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Business Strategy That Drives Operational Capabilities

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Submitted By gvill
Words 1203
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1. Companies that often achieve high success rate do so because of the fact that they design their operations to support the company’s business strategy. These firms take the necessary steps to ensure that production operations are suited for the intended target markets. Production Operations can be defined as the special ability that production does well in order to outperform its competition, whether through offering quality, flexibility, low cost, or durable products/services. Toyota Motor Corporation a globally recognized leader in the automotive industries focuses on quality as its operation capability. If the company had focused on low cost instead of quality its operations would have an altogether different look. Two ways that Toyota’s operation might have changed as a result of a cost minimization focus which would be the most appropriate in this case are reduction in models they offer and a reduction in marketing and advertising.
Since its inception in the 1930’s Toyota has offered over 150 different models across its major markets in Asia, Europe and North America. However, not all of the models offered have been profitable for the company which has resulted in many models being discontinued. With a cost minimization focus Toyota who has had great success with such models as the Camry and Corolla both of which were ranked in the top 10 of best cars to purchase. The company can focus more of its revenue into producing more of these particular models and enhancing their features while also discontinuing some of their less profitable models which would reduce the company's expenditure. This changes the company's dynamics in terms of their operation as they would possibly have to reduce the size of their production plants and reduce their workforce which would also save them money. It is reported that during the recession Toyota spent over 50 million

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