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A dilemma is a situation where there is no clear choice or answer. Ethical dilemma is necessary aspect of operating a business. Most ethical dilemmas faced by businesses derive from choices between doing what is right and doing what is good for business. Facebook dilemma is, the company need either gain revenues in increasingly intrusive and ethically dubious ways or go bust in the not very distance future. The company knows so much about so many people that the changes can definitely increase revenue but at the same time it can hurt the company in the long run. The company fears it may lose its customers if they allow their customers or members information to go public. Most of the Facebook users believe the site is for just friends, no ads.
Facebook uses its resource of users’ information to make profit. Facebook knows privacy has been part of the society for a very longtime. The aspect of consumer protection and free market privacy has now become a norm for most of society. Facebook is a free service that people go to share their likes, dislikes, photos, and dating status. Facebook has several features that have a significant impact on privacy and security of personal information. These features have raise issues of collecting, distributing controlling and retaining information that many Facebook users have been unaware of. But Facebook need money to run the company, so they create ways that can trick users to sign up for certain type of updates which will direct allow the company to share their information to the public. Facebook resolve their situation by allowing users to have option on sharing their information and receive discount from certain companies and products by allowing their information being shared in the public. The stakeholder’s wants to generate more money in the short term. The only way they can do that is to go public and allow the users information to be accessible to everyone and allow companies to sells to the Facebook users. The decision of going public and eliminate privacy will affect the company brand because most of its users like their information to be private and share only with people they like. The changes made many people to start cancelling their Facebook accounts which hinder the company profit.
Another article I select is Freddie Mac & Fannie Mae Get the Squeeze the dilemma is the company receives funds from the government after their relentless pursuit of market share and profits led to massive losses. Freddie & Fannie still remain under the control of their regulator, they are receiving stricter term in an effort to recoup as many taxpayer dollars as quickly as they can, but at the same time the housing market is not getting better, the number of people foreclosing and short sell their homes is increasing which affect the value of the house around due to the selling price and condition. The government is resolving these issues by requiring the Fannie & Freddie to reduce their gargantuan portfolio of mortgages At a faster pace and to handover all their profits to the taxpayers. Instead of the company making dividend payments, the company will simply hand over their profit to the taxpayer. Fannie & Freddie knew what they were doing from the beginning and it will catch up with them but they were looking at the situation as a small problem. The company allows people to buy homes even if they knew they couldn’t afford to make the payments. They create all these new types of loans such interest only, pick a payment, adjustable rates and reverse mortgages. The decision of allowing these loans affect the company reputation and the brand because people feel like they were trapped into get these loans with high rate and adjustable rates.

References: Facebook Dilemma: Invade Privacy or Go Bust by David Frum. May 24 2012
Freddie Mac & Fannie Mae Get the Squeeze, by Matthew Zeitlin August 21, 2012

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