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Case Study for Hca

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Submitted By rrobers1
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I. Introduction
Business-level strategy is an integrated and coordinated collection of commitments and actions that are used by firms to achieve a competitive advantage. The firms utilize core competencies in certain product markets. Under this strategy, firms specify their choices on how they plan to compete in individual product markets. It’s important that every firm develop a business-level strategy to create differences between its position and its competitors’ positions. The relationship between customers and business-level strategies is very important because customers are the source of the strategy’s success. It’s imperative that the firm differentiate who the customer will be (market segmentation), what are the customers’ needs, and how the company plans on satisfying the customers’ needs with core competencies. The relationship that a firm develops with its customers creates value and profitability. There are five business-level strategies that a firm can use to create and support its preferred strategic position against competitors. These include cost leadership, differentiation, focused cost leadership, focused differentiation, and integrated cost leadership/differentiation. Chapter 6 discusses these five strategies along with the risks that are associated with each.
Chapter 6 discusses corporate level strategies. Corporate-level strategy focuses on the actions a firm takes to achieve a competitive advantage by choosing and managing a collection of different businesses competing in different product markets. These strategies help firms decide on new strategic positions that are expected to increase value. Like business-level strategies, corporate-level is expected to assist the firm with earning above-average returns. Product diversification is an important type of corporate-level strategy. It involves the range of the markets and industries in which

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