DQ 7 One
Beats Electronics, LLC is an audio products company founded by hip-hop artist Dr. Dre (Andre Young) and Jimmy Iovine, Chairman of Interscope-Geffen-A&M Records in 2006. The company is known for its high-end studio headphones labeled The Beats by Dr. Dre. Beats Electronics formed a joint relationship with Monster Cable the world leader of audio products for over 30 years, to manufacture their products. The exclusive contract was formed in 2009 under a five year agreement. Beats Electronics teamed with Monster Cable as its blind manufacturer to produce a high quality product and gain a piece of the market share in the world of technology. Beats Electronics has earned a niche as a visible leader in the industry with savvy marketing by utilizing the celebrity connection. After the contract ended with Monster Cable, Beats Electronics has experienced a steady stream of growth and opened new divisions which cater to the auto industry and mobile phones; moreover, Chrysler and now HTC has acquired a majority share in the beats worth over $300 million dollars. This gives exclusivity rights to HTC to manufacture smartphones with Beats brand audio systems. The contract stipulates the Beats as an autonomous company.

6 One
Wal-Mart Strategy" Please respond to the following: * Based on the information in this case and any other information you found online or in media reports, explain why you agree with the strategy you selected. * Explain why you believe the strategy you disagree with is ineffective or ill-advised. Suggest how you would alter the strategy to improve it.

6 Two
"Strategic Positioning" Please respond to the following: * From the e-Activity, discuss the SPACE matrix variables you have identified for the company you selected. Justify in detail your choice of each variable. * Explain in detail how your analysis of each