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Case Study Analysis – A.T. Kearney

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Submitted By marie2770
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Statement of the Problem We don’t know the best strategy to successfully merge and capitalize on the competencies of EDS and A.T. Kearney to help the new entity reach its maximum potential and to “significantly differentiate the new enterprise from its competition” (Spiro, Rich & Stanton, 2008, p.524). This must be achieved while ensuring that A.T. Kearney not be “viewed as a front end for EDS by its current and potential customers” (Spiro, p. 533).
Summary of the Facts A.T. Kearney, one of the largest global management consulting firms was acquired by Electronic Data Systems (EDS), a leader in global information services, in 1995 for an estimated $600 million. The acquisition would allow EDS/ A.T. Kearney to be a “one stop shop” (p. 525) that could offer a broad range of services to their clients. This potential opportunity would be challenged by the potential difficulty of merging the two companies together. A.T. Kearney conducted a survey of “senior executives at Global 1000 companies to explore their attitudes towards the role of information technology in their businesses” (p. 525). The survey revealed that information technology was evolving. It was no longer being viewed as just a tool to increase productivity. Technology was being recognized as an important part of an organization’s strategic objectives because it could be used to “help solve problems, set new levels of service and create new distribution” (p. 525).
The study reached the following main conclusions:
• Technology has been integrated into business strategy.
• Technology investments will increase.
• Corporations are embracing the philosophy of restructuring and reengineering.
• Senior management is becoming technology-literate as, across all industries, major corporations increasingly view themselves as “technology-oriented companies.”
• Senior management expresses satisfaction

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