...Family Dollar Case Study The company that has been chosen for this case study is Family Dollar Stores, Inc. This company was founded by Leon Levine in 1959 and went public in 1970 with under 300 stores in 1977. Its first store was opened in Charlotte, North Carolina, and offered its customers good valued merchandise for under $2. The concept for this new store was, “The customers are the boss, and you need to keep them happy.” When the founder, Leon Levine, retired in 2003, there were nearly 5,000 stores and sales approaching $5 billion. His son, Howard Levine took his father’s place as CEO and he became chairman and CEO. Today the company operates more than 6,600 stores in 44 states plus the District of Columbia. Family Dollar Stores is ranked 359 on the Fortune 500. They employee 44,000 people, about 25,000 are full time and the rest are part-timers. Family Dollar’s revenues of $6.984 billion in FY2008, showed an increase of 2.2 percent over the previous year. The company continues to look for good locations and contractors to build and maintain the stores. The company continues to provide quarterly cash dividends to its shareholders since it began distributing dividends in May 1998. The company is divided into four broad product categories: • Consumables • Home Products • Apparel and Accessories • Seasonal and Electronic Family Dollars vision and mission statement are as follows: • Vision – To be the best small-format convenience and value retailer serving...
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...Case Study #1: Family Dollar: Reinventing the Discount Store 1. Evaluate Family Dollar’s retail strategy. Will it work in both good and bad economic times? Family Dollar’s retail strategy will work in both good and bad economic times. The company’s mission: is to provide our customers with a compelling place to shop, our team members with a compelling place to work, and our investors with a compelling place to invest. Our vision is to be the best, small format convenience and value retailer serving the needs of families in our neighborhoods. (Family Dollar 2012 Annual Report) During the economic downturn, Family Dollar reevaluated the company’s goals. One of the goals the company will be refocusing on will be to build customer loyalty and experience. In today’s uncertain economic environment, value and convenience continues to resonate with consumers. Our strategy of providing customers with value and convenience continues to attract not only low-income customers, but also middle-income families with greater frequency. To continue to capitalize on this opportunity, we have launched several initiatives to increase our relevancy to customers by enhancing their shopping experience and to improve their perception of our value and convenience proposition. (FD 2012AR) To overall increase customers shopping experience Family Dollar will redesign store layouts for more convenient shopping, they will continue to expand on food and health and beauty products, they will add...
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...181) Dollar General/Family Dollar Case Study 4/6/16 Walmart is the largest retailer in the world and is the second largest retailer, behind Amazon, in the United States. The majority of households in America shop at Walmart on a regular basis. However, Dollar General and Family Dollar have increasingly gained market-share over the years. Both stores are considered extreme value retailers. By definition, extreme value retailers are small, full-line discount stores that offer a limited merchandise assortment at very low prices. In 2005, Goodlettsville, Tennessee-based Dollar General had over 7,500 stores in 30 states and more than $7 billion in sales. The company has grown more than 20% each year for the last six years. In 2004, Matthews, North Carolina-based Family Dollar had approximately 5,600 stores in 44 states with more than $5 billion in sales. Both retailers are growing so rapidly that each are opening, on average, one new store a day. The typical Dollar General/Family Dollar customer is low-to-middle income young families, older customers on fixed incomes, ethnic groups and shoppers in rural and urban areas. These consumers frequently find good quality merchandise at competitive prices. The geographic breakdown of consumers who shop there is about the same as Walmart and Kmart. Approximately 25 percent of U.S. households shop at an extreme value retailer at least once a month. While Dollar General and Family Dollar are considered “dollar store” retailers...
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...corners, letting the products speak for itself, never over delivering but let customers spread the word of their goodness and hiring a well trained staff (White, 2009). The founder of Five Guys developed these strategies in each of the initial five stores. The same strategy would be used subsequently in all of the 200 company stores and the 839 franchise stores in the United States and Canada (Burke, 2012). In each of the 1000+ stores the menu is the same, burgers are made fresh daily, French fries cut daily featuring the name of the farm that grows the potatoes, and a kosher hot dog. The only menu choice a customer might have is what they want on their burger. Murrell decided that a simple menu of food made perfectly was the key to their success (Welch, & Murrell, 2010). Too many menu items would result in employees not making something right, followed by negative press eventually putting them out of business. Sticking to the basics has taken the chain on a path of success which has garnered them a market share of $1.1 billion dollar of a total $2.2 billion dollar industry in the “better burger” market (Burke, 2012). Simply making burgers has proven to be the best investment made by Jerry Murrell as a means of keeping his family close. Five Guys concept is as simple as the burgers made at any Memorial Day or Fourth of July cookout. This chain seems to have gotten it right when most businesses overextend themselves providing too many choices while trying to please a broad...
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...Henry and Jessie Boney start selling peaches at a fruit stand in La Mesa. The business later grows to include four more outlets with an expanded produce line. In 1950: The first family store opens in Chula Vista. Henry Boney later sells the chain and founds Speedee Mart. 1964: Boney sells Speedee Mart to the company that operates the 7-Eleven chain. 1976: Son Steve Boney founds Windmill Farms. The family later sells 11 of the outlets and keeps three. 1983: The Boney Brothers change the name on their stores from Windmill Farms to Boney's. 1996: After a family rift, the Boneys change the store names to Henry's Marketplace. 1999: Henry's is sold to Wild Oats, which retains the family monicker. Henry's in El Cajon continues to operate as a licensed store, owned by Mike and Darlene (Boney) Darr. 2001: A non-compete agreement between the Boneys and Wild Oats expires. 2002: Henry's son, Stan Boney, and his grandson, Shon Boney, start a new health food venture in Phoenix called Sprouts. 2004: Henry's in El Cajon and Vista reunite with the Boney family and are renamed Sprouts Farmers Market. (handbook 2008) Today 2010 Sprouts operates 50 stores in Arizona, Texas , Colorado and California. Opening 50 stores in 8 years is an accomplishment.(sprouts 2010) It shows the commitment that the Boney family has to providing healthy low cost food to the public. The organization while continue to expand locations also continues to grow in the technology they use. For example just recently...
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...ENTERING THE ICE CREAM BUSINESS: A CASE STUDY OF KLEINPETER FARMS DAIRY John James Cater III, Nicholls State University Ken Chadwick, Nicholls State University CASE DESCRIPTION The primary subject matter of this case is strategic management for small business, specifically developing a new product and entering into a new competitive arena for an established small family business. Secondary issues examined include marketing strategy, human resource management, and operations management in the small family business. The case is appropriate for junior and senior level undergraduate courses. The case is designed to be taught in one class hour and is expected to require approximately three hours of outside preparation by students. The events described in this case are based on real world experiences. CASE SYNOPSIS Jeff Kleinpeter, fourth generation CEO of Kleinpeter Farms Dairy, has boldly led his family’s business into a new product/market area, specifically the production and distribution of ice cream. For nearly one hundred years, Kleinpeter Farms Dairy has served the south Louisiana area as the leading milk processor and distributor, but now the company has invested millions of dollars in a new, but related product. Jeff seeks to build on the loyalty and goodwill generated among consumers because of Kleinpeter’s excellent reputation for high quality milk products in the south Louisiana area. Kleinpeter appeals to local customers through cross-branding other Louisiana products...
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...expensive over the past years. Take a walk down an aisle in any grocery store and one would take notice that purchasing all of the five major food groups could potentially leave the consumer broke by the time they check-out. While the price on meats, fruits, and vegetables increases, the amount of cheap, prepackaged meals on the shelves continues to grow. Although, processed foods have been in grocery stores for quite some time, they have now almost taken over the super markets. While affordable and convenient, these prepackaged, processed foods can lead to many heathy problems, including obesity. With prices on food at the grocery store driving consumers away, the fast food industry has been stepped up in a big way. Along with families on-the-go, many families living poverty have turned the convenience of inexpensive, fast food. Known as the “dollar menu,” almost every fast food restaurant in the United States has this option on their menu. Not only is the “dollar menu” popular, but “value meals” are a favorite for consumers, as well. Fast food restaurants, such as McDonalds and Burger King, are not the only problem, though. Pizza establishments, for example CiCi’s and Pizza Hut, offer all you can eat buffets for considerably low prices. With the “dollar menu” and all you can eat buffets, the fast food industry markets their low prices geared towards poverty stricken families. Processed foods in the grocery store can be easily identified by anyone. The simplest way to recognize...
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...Effective Communication Case Study Analysis Kathy Horton MKT/438 November 02, 2015 Pamela Adams Effective Communication Case Study Analysis Introduction In the content of this paper there is a discussion on effective communication case study. The case that will get analyze in the content of this paper is The Tylenol Murders this change the image of the maker of this product. There is a write up about the different public involved in the case study and the differentiation between the internal and external public involved, along with could this case study been communicated any more effectively. Identifying the different public relations communications tools and techniques that were used to infirm, influence, motivate the public; what other tools would have been used. Last if this were to happen today how would new improve technologies effect this case, mean while because of the recent globalization of market could the result of Tylenol Murders case turn out any different if it occurred today. Identify the different publics Johnson and Johnson have been in business for over one hundred years. This company is the maker of the brand name medication Tylenol and is known as a well managed business, but on the morning of September 30th the year 1982 Johnson & Johnson was face with a unforeseen public relation situations. The company learned that the extra-strength Tylenol had been used to murder three people. In passing days there was a report of three more people also...
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...JOHN A. QUELCH CAROLE CARLSON Reed Supermarkets: A New Wave of Competitors At 4:30 p.m. on December 6, 2010, Meredith Collins, VP of Marketing for Reed Supermarkets, walked down the sidewalk of the 10-store strip mall that housed Reed’s Westgate Plaza branch in Columbus, Ohio. Collins didn’t shop; instead she took mental notes about store traffic, first at the Reed store and then at an indirect but increasingly worrisome kind of competitor—a dollar store. The Reed was predictably well lit and inviting, and Collins could see three registers open and two or three customers in line at each. “Not too bad” she thought, “but not what I would hope for at this time of day, this close to the holidays.” She’d felt the same way at two other Reeds she’d visited that day . Collins walked on to the Dollar General (DG). A fairly steady stream of shoppers entered DG’s doors, their progress slowed by families exiting with plastic bags jammed full. When Collins looked inside, she noticed workers filling what was obviously a new freezer case—the first freezer she had seen in a dollar store that day. This DG was doing just as well, to judge from this glimpse, as the Family Dollar she’d walked past half an hour earlier at North Valley—but no better than the Aldi store she had visited in the morning. That Aldi trip was interesting: a bright and spotless mini- supermarket, run by a giant firm from Germany that carried one-tenth the food items that a Reed did and sold virtually no brand names, only...
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...Wal-Mart Case Study 22 Heather Rourk MBA 6301 October 30, 2012 Wal-Mart is a billion dollar company that has thousands of stores and millions of employees. Naturally issues are going to arise in any organization, but when there is a company as large as Wal-Mart, these issues will be public and become headline news. Wal-Mart has been the center of attention over the past decades regarding the ethical and unethical practices within the organization. Many lawsuits were filed by current and previous employees in regard to the unethical practices of Wal-Mart. Some of these unethical practices are making employees work-off-the-clock, sexual discrimination, health benefits, and the use of illegal aliens for employment, unions, and child labor laws. In the following paragraphs, this case study will be broken down into further explore these unethical issues with Wal-Mart and how Wal-Mart decided to handle each of these issues The major issue regarding Wal-Mart recently is the “off-the-clock work” that management enforces inside their stores. According to Stanwick and Stanwick (2009), between 2000 and 2001, 11 states had pending lawsuits against Wal-Mart for “refusing to pay overtime for workers and failing to compensate workers when they worked during their scheduled breaks.” The company settled many of these lawsuits, but the practices still continued throughout the years. One employee stated in his or her complaint against Wal-Mart...
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...Walmart’s Global Challenge, November 2014 Executive Summary Walmart Stores, Inc. is the world's largest retailer whose mission is “to help people around the world save money and live better -- anytime and anywhere -- in retail stores, online and through their mobile devices” (Corporate Walmart2, 2014, p.1). Samuel Walton founded Walmart in 1962 as a small chain of stores in rural towns and today Walmart is a multi-national retail corporation with “11,100 stores under 71 banners in 27 countries and e-commerce websites in 11 countries” (Corporate Walmart2, 2014, p.3). Walmart Stores topped Fortune Magazine’s “Fortune 500” list for 2014. “For fiscal year 2014, Walmart’s net sales totaled $473.1 billion, up 1.6% from the year-earlier period” (Fortune, 2014, p.1). Walmart is a publically traded company, with the second and third generation Walton family owning 51% of Walmart’s shares via a family holding company called Walton Enterprises LLC (Yahoo Finance, 2014, p.1). Walmart has enjoyed unprecedented growth in the span of 52 years, even in the face of negative publicity and threats from competitors like Family Dollar and Amazon. Walmart’s CEO, Doug McMillon, has laid out strategies to reduce their reliance on physical stores as they move towards expanding the e-commerce aspect of their company and on improving their overseas expansion plans. His four-part growth strategy provides the framework to enable a “company prepared to win on four key customer dimensions – price...
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...26th 2010 In 1962 Sam Walton grew tired of grocery shopping. Once Sam retired from the military life, he settled down with his wife Helen Robson, and decided to develop his own store. After several attempts, his father-in-law granted him the 20,000 dollars he needed to develop his first store, a Ben Franklin franchise variety store near his home in Arkansas. His idea was to provide a vast array of products for his customers, while keeping the prices low to out compete the neighboring stores. His unique low priced strategies allowed him to boost sales and negotiate lower prices with his wholesalers. Once Walton’s retail operation started to take off, he decided to change the name to Walmart, by the use of his last name. He then established more than 9,600 factories, stores, and warehouses (Sam’s Club), throughout the United States, Asia, Mexico, Europe, and South America. Walmart has low prices, friendly workers, and many locations, but protesters will argue that the gender discrimination, harsh impact on the surrounding communities, and low wages, outweigh the benefits to Walmart. We thought gender discrimination ended with the ratification of the 19th amendment, but according to Wake-up Wal-mart.com, several cases have been recorded in the Walmart workplace. For example, in 2001, studies proved that for the same job classification, even after taking into account factors such as seniority and performance, women earned from 5 to 15 percent less than their male colleagues...
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...Case Study On Dollar General Corporation Prepared For Tanvir H Dewan Faculty of CBA Prepared By Team Name: Dream Land |No |Name |ID |Program | |1 |Shohagi Akter |10202008 |BBA | |2 |Umma Kulsum |10202011 |BBA | |3 |Mehedi Hasan |10202050 |BBA | |4 |Roma Akter |10202073 |BBA | |5 |Sarder Arif |10202074 |BBA | |6 |Shamsun Nahar Shamu |10202088 |BBA | IUBAT - International University of Business Agriculture and Technology Date of submission May15, 2012 l. Current Situation: A. Current Performance: The management of Dollar General announced its 2011 expansion plan for the company on Jan 06, 2011.Dollar General recently announced plans to open stores in Colorado. In addition the company intended...
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...RTE Cereal Case Study Number of Firms and Market Shares There were six firms in the industry from 1950 to 1990 represented in the case study. In 1990 private label firms entered the market. The industry grew consistently through the 21st century but, the Big Three, consisting of Kellogg, General Mills, and Nabisco, dominated the market. Kellogg has consistently dominated the market shares in the RTE cereal industry with General Mills and Post following close behind. From 1950 to 1993, Kellogg’s average market share was 40.3, General Mills was second with an average market share of 21.7 and third of the Big Three, Post, had an average market share of 17.4. There were not any significant changes in the market shares from 1960 to 1980. However, in 1990 Post dropped to 11.1, 4.5 less than the value in 1980, General Mills reached 24.4, 4.5 more than the value in 1980, and Kellogg, still leading the pack, decreased to 37.5, 3.4 less than the value in 1980. From 1990 to 1993, there were not any significant changes in the market shares for the Big Three. There are three other firms listed in the case study that represented the remainder of the market shares. During the same time frame, Quaker had an average market share value of 6.8. Quaker market shares decreased dramatically from 1950 to 1960 but made a steady increase beginning in 1970. Nabisco’s average market share was 5.0. The market shares for Nabisco decreased in 1970 and continued to decrease giving them the lowest...
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...Five Guys “The Standard of Excellence” Jalisa Williams Garcia Mills-Tate Strayer University October 28, 2012 Five Guys “The Standard of Excellence” Five Guys Burgers and Fries was started by Janie and Jerry Murrell and there 5 sons. Opening their first store in 1986 in their home town of Arlington, VA, the Murrells were set to take a competitive market by storm (Boone & Kurtz, pg.78). One would think that opening a burger joint with the likes of mega chains (e.g. McDonalds, Burger King), was out right crazy but determined to tap into this common market these classical entrepreneurs using $70,000 (Burke, pg. 95) as a start-up began their venture. Philosophy Jerry Murrell believed in two simple philosophies “Sell a really good, juicy burger on a fresh bun. Make perfect fries. Don’t cut corners” and “Treat that person right, he’ll walk out the door and sell for you”. These mindsets are what have propelled the company into what it is today. Without the customer or their employees Five Guys may not have been able to survive the recent downturn of the economy. Values Five Guys main focus is to provide customers with great service and great food. They believed that by making a quality burger and fries they would make the customer love them so much they would not have to pay for advertising because the customer will advertise for them. Word of mouth advertising is the oldest form of advertising and with the quality of their food this form of advertising has brought...
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