1.0 Introduction

We would like to express our gratitude to our lecturer for Business research method, for giving us the opportunity to conduct the research. We also like to thank our course leader that, in the first place, giving us this useful assignment, that, in the end of the day, will be proven use to us all. The research that we picked for this assignment is “Reason for Being Loyal to Laptop”

The phenomenon that we have identified is brand loyalty toward laptop. The rationale of choosing this phenomenon is because we had realize that nowadays there are many people that using laptop for many reason which could be for work, for school, for art, for contract, or anything that was more widely used this laptop in their daily life. This phenomenon slowly emerged on 1979 when on that time actually the using of laptop was not widely used by people. Most of the people that use laptop on that time were employer or people with high salary whom afford to but laptop. But on today, most of people in one family had one laptop. Due to laptop was more affordable today; more people were getting opportunity to buy their own laptop.

1.1 Background of Research

In this subtopic, it can be narrow down the research about the tendency of loyalty people to used laptop in their daily life. First of all, more people choose to use laptop rather than using computer. It is because, after appearance of laptop, people more interested to use laptop because in era globalization the technology run with faster same with the changed of computer to laptop. So, there is much type of people which preferred to use laptop compared to use computer due to change of technology in globalization, which is laptop more easily to use. Besides that, laptop is generally smaller than computer that can easily to be transported and conveniently used in temporary space such as in libraries or at