...Case 3-4 Marketing to the Bottom of the Pyramid Central Issues The concept of the Bottom of the Pyramid (BOP) market was originally developed by C.K. Prahalad in “The Fortune at the Bottom of the Pyramid” to highlight a large potential market made up of a large segment of the world’s population that has, until recently, been an ignored market segment among multinational companies. In an age of increasing global competition and near-saturation for some products in more mature markets, this multi-cultural segment, made up of people from all parts of the world that earn less than two dollars a day, can generate significant revenues and be profitable for companies who have developed appropriate strategies for reaching this market segment. Among the issues related to BOPMs are establishing appropriate distribution channels, developing and pricing products that have value for those in these markets, and finding creative ways for financing. In terms of financing, this would include not only that related to the purchase of a product for those with relatively low incomes, but would also include strategies for financing business initiatives on the local level. Perspectives Stakeholder would include the local populations that make up the BOPMs. Cultural considerations must be a key component of product development and advertising. Care must be given that products will not harm those to whom they are marketed. Also, companies are stakeholders in that new strategies including...
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...Chapter 3 1. What qualities might Jim possess that would make him a successful project manager? Jim Watanabe has already established and introduced his project initiation team. As he is attempting to have Carmen Sanchez, the manager of Petrie’s Electronic’s top store in Irvine, join his team, Jim seemingly intends to establish a relationship with customers through Carmen. Also, Jim’s excitement about the project and his determination to begin the project by arriving early, demonstrates his dedication to complete this project successfully. 2. How do you think Jim should respond to Ella’s implied pressure about the importance of the project to her? I believe Jim should confirm with Ella the importance of this project to him is, as well, and ensure that he and his team will do their best to complete the project as best and as successful as they possibly can. Jim should also reassure Ella that he will keep her posted on the status of each phase of the project and update her with any issues or concerns that may require her attention. 3. What strategies might Jim employ to deal with a very busy team member such as Carmen Sanchez? Jim should utilize project management software, such as Microsoft Project, to manage the project in its entirety, including assigning tasks to each team member that tailors to their skill set and schedule, such in the case of Carmen Sanchez having a busy schedule. For example, during the process of dividing the project into manageable tasks...
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...1. void main() 2. { 3. int a=5,b=6,c; 4. c = a + b ; 5. if (c==11) 6. printf("Execute me 1"); 7. printf("Execute me 2"); 8. } 9. Output : 10. Execute me 1 ////////////////////////////////////////////////////////////// Else-if Ladder in C : Decision Making [pic] 11:11 AM [pic] Admin [pic] 1 comment If Else Ladder / Else-If Clause Syntax of Else-If Ladder : view plainprint? 1. #include 2. if(expression1) 3. statement1; 4. else if(expression2) 5. statement2; 6. else if(expression3) 7. statement3; 8. else 9. statement4; [pic] Explanation : • Conditions are evaluated from Top to Bottom • As soon as TRUE expression is found the statement associated with it is executed and rest of the ladder isBypassed Flowchart : [pic] Sample Example : To find the Grade of the Student) view plainprint? 1. if (marks >= 67 ) 2. printf("Distinction"); 3. else if (marks >=60) 4. printf("First Class"); 5. else if (marks >=55) 6. printf("Higher Second Class"); 7. else if (marks >=50) 8. printf("Second Class"); 9. else if (marks >=40) 10. printf("Pass Class"); 11. else 12. printf("Fail"); ///////////////////////////////////////////////////////////////// If – else statement [pic] 1. void main() 2. { 3. int marks=50; 4. if(marks>=40) 5. { ...
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...Ethical Obligations and Decision Making in Accounting Text and Cases Steven M. Mintz, DBA, CPA Professor of Accounting California Polytechnic State University, San Luis Obispo Roselyn E. Morris, PhD, CPA Chair and Professor of Accounting Texas State University-San Marcos Boston Burr Ridge, IL Dubuque, IA Madison, Wl New York San Francisco St. Louis Bangkok Bogota Caracas Kuala Lumpur Lisbon London Madrid Mexico City Milan Montreal New Delhi Santiago Seoul Singapore Sydney Taipei Toronto Table of Contents Chapter 1 Integrity: The Basis for Ethics in Accounting 1 What Is Ethics? 1 Definition 1 Application of Ethical Reasoning in Accounting DigitPrint Case 33 32 Conclusion 34 Discussion Questions 34 Endnotes 36 Chapter 2 Cases 37 2 Case 2-1: A Faulty Budget 38 Case 2-2: Better Boston Beans 39 Case 2-3: Eating Time 40 Case 2-4: Is Internal Whistle-Blowing "Right"? Case 2-5: Play Ball 43 Case 2-6: Supreme Designs, Inc. 44 Case 2- 7: The City of West Buckle 46 Case 2-8: The CPA Review Course 47 Case 2-9: The Ethics ofiPod-ing 48 Case 2-10: The Tax Return 49 Distinguishing between Ethics and Morality Religious and Philosophical Foundations of Ethics 3 Teleology 4 Deontology 6 41 Acting with Integrity Personal Integrity 8 7 The Moral Point of View 7 The Six Pillars of Character.... 8 Trustworthiness 8 Respect 10 Responsibility 10 Fairness 11 Caring 11 Citizenship 12 Chapter 3 Ethical Decision Making in Business 50 What Is Business Ethics...
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...CRJ 311 WEEK 3 ASSIGNMENT CASE STUDY ANALYSIS To purchase this visit following link: http://www.activitymode.com/product/crj-311-week-3-assignment-case-study-analysis/ Contact us at: SUPPORT@ACTIVITYMODE.COM CRJ 311 WEEK 3 ASSIGNMENT CASE STUDY ANALYSIS CIS 329 Week 4 Quiz 1 CRJ 311 WEEK 3 ASSIGNMENT CASE STUDY ANALYSIS To purchase this visit following link: http://www.activitymode.com/product/crj-311-week-3-assignment-case-study-analysis/ Contact us at: SUPPORT@ACTIVITYMODE.COM CRJ 311 WEEK 3 ASSIGNMENT CASE STUDY ANALYSIS CIS 329 Week 4 Quiz 1 CRJ 311 WEEK 3 ASSIGNMENT CASE STUDY ANALYSIS To purchase this visit following link: http://www.activitymode.com/product/crj-311-week-3-assignment-case-study-analysis/ Contact us at: SUPPORT@ACTIVITYMODE.COM CRJ 311 WEEK 3 ASSIGNMENT CASE STUDY ANALYSIS CIS 329 Week 4 Quiz 1 CRJ 311 WEEK 3 ASSIGNMENT CASE STUDY ANALYSIS To purchase this visit following link: http://www.activitymode.com/product/crj-311-week-3-assignment-case-study-analysis/ Contact us at: SUPPORT@ACTIVITYMODE.COM CRJ 311 WEEK 3 ASSIGNMENT CASE STUDY ANALYSIS CIS 329 Week 4 Quiz 1 CRJ 311 WEEK 3 ASSIGNMENT CASE STUDY ANALYSIS To purchase this visit following link: http://www.activitymode.com/product/crj-311-week-3-assignment-case-study-analysis/ Contact us at: SUPPORT@ACTIVITYMODE.COM CRJ 311 WEEK 3 ASSIGNMENT CASE STUDY ANALYSIS CIS 329 Week 4 Quiz 1 CRJ 311 WEEK 3 ASSIGNMENT CASE STUDY ANALYSIS To purchase this...
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...support@hwmojo.com ACC 563 Week 1-10 Homework Problems Solved Instant Download ACC 563 Week 1 Homework o Chapter 1: Case-1-4, and Case 1-6 ACC 563 Week 2 Homework o Chapter 2: Case 2-2, Case 2-4, and Case 2-6 o Chapter 3: Case 3-2, Case 3-5, and Case 3-6 ACC 563 Week 3 Homework o Chapter 4: Case 4-3, Case 4-5, and Case 4-7 o Chapter 5: Case 5-4, Case 5-7, and Case 5-8 ACC 563 Week 4 Homework o Chapter 6: Case 6-4, Case 6-6, and Case 6-7 o Chapter 7: Case 7-2, Case 7-6, and Case 7-7 ACC 563 Week 5 Homework o Chapter 8: Case 8-2, 8-5, and 8-10 ACC 563 Week 6 Homework o Chapter 9: Case 9-3, Case 9-6, and Case 9-9 o Chapter 10: Case 10-4, Case 10-6, and Case 10-7 ACC 563 Week 7 Homework o Chapter 11: Case 11-2, Case 11-4, and Case 11-6 o Chapter 12: Case 12-3, Case 12-5, and Case 12-7 ACC 563 Week 8 Homework o Chapter 13: Case 13-3, Case 13-6, and Case 13-8 o Chapter 14: Case 14-3, Case 14-4, and Case 14-6 ACC 563 Week 9 Homework o Chapter 15: Case 15-1, Case 15-6, and Case 15-9 o Chapter 16: Case 16-2, Case 16-6, and Case 16-8 ACC 563 Week 10 Homework o Chapter 17: Case 17-2, Case 17-5, and Case 17-8 ACC 563 Week 1 Homework Problems ACC 563 Week 2 Homework Problems ACC 563 Week 3 Homework Problems ACC 563 Week 4 Homework Problems ACC 563 Week 6 Homework Problems ACC 563 Week 7 Homework Problems ACC 563 Week 8 Homework Problems ACC 563...
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...ACCT 504 ACCT 504 Entire Course + Final Exam ACCT 504 Week 3 Case Study 1 Flower Landscaping Corporation ACCT 504 Week 5 Case Study 2 Internal Control LJB Company ACCT 504 Week 5 Course Project Draft Spreadsheet ACCT 504 Week 6 Case Study 3 Cash Budgeting LBJ Company ACCT 504 Week 7 Course Project JCP Kohls ACCT 504 Final Exam (3 different sets) + Discussions Financial Reporting Environment and GAAP Details of Financial Statements and Ratios Accounting EquationAccounting Cycle Accrual Accounting and Adjusting Entries Merchandising Operations and Income Statements Inventory Cost-Flow Assumptions Understanding Internal Control and Reporting Cash Accounting for and Reporting Receivables Plant Assets and Intangibles Accounting for Liabilities Accounting for and Reporting Equity Statement of Cash Flows Issues in Income Reporting Different Tools for Financial Analysis ACCT 504 Final Exam (3 different finals) ACCT 504 Week 1-7 Discussion Question ACCT 504 Week 3 Case Study 1 Flower Landscaping Corporation ACCT 504 Week 5 Case Study 2 Internal Control LJB Company ACCT 504 Week 5 Course Project Draft Spreadsheet ACCT 504 Week 6 Case Study 3 Cash Budgeting LBJ Company ACCT 504 Week 7 Course Project JCP Kohls ACCT 505 Week 7 Capital Budgeting Course Project (DEVRY) ACCT 505 Entire Course (DEVRY) ACCT 505 Week 1-7 All Discussion Questions Cost Terms, Classifications, and Behavior Research and Application ...
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...English Pounds Display = Japanese Yen Display = French Francs Display = Quit Display = Enter a Selection Input Currency Type If Currency Type >= 5 and Currency Type <=25 then Set = false Else if currency Type = 26 Display = Quitting Currency Conversion Display = Error 4 Invalid Menu Selection End Display Menu Display Menu Test Produce As the user is deciding which they would like to select an international currency type. When the user enters a number between 5 and 26 corresponding with a currency type, then the program is set to false. If 26 is selected the program displays “Quitting Currency Conversion.” But if the user does not enter a number between 5 and 26 the program displays “Error 4: Invalid Menu Selection” and the set it true. Test Case 1 Input: user enters 5 for Canadian Dollars Set = false Test Case 2 Input: user enters 6 for Mexican Pesos Set = false Test Case 3 Input: user enters 7 for English Pounds Set = false Test Case 4 Input: use enters 8 for Japanese Yen Set = false Test Case 5 Input: user enters 9 for French Francs Set = false Test Case 6 Input: user enter 10 for Quit Set = false Test Case 7 Input: user enters 11 Output: display “Error 4: Invalid Menu Selection” Set = true Get International Value Declare value as integer Declare set as Boolean Set = true While = true Display “Enter a currency value” Input International Value If International Value > 0 and International Value <=1000000 Set = false Display...
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...Assignment, Ratio Analysis, Problem (4-10).xlsx BUS 401 Week 1 DQ 1, Goals of the Firm and Real Interest Rates.doc BUS 401 Week 1 DQ 2, Cash Flow and Ratio Analysis, Problem (3-2, 4-5(Mitchem Marble ).doc BUS 401 Week 1 Quiz.pdf BUS 401 Week 1, DQ 1, Corporate Income Tax and Real Interest Rates, Problem 1-2(Page 26), 2-2(Page 58).xlsx BUS 401 Week 1, DQ 2, Cash Flow and Ratio Analysis, Problem 3-2 (Page 85), 4-2(Page 122).doc BUS 401 Week 2 Assignment, Mini Case, Alternative Investments(Page 254).xlsx BUS 401 Week 2 DQ 1, Annuity and Capital Asset Pricing(Problems 5-6, 6-4).doc BUS 401 Week 2 DQ 2, Bond and Common Stock (problem 7-8, 7-10, 8-16).doc BUS 401 Week 2 Quiz Version a.pdf BUS 401 Week 2 Quiz Version b.pdf BUS 401 Week 2 Quiz Version c.pdf BUS 401 Week 2, Assignment, Mini Case.xlsx BUS 401 Week 3 Assignment, Weighted Average Cost(Mini Case Page 368).xlsx BUS 401 Week 3 DQ 1 NPV, PI and IRR, Problem 9-4 (Page 289), 10-4(Page 235).doc BUS 401 Week 3 DQ 2 Calculating Free Cash Flow, Problem 11-4(Spartan Stores).doc BUS 401 Week 3 DQ 2 Cost of Debt, Problem 11-10(Page 365).doc BUS 401 Week 3 Quiz Version a.pdf BUS 401 Week 3 Quiz Version b.pdf BUS 401 Week 3 Quiz Version c.pdf BUS 401 Week 4 Assignment, Break Even Analysis(Mini Case 2).xlsx BUS 401 Week 4 Assignment, Flotation Cost and Issue Size (13-2).xlsx BUS 401 Week 4 Quiz Version a.pdf BUS 401 Week 4 Quiz Version b.pdf BUS 401 Week 4 Quiz Version c.pdf BUS 401 Week 4, Assignment, Flotation Costs and...
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...Check Figures for Problems and Cases Ray Garrison, Eric Noreen, and Peter Brewer Managerial Accounting, 14th Edition |Chapter 1 | | |No check figures | | | | | |Chapter 2 | | |Problem 2-14 |(2) Net operating income: $19,000 | |Problem 2-17 |(3) Total cost: 283,500 pesos | |Problem 2-18 |(2) Shipping expense: Y = £20,000 + £8.00X | |Problem 2-19 |(1) Y = $800 + $40X | |Problem 2-21 |(4) Total cost $182,100 | |Problem 2-22 |Cost of shipping finished goods: variable...
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...เริ่มต้นทำงานกับโปรแกรม SPSS การเข้าสู่การทำงานของโปรแกรม SPSS for Windows(Statistical Package for the Social Sciences ) วิธีที่ 1. คลิก ปุ่ม Start >> All Program >> Spss for Windows >> Spss 12.0 for Windows วิธีที่ 2. เข้าสู่โปรแกรมโดยคลิกชื่อโปรแกรมบน Start Menu หรือ บน Desktop หน้าจอแรกของโปรแกรม สอนการใช้งาน พิมพ์ข้อมูลใหม่ เปิดแฟ้มข้อมูลชนิด Database Query(*.spq) สร้าง query ใหม่โดยใช้ Database Wizard เปิดแฟ้มข้อมูลชนิด SPSS (*.sav) หรือเลือกที่ 3 เปิดแฟ้มข้อมอื่นๆ (*) หรือเลือกที่ 4 ไม่ต้องการปรากฏหน้าจอเริ่มต้นการทำงานนี้อีก โปรแกรม SPSS เป็นโปรแกรมที่สร้างขึ้นมาเพื่อวิเคราะห์ข้อมูลทางสถิติโดยตรง หน้าตาโปรแกรม SPSS ดังภาพข้างล่าง ชีต สำหรับการลงข้อมูลจากแบบสอบถาม โดยในแนวคอลัมน์คือ ตัวแปรหนึ่ง ๆ ชีต สำหรับกาสร้าง ตัวแปรจากแบบสอบถาม Variable View เป็นหน้าต่างข้อมูลสำหรับการสร้างและแก้ไขตัวแปรดังภาพข้างล่าง Name = ชื่อตัวแปร Type = ชนิดของตัวแปร * Numeric สำหรับข้อมูลตัวเลขบวกหรือลบก็ได้ * Comma สำหรับข้อมูลตัวเลข กรณีค่าเกินหลักพันจะมีเครื่องหมาย , คั่น * Dot สำหรับข้อมูลตัวเลข กรณีค่าเกินหลักพันจะมีเครื่องหมาย , คั่น และก่อนทศนิยมเป็นเครื่องหมาย , * Scientific notation สำหรับข้อมูลตัวเลข และมีการใช้สัญลักษณ์ทางคณิตศาสตร์ เช่น E ตัวอย่างเช่น 9.05E+01 -3E+10 4.3E+04 เป็นต้น * Data สำหรับข้อมูลที่เป็นวันที่ * Dollar สำหรับข้อมูลที่เนรูปตัวเงิน จะมีเครื่องหมาย $ นำหน้า * Custom currency...
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...ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD (Commonwealth MBA/MPA Program) Marketing Management (5565) CHECK LIST Semester: Autumn, 2013 This packet comprises the following material:- 1. Text Book 2. Assignment No. 1, 2 3. Assignment Forms (two sets) 4. Course outline In this packet, if you find anything missing out of the above mentioned material, please contact at the address given below: Mailing Officer Services Block No. 28 Allama Iqbal Open University H-8, Islamabad 051-9057611-12 Majed Rashid Director Overseas Education & E-Learning & Course Coordinator ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD (Commonwealth of Learning Executive MBA/MPA Programme) WARNING 1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE. 2. SUBMITTING ASSIGNMENTS BORROWED OR STOLEN FROM OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN “AIOU PLAGIARISM POLICY”. Course: Marketing Management (5565) Semester: Autumn, 2013 Level Executive MBA/MPA Total Marks: 100 Instructions a) All written assignment must be well organized, presented in an easy-to-read format, and neat. If your handwriting is not legible, type or compose the written assignment. Moreover, pay particularly close attention to grammar, spelling punctuation and understandability. Communication is extremely important...
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...practice this means that in every case there is a person who must make some decisions and take the necessary actions to implement those decisions. There is a very important role in the course for analytical tools and conceptual frameworks, but they are to be applied only to the extent that they help the manager make good decisions and develop realistic action plans that can be implemented and communicated to employees and investors. The Entrepreneurial Manager Course is structured in three modules: • • • Introduction: What is an entrepreneurial manager? Fundamentals for the entrepreneurial manager Managing the growing venture Reference Book • 「Finding Fertile Ground」 ,by Scott Shane,Wharton School Publishing Grading Policy • • • Class participation 22% Case reports and group presentation 48% Mid-term exam 30% 1 Course Topics Overview Date Subject Innovation and Entrepreneurship Entrepreneurial manager + guest speech Opportunity identification Business model and strategy Access source of financing +guest speech Entrepreneurial team and management (1) Entrepreneurial team 4/8 and management (2) +guest speech Module 3:Managing the growing venture 4/15 4/22 Reward model Mid-term case exam #4: Nantucket Nectars A note on valuation Questions entrepreneur must answer #4 #3: E Ink Building a new venture team Finding Fertile Ground Ch.8,9,10 #2: Zipcar #1: R&R Cases Readings Assign Module 1:Entrepreneurial manager 2/25 3/4 The...
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...By appointment or chance COMMUNICATIONS CONSULTANT: Ms. Rama Ramamurthy 640 Fisher Hall ramamurthy.3@osu.edu 292-7397 Office Hours: REQUIRED TEXT MATERIALS: Anthony and Govindarajan. Management Control Systems, Eleventh edition. Homewood: Irwin, Inc., 2004 (abbreviated A&G) Supplementary materials (abbreviated S) are sold in a package by CopEz. Some supplementary items may be distributed in class or made available on the Internet. OPTIONAL MATERIALS FOR REFERENCE: Horngren, Charles T., George Foster, and Srikant M. Datar. Cost Accounting: A Managerial Emphasis. Eleventh edition. Upper Saddle River, NJ: Prentice-Hall, 2003 (or another cost accounting text) Kaplan, Robert S., and Robin Cooper. Cost and Effect: Using Integrated Cost Systems to Drive Profitability and Performance. Cambridge, MA: Harvard Business School Press, 1998. Kaplan, Robert S., and David P. Norton. The Balanced Scorecard: Translating Strategy into Action. Cambridge, MA: Harvard Business School Press, 1996. Porter, Michael E. Competitive Advantage: Creating and Sustaining Superior Performance. New York: The Free Press, 1985. Ronstadt. The Art of Case Analysis. Third edition. Lord Publishing, 1993. (1-800-525-5673) COURSE METHOD: The requiring reading for the course includes cases and chapters contained in the assigned textbook and supplementary materials. Most class...
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...Software Problems and Exercises * Chapter 1, Problems/Exercises, Questions 1 and 8. * Chapter 2, Problems/Exercises, Questions 3 and 4. Submit your assignment (in a single MS Word document) to the Dropbox located on the silver tab at the top of this page. For instructions on how to use the Dropbox, read these step-by-step instructions or watch this Tutorial Dropbox Tutorial. The dropbox for this assignment is called "Week 1: Problems and Exercises". See the Syllabus section "Due Dates for Assignments & Exams" for due date information. Course Project Company Overview Package Petrie's Electronics Case * Petrie's Electronics Case, Chapter 2, Questions 1, 2, and 4. See Course Project tabs underneath this week and the Course Home. Submit your assignment to the Dropbox located on the silver tab at the top of this page. For instructions on how to use the Dropbox, read these step-by-step instructions or watch this Tutorial Dropbox Tutorial. The dropbox for this assignment is called "Week 1: Petries' Electronics Cases Ch 2". See the Syllabus section "Due Dates for Assignments & Exams" for due date information. Week 2 Reading * Chapter 3: Managing the Information Systems Project * Chapter 4: Systems Planning and Selection Problems and Exercises * Chapter 3, Problems/Exercises, Questions 2 and 4. * Chapter 4, Problems/Exercises, Questions 1 and 6. Submit your assignment (in a single MS Word document) to the Dropbox located on the silver...
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