...Preparing to Conduct Business Research: Part 3 Our research focuses solely on the customer and their experiences within our company. To assess customers' behaviors, attitudes and opinions quantitative research will be the primary design of our research. By examining our customers' attitudes and opinions, we will be able to distinguish significant factors that contribute to an overall positive customer experience. However, to gain a complete understanding of the customers expectations we will need to implement open-ended questions that encourage the participants to expand further on their chosen answer. Through this combined approach, we will be able to capitalize on our strengths and improve on our weaknesses in the pursuit of becoming customer-oriented. Primary Research Design When dealing with our proposed research of becoming a customer-oriented organization rather than a profit organization we chose a primary quantitative approach because of the capabilities of efficiently examining each our research questions. With a quantitative design we would be able to assess general attitudes concerning customer service, how appropriately our employees handled situations with customers and how our staff interacts with the customers. A quantitative design would be an efficient way to gain information about customer retention and whether a customer would refer us to their friends and family. We would not need an in-depth collection of data to determine whether a customer would...
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...Human Resource Issue: Underutilized Job Code Part II For understanding the underutilization of women in the skill code of Researchers and Statisticians, while quantitative may be helpful in gaining a base of numerical data to show the rate of occurrence for this dilemma across various demographics, it cannot answer why it occurs. Qualitative research is therefore the preferred approach, in this scenario. When needing to achieve an in-depth understanding of why this event is occurring and how to prevent future occurrences, the researcher must utilize people to gain that understanding and subsequently build an appropriate theory. “Basically, qualitative research focuses upon evolving theories and concepts which are essential in data collection.” (Daniel, 2011, Benefits of Qualitative Research, para. 1) Quantitative data provides limited opportunity for researchers to interact with or probe respondents for the kevel of information required. A particularly helpful factor involved with qualitative research is that while some quantitative data may appear to support a theory, there are many times exceptions to a rule or other underlying causes that cannot be provided through quantitative research. An example is that while women may represent a smaller population in a university being utilized for recruiting, that does not necessarily provide an indication that improper or insufficient recruiting practices may be in place at these events held by the Phoenix Company. For instance,...
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...This file of RES 351 Week 3 Discussion Questions and Summary shows the solutions to the following problems: DQ 1: Differentiate between the scientific method and applied research. Which one is most often used in business? Provide an example of either that might be appropriate from your current or previous place of employment DQ 2: You are the manager of a hotel. There have been several complaints from guests relating to employee attitude. Provide a description of three different types of research that might be appropriate for this situation DQ 3: Why do some senior executives feel more comfortable relying with quantitative data than qualitative data? How might a qualitative research company lessen the senior-level executive Business - Risk Management and Insurance DQ-1) Unfortunately, a quick scan of the business news will normally result in reports of unethical business behavior. To prove this point, let's start with a review of the news for stories about fraud and other unethical behavior in business. You can use the University Library to start your search. Once you have located an article share it with the class by developing a summary of the important information. Make sure that you give credit to your source. DQ-2) Go to Course Home and review the Course Project tab. Then download the Course Project template from Doc Sharing. In this graded discussion, we will be examining the operation of the Accounting Information System (AIS) with the use of...
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...|[pic] |Syllabus | | |School of Business | | |RES/351 Version 1 | | |Business Research | Copyright © 2011 by University of Phoenix. All rights reserved. Course Description This course evaluates the process of conducting business research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning...
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...Preparing to Conduct Business Research: Part 2 University of Phoenix RES/351 Business Research Preparing to Conduct Business Research: Part 2 In Part 1 of preparing to conduct business research this team discussed the dilemma of Pet Palace and its declining customer base. Team “C” recommended gathering information that would benefit the company and conduct semi-structured interviews and surveys with open-ended questions. In part 2 of preparing to conduct business research this team will answer the following questions; What are the key business objectives? What are the questions that must be researched? What are the hypotheses and variables that must be considered? What ethical considerations must you take into account? Define the purpose of the research. The objective of Pet Palace is that it would like to add e-commerce options to its already existing brick and mortar stores. The plan is to keep the already large number of customers they have, as well as drawing in new customers. Its expansion strategy includes penetrating new markets, distribution, information systems, and marketing. In the best efforts to collect data, the research team will assess the outcome by creating and using a survey. Surveying the target population will provide insight from the target population’s perspective. The survey will be quick and simple for the participants, yet informative for Pet Palace management. To create an unbiased and purely anonymous...
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...Preparing to Conduct Business Research: Part 3 RES/351 Abstract Building on Preparing to Conduct Business Research: Part 1, completed in Week Three, and Preparing to Conduct Business Research: Part 2, completed in Week Four, Learning Team B selected an issue, opportunity, or problem facing an organization. Our team chose to conduct business research in the food service industry at which a high rate of employee turnover occurs. Using the methods learned throughout this course our team has selected the instruments we found to be the most useful in collecting data to develop appropriate research questions, hypothesis, research design, and result reporting. This paper will discuss and describe the following elements: 0. Research problem and purpose 0. Significance, scope, magnitude, and feasibility of finding a solution to the issue, opportunity, or problem 0. Research question, hypothesis, and variables 0. Research design 0. Instrument you developed or selected 0. Sampling method 0. Overall data analysis approach 0. Result reporting 0. Ethical considerations Preparing to Conduct Business Research: Part 3 Employees enter and leave companies all the time. For some industries, the rate at which this occurs is higher. One particular industry is the food service industry. Within the food service industry, the employee turnover rate is considerately higher when compared to the arts and entertainment...
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...Preparing to Conduct Business Research: Part 1 Team A RES/351 December 16, 2013 Dr. Michael Gemignani Preparing to Conduct Business Research: Part 1 CSR stands for corporate social responsibility. This is refers to the business efforts to work with stakeholders in achieving improved economic, environmental and social performance. CSR is sometimes known as the triple bottom line. It is also identified as corporate citizenship or sustainability. This is the standards of how a business is supposed to be run in order to be successful. Large companies such as AT&T, Cisco, etc. depend on their corporate social responsibilities in order to stay on top of the businesses in their industry. An example of corporate responsibility would be Chevron’s dedication to local communities and the environment, or Bank of America fueling the economic progress through corporate social responsibility. It takes the company as a whole to make sure that their corporate social responsibility is followed. To develop these corporate social responsibilities a company needs to do their research on what they want to accomplish long term and short term, how they want to affect others and who they want to affect. Purpose of study Kevin: The intention of this study is to Research objectives Kevin: This should summarize the research objectives Research questions All topics of research have the purpose of answering, at least to some degree, a well-crafted question (Changing Minds,...
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...Preparing to Conduct Business Research Part: 4 Shawndra Bradley RES/351 December 3, 2014 Jessica Guillory Preparing to Conduct Business Research Part: 4 In the business environment there are many big or small companies that have a list of ethical issues. Some of the ethical issues with each company can be resolved easily and some may not. Ethical issues that these company’s face are fundamental issues, diversity issues, decision making issues, and compliance and governance issues. Also businesses have to deal with employee behaviors and employee working conditions. When dealing with ethics you should always know what falls under the guild lines and what is free range. Fundamental Issues deal with integrity and trust. Always conduct your business with integrity. Treat every person fair. If you do not treat every customer fairly, the customer will start to distrust you as a company and will seek not to buy in to your business. This could lead to closing your business or a bad reputation do to a company not listening to the customer. Fundamental issues dealing with integrity and trust can be monitored with employee feedback cards and undercover clients put throughout your company. Diversity issues can be avoided if you treat every person with respect. Always try and recruit a diverse workforce. Diversity forces equal opportunity in training programs and is filled with employee contribution is a key element in business success. If diversity is not within your company...
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...|[pic] | | | |HO CHI MINH CITY INTERNATIONAL UNIVERSITY | | |SCHOOL OF BUSINESS | PRINCIPLES OF MARKETING BA003IU 1. COURSE STAFF Lecturer: Nguyen Thi Huong Giang Room: A207 E-mail: giangnth@hcmiu.edu.vn (preferred contact method) Consultation Hours: Anytime with appointment, from Monday to Thursday All students are advised to make appointment in advance. 2. COURSE INFORMATION 2.1 Teaching times and Locations Lecture: 8am-11am Monday Venue: L102 2.2 Units of Credit This course is worth 3 credits. 3. COURSE DESCRIPTION: National markets are now in a period characterised by ‘exchange relationships’ where the principal focus is on sets of integrated activities geared to serve the interests of the customer first. The role of the marketer, therefore, is to facilitate exchange transactions in an increasingly challenging environment. This justifies the development of an understanding of the micro and macro dimensions of the wider environment as the participant works through the learning activities of this course. Marketers are expected to be receptive to shifts in customer...
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...Preparing to Conduct Business Research: Part 1 Vanessa Siatkowski RES/351 Gustavo Diaz April 15th, 2015 Preparing to Conduct Business Research: Part 1 Dedicated employees most of the time work hard for their corporation and enjoy the work they do for that company. Employees tend to work more hours and are passionate about the brand they represent. Working for the cruise industry, for example, Carnival Cruise Lines, Royal Caribbean, Norwegian Cruise Lines are all huge corporations that have employees who enjoy their job. These companies present challenges and fun assignments while preforming the job. With every corporation comes changes, changes which help benefit the organization. In this paper we will explain some of the issues and the opportunities the industry faces. Most of all of the organizations in this industry used to have a department within the corporation that was dedicated to the ticket sales for guest to purchase and departments which would man the port operation of disembarking and embarking these guests on their vessels. With every large corporation comes movements from within to help the company save on liability and earn more money. Department like these have employees that work full time hours that make the company provide benefits to the employees. The company now provides the employee with health, dental, vision, etc. insurance paid by the corporation. In the event the employee has an issue with a guest the company now has to pay a lawyer to...
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...Name of the Student: Md.Umar Faruk Students ID: 091200139 Section: Name of the course: Business Research Method (BRM) Course code: BUS # 302 Department: Department of Business Research Name of the University: Eastern University Course instructor: Mr. Moniruzzaman Khan Designation: Senior lecturer Institution: Eastern University Table of contents List of the contents Page number Table of contents ………………………….…………………………….…….…………..……02 Abstract …………………………………………………………………………………………03 Purpose …………………………………………………….………………………….…03 Background ……………………………………………………………………………..03 Scope………………………………………………………………..……………………03 Objectives ……………………………………………………………………………………….04 Overall objective …………………………………………………….…………………..04 Specific aims …………………………………………………………………………….04 Research design and Methods ……………………………………………...…………………05 Population and Sample Study ……………………………………...……………………05 Sample Size ……………………………………………………...………………………05 Source of Data ………………………………………………...…………………………05 Collection of Data ……………………...………………………………………………..06 Data Management …………………………………………...…………………………..06 Data Analysis Strategy ……………………………..…………………………………...07 Strengths and Weaknesses …………………………………………………………………….08 Strengths ……………………………………………………………...…………………08 Weaknesses ……………………………………………………………………………...08 Timeframes ………………………………………………………...…………………………...09 Tentative time table ……………………………………………….……………………..09 References ………………………………………………………...
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...Preparing to Conduct Business Research: Part 3 Preparing to Conduct Business Research: Part 3 Nitasha Johnson RES/351 August 14, 2012 Belinda Kennon, MBA Preparing to Conduct Business Research: Part 3 Introduction In the past five years, there have been reports of illegal toxic waste disposal in surrounding areas. The Red River has been subjected to this epidemic. Concerns about present evidence of harmful toxins such as benzene, toluene and xylene, in wastewater and sludge treated by the company, and serious irregularities in water testing and record keeping have been recorded by the EPA and DEQ. Research and investigation is needed to seek solution in the matter of how much human lives and health and communities have been effected because of the illegal disposal. The company is aware of all concerns of the matter and is dedicated to resolve the matter to prevent future incidents or any similar. The scope and significance as well as magnitude of deciding whether the expose the company of its illegal and potentially harmful act ivies is to stop the act ivies, find solutions to do so, confirm whether or not the company has taken precaution possible to find other alternatives to illegal waste disposal before coming to its ultimate decision, determine the reason for the illegal waste disposal, and prevent future occurrences. The feasibility of finding a solution to the ethical dilemma has a positive outlook because the company shows genuine remorse despite the acts was...
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...INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS PRINCIPLES OF MARKETING BA003IU 1. COURSE STAFF Lecturer: Nguyen Thi Hong An, MBA Room: A205 E-mail: nthan@hcmiu.edu.vn Consultation Hours: Anytime with an appointment All students are advised to make appointment in advance. 2. COURSE INFORMATION 2.1 Teaching times and Locations Lecture: Venue: 2.2 Units of Credit This course is worth 3 credits. 8am-11am Saturday L102 3. COURSE DESCRIPTION: Principles of Marketing is a course designed to introduce fundamental marketing concepts, theories and analytical tools to managers working in today's highly competitive and complex business environment. At the end of the semester, students should be able to identify and explain the important concepts in marketing. Moreover, students will also be prepared to study more advanced issues in marketing in the following semesters. The course covers a diverse range of marketing topics including marketing strategy and planning, the marketing environment and how to monitor it, consumer and organisational behaviour, marketing research, market segmentation and development of target markets, new product development, pricing, distribution, promotion and international marketing. 4. COURSE OBJECTIVES: On successful completion of this course, the student will be able to: • • Recognize the roles of marketing in business activities Understand basic marketing concepts such as customer behavior, segmentation, marketing research, marketing mix, etc and the principles...
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...Preparing to Conduct Business Research Michael Pedragosa, Roshelle Santiago, Darin Capps, Jimmie Rogers, Marlon Ector RES 351 June 1st, 2015 Debra Bacon Preparing to Conduct Business Research This paper will address the problem facing Exxon, an oil company, as the world’s supply of oil becomes more exhausted. We will describe the significance of this as it pertains to Exxon, and the importance of performing business research in order for Exxon to figure out how to adapt to the coming change. Questions like “should they continue in the energy business but switch over to renewable energy sources, like the sun and wind, or abandon the energy business altogether” will also be explored. Description of the issue; is oil is running out? Since oil was discovered, it has been used for several things to improve our quality of life. These improvements such as petroleum, tires, perfume, shoes and few others items that we use in our every day life. After decades of oil consumption, companies like Exxon, have to have the idea of innovation in order to keep its business on the top and provide the same services as always. Why is a company like Exxon running out of oil? As we know the oil is a non-renewable resource made by the nature, thus that means that once it is spent it cannot be generated again. As the matter of fact, Exxon company, as many others, have been facing some struggles to find enough oil to cover consumer demand. Basically the bottom line is that it is replacing...
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...course is designed to support students in developing their research proposal and to assist them in defining their mode of enquiry. The course has been constructed to guide students through a range of issues and considerations which should inform their general approach to research. It will give students a general introduction to scientific research, its methodologies, its challenges and its organization. This course permits an understanding of the various decisions and steps involved in preparing a research proposal which includes the problem and its background, literature review, research methodology as well as a critically informed assessment of published research. Also, students will be introduced to a range of research tools, data analysis and will be equipped to plan and organize their research, as well as develop their data collecting instrument. B. COURSE GOALS AND OBJECTIVES: | | | |Course Objectives |On completion of this course, students will be able to: | | |Understand the concepts, approaches and procedures underlying the conduct of research. | | |Develop a research problem, select the appropriate tools and construct data collecting...
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