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Business & Its Publics

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1. Creating Shared Value; Porter & Kramer
CSR is the idea that companies should begin to expand their strategies out to focus on how their company can serve to help the societal issues around them. This strategy is important because the strategies used by companies today are only effective for the short-term. By restructuring the way a firm is run to accommodate both societal and economic needs, the firms will see a greater long-term success and profit. The incentive for firms is that the lack of success in the society around the company will eventually get back to them and become a cost within their company known as an externality. The strategies idea is to treat the societal issues the way economical issues have been treated. But, by treating the issue like a business where the company can see a profit, there can be success within the firm and within the society.

2. Social Entrepreneurship: A Case for Definition; Martin & Osberg
Martin and Osberg try to formulate boundaries for the definition of a social entrepreneur because they believe it’s significant in order for society to move forward. The authors believe that they are not taken seriously now but are beginning to generate some stir within society because they are causing a positive social change. A social entrepreneur is defined by someone who finds a crisis within a disadvantaged sector of people who do not have enough resources in order to get themselves out of it. Once they find the crisis, they see it as an opportunity to create a more stable equilibrium and environment for the future of the people with direct action. Whatever it is that the social entrepreneur created goes on to impact the society as a whole. Their creations do not remain in one place; they spread to other sectors that have been suffering from the same problem.

Plenaries:
1. Social Entrepreneurship; Szaky
Szaky spoke about how

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