...Analyse a Case Study - Approaching a case study - Writing a case study - Common problems in case study analysis How to analyse a case study Case studies offer descriptions and data of situations, from which you have to: [pic] How to approach the case study How to write the case study An effective case study report should • Clearly identify the core problem(s) • Analyse the issues underlying the problem • Discuss and justify alternative solutions using theory / experience • Present feasible recommendations • Be presented in an appropriate format. The report format Introduction Overview of the situation and identification of key issues underlying the problems identified in the case study Main body Present and analyse the issues. Consider and assess possible solutions in terms of theoretical grounding, strengths and weaknesses and possibly risk factors. Draw from both literature and experience Conclusion Summarise main findings Identify and justify strategy proposed Recommendations Recommendations should be in line with your analysis. May be separate or within conclusions Appendices – A compilation of supplementary and illustrative material. Do not include items that are not mentioned in the report. Bibliography - A list of sources consulted or referred to in alphabetical order Tables, charts, graphs and diagrams - may be included within the report or added...
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...“Marketing…is the whole business seen from the point of view of its final result, that is, from the customer’s point of view. Concern and responsibility for marketing must, therefore, permeate all areas of the enterprise.” - Peter F. Drucker, People and Performance, 1977 Required Textbook • Managing Marketing in the 21st Century: Developing and Implementing the Market Strategy, 3rd ed., by Noel Capon (www.axcesscapon.com, 2012). Available through www.axcesscapon.com (as a PDF file or in paperback), as well as Amazon.com or BN.com in either paperback or electronic format and in paperback through the University Bookstore. Required Cases • Harvard Business School Cases: listed in course outline. Cases are available for purchase online through Harvard Business School Press (Coursepack Link for purchasing cases listed below with list of cases). Introduction and Overview In their never-ending search for the ultimate secret to business success, many businesses continue to overlook the most fundamental premise of all business. While their search for the ultimate “secret to success” has provided some interesting and useful concepts and theories, the ultimate secret to business success is not as secret or complex as some would have us believe. Success in business comes from creating satisfied customers. This is, or should be, the essence of all marketing activities. Yet each day, we personally encounter—or the press brings news of—CEOs...
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...Case Study Southwestern University Southwestern University (SWU), a large stage college in Stephenville, Texas, 20 miles southwest of the Dallas/Fort Worth metroplex, enrolls close to 20,000 students. In a typical town-gown relationship, the school is a dominant force in the small city, with more students during fall and spring than permanent residents. A longtime football powerhouse, SWU is a member for the Big Eleven conference and is usually in the top 20 in college football rankings. To bolster its chances of reaching the elusive and long-desired number-one ranking, in 2001, SWU hired the legendary BoPitterno as its head coach. One of Pitterno’s demands on joining SWU had been a new stadium. With attendance increasing, SWU administrators began to face the issue head-on. After 6 months of study, much political arm wrestling, and some serious financial analysis, Dr. Joel Wisner, president of Southwestern University, had reached a decision to expand the capacity at its on-campus stadium. Adding thousands of seats, including dozens of luxury skyboxes, would not please everyone. The influential Pitterno had argued the need for a first-class stadium, one with built-in dormitory rooms for his players and a palatial office appropriate for the coach of a future NCAA champion team. But the decision was made, and everyone, including the coach, would learn to live with it. The job now was to get construction going immediately after the 2007 season...
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...See specifications below for details. Performance objective For this assessment learners are required to review existing policy documents and compare them to regulatory documents and current organisational usage. A report is required that outlines revised policy documents and describes the implementation process. Assessment description You are required to examine and review the MacVille policy and procedure documents(in the additional resources of your Student Workbook) to determine the shortfalls between required sustainable practices and documented approaches to the same. In doing this you will need to review current usage of resources to gain an understanding of potential for recommending change to organisational practices. After evaluation of this information, you will need to outline revised policy documents for MacVille together with a description of the approaches that can be taken to implementation of the revised policy documents. Procedure 1. Review the case study information provided (attached), policy and procedure documents (in the Appendices of your Student Workbook) and legislative and regulatory documents that describe compliance requirements for the business sector. The reviewing process of the current policies and procedures and case study of MacVille revealed that there are no sustainability policies and procedures within the business that directly link to a sustainable work...
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...Postgraduate ProgramSubject Outline Faculty of Business and Management http://my.uowdubai.ac.ae Subject Code: MGMT949 Subject Name: Management (6cp) Year: 2013 Section: 1 Performance Session: Spring No of Credit Points:6 Pre-requisite(s): NA Co-requisite(s): NA LECTURE INFORMATION Day: Time: Monday 18.00 – 21.00 Location: Block TBA Room TBA Lecturer’s Name: Building & Office No: E-mail Address: Consultation Days and Times: Subject Coordinator: DR. PAYYAZHI JAYASHREE Block 16 Office 21-4 payyazhijayashree@uowdubai.ac.ae SUNDAY : 3 TO 6PM , TUESDAY : 3 TO 6PM DR. PAYYAZHI JAYASHREE 1 SUBJECT DESCRIPTION This subject addresses performance management, which is defined as an ongoing communication process that involves both the performance manager and employee. Key aspects of this process are examined. Topics include: identifying and describing essential job functions and relating them to the mission and goals of the organization; developing performance standards; giving and receiving feedback about performance; writing and communicating constructive performance evaluations, and planning education and development activities to maintain and improve employee work performance. 2 LEARNING OUTCOMES On successful completion of this subject students will be able to : 1. Describe the key concepts and techniques of performance management. 2. Explain the development of performance management as an area of growing importance for managers and employees. 3. Critically...
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...| |To apply an understanding of marketing strategies such as understanding terms, concepts, and principles relevant to planning and formulating | | |marketing strategies for appropriate product or services | | |To gain experiences in making effective marketing decisions via using the case learning approach | | |Transferable Skills: | | |Through lecture in classroom and presentation. | | |Teaching-learning and assessment strategy | | | | | |Knowledge of Discipline Area | | |Practical Skills | | |Problem solving and scientific skills ...
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... | |Project Manager: Virendra Sabbanwar – +1(647) 721-0678 – vsab@my.centennialcollege.ca | |Project Objectives: | |Choosing an international project topic; | |Receiving approval of the international project topic – “Bella Healthcare India”; | |Elaborating the Project Plan, Project Progress Report, and Final Project Report; | |Preparing presentations for Project Justification and Final Report; | |Collaborating with two other groups from PMGT 428-103 class to discuss similarities and differences that...
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...choices and some general instructions 1. The two case organisations you can choose from to undertake a detailed strategic analysis and develop a comprehensive report are: (a) TBA or (b) TBA PICK ONE OF THESE AND COMPLETE THE ASSESSMENT TASK AS INDICATED IN THE SUBJECT OUTLINE and commensurate with any other details supplied by the Lecturer. 2. A THOROUGH STRATEGIC ANALYSIS is expected and this includes coverage of any of the relevant concepts and themes in the lecture material from week 1 through to and including week 10. Each student needs to demonstrate their understanding of and their ability to relate theories contained within the lecture materials to the case study organisation being investigated. It is also expected that each student provides a financial analysis (which includes ratios of ROIC, ROA, Current Ratio) in accordance with the case study analysis guidelines – this means you will have to look through the financial statements of the Annual report for the firm and draw on the appropriate information contained therein. Having identified/calculated relevant financial data and any trends, you need to then also interpret that data and provide an indication of what you consider those results may mean for the company in the immediate and longer term. In sum, you are expected to undertake self-guided research on your selected case organisation (from the two mentioned above), perform the strategic analysis and then construct a report in accordance with all the guidelines provided...
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...Course Outline School of Business Program: International Business Management Option: Start Date: January 6, 2016 Total Hours: Hours/Week: 30 Total Weeks: Lecture: 3 TDMT 4322 Global Supply Chain Management End Date: 10 1 Lab: Prerequisites: TDMT 3301 Logistics1 2 March 4, 2016 Term/Level: Shop: 4A Course Credits: Seminar: 2 Other: Prerequisite for: TDMT4411 Industry Projects Course Description This course develops an understanding of relationship management within the global supply chain sectors. Topics are delivered based on international influences, value creation, aligning incentives, creating partnerships, sharing resources and finding mutual benefits within the supply chain. An emphasis will be based on building flexible and strategic partnerships and managing changes and shifts in strategies. These methods are aimed at driving supply chain profitability and competitive advantage. Students will do team based case studies relating to Supply Chain Management and 1 term team project and presentation. Evaluation Assignments Term Team Project Participation & Professionalism Mid Term Exam Final Exam TOTAL 20 15 10 25 30 100 % % % % % % Comments: A student must achieve 50% combined grade on the exam scores before the marks for the assignments will be incorporated into the calculation of the overall grade. Course Learning Outcomes/Competencies At the end of this course...
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...B2GLOBAL PROGRAMME BTEC LEVEL 5 HND DIPLOMA IN BUSINESS UNIT SYLLABUS |Assignment Due: | |. Assignment 1: Slot 10 | |. Assignment 2: Slot 38 | |The student must pass these Assignments to pass the course | |Unit Title: |Business Strategy | |Unit Code |A/601/0796 | |QCF level |5 | |Credit value |15 credits | |Pre-requisite | | |Instructor | ...
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...Decision Making Fall 2011 COURSE OUTLINE Instructor: Office: E-mail: Telephone: John S. Andrew, Ph.D., M CIP, RPP Robert Sutherland Hall, Room 525 john.andrew@queensu.ca 613-533-6000 ext. 75756 Session Time: Mondays, 11:30 am - 2:20 pm Session Room: Robert Sutherland Hall, Room 554 Overview of the Course The course is an introduction to the concepts, principles and analytical methods involved in making the broad variety of key investment decisions regarding commercial real estate. It is designed to supplement, rather than replace SURP 844: Real Estate Project Planning. Therefore, the emphasis of this course is on commercial real estate investment rather than development. However, some elements of the latter will inevitably be addressed. The focus will be on fullyoperational income-generating properties, primarily large in scale. The main asset types of office, industrial, retail and multi-unit residential will be discussed (and possibly a few more specialized types). Another emphasis of the course will be on the micro level – the evaluation of the investment merits of individual properties (or at least individual transactions). Less attention will be paid to the macro level i.e. portfolio management. To the extent possible, the course content (including readings, cases and assignments) will be Canadian (although it is recognized that real estate investment is increasingly a global endeavor). This is primarily a combination seminar and case study course. It is designed around...
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...ed.). Upper Saddle River, NJ: Pearson Prentice Hall. 3. MyManagementLab: This is an additional online resource that goes with our textbook. More information will be provided the first week of class (e.g., how to register, how we will use it). 2. Readings, case studies and other class materials will be posted on our Moodle http://menlo.mrooms3.net and Menlo Library http://apps.menlo.edu/library/courses/reserves.php sites. Please log-in the first week of class to ensure you can access our sites. Course Description and Approach: Organizational Behavior (OB) “is a field of study that investigates the impact that individuals, groups and structure have on behavior in organizations” (Robbins & Judge, 2012; pg.2). Topics include perceptions, personality, team dynamics, problem-solving, communication and collaboration, conflict management, and motivation. Building positive organizational cultures, understanding power and influence and leading and managing change effectively and ethically are also key topics covered in this course. This course is designed to allow you to be an active participant in the learning process (i.e., apply the material to your life). Class sessions will typically include mini-lectures, cases analyses, team development activities, presentations, and discussion. Course Learning Objectives: The overall goal of this course is to help you think critically and analytically...
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...An Example Report Elizabeth Gadd Academic Services Manager (Engineering) Loughborough University Library November 2008 Contents Contents .......................................................................................................... 2 Acknowledgements ...................................................................................... 3 Abstract ........................................................................................................ 3 1 Introduction ............................................................................................... 4 2 Literature review ....................................................................................... 4 3 Methodology ............................................................................................. 4 4 Results ...................................................................................................... 4 4.1 Case Study One ................................................................................ 4 4.2 Case Study Two ................................................................................ 4 4.2.1 Experiment One ......................................................................... 5 4.2.2 Experiment Two.......................................................................... 5 5 Discussion ................................................................................................ 5 6 Conclusions ...........................................................
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...polytechnic SCHOOL OF BUSINESS Diploma in Business AY 2014/2015 Apr Semester Product Development & Innovation PDI (BBS3005) STUDENT KIT Table of Contents OVERVIEW 3 SUBJECT AIMS AND SYNOPSIS 3 ACADEMIC CALENDAR 3 ASSESSMENT STRUCTURE 4 IMPORTANT DATES 4 DESCRIPTION OF ASSESSMENT COMPONENTS 5 PDI EXERCISE (ONLINE SUBMISSION VIA OLIVE) 6 Section 1: Individual Report 6 Section 2: Review Questions 7 GROUP PROJECT REPORT 8 PRESENTATION 9 SELF & PEER APPRAISAL (ONLINE) 11 TUTOR ASSESSMENT 11 SUBJECT CONTENT AND GENERAL LEARNING OUTCOMES 12 RESOURCE REFERENCES 14 REPORT FORMAT & REQUIREMENTS 15 Appendix I - Temasek Polytechnic’s Policy on Plagiarism 16 Appendix II - Declaration on Plagiarism Form (Individual Submission) 17 Appendix III - Declaration on Plagiarism Form (Group Submission) 18 Appendix IV - Academic Calendar 20 OVERVIEW This student kit introduces you to the subject, Product Development & Innovation (PDI) is a diploma elective subject. We are using the Inductive Approach for learning and you are required to PDI exercise, a group report and other assessment component deliverables that will demonstrate your understanding of the subject, learning process and problem solving skills. Besides the resource sessions and tutorial sessions scheduled, you may also contact your tutor in person or via phone or e-mail on matters pertaining to the subject. The subject will use OLIVE as the main platform of communication with the...
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...Academic team 37 Administrative and Management Team 39 Appendix I: Details on Multicultural Team Project 40 Appendix II: Details on Corporate mission project / Professional thesis 41 2 Welcome to the Toulouse Business School Aerospace MBA Program Preamble The Aerospace MBA is a post-experience degree seen as a career accelerator or a means to make a career shift after a minimum of 3 years’ professional experience. This MBA is a generalist degree in business administration with a broadening management program linked to the Aerospace sector and environment. The Aerospace MBA has a minimum length of one year of full-time or 2 years of part time study in the wonderful city of Toulouse. The Aerospace MBA will require a significant amount of classroom study or structured contact. In all, the program requires a minimum of 1800 hours of personal work. This MBA program is intellectually demanding and requires a substantial personal investment in terms of commitment and effort. The admission to the Aerospace MBA program is a rigorous process of selection to ensure that only qualified delegates are given access to the degree. Delegates in the Aerospace MBA program are assessed through a series of examinations and graded work in order to ensure that learning objectives are being...
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