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Choose four (4) of the six (6) following questions to develop your answers as an essay. Each essay you choose should have 250 words minimum.

1. Discuss how marketers of low-involvement products such as soft drinks or paper towels would use various IMC tools differently than a marketer of a high-involvement product such as a personal computer or automobile.
Marketers of low-involvement products as soft drinks and paper towels don't have to put a high amount of emphasis on what is the advertising and placement of the products on the contrary high-involvement products do have to be very well advertised with a desired target market, this is because they are basic needs and companies do not desire to give that much of focus on advertising and promotions, they do focus on doing publicity in order to catch more of the attention as possible from consumers and maybe make consumers react to this publicities and be able to interact directly with the customer, which is called Direct Marketing. Also low-involvement products marketers have to focus on personal selling, for example in departments stores sellers from companies are sent in order to make one-to-one interaction with customers, where the product can be shown, explained, used, makes tests, even explanations that why you should choose this product before others.
This makes the consumer to feel related to the product, with the possibility of personal interaction they will feel attracted. In high-involvement products you do have to enhance advertising and promotion, companies should be able to compete with competitors. Using mass media promotions such as TV, Radio, Magazines and Newspaper, companies can ensure a percentage in the market share. Low-involvement products are bought without previous analysis and thought, therefore marketers may consider that expending in this king of tools to promote your product may

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