Political issue - Politic is an important issue for understanding consumer attitude toward economic conditions. The president's or the leader's management of the economy will have a great impact on consumer confidence. If Chinese people have trust in their political leaders who form and develop economy, then they will have more confidence in their economy. Leaders or politicians can also influence consumer' behavior, not only products or companies from their countries, but toward other foreign countries as well. Example ( Chinese government influence their people to go against France)
Social issue - Social institutions including, family, friends, schools, religions, and political also influence consumer' selections. For example, a fifteen year old girl wants to have an i phone because her classmates have them. In China, social environment and personal interactions have a powerful effects on human and consumer behavior. Social class, culture, and reference group are always related to purchase and consumption decisions. It can be both direct and indirect effects on the behavior. Communication between people concerning about a particular product and company is a direct effect. By indirect means the influence of the society on an individual and member's value and attitude toward a particular product and company.
Economic issue - The success or failure of Chinese 's economy can have an impact on consumer behavior based on their economic factors. If their economy is strong,consumers will have more money and power to purchase goods and products. In a contrast, struggling economy will create a problem such as unemployment, and people may lose their consumer confidence. Also, price inflation due to the economy is also damaging the company. With price inflation, the input cost increases and hurts the consumers. On a store level, Carrefour has an especially loose franchise