Introduction
Change for Change is based on the idea that small change will be accumulated into most positive changes that would contribute to the whole society. The business philosophies of Change for Change integrate social concern and charity, which reflects their corporate social responsibility to some extent. In this report, firstly, the critical analysis of business idea will be introduced as well as the strength of Change for Chang. Then, the improvement to the proposal will be defined. Finally, it provided the critical evaluation about the justification of the improvements.

Critical Analysis of Business Idea
Change for Change focus on improving the wicked problem which is poverty, and it cooperates with banks and large card companies to carry out their Corporate Social Responsibility goals. And, Change for Change is an initiative proposal, and the small change can only be collected by their “Change for Change” card. The main idea of Change for Change is about encouraging people to spend money in a “round-up” margin sale and donate the extra money. It aims to make a contribution for poverty via donating money to charity.

Concerning the strengths of the current business idea, for people, Change for Change had engaged in providing support to those people in poor areas, alleviating their current situation and helping them live better. For instance, these small change would be helpful for those poor children who were forced to drop out of school to access better education. For society, the establish of Change for Change intend to raise the public concern, and meanwhile inform more people to place emphasise on the charity and motivate them donate their personal power via small change. Change for Change made people understand the negligible behavior will generate huge influence.
Improvements to the Original Idea
The original idea of Change for Change