...C.D. Howe C.D. Howe was a businessman and politician who was responsible for many different innovations that were introduced to mainstream Canada from the start of his career in the 1920s as an engineer until the time of his death in 1960. Where he proved himself worthy was on the public stage during all the wars Canada was involved with during his lifetime. In WW1 he helped innovate the grain industry by helping to introduce grain elevators in the prairies which was essential to the home front war efforts. In WWII he was responsible for overseeing all industry production of equipment and munitions which was an essential role in the federal government at that time and it was a very demanding position with a lot of responsibility. After the ally victory of the two World Wars he then contributed again to the war efforts of the Cold War. He played a contributing factor to developing Canada’s nuclear industry in case of an upcoming attack as the Minister of Defense Production. On top of his war efforts he was also responsible for the establishment of a number of crown corporations such as the Canadian Broadcasting Corporation (CBC), Trans-Canada Airlines and the oil pipeline which extends from Alberta to central Canada. It was not necessarily just Howe’s war efforts which qualify him for a lasting place in Canadian history but rather his ability to fuse both government and business which benefit all stakeholders involved. His capability to facilitate very complex and accurate...
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...The traditionalists, also called “Veterans, Matures, the Silent Generation and the Greatest Generation,” were impacted by many significant experiences including World War 2 and the Great Depression (WCF, n.d.). Living through those difficult times characterized this generation as hard workers that respect authority and have a strong sense of duty. Having this no nonsense approach to life can affect their career sensibilities. It is common for traditionalists stay in the same job throughout their lifetimes. This also means that they expect the organization to treat them with respect and dignity in return. Personal fulfillment in a job may not be as high of a priority for this generation, but they expect to be compensated and treated fairly. Baby Boomers The Baby Boomers came to rise as veterans returned from World War 2 and wanted to get back to normal life. It is a large generational group and currently makes up 50 percent of the workforce (Gesell, 2010). They grew up in a time that people were known for challenging authority, seeking reform, and confrontation. As this generation entered the workforce they broke out of the more autocratic style of their parents. They seem to prefer to meet in person and one-on-one contact with coworkers (WCF, n.d.). Baby Boomers also tend to seek recognition through their organizational role and compensation level. Working hard to get that recognition is a common practice for this generational group. It is because of their...
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...Product Reassessment: Blockbuster Dinah McGruder Professor: Andrea Benjamin Principle Of Marketing 100 12/2/2012 Product Reassessment: Blockbuster Blockbuster Corporation has to reposition them-selves in order to sustain growth in slow market and to correct past mistakes which lead to the company’s bankruptcy (Lamb, Hair, & McDaniel, 2012, p.144). The repositioning of Blockbuster has to change consumer’s mindset of believing that it is a failing entertainment company and not being able to meet the needs of consumers. Blockbuster can be repositioned from a family focused bricks-and-mortar video retail business into targeting each distinct generation with a focus on their lifestyle and customizing services to fit their interest. The different types of generations include Gen Z, Gen Y, Gen X, Baby-boomers, and Greatest Generation. Generation Z known as the internet generation have grown up using communication technology such as internet, cell, phones, and digital cameras which is mostly funded by their parents who are also knowledgeable of similar (n.a., 2010). Born around 2001 and up, this group is the youngest in which our marketing will be focused on which will call for more market studies because of them being very young. Generation Y born between 1980-2000, are also known as the Millennials make up 27.8% of the U.S. population and are very fluent in digital technology (n.a., 2010). This generation is a great target market because they are 75 million strong...
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...In on ‘’ the nNew gGreatest gGeneration, Wwhy Mmillennials Will Ssave Uus Aall’’ published in tTime Mmagazine by Joel Stein,. Joel Stein claims that millennials, the so called the new generation, are narcissistic, overconfident, entitled and lazy. Joel’s entitlements consists of studies to reinforce his arguments-.Joel examines three different reasons why our new generation is the way it is. First he mentions that is the internet and the social media he says being famous is the most important thing within millennials. Joel claims that apps such as Instagram and Facebook are making teenagers more and more self-obsessed and narcissistic. Second, he mentions that millennials are becoming less social and the internet is the villain “they are interacting all day but almost entirely through a screen ” Even though Joel’s statements consist of constant debasement within teenagers and young adults, Joel says what really surprised him is the positivism ‘’ here’s something even all the psychologists who fret over their narcissism studies agree about: millennials are nice. They have none of that David Letterman irony and Gen X ennui. "The positivism has surprised me . Joel’s conclusion is that he believes in the generationchildren. I agree with Joel that millennials are progressive and positive, but however what he is saying about how millennials are lazy and fame-obsessed isn’t something I agree with. Being famous doesn’t necessarily mean you’re lazy or arrogant. You can still be humble...
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...Are We More Narcissistic? Does someone that you know think that the world revolves around them or that they are the best at almost everything? If you know someone like that, then there is a good chance that he or she is a narcissist. Many people know narcissistic people but they do not notice it sometimes. A narcissist is person that believes that they are entiled to things, is self-obsessed , and does not care about other people’s thoughts or feelings. A well known researcher named Dr. Jean M. Twenge has been doing a lot of studing to prove her point that, narcissism is more common with the new generation than what it used to be. I do not think that our generation known as “Generation Y” is more narcissistic than earlier generations. Dr. Twenge claims that the younger generation is more narcissistic because of the results that she got on one of her tests. According to a test done in the past, “In the early 1950’s, only 12% of teens ages 14 to 16 agree with the statement ‘I am an important person’. By the late 1980’s, an incredible 80% claimed that they were an important person” This test supposedly proves that the newer generations are in fact more narcissistic that the older generations. I do not think that one can actually see how many teens are narcissistic with these types of yes or no questions.It is not fair to do these types of tests because someone could have answered yes to one of those questions not becuase he or she is narcissist, but maybe for the reason that...
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...Our Generation People visualize the future in a different ways. Some see larger technological advances while others might see more peaceful people. Conclusively, this may lead to the ongoing debate as to whether the Generation Y has a role in America’s future. Consider that our children and teenagers are the adults of tomorrow. I would argue that they do have an impact. Future generations have a role in our country to fill that gaps of people that have passed or that can't work anymore. This becomes a matter of how we use this power to impact society. Despite the fact, the generation is highly capable of producing politicians, a hands-on community, and great leaders, how those will choose to fill the gaps cannot be predicted. Every generation leaves an impression on our future, despite whether it is a negative impression or a positive one. This lasting impression is mostly referred to as generational potency. By obtaining new tools and opportunities from the mistakes and triumphs of those who came before them, every generation tries to make themselves heard. Therefore, the concept of generational potency is something that largely exists in our great nation. As Tamara Erickson said, “The truth is, without even trying, you will bring fresh perspectives to work because many of the ways you approach problems are different from the way it has always been done” (Erickson, 2008). Everyone has a different outlook obtained from the knowledge you gain from past experiences and...
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...* The external marketing environment 1. External environment: that impact on marketing for beyond the control of the marketing. * Variables can’t be controlled by the market they must study and understand them to attempt to incorporate them various, planning strategies the impact of these changes must not be ignored when planning strategically Variables can’t be controlled by the market they must study and understand them to attempt to incorporate them various, planning strategies the impact of these changes must not be ignored when planning strategically Social variable, * Demographic * Technological * Political * Legal * Competitive variables Conclusion: manager must create a marketing mix that will be suitable to be changed. * Understanding the external environment 1. Understanding the current customers. 2. What drives consumer need 3. Identify the valuable customers and they need 4. Understand competition. * Social factor that affects the market 1. Social factor influence the products people buy and expect to purchase product. Social factor influence the products people buy and expect to purchase product. Attitudes 2. Values 3. Lifestyles * American values 1. Self-sufficiency: everyone should stand on his own. 2. Upward mobility: successful education 3. Work ethic: hard word 4. Conformity: no one should expect to be treated differently from everybody. * Component lifestyle:...
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...The generation gap: thinking and communicating towards the same goal “Juvenoia,” or “exaggerated anxiety about the influence of social change on children and youth.", is a term created by sociologist David Finkelhor of the University of New Hampshire to describe the phenomenon of past generations not agreeing with the ideology of youth nowadays. This phenomenon affects the way "older" generations judge the "new" generations and their electronics, political thoughts, decision making skills, in addition to many other factors that up and coming young adults and teenagers are known for. It seems that it is nearly impossible to have a say or opinion in a matter when discussing it with middle-aged adults or senior citizens, just as hard as it is to convince a young adult or teenager to listen to their elders/parents in situations that they have lived before. The thought that any generation is better than the one before or the next is a bit selfish, if I may say. To explain the situation in a much simpler way, let's see it through and interpretation of an old saying: "an old dog can learn new tricks". Let's call the old dog generation X, targeting the adults of the 1960's. Now, as I see it, the world around the dog keeps revolving as new toys arrive, dog food gives better nutrition and food bowls get new styles. If the dog chooses to stick with his old kibble, bowl and toys, what will happen? The toys will break, the bowls will get worn and start leaking, plus it's old food won't give...
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... Generations can learn a lot from each other. Whether it be small lessons or life changing lesson. Things that one generation can learn from another is how to use technology, to not give up, and that to push yourself to accomplish your goals. For instance generations can teach one another how to use technology. In “Tutors Teach Seniors New High-Tech Tricks” it states “ High school students studying computer tech or involved with the National Honor Society sign up to help local senior citizens about Facebook, Skype, smartphones, even something as simple as a camera.” Students from a different generation where technology rules are showing elders who come from a generation where technology wasn't that advanced how to use the technology today. This is an example of how one generation educates the other. When my grandmother comes to my house, she goes on to the house computer. When she uses the computer she always asks me to help her with it. My grandmother and I both come from different generations and have different levels of efficiency with technology. So when she does not understand a certain thing with the computer she asks me for help. Therefore, generations can teach one another about technology. In addition, generations can empower each other to not give up. In “ Mother to Son” the mother tells the son “ So boy don't you turn your back. Don't you set down on the steps ‘Cause you finds it's kinder hard.” The older generation is empowering the younger generation to not...
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... In the article entitled “Is this generation really more informed?” by Palder and Syeda, talks about different opinions on whether or not Millennials are more informed than previous generations. In order to be a Millennial, you have to be around the ages of 13-32. Millennials are not more informed than previous generations, because they are given the choice of what to look at online, they are learning about unimportant information, and they don’t take the opportunity to learn more. Millennials have many resources to look at the news, however they do not take the opportunity to read about what is going on in the world. Previous generations care about the news, more than Millennials do. The AVID Weekly article states that, “In 2012, a Pew Research survey reported that members of the Silent and Boomer generations spent almost twice the amount of time following the news as Millennials.” This proves that previous generations spent more time learning about what is going on in the world. Teenagers today, spend less time looking at the news. There are many social media websites that distract teenagers from learning information about the world. The AVID Weekly article declares that, “Unlike sitting down and watching the evening news, Twitter and Facebook provide users with the ability to pick and choose what information they see and investigate more closely.” This illustrates that teenagers can choose what they look at on social media. When reading a newspaper, you couldn’t choose...
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...For much if my life I considered myself apart of Generation X. My parents were Baby Boomers, and their parents were the Greatest Generation, so this makes me Gen-X, right? I saw the newest generation as children who never knew life without computers, and always received awards for precipitation. I could not possibly be one of them. This generation, formally known as Generation Y, has seemed to have found a new name; The Millennial Generation, and I think I am one of them. Alan Greenblatt explains how many opinions exist about which age range truly describes Millennials in his article “Millennial Generation.” Greenblatt states, “Experts don’t agree yet as to who exactly is a Millennial. But various researchers say the oldest Millennials were born in 1980, 1981, or 1982. Depending on who you ask, they say the youngest Millennials were born between 1995 and 2005” (Greenblatt, 2015, p. 556). Having been born in 1980 places me at the lower boundary of the Millennial age range. If being judged by birth year alone, I will have to concede; I am a Millennial. Although, is a generation defined more by age, or ideas? Harnessing the power of the internet, and gifted with the ability to instantly access information and ideas around the world, Millennials are well informed and often highly educated. I believe it is this access to information, and free sharing of ideas, which has caused Millennials to question traditional authority. Greenblatt writes, “They (Millennials) are skeptical about...
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...The idea of “The Teacup Generation” stems from a concern over the futures of many of America’s current millennials. It’s the idea that members of this generation of people have become very fragile human beings, due to “helicopter parents” who try to plan out every step of their child’s success, and always protect them from criticism or trouble. This has lead to the conventional belief that only overachievement, a college education, and a long résumé will guarantee success in life. A sample survey in 2013 showed that 73% of the millennials who took the survey emphasized focusing on their weaknesses instead of building upon their strengths. As a result of this way of thinking, millennials will suffer from a weakness of character when entering into the workplace, being unable to become independent thinkers, work toward long-term goals and ambitions, and have the ability to handle criticism. A study by DeVry University’s Career Advisory Board showed that employers agree about the weaknesses in millennials described above. To combat these weaknesses of character, employers have urged their millennial employees in recent years to seek mentorship and work with their managers to set goals and get rid of the negative effects of having been treated as a teacup all of their lives. Being a member of the so-called “Teacup Generation”, it is difficult to not reflect on how people my age behave and try to create their future success in life. This topic does apply to me in the sense that...
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...Extracting DNA from a Strawberry Preparation/Set-Up Place ethanol in freezer prior to experiment and allow to stand until cold. Prepare a container for the DNA by wrapping a small tray with saran wrap. Preparing an Extraction Buffer Fill a container with approximately 900 mL of water Add 50 mL of dish washing soap or shampoo (DO NOT use any shampoo containing conditioner) Add 2 teaspoons of salt Slowly Invert container and allow contents to swirl - This section will contain a graphic of the type of tube that will hold the buffer Preparing your Filtration Apparatus Obtain a funnel and cheesecloth Drape the cheesecloth over the edge of the funnel, securing firmly Place the tube of the funnel into a 50 mL glass vial - A graphic will be inserted showing the completed apparatus Procedure Preparing the Strawberries Obtain 2 to 3 strawberries and remove all stems and leaves Place strawberries in a zip lock bag Seal ziplock bag tightly, allowing no air to remain Use your fingers to squish the strawberries. Continue with this step for two minutes or until strawberries are completely reduced to paste. -Graphic here to illustrate process of squeezing bag Adding the Buffer Add approximately 3 tablespoons of the buffer to the zip lock bag and then reseal tightly, being sure to allow no air to remain Use your fingers to squish the mixture, allowing the buffer to distribute evenly for 1 minute ...
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...Case Study #1 Human Resource Mgmt & Dev. Gen Y Rocks the Business World Gen Y employees are in fact rocking the business world. They are young, they are fierce and they know what they want. These individuals were once immature and naïve people who have developed a sense of self and entered the business world. They face many challenges but have many opportunities available that they seek eagerly. The generation y’s are disruptive not only because of their size but because of their attitudes. They attitudes mean business and they are taking over the industries with an image of what they want a company to be. In order for organizations to adapt to the influx of generation y individuals they will need to be open minded. They will need to understand that with time and the change in technology, the minds of these individuals work at different paces and do things in different manners then individuals from the baby boomer generation. Gen Y’s were brought up in a more advanced environment with different parental guidelines from the Baby Boomers. They are smart, witty and eager to learn. They don’t take no for an answer and they will seek out what they need to do to get the job done. These individuals may take time to surf the net at their leisure or update their statuses on Facebook throughout their workday but at the end of the day, their work is accomplished and done so in a manner of excellence. Generation Y is different from previous generations. They were raised in a different...
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...I don't get my parents when they pronounce something bad about the technology today. Telling me that surfing the internet is a waste of time annoys me. It's funny when they can't get our trend and keep on summoning about the good things in their generation. This makes a gap between us. It is an intangible and invisible gap that creates two groups of earth dwellers inhabiting in completely divorced timelines, simultaneously. This is the gap exists between the youth and the adults. That gap is the so called GENERATION GAP. Generations' differences Many would think if generation gap is just the difference in the number of years and in the way of thinking between two generations or something more. But we could say that there is really something more. Every generation has created its own commotion as it has entered into the adult working world. And, every generation says the same things about other generations — “They don’t get it.” Different generations view their education, values and lifestyle differently. Those who were born between 1922-1945, the Veterans, are said to be respectful and disciplined. They tend to have traditional nuclear families and they view education as a dream; while the Baby Boomers (1946-1964) were optimistic and used to have disintegrating families. For them, education is birthright. On the other hand, Generation X (1965-1980) view education as a way to success and are said to be skeptic than Generation Y (1981-2000s) who are confident, real and for...
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