...Conduct Business Research: Part 3 Introduction In further discussions of the merger with Staples and Office Depot, we need to look at with is going to be the primary research design, either qualitative or quantitative. We are also going to look at the power of both the qualitative or quantitative designs and how they can coexist together. Lastly, we are going to look at what are the drawbacks of using just one method over the other. In researching all business problems, we want to ensure our research design can properly accommodate the needs of the merger. It will be our suggestion that a mixed design of both qualitative and quantitative research be considered when making the final decision of what is the best research design moving forward. Which design (qualitative or quantitative) will become the primary research design? The primary and best research design to use for this merger would be a quantitative design. The quantitative research design will help measure the employee’s attitudes, behaviors, and opinions. Staples can create a survey for their new and current employees asking them how they feel about the merger and is the transition phase going smoothly, are they happy, and if they are not what are their immediate concerns and how do they feel Staples should address these concerns. This research method would also work well with the consumers, new and old ones. Staples will be able to use this research design...
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...Preparing to Conduct Business Research: Part 3 Our research focuses solely on the customer and their experiences within our company. To assess customers' behaviors, attitudes and opinions quantitative research will be the primary design of our research. By examining our customers' attitudes and opinions, we will be able to distinguish significant factors that contribute to an overall positive customer experience. However, to gain a complete understanding of the customers expectations we will need to implement open-ended questions that encourage the participants to expand further on their chosen answer. Through this combined approach, we will be able to capitalize on our strengths and improve on our weaknesses in the pursuit of becoming customer-oriented. Primary Research Design When dealing with our proposed research of becoming a customer-oriented organization rather than a profit organization we chose a primary quantitative approach because of the capabilities of efficiently examining each our research questions. With a quantitative design we would be able to assess general attitudes concerning customer service, how appropriately our employees handled situations with customers and how our staff interacts with the customers. A quantitative design would be an efficient way to gain information about customer retention and whether a customer would refer us to their friends and family. We would not need an in-depth collection of data to determine whether a customer would...
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...Human Resource Issue: Underutilized Job Code Part II For understanding the underutilization of women in the skill code of Researchers and Statisticians, while quantitative may be helpful in gaining a base of numerical data to show the rate of occurrence for this dilemma across various demographics, it cannot answer why it occurs. Qualitative research is therefore the preferred approach, in this scenario. When needing to achieve an in-depth understanding of why this event is occurring and how to prevent future occurrences, the researcher must utilize people to gain that understanding and subsequently build an appropriate theory. “Basically, qualitative research focuses upon evolving theories and concepts which are essential in data collection.” (Daniel, 2011, Benefits of Qualitative Research, para. 1) Quantitative data provides limited opportunity for researchers to interact with or probe respondents for the kevel of information required. A particularly helpful factor involved with qualitative research is that while some quantitative data may appear to support a theory, there are many times exceptions to a rule or other underlying causes that cannot be provided through quantitative research. An example is that while women may represent a smaller population in a university being utilized for recruiting, that does not necessarily provide an indication that improper or insufficient recruiting practices may be in place at these events held by the Phoenix Company. For instance,...
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...University of Phoenix Material Understanding Business Research Terms and Concepts: Part 3 Determine which level of measurement— nominal, ordinal, interval, or ratio—is used in the following examples. • The Association of Accountants is conducting a survey to determine the ranking of the top 100 accounting firms in the world. Ratio • How many years did it take you to earn your college degree? Ordinal • On a questionnaire which asks for gender, males are coded as 1 and females are coded as 2. Nominal • Respondents are asked to rate a list of high-tech companies as excellent, good, fair, or poor in terms of their service delivery. Ordinal • Cereal brands are arranged in an ordered sequence in which an equal interval exists between each point. Interval • LeBron James wears the number 23 on his jersey. Nominal • The length of time it takes the winner of a marathon to cross the finish line. Ordinal • Students are asked to rank computer manufacturers. Ordinal • The brand of charge card used by a customer. Nominal • The pin number used to access your checking account. Ordinal Which sampling method—simple random, systematic, stratified, cluster, convenience, judgment, quota, or snowball—is most appropriate for the following examples? • The unemployment rate is calculated each month by the U.S. Bureau of Labor Statistics. The survey consists of 50,000 households in about 2,000 counties and cities in all...
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...Individual Assignment: Understanding Business Research Terms and Concepts: Part 3 Instructions Please highlight (like I just did) the correct answer and upload the entire document to the Assignments link by the due date in the syllabus. This is the only version of the assignment that will be graded. Do not use the matching shown on the Materials tab page for Week 5! 1 Which of the following shapes best represents a normal distribution as it is depicted graphically? A. Square B. Bell C. Triangle D. Star E. Hat For questions 2 through 4, consider the following array of numbers: 5 6 7 7 7 8 8 9 9 9 10 15 19 20 21 2. In the array provided, what is the mode? A. 7 B. 9 C. 10 D. 15 E. Both A and B 3. In the array provided, what is the median? A. 7 B. 9 C. 10 D. 15 E. Both A and B 4. In the array provided, what is the mean? A. 7 B. 9 C. 10 D. 15 E. Both A and B 5. The difference between the smallest and the largest values in a distribution is the _____. A. mean B. median C. mode D. range E. deviation 6. Which of the following is a bar chart arranged in increasing order by size? A. Control chart B. Simple bar chart C. Pareto diagram D. Histogram 7. Which of the following hypotheses is a null hypothesis? A. There is no difference in the monthly grocery bills of families with one child and families with two children B. Grocery bills vary according to the number of meals eaten outside the home C. Families with two children have...
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...This file of RES 351 Week 3 Discussion Questions and Summary shows the solutions to the following problems: DQ 1: Differentiate between the scientific method and applied research. Which one is most often used in business? Provide an example of either that might be appropriate from your current or previous place of employment DQ 2: You are the manager of a hotel. There have been several complaints from guests relating to employee attitude. Provide a description of three different types of research that might be appropriate for this situation DQ 3: Why do some senior executives feel more comfortable relying with quantitative data than qualitative data? How might a qualitative research company lessen the senior-level executive Business - Risk Management and Insurance DQ-1) Unfortunately, a quick scan of the business news will normally result in reports of unethical business behavior. To prove this point, let's start with a review of the news for stories about fraud and other unethical behavior in business. You can use the University Library to start your search. Once you have located an article share it with the class by developing a summary of the important information. Make sure that you give credit to your source. DQ-2) Go to Course Home and review the Course Project tab. Then download the Course Project template from Doc Sharing. In this graded discussion, we will be examining the operation of the Accounting Information System (AIS) with the use of...
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...|[pic] |Syllabus | | |School of Business | | |RES/351 Version 1 | | |Business Research | Copyright © 2011 by University of Phoenix. All rights reserved. Course Description This course evaluates the process of conducting business research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning...
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...process of conducting business research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation. Week 1 - Topic 1: Recognizing the Situation Objectives Recognize a situation, problem, issue, or opportunity that needs addressing. Determine the significance, scope, magnitude and feasibility of finding a solution to the situation, problem, issue, or opportunity. Identify ethical issues involved in business research. Describe the business research process. Materials Week One Student Guide Sample Examination to prepare for Final Examination EBOOK COLLECTION: Business Research Methods, Ch. 1 EBOOK COLLECTION: Business Research Methods, Ch. 2 EBOOK COLLECTION: Business Research Methods, Ch. 3 EBOOK COLLECTION: Business Research Methods, Ch. 4 ARTICLE: Week One Topic Searches Assessment Individual Assigment: Current Events in Business Research Write a 300-word summary of the business research process by describing the business research process from your experience in the workplace or in an article you find through the University Library. Format your paper consistent with APA guidelines. Please see the instructor's syllabus for this week's assignments. Week 2 - Topic 1: The Purpose of Business Research Objectives State...
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...contributions are necessary for guiding business practices. Due to this reasons, the franchise systems were created as a mode of expanding businesses. Most of business minded people were selecting the franchising business as their way to expand their profits as well as their wealth. The concrete reason why they were selecting this kind of business is due to systematic management and cash flow which is provided by the franchisors. However, in these competitive markets, they still have their own weaknesses and might affecting failure of the franchising business itself. The weakness is depends in various aspects including surrounding cultures, afford abilities of the consumers, and etc. Therefore, the franchisors need to do a certain research in order to prevent their business from getting collapsed due to their own weaknesses and any surrounding problems. The remainder of this paper is structured as follows. Section A is regarding demographic, geographic and psychographic of the respondents involved throughout the research. Section B is examines the factors which causing the failure of franchising business in Malaysia. And on the last section examines the strategies which can be taken in order to improve franchising business in Malaysia. 1.1 Problem Statement. Recently, Domestic Trade, Cooperatives and Consumerism Minister Datuk Seri Ismail Sabri Yaakob, from his speech which is published on 31st March 2010 in Business Times, attribute that 14 franchise businesses...
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...Everett University Standard GPS Business and Gen Ed Syllabus |REGION |Central Virginia | |INSTRUCTOR |Dr. Edward Olanrewaju | |COHORT NUMBER |MBA 3174 | |COURSE NUMBER |BSA -518 | |COURSE TITLE |Business Research and Applications | |MEETING DATES |1/20/2016, 1/27, 2/03, 2/10, 2/17, 2/24, 03/02, 03/09, 03/16, 03/23 | |CLASS MEETING TIMES |6:00PM to 10:00PM | |LOCATION |Innsbrook/122 | |CONSULTATION HOURS |By Appointment | |PHONE...
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...process of conducting business research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation. Week 1 - Topic 1: Recognizing the Situation Objectives Recognize a situation, problem, issue, or opportunity that needs addressing. Determine the significance, scope, magnitude and feasibility of finding a solution to the situation, problem, issue, or opportunity. Identify ethical issues involved in business research. Describe the business research process. Materials Week One Student Guide Sample Examination to prepare for Final Examination EBOOK COLLECTION: Business Research Methods, Ch. 1 EBOOK COLLECTION: Business Research Methods, Ch. 2 EBOOK COLLECTION: Business Research Methods, Ch. 3 EBOOK COLLECTION: Business Research Methods, Ch. 4 ARTICLE: Week One Topic Searches Assessment Individual Assigment: Current Events in Business Research Write a 300-word summary of the business research process by describing the business research process from your experience in the workplace or in an article you find through the University Library. Format your paper consistent with APA guidelines. Please see the instructor's syllabus for this week's assignments. Week 2 - Topic 1: The Purpose of Business Research Objectives State...
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...Plan Market Research Assessment no 1 Introduction: David and his wife has their own four business .Firstly they started D.A garden supplies business on main road opposite to a small suburban shopping centre .In garden and nursery business David supervise the nursery and Alison does the bookkeeping and oversees the landscaping projects. They also employed two full time employees and a part time landscaping consultant and two part time cashiers for garden supplies business .Furthermore after passing 8 years of their nursery and garden business they started one more business of café inside the nursery .For this new business they has appointed an additional part time staff member who works over lunch time and weekends. Moreover on...
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...1. Module Aims 2. Module Outcomes 3. Module Units 4. Module Assessment Submission 5. Module Assessment: Formative activities 6. Module assessment: Final Summative assessment 7. Your Faculty Team 8. Reading sources . Module Aims * An understanding of the current state of knowledge around entrepreneurship and start-up models and research as a platform for the market research of a potential business opportunity. * Recognition of progress from idea to an opportunity through a creative but also measured feasibility study * Learning through a practical market research process sourcing relevant current data with judgement and confidence towards justifying a perceived opportunity and its implementation. * Understanding the relevance of group and network resources in business opportunity preparation and the student’s own self efficacy in terms of ability, adaptability and behaviours in these social contexts. Module Outcomes On completion of this module you will be able to: 1) Analyse and understand the key concepts around opportunity, entrepreneurial behaviour and the factors in the process of start-up and survival 2) Identify ideas to create opportunities, national or international, through a feasibility analysis and evaluation using relevant disciplines and frameworks 3) Recognise the tension between the creative (innovative) and measured elements (data analysis and evaluation) of a business opportunity and the disjunctive nature of...
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...probability concepts to business decisions. Students learn important criterion for developing effective research questions, including the creation of appropriate sampling populations and instruments. Other topics include descriptive statistics, probability concepts, confidence intervals, sampling designs, data collection, and data analysis – including parametric and nonparametric tests of hypothesis and regression analysis. Cooper, D.R., & Schindler, P.S. (2006). Business research methods (9th ed.). Boston, MA: McGraw-Hill/Irwin. Lind, D. A., Marchal, W. G., & Wathen, S. A. (2008). Statistical techniques in business and economics (13th ed.). Boston, MA: McGraw-Hill/Irwin. All electronic materials are available on the student website. |Week One: Descriptive Statistics and Probability Distributions | | |Details |Due |Points | |Objectives |Compute descriptive statistics for given data sets. | | | | |Apply probability concepts related to discrete and continuous probability. | | | |Readings |Read Ch. 3, 5, 6, & 7 of Statistical Techniques in Business & Economics. ...
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...Unit 3: Introduction to Marketing Unit code: Y/502/5411 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim and purpose of this unit is to give learners an understanding of how marketing, research and planning and the marketing mix are used by all organisations. Unit introduction Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also, at the heart of marketing is the customer. This unit will introduce learners to some of the tools and techniques all types of organisations use to achieve their objectives. Firstly, learners will explore how different types of organisations use marketing principles to meet the needs of their customers and achieve their objectives. The constraints under which organisations operate are important and learners will study the legal requirements and voluntary codes that affect marketing. Learners will then go on to investigate how organisations collect data through market research and turn it into useful information which can be analysed and used to plan their marketing activities. The segmentation and targeting of groups of customers is a key marketing technique and this is studied in detail. This includes the different bases for segmentation of both consumer and business markets. Next, learners will examine how a marketing mix is developed to meet the needs and aspirations of...
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