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Business Microeconomics

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In a market which works properly, the unit which is most cost-competitive will produce as much as it can in the limit of its capacity and if the capacity is lower than total demand on the market. The second most cost-competitive unit will do the same so long as the addition of its capacity and the first unit’s capacity isn’t sufficient to meet total demand. This will continue until total demand is satisfied. The units whose production costs are higher and which are not needed to meet total demand will either be idle or shut down (or not built if they don’t exist).
Take the instance of the paper industry. We assume total demand for paper will be equal to 75,000 tonnes. There are three firms interested by this market: Alpha, Bravo and Romeo. Each one has production units whose costs per tweety and whose capacity are illustrated in the table below.
Firm Production Unit Cost per tonne Capacity
Alpha Alpha 1 700 40,000 Alpha 2 850 25,000
Bravo Bravo 1 750 25,000 Bravo 2 1200 100,000
Romeo Romeo 1 1000 10,000

1. Which units will produce in this market? Be precise and illustrate with a drawing.
2. What will be the market price for the tonne of paper? Show graphically the profits that each unit (Alpha 1, Alpha 2, Bravo 1, ...) will be making.
3. Bravo is wondering if it should increase the capacity of Bravo 1. What would be the consequences of such a decision? Illustrate this with a new drawing.
4. Alpha is reconsidering its position on the market and its strategy of maintaining two units (Alpha 1 and Alpha 2) open. What advantages could the firm draw from closing down Alpha 2?

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