...Positioning and Differentiation with Health Care Organizations Two health care organizations located in the same area are Cedars-Sinai Medical Center and City of Hope Research Hospital, both in Los Angeles. Both facilities cater to and are championed by Hollywood celebrities, so in many respects they are similar. Their positioning and differentiation is distinctive in other respects, however. This paper will examine the positioning and differentiation of both organizations, noting their similarities and differences. Cedars-Sinai can boast that “Many a star has been born, literally” there (“Cedars-Sinai Medical Center,” 2008). Its location, “where Los Angeles meets Beverly Hills and West Hollywood,” ensures that it serves movie stars and other Hollywood celebrities, and this visibility prompts exceptional care (“Cedars-Sinai Medical Center,” 2008). In addition to its star-studded patient list, the hospital is also known for being a teaching and research hospital that has approximately 600 different research programs (“Cedars-Sinai Medical Center,” 2008). Even its Board of Directors boasts such notables as Steven Spielberg and Sherry Lansing, and it enjoys celebrity supporters such as Barbra Streisand, Denzel Washington, Mel Gibson, and others (“Cedars-Sinai Medical Center,” 2008; “Cedars-Sinai Medical Center,” n.d.). Cedars-Sinai’s positioning and differentiation are both related to its celebrity image. It has positioned itself as the hospital to the stars by extending...
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...Going Vegetarian Many people believe that vegetarians aren’t able to find meatless items at restaurants. It may seem to be more difficult, but according to the “Vegetarian Times” eight out of ten restaurants in the United States offer vegetarian choices. Although being a vegetarian can be challenging, the benefits outweigh the burdens. Today, there are many healthy, vegetarian choices in restaurants around the world. For example, apples and yogurt can even be found at McDonalds! “Farmer’s Weekly” says that not only is a vegetarian diet healthy but it also helps cut greenhouse gases, conserve water, and conserve land. Today, many people are trying to become eco-friendly and don’t know what they can do to help. Giving up meat is a healthy choice for you, for the animals, and it could even help solve world hunger. Many people, when they think of becoming vegetarian, wonder how they are going to get enough protein and iron in their diet. According the book, The Case for Vegetarianism, people are mistaken in thinking that protein comes from animals. Protein actually comes from plant food, meaning that all animals get protein through the food they eat. When trying to figure out what foods have protein, whole grains, beans, nuts, eggs, and peas are all high in protein, as well as all dairy products. To be the healthiest, one’s diet should include a variety of whole foods. Excess protein actually puts stress on the liver and kidney and is also linked with calcium...
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...AHS RESEARCH MANUAL 2011 Student: __________________________ TERESA STERCHI KIM BROWN AHS LIBRARY CONTENTS PREPARATION OF THE RESEARCH PAPER........................................................1 SELECTING AND LIMITING THE TOPIC............................................................1 PREPARING A WORKING BIBLIOGRAPHY AND EVALUATING SOURCES…………….2 READING AND TAKING NOTES........................................................................3 DEVELOPING A WORKING OUTLINE/PLAN…………………………………………………….5 DOCUMENTING AND CITING SOURCES USING MLA STYLE……………..……………..7 WRITING THE PAPER…………………………………..…………………...........................18 MLA STYLE OF PARENTHETICAL/IN-TEXT CITATIONS………………………………….19 PLACING CITATIONS IN THE PAPER…………………………………………………………..21 FORMATTING AND TYPING THE REPORT USING THE MLA STYLE…………………26 TYPING THE WORKS CITED PAGE AND SAMPLE TITLE PAGE..........................29 PREPARATION Research is the process of gathering information from different sources on a particular topic. In daily life students may research buying a song on the Internet, buying a new MP3 player, an iPod, or any other product of interest. At school, students may have to research a historical topic, an author or literary work, or a contemporary issue and present their findings in a paper, PowerPoint presentation, or in a movie format. All of this is part of the process of asking questions, looking at the available information, and coming to a conclusion based...
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...AHS RESEARCH MANUAL 2011 Student: __________________________ TERESA STERCHI KIM BROWN AHS LIBRARY CONTENTS PREPARATION OF THE RESEARCH PAPER........................................................1 SELECTING AND LIMITING THE TOPIC............................................................1 PREPARING A WORKING BIBLIOGRAPHY AND EVALUATING SOURCES…………….2 READING AND TAKING NOTES........................................................................3 DEVELOPING A WORKING OUTLINE/PLAN…………………………………………………….5 DOCUMENTING AND CITING SOURCES USING MLA STYLE……………..……………..7 WRITING THE PAPER…………………………………..…………………...........................18 MLA STYLE OF PARENTHETICAL/IN-TEXT CITATIONS………………………………….19 PLACING CITATIONS IN THE PAPER…………………………………………………………..21 FORMATTING AND TYPING THE REPORT USING THE MLA STYLE…………………26 TYPING THE WORKS CITED PAGE AND SAMPLE TITLE PAGE..........................29 PREPARATION Research is the process of gathering information from different sources on a particular topic. In daily life students may research buying a song on the Internet, buying a new MP3 player, an iPod, or any other product of interest. At school, students may have to research a historical topic, an author or literary work, or a contemporary issue and present their findings in a paper, PowerPoint presentation, or in a movie format. All of this is part of the process of asking questions, looking at the available information, and coming to a conclusion based...
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...efforts to impose taxes on sugar-sweetened beverages in particular. the report was prepared by sierra services, inc., in collaboration with the supply Chain Management Center (sCMC) at rutgers university – newark and new Brunswick. the authors wish to thank kristen Condrat for her outstanding support in all phases of preparing this report, including literature review and identifying source documents, writing, data analysis, editing, and final review. special thanks also goes to susanne Viscarra, who provided copyediting services. Christine fry, Carrie spector, kim Arroyo Williamson, and Ayela Mujeeb of ChangeLab solutions prepared the report for publication. ChangeLab solutions would like to thank roberta friedman of the yale rudd Center for food Policy and obesity for expert review. for questions or comments regarding this report, please contact the supervising professors: Jerome D. Williams, PhD Prudential Chair in Business and research director – the Center for urban entrepreneurship & economic development (Cueed), rutgers Business school – newark and new Brunswick, Management and Global Business department 1 Washington Park – room 1040 newark, nJ 07102 Phone: 973-353-3682 fax: 973-353-5427 jeromew@business.rutgers.edu www.business.rutgers.edu/Cueed Paul Goldsworthy senior industry Project Manager department of supply Chain Management & Marketing sciences rutgers Business school Phone: 908-798-0908 goldswpa@andromeda.rutgers.edu Design: Karen Parry | Black Graphics The National...
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...Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna C. Smart Marketing Manager: Mike Aliscad Content Project Manager: Corey Geissler Media Editor: John Rich Production Technology Analyst: Emily Gross Frontlist Buyer, Manufacturing: Diane Gibbons Production Service: PrePressPMG Sr. Art Director: Stacy Shirley Internal Designer: Chris Miller/cmiller design Cover Designer: Chris Miller/cmiller design Cover Image: Getty Images/The Image Bank Permission Aquistion Manager/Photo: Deanna Ettinger Permission Aquistion Manager/Text: Mardell Glinski Schultz © 2010, 2007 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. For product information and technology assistance, contact us at Cengage Learning Customer &...
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...OUTLINE OF U.S. HISTORY OUTLINE OF OUTLINE OF U.S. HISTORY C O N T E N T S CHAPTER 1 Early America . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 CHAPTER 2 The Colonial Period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 CHAPTER 3 The Road to Independence . . . . . . . . . . . . . . . . . . . . . . . . . . 50 CHAPTER 4 The Formation of a National Government . . . . . . . . . . . . 66 CHAPTER 5 Westward Expansion and Regional Differences . . . . . . . 110 CHAPTER 6 Sectional Conflict . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 128 CHAPTER 7 The Civil War and Reconstruction . . . . . . . . . . . . . . . . . . 140 CHAPTER 8 Growth and Transformation . . . . . . . . . . . . . . . . . . . . . . . 154 CHAPTER 9 Discontent and Reform . . . . . . . . . . . . . . . . . . . . . . . . . . . 188 CHAPTER 10 War, Prosperity, and Depression . . . . . . . . . . . . . . . . . . . . 202 CHAPTER 11 The New Deal and World War I . . . . . . . . . . . . . . . . . . . . . 212 CHAPTER 12 Postwar America . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 256 CHAPTER 13 Decades of Change: 1960-1980 . . . . . . . . . . . . . . . . . . . . . 274 CHAPTER 14 The New Conservatism and a New World Order . . . . . . 304 CHAPTER 15 Bridge to the 21st Century . . . . . . . . . . . . . . . . . . . . . . . . . 320 PICTURE PROFILES Becoming a Nation . . . . . . . . . . . . . ....
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...62118 0/nm 1/n1 2/nm 3/nm 4/nm 5/nm 6/nm 7/nm 8/nm 9/nm 1990s 0th/pt 1st/p 1th/tc 2nd/p 2th/tc 3rd/p 3th/tc 4th/pt 5th/pt 6th/pt 7th/pt 8th/pt 9th/pt 0s/pt a A AA AAA Aachen/M aardvark/SM Aaren/M Aarhus/M Aarika/M Aaron/M AB aback abacus/SM abaft Abagael/M Abagail/M abalone/SM abandoner/M abandon/LGDRS abandonment/SM abase/LGDSR abasement/S abaser/M abashed/UY abashment/MS abash/SDLG abate/DSRLG abated/U abatement/MS abater/M abattoir/SM Abba/M Abbe/M abbé/S abbess/SM Abbey/M abbey/MS Abbie/M Abbi/M Abbot/M abbot/MS Abbott/M abbr abbrev abbreviated/UA abbreviates/A abbreviate/XDSNG abbreviating/A abbreviation/M Abbye/M Abby/M ABC/M Abdel/M abdicate/NGDSX abdication/M abdomen/SM abdominal/YS abduct/DGS abduction/SM abductor/SM Abdul/M ab/DY abeam Abelard/M Abel/M Abelson/M Abe/M Aberdeen/M Abernathy/M aberrant/YS aberrational aberration/SM abet/S abetted abetting abettor/SM Abeu/M abeyance/MS abeyant Abey/M abhorred abhorrence/MS abhorrent/Y abhorrer/M abhorring abhor/S abidance/MS abide/JGSR abider/M abiding/Y Abidjan/M Abie/M Abigael/M Abigail/M Abigale/M Abilene/M ability/IMES abjection/MS abjectness/SM abject/SGPDY abjuration/SM abjuratory abjurer/M abjure/ZGSRD ablate/VGNSDX ablation/M ablative/SY ablaze abler/E ables/E ablest able/U abloom ablution/MS Ab/M ABM/S abnegate/NGSDX abnegation/M Abner/M abnormality/SM abnormal/SY aboard ...
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