...Business Strategy (Based on the Analysis of Ibrahim Fibres Limited, Faisalabad) PREPARED FOR: Mr. Ghulam Ahmad Rana PREPARED BY: Ata-ul-Hassan 083805-067 Samran Javed 083805-025 Muzamil Iqbal 083805-053 Muhammad Tayyab Vahedy 083805-085 Muhammad Hadi 083805-109 Muhammad Salman Tariq 083805-108 Raheel Shehzad 083805-071 May 14, 2012 1. Situation (SWOT) Analysis. It is an important tool that is used for reviewing overall strategic position and its environment. It is used in different variety of scenarios. This analysis is carried out by being realistic and specific without any grey areas. It also helps to distinguish where the business is today and where it could be in the future and therefore is carried out in relation to the competition in the industry. Hence is the very first stage that helps us to focus on key issues mentioned below and takes into account complete analysis. a. Internal Strengths: These are very important by which we have competitive edge over others and focuses on: * Lucrative Management approach. * Leading Brands * Stupendous Customer Relationship Management * Effective Complaint handling system. * Customer Loyalty and retention. * Technological Skills. * Skilled and motivated work force * Production Quality, Processes and Logistics. * New product development. * Effective organizational reward...
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...This report is based on the selected company that is Cotton On Pte Ltd and Singapore is the selected country. The purpose of this report is to conduct environmental analyze followed by the PESTEL analysis and Poster’s 5 forces on both company and country. In this report includes the strategic and recommendation. Cotton On Pte Ltd is an Australia retail chain and the largest value of fashion brand in Asia as it has started twenty years ago. Cotton on have been maintaining and improving the service and the standards of the merchandise. (Cotton On company profile, Rebecca, 6th June 2005). Cotton On Pte Ltd first retail store was opened in 1991 at Geelong and Nigel Austin, who grew up in Geelong, founded it and at the age of 18, he decided to design a denim acid jacket and sell it at Beckley Market. (Cotton On Pte Ltd, (N.D).) Cotton On have other few retail stores with other brand names such as “Typo, Cotton On Kids, Rubi”. As for this report the country that has been chosen is Singapore. Although Singapore is a small country/island, it is an economic giant. (About Singapore (N.d).) For a long time ago, Singapore are known as "Pu-luo-chung" . Afterwards, it was named “ Temasek “ when the first settlement established in the 1298 – 1299. Singapore gained its independence on 1965. Singapore is a multi racial country and it consists of different races that is Chinese, Malay and Indian. In terms of education, Asian country took the top five rankings. (Singapore tops biggest global...
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...disadvantages, weakness and strength. 1.3 Scope of EMS The scope of EMS is included in most of the reputable brands and businesses which are operating using the sources of environments. So, Adidas is also taking care about the environment since their main resources are cotton and leather. The decision to have 100% ‘Better Cotton’ in their products by 2018 is a good example of this. ‘Better Cotton’ is cotton grown to social and environmental standards set by the multi-stakeholder Better Cotton Initiative (BCI). So while setting this target supports their ambitions to make their products more sustainable, the responsibility for meeting it rests with their Global Operations team and their sourcing strategy. 2.0 Policy 2.1 Analyzing the environmental policy of Adidas According to their re-engineering plan, Adidas targets in 4 major areas: 1. Recyclable Main Materials 2. Energy and Carbon saving 3. Emission and 4. Mobility. Main material includes leather and cotton what they called better cotton. BCI aims to promote measurable improvements in the key environmental and social impacts of cotton cultivation world-wide. The Better Cotton Initiative (BCI) is to make global cotton production sustainable and they are also a founding member of the BCI. Adidas also founded...
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...Please read the following and answer the questions. Peter exports textiles from Miami, FL. He sometimes buys bales of cotton from Glenn in Atlanta. Typically, the deals are the results of email exchanges Peter is Glenn’s only client in Florida. In the past, Peter has been able to negotiate good prices with Glenn. Recently, Glenn has not wanted to negotiate his price. Glenn sends an email to Peter on July 28, 2011 that reads: I have for sale 10,000 bales of cotton and I am prepared to offer it to you at the price of 24.5 cents per pound. Please let me have your reply quickly as I need room in my warehouse. On August 23, 2011, Peter sends the following email: I have a client that can use the cotton. I would be most pleased if you would accept 22.5 cents. I guess you probably won’t lower the price, so I suppose we have a deal. After his email to Glenn, Peter contacts Stewie who owns STWwear Cloth Ltd. in the Bahamas. Stewie agrees to buy the cotton from Peter and promptly rents equipment needed to process the cotton. On August 24, 2011, Glann emails Peter saying, “Sorry, cotton was sold.” Peter tells Stewie he cannot deliver the cotton. Stewie has a temper and demands money that it cost to rent the equipment. Stewie sues Peter in the Circuit Court for Miami Dade County to recover equipment rental costs and other damages. Peter sues Glenn for breach of contract in Circuit Court for Miami Dade County. Discuss: Peter’s claim against Glenn. Glenn’s...
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...1a. Identify and explain the main economic factors that determine the price of a good or service. 1b. The supporting readings cover the rising price of cotton and the extent to which this raw material cost will be passed onto retailers by the UK fashion retailer NEXT. Using this example, or one from your own professional experience, examine within your answer the circumstances that will enable a company to pass on cost increases to customers and protect profit margins. ------------------------------------------------------------------------------------------------------------------------------------ 1a) Identify and explain the main economic factors that determine the price of a good or service. Let us first understand the market equilibrium price of the product and then identify and analyze how factors such as change in demand and supply, elasticity, separating and pooling equilibrium, market structure determine the price of a good or service. In free market, equilibrium price is the price at which there is no surplus or shortage and therefore quantity demanded equals quantity supplied (Sloman 2008). At equilibrium, any change in quantity demanded or quantity supplied will move the market towards disequilibrium. Graph 1 Table 1 Market Equilibrium is at the combination P0Q0 where consumers demand and firms supply are equal. (Lowes 2010a) Market forces will push the market from disequilibrium towards stable position of equilibrium (Lowes 2010a). Graph...
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...Conditions Communications Strategy: Victoria’s Secret Jasmine Rhodes Southern New Hampshire University Conditions Communication Strategy: Victoria’s Secret In December of 2011, Bloomberg News published an article that brought up allegations against Victoria’s Secret regarding one of their overseas suppliers. The news report stated that child labor laws were being violated by their cotton manufacturer in Burkina Faso, which is an undeveloped country located in West Africa (Simpson, 2011). This cotton is used in a small portion of VS panty styles, and the brand chose this supplier because they were certified as a Fairtrade, organic rain-fed, and pesticide free cotton. They also chose this supplier because this country struggled with poverty, and wanted the opportunity to create “life-changing opportunities for some of the world’s poorest women (lbrands.com).” According to the US Labor Department, Burkina Faso has had multiple reports of child labor instances, including forced child labor or forced labor among their women (Levs, 2011). After hearing these allegations, it was necessary for VS to take action immediately in addressing this matter, and they responded with an investigations of the UNPCB, the government of Burkina Faso, and Fairtrade International (lbrands.com). Their quick action was needed in order to show that they took the matters seriously and to prevent tarnishing the brand image. In times of crisis, there is a need for strategic...
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...Quality is everything we do Firefly cotton Address: Savar Group name: Fireflies Group members: * Nafisa Anjum Era * Saidul Nahiyan Dip * Jerin Tasnim * Md. Jahidul Islam * Arefa Akhter prepared: 11th march 2012 The Business Business Name: Firefly cotton Business Structure: Partnership Business Location: Savar Date Established: 9th March, 2009 Business Owner(s) Name: * Nafisa Anjum Era * Saidul Nahiyan DIP * Jerin Tasnim * Md. Jahidul Islam Relevant Owner Experience: New in business. Products: Cotton The Market Target Market: Our target market is Bedding Store Owners and Mattress companies. They would buy our product because of our product quality. Market Strategy: Our local clients are getting benefit from our services greatly because they get foreign quality goods at very competitive rates and in some cases, less than the local market rates. In addition to that, they get more durable and better quality material compared to the material available in the local markets. Hence, our customers get foreign quality material at or below the local rates of the same. Our services to foreign suppliers have also been appreciated because of our skills. The future Vision Statement: As we are working with garments jhut, it will be a great environmental help. As because of capital shortage we cannot buy spinning machines. We want to expand our business to yarn production later on. Goals: We will finance an experimental section...
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...Strengths; Tesco’s reputation for low cost products, can gain fair-trade cotton clothing substantial market share in the UK. Tesco’s growth in the insurance sector provides financial strength to Tesco in UK. Another important factor is the increasing growth of online sales and fair-trade cotton clothing could be included in these sales. The Brand recognition of Tesco in UK is an important strength and will help fair-trade cotton clothing. Weaknesses: The weaknesses of Tesco are that it is still largely dependent on UK for its sales. it is doubtful if it will support fair-trade cotton clothing objectives. The business model that Tesco is using is suitable for UK and not for the rest of the world. Even though Tesco sales are growing from low priced items there is fall in sale of non-essential and high priced products. If fair-trade cotton clothing are perceived as non-essential, its sales objectives will not be achieved. Tesco has suffered from bad debt, credit card arrears and household insurance claims. This is financially debilitating. Opportunities: Tesco can exercise a high degree of buying power to ensure that it has economies of scale in its fair-trade cotton clothing line. The growth opportunities n Europe and Asia provides excellent opportunities for growth. Most importantly, the growth of online sales shows excellent opportunity for increasing the sales of Tesco. Threats: Increasing fair-trade cotton clothing prices can lead to lower sales and lower profits for Tesco...
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...------------------------------------------------- Case Study on H&M Module 1, Business Organization and EnvironmentHuman, physical and financial resources to create goods and servicesH&M is a popular clothing store and it is usually cheaper than other brands. H&M carry out its goods and services through human, physical and financial resources. The resources are designer, stylist, Media (models), stakeholders, distributing channels (stores or online) and share holders. Human resources like designer, stylist, models and shopkeepers are promoted through media to attract customer to increase demands. Most importantly the clothing is up to date with the most recent fashion trend. It sets up a positive image that H&M’s clothing are fashionable and at the same time customers does not need to spend a huge amount of money to be fashionable. Promotion through media also helps gain popularity for their goods and services.H&M Physical Resources plays an important role to create goods and services. The distribution channels are the only possible direct access for customers to consume their goods and services. H&M has distribution channels world wide even on online stores. This various types of distribution channels not only increase its popularity but become similar to a convenient store where customers can easily access to H&M’s goods and services. The Financial resources come from the shareholders, customers and other stakeholders. These people are the business’s...
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...sustainability at large in the last decade, H&M has made significant changes internally towards adopting and embedding sustainability into all their operations and value chain – but it’s still a work in progress. H&M’s CSR initiatives have a strong track record and involve various stages and stakeholders of its value chain, including their design team, suppliers of raw materials and fibers, as well as customers. Some of these renowned initiatives include the Better Cotton Initiative, the Conscious Collection, the Fashion Against AIDS collection and the Garment Collecting Initiative to name a few. All which have in common the involvement of different stakeholders, from suppliers to customers and designers. In this context, our challenge was to find what more can H&M do? Where and how should value be created, and which opportunity would create the most value for H&M and its stakeholder, all while increasing the company’s triple bottom line. The company’s core values, its strong customer focus and its business vision to provide customers with “fashion and quality at the best price in a sustainable way”, has driven many of H&M’s past initiatives and helped us identify a new area of opportunity for H&M to grow and create more value for its stakeholders: the sportswear market. Economically, the sportswear market is H&M’s fastest growing category. In fact, the sportswear category is growing at triple the rate of general clothes and accessories. The global health...
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...casecase 4 4 patagonia patagonia First ascents: finding thethe way First ascents: finding way toward quality of life life and work toward quality of and work > .> 1. The lie of the land Patagonia’s brand awareness and reputation are distinctly out of proportion to its size. Nestled in a quiet street just yards from the ocean in Ventura, California, Patagonia has for over two and a half decades been renowned for supplying highquality outdoor clothing and equipment to discriminating enthusiasts. A stepchild of Chouinard Equipment, the leading US supplier of speciality climbing equipment in the early s, Patagonia remains privately held. It is a subsidiary of Lost Arrow Corporation, established in as the holding company for Patagonia, Patagonia Mail Order, Chouinard Equipment (now Black Diamond) and Great Pacific Iron Works. Patagonia sales in were US$ million, achieved with employees. Patagonia manages the research and development, design, manufacturing, merchandising and sales (retail, catalogue and web-based) of adult and children’s outdoor clothing, hardgoods such as packs and travel bags, and, more recently (following founder Yvon Chouinard’s long-standing philosophy that, if you can’t find a good one, make it) surf boards! The heart of Patagonia’s success lies in relentless technical innovation that produces a continuous stream of products good enough to meet the tough and © 1999 Greenleaf Publishing Ltd > a. Corporate overview 2 mapping...
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...Habiba Almahrooqi (25384589) Table of Contents Executive Summary 1.0 Introduction 1.1 Purpose of the report 1.2 Company information 1.3 Assumption 1.4 Methodology 1.5 Purpose of Report 2.0 Strategic Analysis 2.1 SWOT ANALYSIS 2.1.1 Strengths 2.1.2 Weaknesses 2.1.3 Opportunities 2.1.4 Threats 2.2 Main issues 2.2.1 Issue 1 2.2.2 Issue 2 3.0 Evaluation of Alternative Strategies 3.1 Alternative 1 3.2 Alternative 2 4.0 Implementation 5.0 Conclusion 6.0 Reference list 7.0 Appendix Executive Summary Tenfold™ Organic textile is a company that provides naturally dyed organic cotton products to consumers, manufacturers and retailers. Tenfold attracts its customers by being an environmentally responsible organization that produce apparel using eco-friendly and chemical-free dye. The purpose of this report it to analyze the strengths, weakness, opportunities and threats of Tenfold in order to address the main issues that the company can improve. Furthermore, using academic journals, two alternative strategies will be discussed to improve and enhance the organization’s strategic position. The first issue that Tenfold faces is that there are many brands that are being sustainable and socially responsible in the long run, however, not much apparel companies have the capacity to reach the goal with Tenfold to be the right partner. The second issue is that there are low barriers to entry as a result of highly fragmented market...
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...S ustainable sourcing and procurement Sourcing and procurement as driving forces for sustainable business b y Helen van Hoeven, Lean & Green Foreword President Obama recently said that there are only two kinds of car companies: those that sell hybrid cars and those that will sell hybrid cars in the near future. The same is true for sustainability in supply chains. There are companies that source and sell more sustainable products and there are those that will do so in the near future. With a world soon populated by nine billion people and over two billion new middle-class citizens, traditional sourcing and selling will simply be a no. You are either on the pathway to sustainable development or you are out of business. The challenge of sustainability is reshaping the relation ship between business and society. Industry needs to better manage natural resources and significantly lower its global ecological footprint. And companies need to engage much better with suppliers and workers in the emerging and developing economies. The mission of the Dutch Sustainable Trade Initiative (IDH) is to upscale and accelerate the mainstreaming of sustainability in international commodity chains. IDH joins the forces of business, non-governmental organisations, labour unions and governments. We bring diverse stakeholders together in focused and result-oriented sectoral coalitions that implement ambitious improvement programmes. These programmes tackle social, ecological and economical bottlenecks...
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...behind-the-scenes, or how the jeans were actually made. The following paragraphs will cover Levi’s raw materials, modes of transportation, marketing strategy, and their operations. Jeans were invented shortly after the California Gold rush. Levis Strauss then began making miners’ denim work pants with copper rivets. The denim pant had already existed for a while at the time, but Mr. Strauss’ addition of the metal rivets at pocket corners and other points of strain made regular denim pants a “Levi”. In the year 1873, Levi Strauss and his business partner Jacob Davis received a patent for what would soon become the most popular denim brand ever made. (“Levi Strauss”). Because Levi’s is a well-known, international brand, it has suppliers all over the world. There are many different routes through which a pair of Levi’s jeans can be made, throughout the Americas, Europe, Asia, the Middle East, and Africa. One of the many routes taken in the production of a pair of Levi jeans is one located right here in the United States, operating from the San Francisco headquarters. In this route, the cotton is grown in the Mississippi Delta, the fabric is woven North Carolina, and finished in the Dominican Republic. (“Levi Strauss”). Aside from cotton production inside the U.S in places such as the Mississippi Delta and West Texas, Levis also uses cotton from all around the world. Countries like China, Pakistan, Egypt, Turkey, and Mexico all...
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...order catalogues, and its internet site. Equity: When it comes to Victoria’s Secret’s business marketing they have different strategies. One of Victoria’s secret strategies is not just to focus on a specific group of women but women of all ages. They concentrate on their entire customer base & focus on their 1000 retail stores, $400 mil famed catalogue, & lingerie super brand through the site, victoriassecret.com, where social media is also found, which help Victoria’s Secret stay in touch with their consumers, by making announcements of future new merchandise and offer special promotions. Arguably the most important marketing strategy is Victoria’s Secret fashion show – the epitome of glamour and glitz and a huge marketing machine. The retail chain expands into new products by taking advantage of their brand name, (ex; their new perfume; “Bombshell In Love”. They develop a strong brand and have been able to leverage its name in other products. Ethical & Legal Issues (solutions, perspectives and recommendations) U4 ISSUE: VS brought cotton from a company called Burkina Faso, which had a deal to ensure that the cotton is organic and fair-trade, but in Dec 2011, Bloomberg revealed that Faso was using child labour to gather the cottons. On line of VS that has been contreversal is the line called “Backstage Sexy”, where some stores arranged “mannequins (that were) blind folded and arranged in various sexual positions” in front view of the store. Many consumers began avoiding...
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