...Michael John Langley BUSN602 Case # 10, Good Hotel: Doing Good, Doing Well? Saturday, November 08, 2014 Introduction In this paper, we will examine a case from the text book Strategic Management by Pearce and Robinson. Case #10 Good Hotel: Doing Good, Doing Well is the focus. In the examination, basic question will be given a view point. These viewpoints will discuss the topic of; what is the mission statement behind the operation concept. The options that can be considered by the owner with the pros and cons of each possible opportunity. What type of customers is the business entity trying to target? The marketing strategy that is used to promote the operation. Is the market strategy effective enough? In addition, other possible alternatives will be given consideration that could produce the desired results while competing against others in the industry. (Good Hotel.jpg, 2014) Case Overview The Good Hotel is a hotel that is operated by the Joie de Vivre group (jVd), located in the San Francisco area. What distinguishes this hotel from the standard big chain hospitality operation is that the hotel focus and being socially and environmentally favorable. Over all jVd manages multiple properties in the San Francisco area include the Best Western Americana and Best Western Carriage Inn. These properties are managed by Pam Janusz who has been in charges since 2009. On April 10, 2010 Ms. Janusz received an e-mail stated that the properties had been foreclosed...
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...Case #10- Good Hotel: Doing Good, Doing Well? Jamie Caudle Q: What is the vision/mission behind the Good Hotel concept? A: The Good Hotel is intended to be the first hotel with a conscience. Our philanthropic and positive approach is designed to inspire the "good in us all" (Pearce, 2012, p. 10-2). The Good Hotel is a hip San Francisco hotel that practices philanthropy and believes in doing good for the planet. The eco-friendly hotel décor features reclaimed and recycled construction materials (Pearce, 2012, p. 10-2). I believe the concept is to create a themed based hotel that is catered to a green living approach to life and have some fun doing it. The mission and vision statements for the new owner group of The Good Hotel are as follows: Our Mission At Haiyi Hotels, we endeavor to make a difference in the lives of our guests and associates through a shared passion for life, work and personalized experiences (Haiyi Hotels, 2014). Our Vision To become a recognized boutique hotel management company and develop unique hotels with their own independent character and style (Haiyi Hotels, 2014). Q: What three alternatives is Pam Janusz considering for her recommendation to the new ownership of Good Hotel? Provide pros and cons of each. A: Pam Janusz is considering between continuing, expanding, or discontinuing the current concept that Good Hotel is currently using. Continuing the concept would not involve much interruption in the already set ways of operations...
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...Analyze the case study using different or any one of the case analysis tools (SWOT/ PEST(L)/ 5 Forces) and answer the questions given at the end of the case. Case Study D This is a case of two competing hotels, Sunrise Hotel and Beachside Hotel that are both located in a medium sized, tourism based town in the Northeast U.S. The hotels are both competing for the same set of guests, as well as the same set of potential employees. They are both budget hotels, right next door to each other, with 60 guest rooms each and a view of the beach. The occupancy during peak season for the Sunrise Hotel is 98%, but during the winter months goes down to 65%. The Beachside Hotel has peak season occupancy of 90% and off peak occupancy of 50%. Joe is the General Manager of Sunrise Hotel and has been in his current position for 5 years. He has been with Sunrise Hotel for a total of 10 years. He worked his way up at Sunrise Hotel from front desk agent to front desk supervisor, and finally to Assistant General Manager before he became the General Manager. He does a good job of screening potential employees for his front desk area of the hotel because he realizes the importance of that area of the hotel, especially in tourist areas. He also has incentives set up for excellent performance of the front desk agents and training and development programs designed to give everyone information that will help them do their job better. There is a sense of teamwork at Sunrise Hotel and that helps...
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...Service Purchasing at the Sunny Hotel Jen Daniely MGT608 Summary A well known Hotel and Spa Resort in Turkey started off as a family owned business and has expanded 200% during a six year period. Previously the purchasing department only handled the purchasing of the supply of goods. The responsibilities of purchasing services were handled by the related department directly receiving the services. The owners decided to bring in a Purchasing Manager, Murat Var, to take over all the purchasing of services for the entire Hotel therefore centralizing responsibilities and building strong customer-supplier relations and improved levels of customer service. The department managers believe this new consolidated purchasing organization is logical and advantageous, however they do have a few complaints which include purchasing personnel not engaging department heads in the source selection process which has sometimes lead to wrong or bad selections. Discussion Questions 1. What makes the procurement of services different from that of the purchase of goods and materials? In the case of the Sunny Hotel/Spa & Wellness Resort, strategic procurement of services is crucial for the company’s success. The services flow is treated as a focal point that should be properly managed by outsourcing to service companies, whereas the flow of goods and materials supports service management. Therefore the procurement team for services at the Sunny Hotel are focused on securing service...
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...The Case Beachside Hotel Human Capital Dilemma |This is a case of two competing hotels, Sunrise Hotel and Beachside Hotel that are both located in a medium sized, tourism based town in the Northeast | |U.S. The hotels are both competing for the same set of guests, as well as the same set of potential employees. They are both budget hotels, right next | |door to each other, with 60 guest rooms each and a view of the beach. The occupancy during peak season for the Sunrise Hotel is 98%, but during the | |winter months goes down to 65%. The Beachside Hotel has peak season occupancy of 90% and off peak occupancy of 50%. | | | |Joe is the General Manager of Sunrise Hotel and has been in his current position for 5 years. He has been with Sunrise Hotel for a total of 10 years. He| |worked his way up at Sunrise Hotel from front desk agent to front desk supervisor, and finally to Assistant General Manager before he became the General| |Manager. He does a good job of screening potential employees for his front desk area of the hotel because he realizes the importance of that area of the| |hotel, especially in tourist areas. He also has incentives set up for excellent performance of the front desk agents and training and development | |programmes designed to give everyone information that will...
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...SQUIRE GROUP OF HOTELS CASE STUDY The Squire’s group hotel has been doing good performance wise, even though it has several issues. The rooms department is actually executing well because of the hotel becoming continuously maintained at higher occupancy levels. Nevertheless, the food and also beverage part of the hotel group is not completing the task effectively. This is certainly pointed out by the Restaurant Manager, Elizabeth Dickens, just who says the fact that she actually is compelled by higher management to lessen expenses which consequently tend to be influencing her restaurant to the level that she actually is losing customers. These are generally excellent methods of any hotel's performance. The complaints program is inadequate that makes being able to access customer fulfillment very hard, which makes it challenging to measure exactly how the company does regarding trying to keep customers pleased. The organization nevertheless is attempting to boost their own place within the market as well as continuously trying to attain a top quality associated with services, nevertheless with no real proof they are attaining these objectives via feedback through surveys or even feedback coming from customers, it is difficult to gain access to this particular apart from to state that actually they are succeeding because of the undeniable fact that occupancy at their own hotels is definitely higher. Also, Is actually the senior administration ‘away from reality’? Senior administration...
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...Individual Assessment Cover Sheet / Plagiarism Declaration Form This form must be completed and included with each assessment you submit for marking to the School. Although this assessment is submitted electronically, you must still complete and include this form with your assessment. | | | | | | |Student Number: |201413996 | | | | |Unit Code No.: |HOS201 | | | | |Unit Title: |Operation and Environmental Management | | | | |Assessment No.: |Individual essay ...
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...9/10/2010 | | Zhi Yun Tang | Executive summary The following report outlines the quality philosophy, system and approaches of Food and Beverage department in IHG and production process of Haier; discuss similarities and evaluate the differences of them. This report also concerns on how different quality system and approaches have impact on IHG in terms of innovation, change and competitiveness. In addition, recommendation given for IHG to overcome problems they are facing. Table of contents 1. Introduction 2. Compare and contrast the different quality philosophy ,systems and approaches 3. Analyse the differences and evaluate the impact of these differences on innovation, change, and competitiveness. 3.1 analyse the differences 3.2 evaluate the differences impact on innovation, change and competitiveness 4. Recommendations 1. Adopting an external measures 4.1.1 Adopting external measures impact on change 4.2 Training and Reward 4.2.1 Training and reward impact on innovation 2. Training and reward impact on competitiveness 4.3 Further area to consider 5. Conclusion 6. Reflection 1. Introduction Quality is “the totality of features and characteristics of product or service which bears on its ability to meet stated...
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...Park Plaza Sherlock Holmes who helped me a lot to make my report on interior design successfully. Other staff also helped me that make my report very easy and interesting. They are such a good person and gave me the full information as well as the data to complete this report. Finally, I like to say that, I have prepared this assignment from own experience. I am ready to accept my unwilling errors and omission which belong to me. 2 Table of content 1. Title Page ...........................................1 2. Table of Content.................................. 3 3. Introduction........................................ 4 4. Activity 2..............................................5 5. Activity 3..............................................17 6. Activity 4 ..............................................22 7. Activity 5...............................................28 8. Activity 7..............................................38 9. Activity 8...............................................41 10. Activity 9...............................................41 11. Conclusion.............................................43 12. Reference..............................................44 3 Introduction Hospitality industry covers the area within the service industry that includes hotel industry. Room division operation is one...
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...1. Executive Summary We have developed a team of 6 members from our course MGT 489 and came up with this Strategic Plan or Business Plan for a Hotel. We have successfully completed this plan with all our known knowledge. Fro the purpose of developing our Strategic / Business Plan, first of all we have given our hotel a name, i.e. “Grand Royal”. In our Strategic / Business Plan we have discussed several factors that are required in developing a good and implementable plan. This plan required a broad-based understanding of changes taking place in the marketplace in which the company competes, or plans to compete, and the ever-changing financial markets. In-depth technical skills in a variety of disciplines such as financial analysis, sales and marketing, latest technology, and managing growth are critical components in assessing a company's opportunities and risks. Now, let us understand the purpose of a Strategic / Business Plan. Business / Strategic Plan Purpose: Introduction: In today's highly competitive environment, formal business planning is an essential element in achieving business success. A well-written business plan is primarily a communication tool used to obtain financing. In certain instances, particularly with our early stage company, this business plan also serves as a strategic plan. Considering that lenders are inundated by numerous investment opportunities from which they choose only a few, this business plan describes our story and how we intend...
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...CSR practices: An Accor Hotel Group and Colgate-Palmolive Company review Student name: Lior David ZOLDAN YAHALOMI Student number: 302413 Class: G2 CSR practices: An Accor Hotel Group and Colgate-Palmolive Company review Student name: Lior David ZOLDAN YAHALOMI Student number: 302413 Class: G2 Statement of authorship I certify that this dissertation is my own work and contains no material, which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the dissertation. Signed _________________________________________________ Date ___________________________________________________ Table of content 1. INTRODUCTION 3 2. CSR 4 2.1. Definition 4 3. History of the selected businesses 5 3.1. Accor Hotel Group 5 3.2. Colgate – Palmolive Company 5 4. CSR Practices 6 4.1. Accor Hotel Group 6 4.2. Colgate – Palmolive Company 7 5. Discussion 9 5.1. Accor Hotel Group 9 5.2. Colgate – Palmolive Company 12 6. Conclusion 15 7. REFERENCE LIST 16 INTRODUCTION Corporate social responsibility (CSR) is a management initiative in which companies incorporate environmental and social issues into the relationships with stakeholders and also in their business processes. By implementing CSR practices, a...
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...Microsoft While Microsoft has been very successful in providing the Windows operating system to PC makers as well as the Office Suite there is growing competition from Apple in terms of both the consumer market and the corporate market. The Apple Mac OS is now becoming a viable contender in both markets. However, in terms of the quickly growing and ever expanding mobile market Microsoft has done very little to win over handset makers and create an environment in which individuals are writing apps for their platform. In this case Apple has become the predominant leader and the standard methods of competing are not producing the results needed to remain competitive in the long term market. For this reason I would recommend that Microsoft make a significant departure and start writing apps for the Apple iOS platform. While it may seem counterintuitive to develop apps that will run on other hardware Microsoft is currently faced with the issue of taking a beating in terms of the app market. Creating apps that run on iOS will allow Apple users to see the Microsoft products that are available and hopefully create additional revenue such that they can fund and create new opportunities in their own potential app store for Windows based phones. This is basically the last significant chance Microsoft has in order to salvage the potential for the mobile OS and app market. The opportunity is a single as it hopefully prevents the downfall of their mobile market altogether. There is a risk...
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...Unit 3 IP JAMES FLOWERS American inter-continental university online Professor Hannon Microsoft While Microsoft has been very successful in providing the Windows operating system to PC makers as well as the Office Suite there is growing competition from Apple in terms of both the consumer market and the corporate market. The Apple Mac OS is now becoming a viable contender in both markets. However, in terms of the quickly growing and ever expanding mobile market Microsoft has done very little to win over handset makers and create an environment in which individuals are writing apps for their platform. In this case Apple has become the predominant leader and the standard methods of competing are not producing the results needed to remain competitive in the long-term market. For this reason I would recommend that Microsoft make a significant departure and start writing apps for the Apple IOS platform. While it may seem counterintuitive to develop apps that will run on other hardware Microsoft is currently faced with the issue of taking a beating in terms of the app market. Creating apps that run on iOS will allow Apple users to see the Microsoft products that are available and hopefully create additional revenue such that they can fund and create new opportunities in their own potential app store for Windows based phones. This is basically the last significant chance Microsoft has in order to salvage the potential...
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...talk about this old dream hotel: loyalty customers live and get rid of the yoke of OTA. Is it a really attainable goal or a simple utopia? At the moment, I do not think it's possible to completely remove these OTAs to just live. However, this does not mean that you can not improve your customer loyalty very much, and thus reduce your commissions. The solution lies in the implementation of an effective strategy. Too often, loyalty is likened to "making e-mailing campaigns". Even if these are key, how do you explain that several hotels have a very high percentage of loyal customers while they do not do mailing? There must be something else to know about this subject ... After 4 years of testing on nearly 200 hotels, here are some of the dominant factors that stand out as common denominators in hotels that build customer loyalty. Good...
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...their different objectives, missions and visions to achieve in order to ensure company’s growth. However, the skills of management in the company are relatively important in order to motivate and provide guidance to employees so that everyone is in the right path to the common target. According to Pearson Educations (2012), management carries a definition of a skill that involves coordinating and overseeing the work activities of other employees so that the activities are completed efficiently and effectively. Managers, are those people who have the responsibility to ensure that the management of company is running smoothly and flawless. In an organization, there are different management actions that the company should be concerned. In the case study of McDonalds, our team has found out five significant management actions that have contributed to McDonalds’ success. There are strategic management, democratic leadership skills, human resources management, ethics management and 1.1 Strategic Management One of the management actions that have contributed to the success of McDonalds will be their strategic plan which called ‘plan to win’. The idea of this plan not only for them to be the biggest fast food restaurant chain but to be the best fast food restaurant chain. McDonald implement this plan by analyzing the 4 P’s which are product, price, promotion and place. Product is the features, quality and quantity of product or services offered by McDonalds to its customers, such as packaging...
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