1.
On the other hand, many of the black cultures in South Africa stress diplomacy in communication and may not want to disappoint the listener by disagreeing openly or admitting that they don't know the answer to a question. They often would use metaphors and sports analogies to demonstrate a point, thus making them indirect communicators

Many white South Africans prefer plain speaking to an overly diplomatic approach and may confuse subtleness, vagueness and lack of eye contacts with lack of commitment or even untrustworthiness, thus making them direct communicators

2.
South Africans are known to be loud when talking

The communication style is very much dependent on the level of a relationship; the closer people are the more comfortable they will be with speaking openly and honestly.

South Africans follow the European approach to personal space, meaning people keep their distance when speaking. Unlike Latin or Arab cultures they do not appreciate touching

3.
South Africa falls relatively in the middle in regards to power distance. it defines that there is some sort of separation between classes and levels of authority.

You cannot speak to a superior the way you would speak to a friend. Although the country has freer communication barriers than an Arab country, authority reqiures respect

Use professional names, only family members and close friends address each other by their first names.

In academic circles, the titles Doctor and Professor are used as to show respect and formality.

humor is accepted in communication and can be used to ease tension.

4.
In the South Africa, marketing should start with what we want to say, not as words or slogans. Marketing should be direct with what they are looking to sell.

In doing so, africans able to understand the distinction between core themes and sub-themes.
Marketing should be simple, as too much information may confuse your audience into understand what you’re selling
You should reinforce characteristics of your products in your marketing

5.
Understanding the colors you are using for marketing in this particular country is very important. Again, we do not want to send out the wrong message to the audience or potential customers.

Using the wrong color may result in insulting the customer and losing potential sales.

For example, if you want to sell chocolate as gifts to love ones in South Africa, try not to use Red color because Red represent hardiness, bravery, strength, valor and for bloodshed. It is also a color of mourning in South Africa.

Blue and Green are the good colors in this case because Blue represents vigilance, truth, loyalty and perseverance. Green is for hope, joy and love.

Do Be Punctual
• Professional Titles
• Build Trust
• Know Importance of Race

Don’t
• Talk Politics
• Use Left Hand
• Give Gifts
• Rush Negotiations