...The buying process of “Sony VAIO” A computer is a general purpose device which can be programmed to carry out a finite set of arithmetic or logical operations. Since a sequence of operations can be readily changed, the computer can solve more than one kind of problem With advances in computer technology came the dawn of automated systems, allowing artificial intelligence to replace human intelligence. Over the last decade, there has been a tremendous advancement and use of computers which has rapidly become one of the most sought in every phase of individuals’ personal and business life today. Individuals and companies are highly dependent on computer for storing data, image, and file processing, preparing assignment, presentation, report and research work. Desktop pc, Laptop, Net book, note book have emerged as the most popular invention of computer. There are lots of brands of desktops and Laptops are available in the market. For example, Apple, Toshiba, Sony VAIO, HP, Dell etc are the most popular brands that people usually look for to use. We buy computer not only to play games or watch movies, but also for storing data, keep record, using MS office, SQL, data software, image software, to perform various functions such as create status report and as a communication device by using internet. Few months back, I strongly need to purchase a laptop. While purchasing a new Laptop, I first tried to recognize the problem, then search information, evaluate alternatives...
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...An Example of the Original Fishbein Attitude Model (based on lecture material) Ao = biei where, Ao = Attitude toward the object (brand) bi = belief about the brand’s possession of the attribute ei = evaluation of the attribute as being good or bad n = there are a limited number (n) of attributes which the person will consider The following asks a consumer to evaluate these attributes for luxury cars: |Attribute: | |Sporty Styling | |Good Handling/Ride | |High Cost | |Great Acceleration | |Low Repair Frequency | | | Use the numbers from the following scale to evaluate each characteristic of luxury cars. Neither Good Extremely Moderately Slightly nor Slightly Moderately Extremely Good Good Good Bad Bad Bad Bad +3 +2 +1 0 -1 -2 -3 The consumer provides the following responses, which represent ei (an evaluation of the attribute as being good or bad) |Attribute |Rating (ei) | |Sporty Styling |+3 | |Good Handling/Ride |+3 | ...
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...What to Buy? Laptop or Tablet? It is always an exciting time when you are in the market to buy a new gadget. Buying a new tablet or laptop can be fun and scary at the same time. You can overload your brain trying to figure out what brand, style, size, color, etc. The list of features and options are endless. When you are thinking about buying a laptop or tablet. You have to think about what you are really going to be using the device for? Reason you should ask yourself that is because the pros and cons list can weight in very different based off “why do you want this factor?”. Depending on your budget, either way both devices will am sure will bring you joy. If you are thinking about a laptop here are some things you can think about. If you don’t have a desktop, getting a laptop would be a smart idea because they are just as powerful as a desktop but portable. Depending on your budget you can get very powerful laptops with beautiful displays. If you are looking for something as your main source of connection to the internet. Having the fiscal keyboard would be better just for email typing and case papers for school. Laptops can also come with a disk drive which can be very useful for CDs and watching DVDs. Not to mention all the other inputs they have for extra display options and audio. The computing task of a laptop is much stronger and can easily handle multitasking. If you like storing pictures, a music library, or videos laptops can house larger hard drives...
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...that capacity? Is a keyboard enough, or should I splurge for the touchpad/keyboard combo? Do you have any that aren’t this heavy? These are all question I heard from consumers who were looking to buy a new laptop. Laptops have become a necessity to many these days. With a technological world that is rapidly expanding, desktops have become out-of-date, and consumers are demanding laptops with grand capabilities fit into a small package. The vast amount of options out there give consumers a variety of options to choose from. Consumers demand different qualities from their laptop whether it is processing, durability, battery life, display, and a variety of other options. This paper will discuss the present displays being used in stores to promote the products, what consumers voice in terms of what they want in a laptop, and primarily what brands can do to further help their sales. For this specific paper, I will be looking at Dell as the targeted brand. Dell was once the dominant presence is the computer industry, but their market share is diminishing constantly. My goal in this research is to determine what Dell is doing wrong if anything, and what they can do with their brand and products to regain their lost market share. The first store I stopped out to see their laptop display was Best Buy. Best Buy is one of the leading electronic stores in the nation, and is on the market as one of the top retailers that consumers shop at for electronics. The clerks there are tech savvy...
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...near Uttara in order to buy a laptop. After getting admitted in IBA-JU, I greatly felt the necessity of having a laptop. Moreover, if I consider the larger contexts, then I must say that it is the age of scinece and technology and our economic condition also permits me to do so. So, using a laptop is very much necessary considering the suurrounding culture. Regarding personal contexts, I decided to buy a black colored laptop from TOSHIBA because it has a well reputation in the market. I didn’t have the address of its showrooms but I had an e-mail address. So, I sent an e-mail asking for the address of its showrooms and what types of laptops were available within my financial capacity as I knew that the prices were fixed. Then I got an e-mail from TOSHIBA where all necessary informations were given.But there arised another problem because there was no laptop available within my financial capacity. Those were too much expensive for me. The company also sent some models of netbook which were within my capacity. So, I went to the showroom and the salesmen showed me different models of netbook. I couldn’t decide what to do because still I was thinking about laptop. Then the branch manager came and sorted out my problems. He was very much skilled and smart enough in performing his job. He made me know the useful facts regarding netbook and finally I bought a net boook in leu of laptop. And this is my experience from larger to personal context while buying a netbook. ...
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...MARKETING FOR MANAGERS (MKTG5009) TRIMESTER 3 2015 Individual buying behaviour vs Group buying behaviour ASSIGNMENT 1 ROBIN KARUMBA STUDENT ID: 18331141 WORD COUNT: 1450 EXCLUDING REFERENCE Introduction The consumer buying behaviour varies from one customer to another. (Graves 2013) states that it is difficult understanding human emotions effect on the buying decision process yet because we humans have very similar neural wiring we tend to make similar mistakes what he calls ‘mind gap’. This is what leads us to walk out of a shop believing we bought what we wanted. This study will attempt to understand behavioural difference between individuals and group consumers based on influence from various environmental factors. This raises the need for consumer behaviour analysis using a nominated product buying decision process. In this research I’ll use my past experience in the purchase of a laptop for university purpose and a large quantity of laptops for an organisation I worked for. This document this will be categorised into individual and Organisation buying decision process The Individual Analysis * Understanding the customer: influences Personal and Social To get an accurate individual analysis, it is important to understand the consumer demographics and background that influences the decision process. The Organisation * Understanding the customer: influences Buy class and product type The organisation is a multinational food and beverage industry...
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...LAPTOPS – A STATISTISTICAL STUDY ON THE PREFERENCES OF GIM STUDENTS By: Khushagra Deep (2010144) Levllyn Rocha (2010145) Lincoln Araujo (2010146) Madhumitha J (2010147) Nandini Choudhary (2010149) LAPTOPS – A STATISTISTICAL STUDY ON THE PREFERENCES OF GIM STUDENTS Submitted to: Prof. Sharmila Veloso and Prof. Raghuvir Vernekar In partial fulfillment of course requirement in Management Communication By: Khushagra Deep (2010144), Levllyn Rocha (2010145), Lincoln Araujo (2010146), Madhumitha J (2010147), Nandini Choudhary (2010149) PGP1 – Goa Institute of Management September 25, 2010 MEMORANDUM DATE: TO: FROM: September 20, 2010 Sharmila Veloso and Raghuvir Vernekar Kushagra Deep, Levllyn Rocha, Lincoln Araujo, Madhumitha J and Nandini Chaudhury. SUBJECT: LAPTOPS – A STATISTICAL STUDY ON THE PREFERENCES OF GIM STUDENTS Here is the report you requested on August 20, 2010 about the buying behavior of laptops of the students of Goa Institute of Management. The study included both primary and secondary research. The primary study focused on the students of Goa Institute of Management, Sanquelim. Although there were a few variation from the norm, conclusions on the contemporary trends were very apparent. Most students bought laptops with either education or an all round purchase in mind. We recommend that retailers stock up on these laptops during the beginning of the academic year concentrating on laptops having good value for money, since brands...
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...to spread it to others. Social influence could really affect one’s purchase decision. Therefore, the smartphone provider companies should provide better customer service and after sales service. Second, smartphone provider should study on what features the users demand for. For example, smartphone which has higher image resolution of the camera, better and faster operating system, smarter and lighter design, and any other new innovative of product features for both software and hardware. By better improve the product feature, and providing what is demanded, it might help smartphone provider to improve sales and profit. Last but not least, convenience is also important consideration based on the research, indicate that smartphone users buying smartphone due to its convenience. With smartphone, tasks can be accomplished faster, and users do not...
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...research that we picked for this assignment is “Reason for Being Loyal to Laptop” The phenomenon that we have identified is brand loyalty toward laptop. The rationale of choosing this phenomenon is because we had realize that nowadays there are many people that using laptop for many reason which could be for work, for school, for art, for contract, or anything that was more widely used this laptop in their daily life. This phenomenon slowly emerged on 1979 when on that time actually the using of laptop was not widely used by people. Most of the people that use laptop on that time were employer or people with high salary whom afford to but laptop. But on today, most of people in one family had one laptop. Due to laptop was more affordable today; more people were getting opportunity to buy their own laptop. 1.1 Background of Research In this subtopic, it can be narrow down the research about the tendency of loyalty people to used laptop in their daily life. First of all, more people choose to use laptop rather than using computer. It is because, after appearance of laptop, people more interested to use laptop because in era globalization the technology run with faster same with the changed of computer to laptop. So, there is much type of people which preferred to use laptop compared to use computer due to change of technology in globalization, which is laptop more easily to use. Besides that, laptop is generally smaller than computer that can easily to be transported and...
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...With many new forms of technology appearing in the world, it has become a complex task of choosing what new gadget is right for the owner. In today’s economy the cheaper option is not always the better option, but rather a modernly priced product that will do its job and do it for a while. This criteria best applies itself to when buying a computer. There are two main types of computers: a Macintosh (Mac) or a PC. Both are great for different reasons, but the main ways that Mac differs from a PC is that Mac’s are much more expensive, they tend to reflect malware and viruses and that a Mac offers less of a choice than PC. If most people were given the option to buy a Mac or buy a PC, mostly everyone would purchase the Mac. The Macintosh system is great, but it is rather expensive. Macs is noticeably much more expensive than PCs. The lightweight MacBook Air laptop is Apple's cheapest and most basic MacBook, starting at about nine hundred and fifty. The average Windows laptop costs around five hundred dollars, but some Windows ten laptops can be purchased for around one hundred and seventy-five dollars, now keep in mind the basic windows ten laptop is a PC and is great for...
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...Laptop Industry Andrea Moultrie The laptop industry is evident that technology in our world today is becoming more advance. Since its increase in demand, laptops are becoming more personal and convenient to the needs of its owner by offering different selections of color, style, and internal hardware. Laptops are becoming more popular in households, businesses, and everyday lives. This analysis will describe growth rates, suppliers, competition, and customers and how they contribute to the industry of laptops. Industry Specific Technology is constantly changing. The 1st laptop was introduced in 1981 by the Osborne Computer Corporation. This technological phenomenon changed the way we would use computers forever. For the price of 1800 dollars, you could own an Osborne 1 laptop. It included about an additional 1500 dollars worth of programs such as WordStar word processing, spreadsheet software, Microsoft MBASIC programming language, etc. It weighed about 24 and a half pounds and also included a protective case. In 1991, the Apple Company introduced its version of the laptop. The Apple PowerBook was portable, which included a palm rest and pointing device that became standard for future laptop designs (Carey, Dachary). A major change to the laptop industry was the release of Windows 95 in 1995. Windows 95 became the default operating system for non-Apple laptops. The release of Windows 95 stabilized several features of laptop design, and brought about the creation of...
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...need to get serious work done. Laptop and desktop models continue to display innovations, with laptops shrinking and more touch screens coming to desktops. And tiny netbooks still make sense for many people. Here's the latest computer news: | | Gateway NV57H26U Photo: Courtesy gateway.com | More from ConsumerReports.org: Latest computer reviewsHDTV buying guideConsumer Reports has no relationship with any advertisers or sponsors on Yahoo! | Great deals are plentifulLaptops that we rated Very Good or Excellent are available for $500 or less. With many models, you won't have to compromise on performance or features. For example, performance on the Gateway NV57H26U, was excellent. It's a 15.6-inch laptop with decent battery life that costs just $450. It also has an HDMI port for connecting to an HDTV for high-definition video streaming. If you need a laptop mainly for tasks such as word processing, Web browsing, and e-mail, even better deals emerge. Our ratings include a few 15.6-inch laptops for under $400. The Gateway NV55C49U ($350), Dell Inspiron I15R-526MRB ($380), and HP G62-373DX ($380) are all recommended models with good or very good performance; all three models were fast for productivity tasks. | | Apple MacBook Air 11.6" | Lighter and cheaper models are comingIf you're shopping for a laptop, be on the lookout for ultrabooks, new laptops that are supposed to be thinner, lighter, and less expensive than most laptops. Thirteen-inch ultrabooks will...
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...Buying a computer can be an expensive business and unless you are an IT specialist, the whole process can often be completely baffling. But fear not, spending money on a PC, desktop computer or Macbook laptop does not need to be a tedious process: with our help it can be a piece of cake. When you are ready to buy your next PC or laptop, it helps to have a quality website full of useful information and reviews at your disposal—which is where our Macs Plus More website comes in. We offer a host of useful reviews on all kinds of products including Macbook, i-Mac, desktop computers, i-Pad, computer accessories, printers, hard drives and other computer peripherals. Buying a computer or computer accessory can sometimes be a wild shot in the dark. Unless you spend time doing some research, there is a fair chance you might end up spending your hard earned cash on a product that is not right for you. You might start using it, only to discover it has the wrong specification for your requirements, or worse still, it might be prove to be unreliable and prone to breakdowns, neither of which scenarios is very helpful when you have splashed out a lot of money on the product! To save you time and money, we do the hard work on your behalf by finding reviews and information on a wide variety of computer products. Instead of trawling the internet searching for information on a specific Macbook or desktop computer, come and check out our site first—we will probably have the information...
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...Marketing For Hewlett Packard Laptop Betty Senesac BUS235: Introduction to Marketing Instructor: LaKisha Bryant Bruce October 7th, 2013 Product Marketing For Hewlett Packard Laptop The product chosen for this assignment is a Hewlett Packard Laptop. The information shared in this paper will show price, features, and availability. It will compare the price differences as well as features against a competitor’s model. A Hewlett Packard (HP) laptop might be obtained essentially anyplace that offers computers. The cost hinges upon the store and whether it is at a bargain. The particular case that is possessed by this scholar was discounted at a Wal-Mart for $349.99. This item is normally at a bargain around the start of the school year, tax season, and around Christmas time. It is focused market group is individuals who use PCs or are into technology, particularly for utilization for work or school. Clients think most about cost and additional items. A portion of the key characteristics of this specific laptop incorporate a DVD+/-R/RW, an HD screen and inherent Webcam. Some laptops do not accompany a Webcam or DVD+/-R/RW. A customer might pick a portable computer dependent upon what they have to utilize it for. Case in point assuming that they mean to store a great deal of information on the laptop they might need bunches of memory. Assuming that they plan on utilizing it to copy CD's or DVD's then they might need a DVD+/-R/RW. The Hewlett-Packard laptop is branded with the HP...
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...are various models of systems that a person can choose from, they can choose from netbooks, laptops, or desktops. Next, a person has to think about what specifications they would like to have; this will consist of the measure of RAM needed, which processor and graphics card would be best appropriate for their needs, and which hard drive will be best. They would have to select what applications they would need. Finally, a person would have to determine which brand to buy out of the various types. With such a broad array of options, it is no wonder that a person would have such a hard time choosing a computer. When choosing a type of system, a person must first think about whether or not they would like a computer that they can take on the go or if they want one that is stationary. Netbooks are compact notebooks with small screens (10 – 12 inches), and components that are more about saving battery life than delivering raw power. Therefore, they do have a slow CPU, a RAM of usually 1-2 GB, no DVD drive, and a low amount of hard drive space. However, they are great for those who only need only basic web browsing, emailing, and other associated tasks. Their small size makes the netbook extremely portable; as most are only around 1-1.5kg), their battery life is usually very good and lasts for about 4-10 hours, and they are one of the cheaper ways to go when purchasing a computer. Laptops can seem cumbersome by comparison to their netbook cousins, but they can operate with a lot more...
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