...Lemonade Stand Part II (Informal Business Report) DeVry University BUSN115 Introduction to Business and Technology Lemonade Stand Informal Business Report INTRODUCTION Lottie's Lemonade started with the intentions of providing quality lemonade at a reasonable price and to make certain that every customer felt like they were a part of our family every time they visited. The expectation for my team has been to provide a family friendly atmosphere and service with a smile. In my opinion, we have done just that, Lottie's Lemonade has been in business now for a little over a year and every month since we opened our doors we have seen double digit growth in our profit percentages. It is now time for me to start focusing on expansion and employee growth. BRANDING STRATEGY Lottie's started out using the "Free and Freemium" pricing strategy. After a couple of months the customer demand increased and we were able to switch to a different pricing strategy and were able to raise our prices to keep up with the demand. Due to the increase in demand, we have had longer lines, so we created a website for our customers to place their orders online and have it ready for them upon their arrival. I have also implemented a rewards program for our customers. If they order 10 glasses of lemonade, they will receive a free 32oz glass in a specially designed mug that they can take home with them, of course with Lottie's logo on it. OPPORTUNITIES FOR NEW LOCATIONS I have decided...
Words: 812 - Pages: 4
...United way: Not only help get you on your feet, but help you stay there. FUNDRASER HOW WE DID IT: Started off with the lemonade stand (selling approach) on the corner where the stop sign is. Bye humane society. (noticing how many students visited. Bagging groceries: both involved with Bagging groceries through church Plymouth covenant. Gave us the idea. Pastor Dan gave us the idea because we went to him. Groceries best idea Experience Getting involved in community Seeing appreciation from people for offering our help And them giving there money to the people in need People’s reactions/ thoughts: Lemonade stand: The few people that stopped by wanted to know what we were doing and for what, so we explained to them that it was for a class and we were fundraising to raise money for The United Way and how it was going to help so many people. Most people were walking and stopped by to buy some lemonade GLOBAL IMPACT: Improving education: by helping children in youth achieve their potential. In the video watched, I noticed that they not only help you get on your feet, but make sure you stay on your feet. Income: promote financial stability and independence Health: improving peoples health WHAT WE COULD’VE DONE BETTER: Get opinions around campus about what people would actually buy or attend so we could base it off of that and have a better success rate Topic: The United Way Fundraiser Specific Purpose: Working in a group, and trying to raise as much...
Words: 560 - Pages: 3
...Lemonade Stand Business Strategy Preview In the United States, ‘lemonade on wheels’ is a start up company in the field of the Beverage industry. Since the company is new, there would be a chain of stands across the city. The main products served at the stand will be Lemon juices in various flavors’ according to the taste, quantity and packages. The products are not age targeted and hence specific for all. Since it is a startup business, the plans for the company includes making its popularity by promoting the products in the market by very basic procedures. Name of the lemonade stand and its importance The name of the company has been kept as ‘Lemonade on wheels’. The reason behind choosing its purpose was to have mobility in the stands. The stand will be mini vans. It will have one compartment where fresh lemonade would be prepared and served. There will be a second compartment where the chairs for the customers be kept. The consumers will have their seats in the shape of wheels outside the van. The seating arrangements for the customers would be such that all the chairs would get packed inside the van when the day gets completed. The basic idea for ‘lemonade on wheels’ is that the position of the van can be changed according to the costumers and timings and be easily set. Secondly, it is intended to channelize the popularity of the product as a brand name as lemonade that is served on wheels. Mission statement and its Significance Lemonade on wheels mission statement...
Words: 950 - Pages: 4
...This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment vvvvv This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment v This is the assignment This is the assignment This is the assignment v This is the assignment This is the assignment vv This is the assignment This is the assignment vvv This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the assignment This is the...
Words: 293 - Pages: 2
...Assiyah’s Lemonade Part 2 Assiyah Fateen DeVry University BUSN115 Introduction to Business and Technology Professor Eileen Nance Introduction Assiyah’s Lemonade have been a growing company since 1999.Offering the local consumers with the best lemonade .With the company gaining success , Walmart has offered to be an investor. Assiyah’s lemonade will be in Walmart stores worldwide Branding strategy My branding strategy for Assiyah’s Lemonade, is to take the product to another level. My goal is to have my product available in multiple stores. I will offer promotions to gain new customers. My first promotion will be buy one get one free. I will offer a variety of sale throughout the growth process of branding my product. Assiyah’s lemonade will be known for the refreshing taste, quality and the affordable price Opportunities for New Locations New locations opportunities for Assiyah’s Lemonade stand, would be to broaden the local area where the stands are located in Detroit .For now the locations of the stands are in the Wayne county district. The new location opportunities would be to add stands to Macomb county and Washtenaw county. By offering more stands in the other counties in the tri state county area of Detroit, business would boom. ...
Words: 463 - Pages: 2
...Your Name DeVry University BUSN115 Introduction to Business and Technology Professor ZZZ Lemonade Stand Informal Business Report INTRODUCTION In this section, provide a brief introduction to your lemonade stand to provide a potential investor with necessary background material. Your introduction should indicate your subject or purpose and why it is important. You might summarize some of the main points you identified in Part I of this assignment. BRANDING STRATEGY In Part I, you decided part of the brand when you developed your pricing strategy. Continue with the other parts of the marketing mix (place, promotion, and product), and discuss how the lemonade stand should be branded utilizing this marketing mix in this section. Draw upon Chapter 13 to support your points, and compose your response in complete sentences with APA citations where applicable. For this section and all sections in which research is incorporated, please keep the following in mind: An in-text citation uses the following format: (Author’s last name, year). It should appear at the end of the sentence in which information gathered from your text appears. Be sure to place quotation marks around any material that comes word for word from your source. When directly quoting, you must also include the page number in your in-text citation: (Author’s last name, year, p. #). Here is an example: (Williams & Tollet, 2008, p. 49). OPPORTUNITIES FOR NEW LOCATIONS Your stand in your neighborhood has been...
Words: 528 - Pages: 3
...Dhara Patel Lemonade Stand, Part 1 DeVry University BUSN115 Introduction to Business and Technology Professsor: Lessie Branch As we have read about in our lecture, the use of a lemonade stand has helped us understand some basic concepts of business, this would be considered a simple business structure, yet it can help us understand almost every function of firm such as marketing, operations, finance, technology, entrepreneurship and many other aspects. In this assignment, I have decided to open a lemonade stand in my local neighborhood. I have grand plans for this stand and expect to attract customers. Develop a creative name for your Lemonade Stand, and then explain why a name is important when you are considering branding options? * I am going to name my Lemonade Stand “Pitcher of Pleasure!” Branding is one of the most important aspects of any business. Your business name is the first image that your business projects. It is what customers will remember (good or bad) about your business that will either draw them to it or send them to a competitor’s business. Assuming my business lasts, I will have invested a lot of time and money building it. Obviously, part of the value of the business is the name. Always pick a name that is easy to remember and describes what the business does. Create a Mission Statement for your Lemonade Stand; then explain why a mission statement is important for any company? * The mission statement for my lemonade stand will be to...
Words: 499 - Pages: 2
...Your Name DeVry University BUSN115 Introduction to Business and Technology Professor ZZZ Lemonade Stand Informal Business Report INTRODUCTION In this section, provide a brief introduction to your lemonade stand to provide a potential investor with necessary background material. Your introduction should indicate your subject or purpose and why it is important. You might summarize some of the main points you identified in Part I of this assignment. BRANDING STRATEGY In Part I, you decided part of the brand when you developed your pricing strategy. Continue with the other parts of the marketing mix (place, promotion, and product), and discuss how the lemonade stand should be branded utilizing this marketing mix in this section. Draw upon Chapter 13 to support your points, and compose your response in complete sentences with APA citations where applicable. For this section and all sections in which research is incorporated, please keep the following in mind: An in-text citation uses the following format: (Author’s last name, year). It should appear at the end of the sentence in which information gathered from your text appears. Be sure to place quotation marks around any material that comes word for word from your source. When directly quoting, you must also include the page number in your in-text citation: (Author’s last name, year, p. #). Here is an example: (Williams & Tollet, 2008, p. 49). OPPORTUNITIES FOR NEW LOCATIONS Your stand in your neighborhood has been...
Words: 528 - Pages: 3
...Lemon-made DeVry University BUSN115 Introduction to Business and Technology Lemonade Stand Informal Business Report INTRODUCTION My new small business name will be Lemon-made; a lemonade stand in which the lemonade will be made with organic lemons, and other natural ingredients. I have always thought it was weird to make lemonade from lemon flavored sugar powder so I want my lemonade to be natural. Due to that, a potential investor in my new business is Whole Foods. They are a grocery store that seeks out natural and organic foods to provide the best for their customers. Not only does my business share that goal, but being an organic/natural grocery store, they would not necessarily have to go out of their way to provide the resources that my business would require. BRANDING STRATEGY Since the most crucial part of my branding strategy is branding my product as a healthy, organic, natural product, having an investor that already is associated with those things would increase the chances of my product being branded as that as well, in addition to having a somewhat established clientele. As far as location goes, I think it only reasonable (and fair to my investor) to position my business outside of Whole Foods Markets. Not only will this ensure a flow of customers that are concerned about their health, and the quality of the product they are consuming, but also allow for excellent publicity. The customers will be able to witness the lemonade being made freshly, with products...
Words: 944 - Pages: 4
...BUSN115 Week 3 Assignment Professor Prepared by Jane Doe Dates: Due 2015 Submitted 2015 Contents Phase 1: Choosing a name 3 Phase 2: Mission Statement 4 Phase 3: CSR Plan 5 Phase 4: Pricing strategy 6 Phase 5: Expansion 7 Bibliography 8 Phase 1: Choosing a name My concept is simple to provide delicious lemonade to my customers. I wanted my clients to relate the product to the simplest form of nature. When creating the name I aimed for a target our customers could relate to because of its unique simplicity. I needed a name that would roll right off the tongue as if it were a name you would use daily. I came to the conclusion that the only way to create a name that would appeal to my customers was to create a survey. I targeted 200 people with no demographic in mind. I conducted the survey at four different grocery store parking lots, on opposite sides of town. The chart below shows our results: General consensus dictated the Lemonade Stand would be called “Lemonade Stand”. I am very happy with the results as this was the name I was originally aiming for. I wanted a name that would be easy for people to remember. I did not want to add my personal name to it as I felt it was not original and lacked creative branding. I also wanted to stay away from the word Natural. I have found that this word is very loosely used in food products, as many food products are massed produced and contain preservatives. I wanted our product to reflect that it is an all-Natural...
Words: 1024 - Pages: 5
