To encourage people to speak their opinions Special K set up a shop in London with the release of their new cracker crisps. When people tweeted their opinion they were able to receive a free low calorie snack.
DietsInReview.com release reviews, facts and information about the Special K diet. And in the end they say if you want to ‘jump start the weight loss’ then it’s a good idea. Then with in this website Special K users were able to leave their feedback which had a range of opinions saying how good the diet plan was and how well it worked. Over all they were ‘happy with the outcome’. The main discussion also included the fact that ‘it doesn’t help you lose weight but it does help you stay healthy’, anomalously said someone from dietsinreview.com.
Kellogg's (also Kellogg, Kellogg Company and Kellogg's of Battle Creek) is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg’s as a company in 2014 had a