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Case 2 Greetings Inc.: Activity Based Costing

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1. Activity costing would be appropriate
1. An activity-based costing system may be appropriate for Wall Décor, when overhead allocation based job-order costing provides product cost distortion. As seen on previous case, this distortion happens when one product is manufacturing in high volume and the others are manufacturing in complexity as well as in low volume. In this situation Wall Décor should change its costing system for selling its high volume produced products whereas low-volume produced products have good profit.
a. The company has three different products and each uses different resources and so ABC would given a better allocation
b. ABC would relate costs to the activities and so would make cost control better.

2. The activity based rates are
Activity Overhead Driver Total Activity Activity Rate
Picking Prints 36,000 Number of Prints 102,000 0.30 per print
Inventory Selection and Management 91,700 Number of components per print item 131,000 0.70 per component
Website Optimization- Unframed 25,800 Number of prints at capacity 100,000 0.26 per print
Website Optimization- framed 103,200 Number of prints at capacity 25,000 4.13 per print
Framing and Matting costs 123,900 Number of components at capacity 59,000 2.10 per component 375,200

3. The cost using ABC is
In the first stage we allocate the overhead cost to products
a. Lance Armstrong (unframed)
Activity Rate Usage Overhead Allocated
Picking Prints 0.30 80,000 24,000
Inventory Selection and Management 0.70 80,000 56,000
Website Optimization- Unframed 0.26 80,000 20,640
Website Optimization- framed 4.13 - -
Framing and Matting costs 2.10 -

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