...Under the feature "Thank you for suing us" Taco Bell Corp. propelled an advertising defense against a claim guaranteeing its taco meat is more filling than beef. The fast-food chain, the casualty of a legal claim asserting that its taco meat is just 35 percent genuine meat, has discharged another advertisement coordinated at its informers (and also its clients, probably). In the promotion, Taco Bell denies that charges against it without naming them and pronounces that its "meat is 100% USDA inspected." not surprisingly, web-based social networking helped transform the suit into a blogosphere free for all. In any case, the chain assembled fast to respond back. It propelled into a drill that tragically turned into a standard formula for QSR...
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...| | |Wrench LLC v. Taco Bell Corp. | |Case 9.1: Implied-in-Fact Contract | | | | | | | |Dominica Smith | |GM597-Business Law | |Week 6 Course Project: Case Analysis | |February 12, 2012 | | ...
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...home. Due to such craze, fast food restaurants such as Taco Bell, have gained a top position in the industry where customers can have a hot quick meal in a flash or we may say less than five minutes. A case study is done by a reporter who became a Taco Bell employee for a few hours so that he could analyze the queueing model on how customer order processing was done at Taco Bell. The process will review the drive-thru process as well as the process when a customer places an order inside. The purpose of this paper is to analyze, discuss and make suggestions on how Taco Bell can improve its present and future position in the Quick Service restaurant industry. Not only today has Taco Bell been focusing on quick service but ever since “1988, Taco Bell introduced six core-menu items for the reduced price of 59 cents and offered free drink refills. Taco Bell has since continued to change and innovate. Its new strategy meant restructuring the business to become more efficient and cost-effective. To do this, the company relied on an integrated set of operations, research models, including forecasting to predict customer arrivals, simulation to determine the optimum labor required to provide a desired customer service, and optimization to schedule and allocate crew members to minimize the payroll. Through 1997, these models have saved over $53 million in labor costs” (Hueter & Swart 1998). Introduction Taco Bell is a subsidiary of Yum Brand Incorporated, which was founded...
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...For the exclusive use of M. Alshahri, 2015. W14536 TACO BELL: A MEXICAN-INSPIRED RESTAURANT IN INDIA Lubna Nafees, Ashok Bajpai, Akshay Kumar, Anoop Chand, Maryne Ann James, Bonney Luke Thomas, Jayakrishnan B. Nair, Kunal Hazari and Garima Konda wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright © 2014, Richard Ivey School of Business Foundation Version: 2014-10-29 With four outlets of Taco Bell opened in Bangalore by December 2013, Niren Chaudhary, managing director of Yum! Restaurants India, felt eager to expand its market offerings. He pulled out the morning newspaper and impatiently ruffled through the pages until he reached the business section. He paused briefly, folded the paper and leaned forward to read better. Focusing his attention...
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...Individual Case Analysis Chipotle Mexican Grill September 30, 2015 1. According to the case study, Chipotle Mexican Grill does have core competencies. They are specialized in designing a quick-serve menu which appeals to customers and the reason why it works because when customers watching the menu they would know what they want to eat either burrito bowls, tacos or salads that helps solve with the problem of time consuming on food selection, thereby promotes operational efficiency. For the another core competencies, it should be skills in creating a restaurant layout and serving line design that efficient the food-ordering and dish-creation process so that more customers could be served. It is obviously to see that Chipotle’s operation strategy is to make things simple to customers with high food quality and good taste experience. 2 The SWOT analysis revealed the attractiveness of Chipotle Mexican Grill’s situation that Chipotle’s resource strengths and the good coordinates between these strengths and the company’s market opportunities make it more attractive on current situation and short-term and long term revenue and profits growth. And its weakness and external threats is not that significant enough to overwhelm its attractiveness of the company itself in the market...
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...Case 10- Chipotle Mexican Grill in 2012: Can it Hit a Second Home Run? Small Quiz-Strategic Management Felix Hedyanto Rulie-1342980281 Summary: Chipotle Mexican Grill was established in Denver in 1993,by Steve Ells. Guided by conviction that food served fast did not to be low quality and that delicious food did not have to be expensive. Menu & Food Preparation-The menu at Chipotle Mexican Grill was unusually limited: burritos, burrito bowl, tacos, and salads, plus soft drinks, fruit drinks, and milk. Serving Orders Quickly-As Customer moved along the serving line, Customer selected exactly what they wanted and how they wanted it by speaking directly to the employees that prepared the food and were assembling the order behind the counter. The Commitment to” Food With Integrity”-Use organically grown local produce, organic beans, organic dairy products, and meats from the animal that were raised in accordance with animal welfare standards and were never given feeds containing antibiotics and growth hormones to speed weight gain. Supply Chain Management Practices-the company developed long term relationship with a number of reputable food industry suppliers that could provide high quality, fresh ingredients, and other products that meet Chipotle expectations. Chipotle utilized the services of 22 independently owned and operated regional distribution centers to purchase and deliver ingredients and other supplies to Chipotle restaurants. Chipotle personnel diligently monitored...
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...Global Operations Taco Bell Case TACO BELL CASE 1. Draw a diagram of the process using the format in Exhibit 7.3. 2. Consider a base case where a customer arrives every 40 seconds and the Customer Service Champion can handle 120 customers per hour. There are two Food Champions, each capable of handling 100 orders per hour. How long should it take to be served by the restaurant (from the time a customer enters the kiosk queue until her food is delivered)? Use queuing models to estimate this. λ=Arrival Rate μ=Service Rate Based on M/M/1 Model So, λ=360040=90 Customers per hour μS (Service Champion)= 120 Customers per hour μF (Food Champion)= 200 Customers per hour Now, we need to calculate Average Total Time spent by customer in complete system: Ls (Service Champion) =λμ-λ Ls = 90120-90=3 Customers Ws (Service Champion) = Lsλrnote Ws = 390=0.033 hour or 2 min or 120 sec Ls (Food Champion) =λμ-λ Ls = 90200-90=0.82 customer Ws (Food Champion) = Lsλ Ws = 0.8290=0.009 hour or 0.54minor32.72sec ∴Total Average Time=WService+ WFood =120+32.72=152.72 seconds 3. On average, how busy are the Customer Service Champions and the two Food Champions? ρ=Ratio of Total arrival rate to service rate for a single server λμ ρService=90120=75% ρFood=90200=45% 4. On average, how many cars do you expect to have in the drive-thru line? (Include those waiting to place orders and those waiting for food.) ∴ Ls (Average number in system (including...
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...McDonald’s Corporation in the New Millennium J. Paul Peter and Ashish Gokhale University of Wisconsin—Madison Jack Greenberg, CEO of McDonald’s Corporation, stared into the clear September skies thinking about the “Big Mac Attack.” At one time, the term was an advertising slogan referring to a craving for a McDonald’s Big Mac burger. However; “Big Mac Attack” now referred to McDonald’s earnings declines in the late 1990s and early 2000s. Dynamic market expansion, new products, and special promotional strategies had made McDonald’s Corporation a leader of the fast-food industry. However, sales growth in the United States had slowed to below the industry average in recent years. Jack Greenberg was trying to decide on a set of appropriate strategies for the future in order to reverse the declines and to stay ahead of competition. The Fast-Food Industry Years of profit drains and flat sales are driving fast-food chains to find new marketing strategies to compete in a mature market. While McDonald’s and most other hamburger chains continue discounting and offering a variety of new products to attract customers, they also seek to shed their “cheap and greasy” image with new store designs. Major competitors in the hamburger segment of the fast-food industry in order of annual sales are McDonalds, Burger King, Wendy’s, and Hardees. Since these chains recognize the importance of drive-through customers (65 percent of sales), they are all trying to increase the speed of drive-through...
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...Mexican food, and pizza. sales. The next four, Subway, Burger King, Starbucks, and Wendy’s, had $8 to $10 billion each in sales and 6% to 7% of the market. The three YUM! Brands restaurants in the top 20 (Taco Bell, Pizza Hut, and KFC) ranked sixth, seventh, and ninth individually. Together their sales totaled $16.7 billion, or 12% of the market, and placed YUM! Brands in second place behind McDonald’s. The restaurants in our analysis represent several different segments of the fast food market including burgers (McDonald’s, Burger King, Wendy’s, Sonic, and Dairy Queen), sandwiches (Subway), snacks (Starbucks and Dunkin’ Donuts), Mexican food (Taco Bell), pizza (Pizza Hut and Domino’s), and chicken (KFC).4 The number of U.S. locations of these twelve restaurants totaled almost 100,000 and ranged from approximately 3,500 Sonic restaurants to almost 24,000 Subway restaurants. These twelve restaurants comprised 41% of locations for the top 50 restaurants. Fast food segment Table 2 presents 2008 and 2009 sales data for the twenty largest fast food restaurants in the United States and highlights the twelve restaurants included in our full analysis. In addition to the ten restaurants with the highest sales in 2008 and 2009, we have also included Domino’s and Dairy Queen in our analysis due to the large number of TV advertisements seen by children for these restaurants. In 2008, Domino’s ranked ninth in the amount of TV advertising seen by children, Arby’s ranked tenth...
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...Case Analysis Chipotle Chipotle, (pronounced chi-POAT-lay) is a homerun company with Steve Ells steering the ship as CEO. Whether he turns starboard or port, he has the company heading in the right direction. His vision is “to change the way people think about and eat fast food”. His strategy is based on five key elements: 1.) Serving a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla-which is quite amazing, I’ve had them several times, they are a very healthy and delightful tasting alternative to burritos), and salads. 2.) Using high-quality raw ingredients and classic cooking methods to create great tasting, reasonably priced dishes that were ready to be served to customers minutes after they were ordered. 3.) Creating an operationally efficient restaurant with an aesthetically pleasing and distinctive interior setting. 4.) Having friendly people take care of each customer. 5.) Doing all of this with increasing awareness and respect for the environment, the use of organically grown fresh produce, and meats raised in a humane manner without hormones and antibiotics. With these core competencies Chipotle has reached the top of its industry. They maintain a focused product (strategy 1), they maintain high quality products (2), they are efficient in operations (3), customer service is a priority (4), and they are environmentally friendly (5). These are strong core components that if maintained will produce a long lasting thriving company...
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...examining current events, it is clear that companies marketing meat products are fully aware of consumer expectations. In 2011, for example, a lawsuit from Beasley Allen claiming that Taco Bell “meat product” was only 35% meat [1, 2], apparently less than required by the USDA for the label, led to an expensive and defensive counter-campaign by Taco Bell claiming 88% meat content instead. Granted, the filling in question between the Meat Trust’s sausages and Taco Bell’s meat product is an important distinction. While Jurgis’s family observed poisoned rats and the rat poison itself shoveled into machinery making sausage filling [3], the aim of the Beasley Allen suit itself was aimed not on the toxicity of the product but on the truthfulness of Taco Bell’s marketing. However, Sinclair’s novel also deals with the technically edible but nutrition-devoid potato flour, “the waste of the potato after the starch and alcohol have been extracted…no more food value than so much wood…” [4]. And ultimately, the concern can be traced back to the consumer’s desire to pay for a nutritional product, and to be aware of what they are consuming, in tension with the company’s desire to maximize profit, similar to the desire highlighted in Jurgis’ observations of Meat Trust decisions. After all, in Taco Bell’s case, there is nothing inherently wrong with eating oats, one of the ingredients in its meat filling. The issue was the possible excessive addition of a cheaper product, so that the consumer...
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...Assignment 3: Recruiting, Selection, and Training 1. Analyze the effectiveness of the company’s recruiting efforts and make recommendations for improvement. 2. Analyze the selection process of the company you researched and make recommendations for improvement. 3. Assess the effectiveness of human resource planning and performance management systems. 4. Determine how training and talent management contribute to an effective labor force of the company you researched. 5. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource. Your assignment must follow these formatting requirements: * Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. * Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. The specific course learning outcomes associated with this assignment are: * Assess the effectiveness of human resource planning and performance management systems. * Explain how training and talent management contribute to an effective labor force. * Assess the effectiveness of human resource planning and performance management systems. ...
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...and asked you to assess the company’s strategy, competitive market position and overall situation, and to recommend a set of actions to help ensure that Chipolte continue its current growth and maintain its long-term competitiveness. Please prepare a report to Mr. Ells that assesses the long-run profitability of the fast casual restaurant industry, the quality of Chipolte’s internal situation and that makes specific recommendations on how they can attain their goals. In analyzing the situation be sure to perform a thorough Industry and Competitive Analysis (e.g., DEC, Porter’s 5 –forces, Driving Forces, KSF’s, competitor analysis, etc.) as well as an analysis of Chilpote's internal situation including its business level strategy, their resources and competitive capabilities (e.g., SWOT and VRIO), a Competitor Analysis (a discussion of key competitors and a group map) and a Performance Analysis (financial (use the information from Case Exhibit 1) and strategic). Your recommendations should be specific, actionable and should logically flow from your analyses. Key problems: 1. Competition 2. Maintaining commitment to “food with integrity”- rising prices Possible solutions: 1. Expanding into new markets like Shophouse Asia Kitchen and maintaining high quality ingredients 2. Partnering/investing with local farmers markets and suppliers Best Solution: 1. Expanding into a new market with a different style of food but maintain Chipotle model with high quality...
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...Table of Contents Executive Summary……………..…………………………….…….Key Problem/Issue of the Case…………………….…..……………AnalysisExternal Analysis……………………………….…………...Internal Analysis…………………………………………….Business-level strategy………………………..…………….Corporate-level strategy………………………..…………...Firm Performance…………………………….……………..Alternatives Available……………………………………………….Team Recommendations………………………………..…………...References…………………………………………………………...Appendices………………………………………………………….. | p.03p.04 p.07p.08p.10p.11p.12p.16p.18p.21p.22 | Executive Summary The Chipotle Mexican Grill restaurant chain has been exceptionally successful since its inception in the early 90s. The growth of this “fast-casual” dining phenomenon in its early years demanded the attention of many fast food industry giants all over the United States. One in particular, McDonald’s, even spent significant time holding ownership of a controlling interest of shares in the company, and lent their distribution and growth strategies to Chipotle. This injection of wisdom certainly attributed to their current level of accomplishment as a company because it afforded exponential acceleration in both domestic and international expansion of the brand. Given the overwhelming success of Chipotle to date, the company has decided to launch an additional fast-casual format restaurant designed around a Southeast Asian cuisine theme and named “The ShopHouse Kitchen”. The ShopHouse leverages the same basic, yet proven, principles of the Chipotle Mexican...
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...Based on the case “Cola Wars Continue: Coke and Pepsi in 2010,” use game theory approach/analysis to explain the competitive behavior of Coke and Pepsi making specific references to actions taken by each firm and the different “battlefields.” What conclusions can you draw about the competitive strategies pursued by both companies? At the time the Case was written was there a winner? Should both companies have acted differently? The game theory approach used between the two CSD giant Coke and Pepsi was at times very entertaining to see as a consumer. In the case study it explains the back and forth competition and in my point of view there still is no clear winner. Coke saw the importance of soda fountains and Pepsi was at times more “old fashioned” and felt bottle/retail sales were most critical. To counter Coke’s move, Pepsi entered the fast food market by purchasing Taco Bell, Pizza Hut, and Kentucky Fried Chicken. While the consumer became more informed with the ingredients used and the possible health issues caused by the artificial sweeteners, Pepsi and Coke began to battle to find the “healthiest” sweetener which ended up being Stevia. These battles branched out into the non-CSD drinks like, Vitamin Water, which was Coke’s largest purchase in their history. Even with that acquisition Coke was behind Pepsi on the U.S. non-carbs market share because of Pepsi’s advantage with the sales of Gatorade and Lipton tea. The game theory each used was basically who can be most...
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