Premium Essay

Business Group

In:

Submitted By yahya7286
Words 2175
Pages 9
KINGSTON UNIVERSITY

GLOBAL MARKETING MANAGEMENT
BM7017

MODULE HANDBOOK

September 2014

COURSE TEAM
The Module Leader is: Patricia Harris Room402 harris@kingston.ac.uk

My office hours will be posted on StudySpace at the start of the module. These are times when you can drop in without an appointment. For appointments outside these times, please e-mail me in advance. Note: You should only use your university e-mail account to contact me. I will not reply to e-mails sent from private accounts.

MODULE SUMMARY
Global Marketing Management is the discipline of planning, organising and managing marketing resources on a global basis, to achieve an organisation’s specific marketing objectives. Marketing is regarded as a key area of management in both the private and not for profit sectors. This module examines how theories and methodologies of marketing management can be applied to ensure long-term success for organisations.

AIMS
The aims of the module are to: • to appreciate the importance of marketing as a management discipline in ensuring the long-term success of organisations across the ‘not-for-profit’, public sector and private sector business arenas and across the globe • to develop an understanding of marketing management in the broadest sense, of how marketing management approaches may have to be modified when seeking access to international markets and to be able to adopt a robust and objective approach to management decision making in both a domestic and in a global context • to appreciate the importance of culture in the formulation of and success of global marketing activities and to examine marketing ethics in a global context

LEARNING OUTCOMES
On successful completion of the module you will be able to: • appreciate the central importance of the marketing concept and of market drivers as interpreted through market research and analysis and

Similar Documents

Premium Essay

Responsible Business and Pressure Groups

...Responsible Business Pressure Groups-F.O.E. | Pressure Groups | 1. Introduction Like a mantra, so has responsible business been for the current generation. There are many interpretations of the different underpinning concepts but, with contested definitions. Externally pressure groups seek to pressure the government and business to pursue sustainable policies and practises. The government have a role to ensure societal expectations of business are met. Thus, section two shall review various interpretations of responsible business. Section three shall outline and evaluate the issues surrounding pressure groups, whilst section four shall evaluate the role of government as an enabler and barrier. To achieve these, academic, government and expert materials shall be cited. 2. Copious studies (Carroll 1999; Kerlin 2006; Elkington 1997) have attempted to explain what constitutes ‘Responsible Business’ (RB) through Corporate Social Responsibility (CSR), Sustainable Business (SB), Corporate Responsibility (CR), and Social Enterprise (SE). To have an overview of RB, it is necessary to define the term responsible. And also, answer questions such as to whom, for what is business responsible and how are those responsibilities defined. Argandona and Hoivik (2009; 12) defined ‘responsible’ “as being accountable” i.e. assuming an obligation to care. Friedman (1970) argued that business is responsible...

Words: 3088 - Pages: 13

Free Essay

Business Group Networks and Group Innovation in Emerging Markets

...Business Group Networks and Group Innovation in Emerging Markets Business groups, a constellation of legally independent firms operating under common administrative and financial management and connected by various types of ties, have been recognized as an important innovation powerhouse in emerging markets such as Korea and Taiwan(Chang, Chung, & Mahmood, 2006; Mahmood & Mitchell, 2004; Mahmood & Singh, 2003). Given the pervasive networks between business group members (Hamilton, 1996), scholars have assigned an important role to intra-group networks in understanding where the innovativeness of business group arises in emerging markets. Particularly, scholars have focused on three most commonly observed types of ties in business groups, i.e., buyer-supplier ties, equity ties and interlocking director ties (Belenzon & Berkovitz, 2010; Khanna & Rivkin, 2006; Mahmood, Zhu, & Zajac, 2011). Specifically, buyer-supplier ties within business groups connect firms engaged in commercial transactions and enable them to transfer production materials and market information across firm boundaries. Equity ties connect group members who hold equity stakes in each other through cross-shareholdings, providing a channel for the transfer of financial investment and control. Finally, director ties connect group members as they share the same individuals on the boards, and hence enable group members to coordinate strategies and governance (Mahmood et al., 2011). One explanation on how intra-group...

Words: 1186 - Pages: 5

Premium Essay

To What Extent Business Groups Dominate International Economic Negotiations?

...liberalization of knowledge through relaxed protection of the intellectual property works to the advantage of the businesses (Morin p3). The economic and political changes taking place around the world occasioned changes in the political roles. There is an evident decline in the roles of states in the international policing. The business enterprises are increasing taking over from governments in participating in the international economic policing (Fusch, p5). 2. A classic instance of collaboration among businesses was the formation of Basel II. Several bankers from different countries came together to influence the policies formulated around that time. The bankers came from the states that formed G10 at the time (Young, 2012, p665) The rise of academic communities successfully managed to advocate for the scrapping of the monopoly initially exhibited practitioners possessing the IP expertise. Through instilling scepticism relating to the economic implications among the students, they achieved the intended objective. It gave the business community the advantage of influencing the policies and actively engages in protected activities (Morin p22). Before TRIPS, business entities struggled due to restrictions on the use of IP. In 1986, many...

Words: 347 - Pages: 2

Premium Essay

Hefty Hardware Case Study

...Policy and Strategy Wilmington University Hefty Hardware Case Study Summary: Hefty Hardware has distinguished correspondence problems between their IT division and their business establishment. Associate investigation was performed and disclosed that Hefty Hardware had two center problems, the most issue distinguished was a distinction between the IT Department and also the business establishment. Two arrangements that were projected to overcome any hindrance between the two units were cluster building making ready and further hands. There complimented arrangement is to present cluster building making ready to each division on an individual basis which is able to allow them to perform as a gaggle to and construct their center business structure to boost however they do their employments, which is able to wipe out the need for additional hands. The second center issue that was distinguished was extremely discovered to be two-fold, there have been problems with correspondence between the IT workplace and also the Business division and also the place of business whined of the IT workplace taking too long to end a venture that disclosed a amount administration issue within the IT office. once the examination was finished it absolutely was recommended that the IT workplace and also the Business division expertise making ready for roaring correspondence. The compelling correspondence making ready can instruct the units to concentrate adequately and provides esteem and valuable...

Words: 2479 - Pages: 10

Premium Essay

Business Post Group

...INSTITUTE OF FINANCE MANAGEMENT (IFM) FACULTY OF ACCOUNTING, BANKING & FINANCE BACHELOR OF ACCOUNTANCY THE PRACTICAL TRAINING PROJECT REPORT OF BUSINESS POST GROUP COMPANY PERFOMANCE CASE STUDY: THE PERFORMANCY OF BUSINESS POST GROUPCOMPANY NAME: KIBONA, HEZRON. REG NO: IMC/BAC/13/75086 SUPERVISOR: SWEDI, ZAKARIA. Table of Contents ACKNOWLEDGEMENTS IV ABTRACT V DECLARATION VI CHAPTER ONE 1 INTRODUCTIONS 1 1.1Brief Overview of the Project of Business Post Group Company 1 1.2 Brief Background 1 1.3 The Formation of Business Post Group Company. 2 1.4 Present Status 2 1.5 THE COMPANY ANALYSIS OF BUSINESS POST GROUP. 3 1.6.1 Business Activities 3 1.6.2 Listing 3 1.6.3 Form of Financing 3 1.6.4Market 4 1.6.5 Group Structure (if multinational company) 4 1.6.6Market Capitalization 4 CHAPTER TWO 5 2.0 BUSINESS POST GROUP (UK MAIL GROUP PLC) SHARE PERFORMANCE FOR YEAR 2011, 2012, 2013 and 2014. 5 2.2THE USEFULL INFORMATION OF ANNUAL REPORT 6 CHAPTER THREE 7 3.1Liquidity Ratios 7 3.1.1 Current Ratio 7 3.1.2 Acid test (quick) Ratio 9 3.1.3 Cash Ratio 10 3.2 PROFITABILITY RATIO 12 3.2.1 Return on Capital Employed (ROCE) 12 3.2.2 Return on Shareholder’s Equity (ROE) 13 3.2.3 NETPROFIT MARGIN 3.3EFFICIENCY RATIO 17 3.3.1...

Words: 7402 - Pages: 30

Premium Essay

Hunter Business Group

...Web Café Address: http://webcafe.wharton.upenn.edu/eRoom/mktg/777c Class Schedule: Monday and Wednesday 9:00am – 10:20am 10:30am – 12:00 noon Introduction This course views marketing as both a general management responsibility and an orientation of an organization. Relatively less attention will be given to the specific activities of the marketing department, sales group, or advertising function in implementing strategic decisions. We will take the viewpoint of the general manager and the senior marketing executive to address the issues of: ➢ Formulating segmentation and focus strategies ➢ Understanding, attracting and keeping valuable customers ➢ Positioning the business to achieve an advantage over competitors ➢ Identifying and exploiting growth opportunities ➢ Allocating resources across businesses and segments ➢ Managing the channels for gaining access to the served markets, and ➢ Aligning the organization to changing market requirements. The course will use a mix of cases, lecture/discussion, outside speakers, and group projects. This material will be integrated throughout the course with four over-riding themes. First, that successful market strategies deliver superior customer value; second, that successful implementation of these strategies requires a high level of market orientation – a market-driven firm has superior skills in understanding, attracting, and keeping customers; third, that the internet...

Words: 3247 - Pages: 13

Premium Essay

Hunter Business Group

...HUNTER BUSINESS GROUP : TBA ANALYSIS OF THE CASE Brief Background of the Case Star Oil a gasoline services company started TBA (Tyres, Batteries and Accessories), a complementary business which added value to the core business of gasoline sales. The TBA business initial appeared successful as there was a strong correlation between petroleum sales and the auxiliary business but the profits of TBA started showing a progressive decline before turning into a loss making proposition. Star Oil decided to outsource the entire management to HBS (Hunter Business Group) who had a proven track record in turning around businesses dealing in the same domain. As a part of the turnaround strategy, HBC implemented a number of steps. It started the “Gold Accounts” concept which identified potential customers contributing to a major chunk of the sales of TBA. HBG reduced the operational costs of marketing by adopting a matrix consisting of three types of channels, i.e. Direct Mail, Telephone Sales and Field Sales. The customer Contact Matrix was further sub-divided into AA, A, B, C & D categories depending on the sales revenue generated from them and the product mix of sales. The Problems The first year of implementation of the turnaround strategy was successful. Though the overall sales revenue declined as compared with the reported sales of the previous year, the business started generating profits. However, there were a number of problems that were facing the TBA...

Words: 1109 - Pages: 5

Free Essay

Group Project Business

...updated all the time. Customers will be satisfied with our product and will be willing to pay the switch over costs because of the upgrades this system has compared to Microsoft. Our system takes up less memory space on the hard drive, takes full advantage of the power of the personal computer’s microprocessor, and can run applications much faster than Windows. The software system is also much easier to install and has voice command with a 99.9% accuracy on top of the keyboard and mouse. I believe that the voice command will win our customers over because they are all about that voice command nowadays. To help us analyze the competitive structure in our market of personal computer operating systems we must take a customer-oriented view of the business. We must know what our industry boundaries are in order to stay ahead of the game. We must also know the opportunities available to us and any potential threats. We should incorporate Porter’s Five Forces Model to help us better analyze the competitive structure in our industry. Some factors that might inhibit adoption of our operating systems would include: Our lack of name recognition compared to Microsoft. Although Microsoft has had its ups and downs...

Words: 1699 - Pages: 7

Premium Essay

Hillman Group, Avnet and Quaker Chemical: Process Transformation Through Business Intelligence Deployments.

...The Hillman Group is established in 1964, has enjoyed ever four decades serving the har dware/ home improvement industry. Which widely known for the outstanding service and quality products. Max Hillman Jr. and Richard Hillman are both helped to start the company and remains as leaders. Avnet is one of the world’s largest transnational electronics distributors of electronic parts, enterprise computing and storage products and embedded subsystems, Avnet provides a vital link in the technology supply chain. Market needs and trends drive Avnet’s product and service strategy, supported by a global infrastructure. It brings a breadth and depth of service capabilities, such as supply-chain and design- chin services, logistics solutions, product assembly, device programming, computer system configuration and integration, and technical seminars. Quaker chemical since 1918, they have been established and maintaining long term relationships with leading enterprise in primary metals, metalworking, and other basic process industries all over the world. Quaker is a $544.1 million dollar company. The company is publicly traded on the New York Stock exchange, and has a long track record of financial consistency and strength. Today, they have business and production presence in every major manufacturing country in the world. Business intelligence (BI) is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users...

Words: 400 - Pages: 2

Free Essay

Group Case -Business Ethics

...found BAT is trying to attract more young African buyers of its product by adjusting marketing strategy to meet young people's needs. They are actually promoting and selling cigarettes in form of “single sticks”, which is attractive to young people of poor African countries like Nigeria, Malawi and Mauritius, who cannot afford to buy a whole packet of cigarettes. Now, there is nothing wrong with marketing one's product to target an audience of possible consumers. However, in this case, BAT allegedly targeted African children as young as 11 by aggressively marketing single sticks' to them. The company also hosted events that targeted young people despite their publicly stated commitments. Now, we know that most ethical issues concerning business consumer relations refer to the ‘marketing mix’, ethical issues in product policy, marketing communications, pricing and marketing strategy. Ethical Issues in marketing management – Product Policy At the most basic level, manufacturers should exercise due care in establishing that all reasonable steps are taken to ensure that their products are free from defects and safe to use as well as effective and fit for the purpose. Cigarette may be effective as they claim it to be. It works as stress reliever and give one some attitude, the purpose may be fulfilled, but it is not a safe product in any measure. And though consumers’ right to a safe product is not an unlimited right, but here they targeted children as young as 11 found buying...

Words: 2996 - Pages: 12

Premium Essay

Business Interests of Organized Crime Groups

...Business Interests of Organized Crime Groups Mary Weyer August 20, 2011 Business Interests of Organized Crime Groups Organized crime groups are infecting the United States at an increasing rate. The temptation of making fast easy money to people in low income areas is too great to resist. Legitimate businesses are at risk of being victimized by organized crime theft and fraud activities New World Encyclopedia, 2008). No one is safe from organized crime and its danger. Organized crime victimizes businesses, individuals, provides illegal services, and provides illegal goods. The main goal of organized crime is to make as much money as they can through any means be it legal or illegal. What are the business interests of organized crime groups? The business interest of organized crime is running a web of web sites scams. These scams claim that they are in trouble and need money. The goal of the scam is to get as many people as they can to send them money. Human trafficking is where individuals are sold for forced agricultural labor, forced industrial labor, and sexual exploitation (Lyman, 2007). Human trafficking includes children, women, and men. Money that has been embezzled or acquired through illegal services or goods will be placed in a legal business that they have set up for the purpose of laundering so it appears to have been acquired legally. Organized crime groups sell drugs in the United States and all over the...

Words: 691 - Pages: 3

Free Essay

Business Groups and the Big Push in Japan

...Business Groups and the Big Push: Meiji Japan’s Mass Privatization and Subsequent Growth Assignment: Summarize the main points. How convincing do you find the paper? This paper discusses how and by whom a so-called “Big Push” should be operated. A big push is a flood of state-controlled investment across all sectors, sparking off industry (micro level) and economic (macro level) growth. It argues that a state-run big push is likely to fail and instead, pyramidal business groups can coordinate such a big push overall and more efficient. Japan is chosen as the example of such a business-coordinated big push success. The authors argue that nowadays we know that intensive state intervention leads to political rent-seeking, whereas investments go into productive projects which can accelerate economic growth and progress, opposite to rent-seeking. It is therefore likely that an elite will try to take advantage of, or influence governmental decisions and investments. The main argument for a state-run big push is the issue of hold-up problems: In order to develop complementary industries, investors need to be certain of the demand from complementary industries when they’ve built their industry. Sometimes even subsidizing one with the help of the other is needed. Since that seems normally not to be the case, state-run intervention is called for. That explanation was the state-of-the-art-model to coordinate a big push. Japan undertook the following and ended up – as already mentioned...

Words: 1043 - Pages: 5

Free Essay

Business Analysis and Valuation of Vodafone Group

...   Business Analysis and Valuation  of Vodafone Group    Iryna Saplitsa  Supervisor: Tore Leite    NORGES HANDELSHØYSKOLE     This thesis was written as a part of the Master of Science in Economics and Business  Administration  program  ‐  Major  in  International  Business.  Neither  the  institution,  nor the advisor is responsible for the theories and methods used, or the results and  conclusions drawn, through the approval of this thesis.  2 Acknowledgments  This thesis is written in conjunction with my final semester as a  Master student at  the  Norwegian  School  of  Economics  and  Business  Administration.  The  process  of  completing this paper has been both rewarding as well as challenging. I would like  to  express  my  sincere  gratitude  towards  a  person  that  has  been  very  helpful  in  finalizing this thesis. My academic advisor, Associate Professor Tore Leite, deserves  special  thanks  for  his  support  and  guidance  through  the  challenges  of  applying  financial  theory  into  practice.  I  am  very  grateful  for  his  invaluable  help,  all  constructive comments and timely recommendations.      Iryna Saplitsa  Bergen, June 2008  3 Executive Summary  Every  asset,  both  financial  and  real,  has  a  value.  The  main  factor  of  successful  investments and management of these assets is in the understanding not only what  the  value  is,  but  the  source  of  the  value.  Vodafone  Group,  the ...

Words: 13830 - Pages: 56

Free Essay

Audience Analysis Paper

...Effective communication is vital in any business position. For sales people, communication is even more imperative because of their interaction with customers and employees. In this paper I will discuss the distinctiveness of an audience that would be required if I was presenting a quarterly sales information meeting to a group of stakeholders, which would also include the managers, sales people and its customers. I will also be discussing the communication channels that would be most suitable for specific meetings and some concerns that I may need to keep in mind because of the diversity of the audience attending the meeting. When preparing a presentation of quarterly sales information you will want to discuss different topics, particularly pertaining to the corresponding audiences. Face-to-face presentations are common in sales and usually involve speaking to a large group of individuals. For instance, a face-to-face presentation might include showing graphs, spreadsheets and/or a PowerPoint presentation to the group of people from the company that has investments within the company. One consideration that you should consider most important with this channel of communication is that it allows the salesperson conducting the presentation to adapt to the audiences needs. If the meeting is being held for the stakeholders of the company, the presentation would be held differently than if the information or products were being presented to the managers, salespeople or even the...

Words: 1168 - Pages: 5

Free Essay

Farmville

...Group Assignment 1 Visit the study group section and introduce yourself; also provide your schedule for keeping in touch. Discuss how to approach completing project 1 based on the social media for which your team will be the class leader. Every study group member should sign up for a social medium, connect with his or her study group, and start to communicate. Social Media Assignments * Study Group 1: Facebook * Study Group 2: Farmville * Study Group 3: Twitter * Study Group 4: YouTube * Study Group 5: FourSquare * Study Group 6: Pinterest ● The study group will be the leaders in connecting the class on the selected medium, using the applicable weekly conference and start-off communications using these techniques. ● The study group will write a three- to five-page paper on the contribution the selected social medium has made to e-marketing, providing recommendations on ways this contribution can be increased. ● Use ideas from study and class group discussions, modules 1-4, our textbook, and Internet research sources to help justify your assessment and recommendations. ● Use your instructor as a consultant during your project. The paper should consist of a contribution of a minimum of one typed page per study group member, including citations, along with a group-developed executive summary and comprehensive reference section at the end with at least 6 total references. As an example, with a four-person study group, the paper should be a minimum of...

Words: 706 - Pages: 3