...Spring 2014 Spring2014 Spring2014 “Marketing Plan of Fresh Vegetable and Fruit Juices” ------------------------------------------------- ------------------------------------------------- United International University Term Paper on: “Marketing Plan of Fresh vegetable & Fruit Juices” Course Title: Strategic Marketing Course Code: (MKT-4204) Submitted To Dr. Md. Shariful Alam (MDSA) Assistant Professor School of Business and Economics United International University Submitted By Serial No | Name | ID | 01 | Md. Fakrul Islam | 111101095 | 02 | Bithika Saha | 111101134 | 03 | Khan Mohammad Nahian | 111103118 | 04 | Kazi Nazmul Alam | 111102045 | 05 | Tunjee Binte Sultana | 111111095 | 06 | Zinnatara Zaman | 111093017 | Section-A Date of Submission: 07-05-2014 Letter of Transmittal May 7, 2014 Dr. Md. Shariful Alam (MDSA) Assistant Professor School of Business and Economics United International University Subject: Letter of transmittal for term paper. Sir, With due honor, we are wishing to inform you that it was a matter of great pleasure as well as learning to prepare term paper on “Marketing Plan Of Fresh Vegetable and Fruit Juice” under the course of “Strategic Marketing”. To prepare the paper, we collected and studied materials in due time and analyzed these and eventually finalize the term paper. Actually we have enjoyed more in preparing this term paper. Our 6 members have worked hard to prepare this report...
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...Running Head: Marketing Juice Plus+ Marketing Plan – Juice Plus+ December 11, 2011 Keller Graduate School of Management 1.0 Executive Summary Juice Plus+ is the name brand of a varied line of whole food products that include capsules, gummies, and powdered shake mixes. It is the only product on the market that is backed by several clinical studies and endorsed by a host of medical doctors, athletes, and families across the world. Currently, Juice Plus+ is only available online and must be purchased through a distributor. Making the product available through retailers is going to give more exposure to the product line and increase demand. Juice Plus+ products will be the most sought after, available to anyone entering a fitness center or attending a special event in which we are participating. Juice Plus+ will have also established relationships with health food stores and will begin to sell some of its products through health food retailers. Customers who are trying to eat healthy and who have disposable income will find that Juice Plus+ products are an affordable way to help get the recommended daily allowances of fruits and vegetables in their diet. Educating the customer on the clinical research behind the product will ensure they understand that these are whole food products and not supplements, which will set us apart from the competition. The manufacturer has a solid reputation and great customer relations. They are a member of the Direct Selling Association...
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...Student Details ( Student should fill the content) | Name | Munthazir Malik | Batch Number | Batch 46 | Student ID | Cardiff Met ID : CL/Cardiff MB/11/331 | ICBT ID : 20097541 | Scheduled unit details | Unit code | MBA 7003 | Unit title | Marketing Assignment 02 | Assignment Details | Nature of the Assessment | Assignment | Topic of the Case Study | GIVEN | Learning Outcomes covered | YES | Word count | 4000 words | Due date / Time | Feb 2016 | Declaration | I certify that the attached material is my original work. No other person’s work or ideas have been used without acknowledgement. Except where I have clearly stated that I have used some of this material elsewhere, I have not presented it for examination / assessment in any other course or unit at this or any other institution | Signature | | Date | 28/02/2016 | Result (Assessor use only) | Marks by 1st Assessor | | Name & Signature of the 1st Assessor | | Agreed Mark | Marks by IV: | | Name & Signature of the IV | | | For Office use only (hard copy assignments) | Receipt date | | Received by | | Assignment Type & Title: | For student use: Critical feedback on the individual progression towards achieving the assignment outcomes | | For 1st Assessor use: Assessment feedback | Strengths Area for improvements | Name & Signature of the Assessor : | | Date : | | Comments by the IV | Name...
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...FRESH JUICE LTD DISCLAIMER This plan is written as a guide for starting and managing this new business. More research should be conducted to suit your particular geography. Any names used are imaginary and are only meant for example purposes, any infringement is unintended. Financials represented are for example purposes and should be edited to suit your budget. 1. Executive Summary 4 1.1. Objectives 4 1.2. Mission 4 2. Company Summary 4 2.1. Company Ownership 5 2.2. Start-up Summary 5 3. Products 6 4. Market Analysis Summary 7 4.1. Market Segmentation 7 5. Strategy and Implementation Summary 7 5.1. Marketing Strategy 8 5.2. Sales Strategy 8 5.2.1. Sales Forecast 8 6. Management Summary 8 6.1. Personnel Plan 8 7. Financial Plan 9 7.1. Break-even Analysis 9 7.2. Projected Profit and Loss 9 7.3. Projected Cash Flow 10 7.4. Projected Balance Sheet 11 7.5. Business Ratios 12 1. Executive Summary Fresh Juice Ltd intends to be a city wide chain store offering its products allover the city through their clean mobile push carts. Sales are expected to gross over Ushs. 6,000,000 in the first year and grow at annual rate of 15% over the next five years. Fresh Juice Ltd will be planning to expand its operations to every metropolitan street within the entire city. Sales projections for the next three years will be based on assumption of sales success with the target customer base. Potential target...
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...County Schools Dear Dr. Johnson: This proposal is for your review introducing healthy nutritional alternatives in Palm Beach County Schools. Drink Healthy, Corporation is in accordance with state and federal initiatives and the Florida Department of Education guidelines by providing and promoting healthy eating to your students and your athletes while advocating health awareness. The progression towards a healthier student body is nutrition such as fruit drinks, vegetable drinks, and simple snacks. This partnered with physical education will lead to great success for students. Furthermore, eating healthy in school will lessen the obesity rate and stop students from feeling as sluggish. Students will be more energetic and have a higher success in academics, throughout the day. Dr. Johnson implementing Drink Healthy, Corporation's portable stands in your schools will not only achieve all this but also provide thirty percent of the profits to the schools. By incorporating the best fruits and vegetables from our local markets, we are also helping our surrounding communities thrive. During athletic events and after school activities, jobs can be offered to students in teaching...
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...as the Porters Five Forces – model. The fourth section comprises an assessment of the principal challenges that the Spanish market represents to the company in selling its products. The last part involves a personal evaluation of relevant entry modes for the company into the Spanish market. The Innocent company History and Facts The 'Innocent' company is originally a manufacturer and distributor of smoothies. It was founded in 1999 by Richard Reed, Adam Balon and Jon Wright (Datamonitor, 2009). Their business of selling fruit drinks without adding sugar or concentrates growth rapidly. Starting with a turnover of £0.2 millions in 1999 they could record revenue of £114 millions in 2007 with a 71 % value share of the UK smoothie market. This success is lead back to the constant expansion of new product lines and markets. Innocent developed the new brand 'This water' and launched it in 2007. To extend its product range the company initiate 'Orange juice' and 'Vegetable pots' in 2008. Starting from offering their products within the UK, the company expend its markets inside Europe and operates now in Ireland, Norway, Sweden, Finland, Denmark, the Netherlands, Belgium, France, Germany, Switzerland and Austria (Innocent, 2008). This essay is an example of a student's work Disclaimer The company is headquartered in London and according to Hollensen classes among the LSEs with its 275 employees (Datamonitor, 2009). The...
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...1. Analyse possible reasons for Just Juice Ltd failing to reach its break even number of customers? Unexpected arrival of a competitor in Bournemouth taking sales of Just Juice Ltd Late opening meant the company missed a long period of sales, which was in the summer. Other costs were unexpectedly high too – example recruitment costs Rising cost of fruit (10%) due to poor harvest pushed up the variable costs increasing the level of output required to break even. 2. To what extent might drawing up of a detailed business plan guarantee success of Just Juice Ltd? It encouraged Bill and Anne to conduct primary market research to identify whether a market existed for smoothies business planning allowed them to identify potential problems such as times of cash flow shortage Bill and Anne were inexperienced entrepreneurs so the business plan helped them to think through their idea in detail and to be more objective about it Drawing up a business plan was essential to gain the £50 000 loan from the bank he plan did not identify the likelihood of a new competitor entering the market as actually happened The business plan made assumptions about the future prices of fruit and vegetables which proved incorrect following the 10% price rise The quality of research will determine the value of business plans was Bill and Anne sufficiently thorough? Businesses, and especially this one, operate in dynamic and changing markets making it impossible for any planning to guarantee ...
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...fastest growing new business concepts. The fast food industry is growing at an annual rate of 3 percent, while the fresh juice and smoothie sector is growing at an annual rate estimated at 30 percent. Jamba Juice offer customers a healthy, quick service food concept ideal for health conscious customers. Jamba Juice is a chain of specialty restaurants. As the name suggests, Jamba Juice is retailer that sells a variety of different types of juice drinks and smoothies. JJ's goal is to provide customers with a healthy alternative to fast food that tastes great, is convenient, nutritious, and suited for their customers' active lifestyles. Jamba Juice does not sell anything that customers could not make for themselves at home. With a lot of imitators entering the business, all of whose names began with the word "juice," Perron wanted to distinguish the company from the pack. Moreover, Jamba Juice became a store concept that offered a hipper, festive, more Starbuck-like quality, a decided move away from a bland health store look. The word "jamba" means "to celebrate" in Swahili, and in turn Jamba Juice celebrated a healthy lifestyle. The brightly colored decor of the new stores and the smoothie names contributed to the effort to brand the Jamba Juice sensibility Perron says. I'm surprised there aren't more companies creating a culture beyond selling, [offering] a soulful experience for the customer. That's been the basis for our success. BUSINESS CONCEPT: Jamba Juice is a company that...
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...on making [Type the company name] | Assignment on Business Decision Making | [Type the document subtitle] | | acer | [Pick the date] | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Table of Contents Introduction 2 Task 1-A 2 Primary Research Plan 2 Customer profile 3 Customer preference 3 Customer attitude and buying behavior 4 Data Collection Method 5 Sampling Techniques 5 Task1-B 6 Secondary Research Plan 6 Size of the market & Market structure 6 Competitors and their market share 7 Task 2 8 Summary of Collected Data and research findings 8 Data analysis 9 Study of correlation 9 Task 3 10 Report to senior manager 10 Health and wellness issues in the beverage industry 11 Task 4 14 Project Plan for the development of a new product 14 Resource Allocation 15 Project Costing 15 Business Analysis on the projected revenue and cash flow 16 Conclusion 17 References 17 Appendix 18 Introduction Star Bottling and packaging company is a medium sized business which is working for years in the UK market. Recently Star has decided to follow the diversification growth strategy by introducing a new product in a new market. The opportunity exists outside the current market. The beverage industry of UK is highly attractive and...
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...Executive Summary Booster juice franchise offers a wide variety of smoothies comprising of pure juice, fruit sorbet, vanilla frozen yogurt, frozen fruit, fresh yogurt. The store will be located at Preston Crossing at the mini mall strip, opposite Walmart. The shop will be incorporated with one manager, four part-time and two full time employees. The manager will be on salary and will oversee all operations. Two supervisors will oversee day to-day operations of the shop and the four part-time employees will be responsible for customer services. Both full time and part-time employees will be paid hourly wages. Initial requirements for all furniture, fixture, computer software and hardware and equipment will be supplied by Booster Juice Inc as part of the turnkey operation. All other supplies will be purchased from Booster Juice Inc. Our shop will be incorporated. Richard Azinwi, Nadia Maqbool and Ravi Brar will be the equity owners. We will have a total of seven employees comprising of one manager, two full time supervisors and four part-time employees. As part of our franchise deal, Booster Juice Inc will offer continuous training and support to our employees. Marketing for the Booster Juice is done by the franchisee and franchisor. The franchisor will do large scale marketing for all of the franchisees, as per the royalty agreement. Our Booster Juice will concentrate on local advertising. We will be doing an aggressive advertising in the first year to create store awareness...
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...Market research project report On Usage and Attitude study Of Dabur Real Juice Submitted Towards Partial Fulfillment Of Master of Business Administration SUBMITTED TO SUBMITTED BY DR P.K Agarwal payal morwani Head Of The department MBA MBA Roll No.pgfa1337 COLLEGE OF ENGRINEERING & TECHNOLOGY IILM ACADEMY OF HIGHER LEARNING PlotNo-17&18 Knowledge Park – ll Greater Noida ACKNOWLEDGMENT It is said that life is mixture of achievement, experience, exposure, dreams and efforts to make those dreams come true .There are people around who held you enable realize those dreams come true. There are people around who held you enable realize those dreams .During these sixty days of training I gained invaluable experience in the field of Marketing .the exposure that I went through during the past two months has given immense improvement in my knowledge base where I can put my theoretical knowledge in practical use. At the very outset, I would like to express my gratitude to Mr. N.A Zaidi and Mr. Rakesh Sharma for providing me with a wonderful opportunity to pursue my project in...
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...The following are barriers to entry the Fruit Juice Industry in Nigeria: As consumer goods, competitive advantage could only be gained with scale economies in research, Marketing, production and Marketing, hence it required huge capital outlay for new entrants. Brand identity and products differentiation forces entrants to spend heavily on campaigns to overcome customer loyalty. The leaders in the sector, namely 5 Alive,Chi limited and Fumman spent between 20-25% of gross income running running into millions of Naira in advertising every year to project the their brands. Due to the restriction of the Federal Government on import of Concentrates in 2013, the capital requirement for new entrants sky-rocked due to investment required in agro-allied industries for supply of raw materials. The learning curve period required to remain competitive could allow the competition readjust and kill the new entrants in their formative stage. Also, lack of adequate anti-trust law allows the big players to crush any start-up company. The effective distribution networks of the big players which also supply other products like Bottled Water, Soft Drink etc make the entry of new player difficult and uncompetitive, as a result most of the start-up firms quickly went underground. The bargaining power of suppliers The big juice companies in Nigeria have bargaining power over their suppliers, because they demand tons of product and these allow them to pay lower prices and have volume discounts...
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...appendices I)……………………………….13 Conclusion………………………………………………………………..14 References………………………………………………………………..15 Appendices……………………………………………………………….17 Group Contract…………………………………………………………..25 Executive Summary Jumba Juice, a chain of smoothie restaurants from the United States, is facing a marketing challenge that will be solved throughout the following case study. The company needs to define their target market, as well as create brand awareness in Canada through a new marketing plan. There are four alternatives that the clients should consider; a) marketing to Generation Y, b) marketing to the Millennial generation, c) marketing to business people, and d) marketing to health conscious individuals. The recommended alternative is to market to suburban areas across Canada because they contains three of segments of Jamab Juice’s market; Generation Y, the Millennial’s and health conscious individuals. This region has the best-predicted outcome of new consumers and will result in more revenue for Jamab Juice. Problem Statement Jamba Juice is currently operating in the United States and would like to establish themselves in Canada to increase market share. Situation and segmentation analysis is necessary in order to create an effective marketing plan for Jamba Juice to penetrate the Canadian market....
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...MARKETING PLAN IN PRAN PRAN stands for Program for Rural AdvancementNationally.The largest fruit and vegetable processing industry in Bangladesh with countrywide distribution network AMCL’s PRAN is an established brand of Bangladesh with an extensive sales force all over the country. PRAN have a well-developed infrastructure for production, sales and distribution. PRAN has proven itself as – Local product but of international standard. AMCL was launched in 1985 as an agri-business venture to: * Serve small farmers with inputs. * Marketing farm produce for profits. * Organizing contract growers to grow specific crops. * Exports of agricultural products. Soon it was apparent that a processing facility was imperative for a sustainable venture. AMCL therefore set up a factory on 8 acres in Ghorasal with machinery for bottling and canning in May 1991. The factory has expanded substantially over the last 9 years in all spheres of food processing e.g. bottling, canning, pulping, pickling, concentrating as well as installation of Bangladesh’s first Tetra-Pack facility and a modern Extrusion plant for snack food. Machinery for all these lines are being installed, expanded, modified and fabricated continuously. AMCL are very keen to adopt a new technology as it is discovered because of being in such a competitive market. PRAN’s R & D are always working hard for a better technology of production. All departments’ administrative works are done through connected computers...
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...responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. SOFT DRINKS OFF-TRADE RTD VOLUME 534.8 billion litres Bottled Water 192 billion litres Carbonates 169.5 billion litres Fruit/ Vegetable Juice 62 billion litres Sports and Bottled Sports and Energy Drinks Water Energy Drinks 205.1 billion15 billion litres 16.2 billion litres Concentrateslitres 43 billion litres Concentrates 43.7 billion litres RTD Tea 30.1 billion litres RTD Coffee 4.5 billion litres The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe and slow economic recovery in the US. It is actively expanding in low calorie carbonates to retain consumers and widening the use of natural sweeteners in its beverages. The part acquisition of Aujan will help TCCC to accelerate its expansion into the Middle East and Africa region and the full takeover of Innocent is likely to boost its position in premium juice in Western Europe. ©...
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