...Laurie Ewart J3400 Reflection Paper #1 9/18/13 Secondary Research-Chapter 5 As public relations professional, research would be one of the most important aspects of your career. Research should be your first step before launching a new product or marketing plan. If you fail to do the research first, you risk wasting a great deal of time and money on your project. Researching your target marketing is a huge benefit. Secondary research is essentially a summary of data that has already been collected. If you have a question to answer you can easily access the data and analyze it in order to get the answer you are looking for. This is opposed to primary data, which you would have to conduct new research to get the information you need. While secondary research seems to take much less effort, it still had its advantages and disadvantages. One of the main advantages to secondary research is that it is cost and time effective. Since you will not have to conduct the research you would have very little money and time in simply accessing the data from another source. The amount of time you would save by not conducting research you can now spend on analyzing data or any other areas of your plan that it is needed. Another advantage to secondary research is that you have several different sources that you can utilize to find your data. There are many websites that offer this type of information. One of the largest drawbacks of secondary research is that the results are usually...
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...* Case Studies Research Papers Analyzing Psychological Disorders Analyzing Psychological Disorders Brandie L. Coleman University of Phoenix August 29, 2010 INTRODUCTION Schizophrenia is a psychiatric disease that affects the neural basis of the brain. Discussion of the symptoms, the causes and drug therapies for schizophrenic patients will be discussed and covered. Schizophrenia is a mental illness that is yet completely understood. The areas of the brain affected in schizophrenia can not be named by one specific region of the brain. There are a number of regions of the brain that are affected by schizophrenia. Changes reported in the parahippocampal gurus may arise from abnormal neuronal development during formation of the cortex. Additionally, changes have been implicated in the basal region of the temporal lobe, the cerebellum and the mesolimbic system. There are also several regions of the brain that show altered level of function is schizophrenic patients. FMRI (functional magnetic resonance imaging) studies Is this essay helpful? Join OPPapers to read more and access more than 470,000 just like it! get better grades show reduced blood flow to the frontal cortex, dorsolateral pre prefrontal cortex and par limbic region, and increased blood flow to the anterior prefrontal cortex. The hippocampus shows higher than normal resting blood flow, but no increase in blood flow during cognitive tasks. The temporal, parietal and parahippocampal cortices are involved...
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...The Effects of Personality Types and Gender Roles on Conflict Management Styles India C. Williams Southeastern Louisiana University Introduction This paper explores the question does personality types and gender roles affect conflict management styles. The research done in this study does support that personality types and gender roles affects the conflict management style of an individual. The personality of an individual can also give insight on how that individual manages conflict (Ome, 2013, pg. 5513). This study is significant because conflicts are essential to interpersonal relationships. Through conflicts, interpersonal relationships are maintained because they can signal a need for change....
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...the concepts of murder and mental illness. As a whole, the film itself provides a very dark ambiance which can serve as a foreshadowing of Norman’s darker side; his split personality which the audience does not fully encounter until the end of the film but only receiving quick minor glimpses of throughout the film. One of the most prevalent parts of the film that depict this braking through of a darker side is when Norman eats dinner with Marion Crane. Through the dialogue in their conversation about Norman’s mother, we see the split personality becoming slowly more prevalent. This can especially be seen when Marion mentions putting his mother in “someplace,” referring to an institution, Norman’s face develops into this sinister look where his face falls behind the shadows while his eyes suddenly lights up; in this scene, Norman’s true character is hinted at and subtly foreshadows what is later to come. It is kind of ironic to discuss this darker side of Norman becoming more prevalent because one of the lines he says is, “we’re all in our private traps.” In his case, Norman is entrapped by his mother’s unseen yet omniscient presence. Adding on to this omnisciency, the stuffed birds in this film serve as great symbolism; they symbolize Norman’s mother and is a foreshadowing of the great unveiling of Norman’s split...
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...Personality & Concepts Abstract An individual’s personality is what makes them unique. How people’s personalities are developed is based on years of research and theories. This paper will discuss some of those theories and dig into the research of personalities. Personality & Concepts * * How I define personality * Personality is what makes a person unique. Personality is also what makes a person similar and different from others. Our personality is what makes us who we are, the reason we make the decisions we make, and why we act the way we do. According to the book, the psychology of personality is measured by eight key aspects: Psychoanalytic, Neo-Analytic/Ego, Biological Behaviorist, Cognitive, Trait, Humanistic/Existential, Interactionist. * * What are some key personality features that define you? * There are several features that define my personality. Being that I am a Gemini and believe in the accuracy of the descriptions of Gemini’s from several different sources. Some of my key strengths are my communicative abilities, charisma, sense of humor, intelligence level, curiosity, and willingness to learn new things and take on new challenges. Some of my strengths can also become problems and turn into weaknesses. Looking at my life and the many different endeavors I’m involved in, outsiders could view me as a “jack of all trades” and “master of none”. * * Although I love learning new things, I easily become bored once...
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... PSY 326 Research Methods Instructor: Keisha Keith 11/23/2015 Schizophrenia Introduction Schizophrenia is a serious brain disorder that gives a misleading or false account of the way a person thinks, behave, communicate their feelings, realize or understand, and relates to others. Schizophrenia has been considered as one of many chronic and disabling conditions for people that suffers with a major mental illness. People with schizophrenia often have problems fulfilling a task in the general population, at work, at school, and in relationships leaving an individual not wanting to communicate with other people and frightened. Schizophrenia suffers will live with it the rest of their life, it cannot be cured but treatments are available and controllable with proper and advance treatments. Contrary to popular belief, schizophrenia is not a split or multiple personality. Schizophrenia is a psychosis, a type of mental illness in which a person cannot tell what is real from what is imagined. In writing this paper on Schizophrenia I will show how popular belief, has an antithesis of what is really Schizophrenia? Is it really a split or multiple personality or a psychosis considered by popular belief? I will introduce why Schizophrenia was chosen as my research topic, and the field...
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... 2 Abstract This paper discusses the features and symptoms of Schizophrenia. This paper addresses the issues associated with Schizophrenia such as stress. It also addresses the bio psychosocial explanations that are associated with the development of this disorder. In this paper I address the type of therapies used for the treatment of Schizophrenia. The remainder of this paper discusses the rationale uses of these therapies and the effectiveness for Schizophrenia. SCHIZOPHRENIA 3 Schizophrenia The key features of the disorder, including its symptoms Schizophrenia is a disorder that is characterized by unorganized thinking and odd perceptions that dysfunction in major activities within a person’s life. These sometime include withdrawals from society; they have delusions and also hallucinations. They also may not be able to show emotion, feel pain, pleasure. They also have a lack of facial expression. They suffer from depression, mania and paranoia. Schizophrenia is the main example of psychosis. Psychosis is a disorder that people suffer from, they become irrational and they have lost contact with reality. This disease affects the brain and the system affected is the psychic-emotional system. The term schizophrenia means “split mind” but in actuality Schizophrenia does not mean a split personality. In schizophrenia a person may act like they have two different personalities but what they are experiencing is...
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...each other will allow for a clearer appreciation of why many different interpersonal interactions take place in the manner that they do. Henri Tajfel pioneered these concepts in 1970 when he was investigating his concept of social identity theory. In his study, titled Experiments in Intergroup Discrimination, the aim of his experiments was to, “Demonstrate that merely putting people into groups (categorization) is sufficient for people to discriminate in favor of their own group and against members of the other group.” He did so by conducting two different experiments. Both entailed large groups of young boys ages 14 and 15 being split into two distinct groups. In the first experiment, the boys were separated at random, but were told they had been separated by how they estimated the number of dots on flashing pictures. They were told they were split into groups of over-estimators and...
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...diagnosis of any personality disorder in adolescence, in particular borderline personality disorder. This stems from the constant misdiagnosis of borderline personality disorder (BPD) in general. Thorough examination is required to accurately identify this disorder, and attempting to make this judgment at a point when one is not yet fully developed makes the prospect of it seem somewhat irrational. Despite this, clinicians have increasingly begun to expand their diagnosis' into adolescence, and studies have shown it is not necessarily less accurate than diagnosis in adults. The following paper intends to assess the criteria required in order to correctly diagnose teenagers with borderline personality disorder, through five studies completed regarding the topic. Laurenssen, Hutsebaut, Feenstra, Bales, Noom, Busschbach, Verheul, and Luyten (2014) hypothesized that through inpatient mentalization-based therapy (MBT), it is possible to reduce the effect of BPD on those who suffer from the disorder. This treatment process, which is originally intended for adults, involved various therapy sessions within an inpatient setting. The specifics will be delved into later. The purpose of...
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...MKG631 Strategic Marketing Abstract This paper takes a closer look on the brand Starbucks, a world-wide known brand in the coffee industry. The Starbucks brand, which also stands for a certain lifestyle, will be analyzed and broken into three different parts. The first part of the paper will create a brand personality profile for the brand Starbucks. The second part will focus on the brand mantra of the product. The last part will analyze the brand equity. Brand Personality Starbucks is a company started in 1971 in Seattle, Washington by Jerry Baldwin, Zev Siegel and Gordon Bowker. They named it “Starbucks Coffee, Tea and Spice”. Their main product was to offer exceptional coffee drinks, coffee beans and coffee related equipment. As of today Starbucks is represented in over 60 countries with more than 20,000 stores. Starbucks runs with their mission statement: “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” Before analyzing the brand Starbucks this paper takes a look at how Starbucks sees themselves first. According to their website Starbucks offers main priority in offering coffee is quality. Their passion is about ethically sourcing out the finest coffee beans, roasting them with great care and improving the lives of people who grow them. Starbucks does not just care about the coffee product itself but also what is around it. For Starbucks, they start interacting with the customer with a promise of a perfectly made...
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...intro. Nice signposting Discussion I feel the Father, Tony, has determined that some of his children will be given what he feels is a strong supportive and motivating climate to influence them to compete at an elite level in a chosen sport. His reasons for this seem, on the surface, quite selfish. He desires to be the father of an Olympic champion and he thinks if his son becomes a boxing world champion there will be enough money for all of the family to live on. For Venus, that sport is gymnastics where Tony wants Venus to achieve Olympic status. For Romeo, the sport is boxing where Tony wants Romeo to achieve a high profile career leading to a world championship. Yes. Mainly for financial reward it seems. We can draw upon Eccles research concept of...
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...Schizophrenia is defined as: a group of psychoses characterized by confused and disconnected thoughts, emotions, and perceptions. (Gromly,526) Schizophrenia is a brain disorder, which is identified by specific concrete symptoms. Schizophrenia is not a split personality, or multi-personality. It has been proven that schizophrenia is not caused by childhood trauma, bad parenting, or poverty. Schizophrenia is not the result of any action or personal failure by the individual afflicted with this terrible mental disorder. Schizophrenia is marked by extreme thought disorder, and is usually treatable with medication. Given proper support, many people with schizophrenia can learn how to deal with their symptoms, and lead reasonably comfortable and productive lives. (Schizophrenia) Schizophrenia is a very common disorder, which affects 1 out of 100 people in the world. (Schizophrenia) Schizophrenia can affect people of any age. Schizophrenia usually strikes young people between the ages of 16 and 25. It can also appear later in adulthood however, onset is less common after age 30, and rare after age 40. Although rare, there is a childhood form of the illness, it can be found in children as young as the age of 5. Schizophrenia does not discriminate. The disease affects men and women with equal frequency, the only difference is the common age that the onslaught of schizophrenia begins. For men, the age of onset for schizophrenia is often between the ages of 16 to 20 years of age. For...
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...Eating, Substance Abuse, Sex/Gender/Sexual, Impulse Control and Personality Disorders Paper and Matrix Kristen Brown Psy 410 February 7, 2010 Kristi Lane Eating, Substance Abuse, Sex/Gender/Sexual, Impulse Control and Personality Disorders Paper and Matrix Biological Eating Disorder Eating disorders have been linked to many biological components such as genetic factors, hormonal and neurotransmitter abnormalities, and damage or abnormalities to certain structures in the brain. Research conducted on twins has shown that genetic factors play an enormous role in whether one will develop an eating disorder. Many individuals who have eating disorders also seem to suffer from other disorders that have genetic factors involved. Eating disorders have been linked to people who also have obsessive compulsive disorder. Individuals who have hormonal or neurotransmitter abnormalities tend to have no control over their eating habits. People who have hormonal abnormalities tend to have unlevel amounts of hormones related hunger. Bulimia nervosa is linked to low hormone amount of the hormones that suppress appetite cause the individual to feel excessively hungry. The reverse is the case for anorexia nervosa. Endorphins play a key role in the body’s feelings of pleasure and people who suffer from eating disorders tend to have endorphins secreted when they are completed measures to prevent weight gain such as self-induced vomiting. Lastly, some people who have been diagnosed with eating...
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...Psychological Disorder Paper – Paranoid Schizophrenia The DSM-IV defines paranoid schizophrenia as “a type of schizophrenia in which the following criteria are met: A. Preoccupation with one or more delusions or frequent auditory hallucinations. B. None of the following is prominent: disorganized speech, disorganized or catatonic behavior, or flat or inappropriate affect.” And that “delusions and auditory hallucinations predominate in patients with this subtype of Schizophrenia while their affective and cognitive functioning remain relatively intact.” Auditory hallucinations means a person will hear voices, and with paranoid schizophrenia, they generally will give a running critique or command the person to do things. Some other signs of paranoid schizophrenia are anxiety, anger, violence, arguments, and suicidal thoughts. (Mayo Clinic) The surgeon general’s website states that “the cause of schizophrenia has not yet been determined, although research points to the interaction of genetic endowment and major environmental upheaval during development of the brain.” There are a few common anatomical abnormalities in the brain in those with schizophrenia, however “Researchers believe that the dysfunctions are present in brain circuitry rather than in one or two localized areas of the brain” The movie I watched was The Soloist. In this movie, a reporter, Steve Lopez, comes across a homeless man playing the violin. The man is Nathaniel Ayer, and the reporter learns he went to...
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...Psych 100 Term Paper Psychological factors can be related to many different problems, one problem that had personally affected me was the grades I got my freshman year of college. I started my college career struggling a little bit and often wondered how I could raise my grades and improve my GPA until I was satisfied with the grades I would get. Coming to college I was finally on my own with no one to wake me up, make me do homework, or go to class. These all led to my GPA not being exactly where I wanted it to be along with a number of psychological factors that have all been introduced throughout lecture and the readings. The four different chapters I can relate this problem most too would have to be those on stress, personality, motivation and social psychology. Stress is one of the main leaders for college students and low GPA’s and I believe it had a lot to do with my original GPA from my freshman year. Living here on campus is extremely overwhelming at first for a freshman here at UMass Amherst. There are so many events that you can attend, RSOs that you can join, and other things in town and campus. It is also the first time moving away from home and that can lead to stress because no one is around to remind you about things that you may forget to do. The classes here at UMass were also extremely different from any classes I took at my high school. I was used to smaller classes of about 20-25 students that were all mostly my friends, now I was being thrown into a...
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