...McDonald’s “Seniors” Restaurant 1. Evaluate Quinn McMahon’s current strategy regarding senior citizens. Does this strategy improve this McDonald’s image? Answer: I think so, every owner/manager needs and has to evaluate their surroundings and either adjust or change their atmosphere to the customer’s needs. In some cases, I have seen McDonald’s restaurant’s representing a 1950’s dinner. This may bring in a certain market age gender or a variety on that matter just to get a feel of the older era. I would have to believe that McDonald’s corporate office would not frown on the image she is producing in her community since she is catering to the number one focus in any business “customers.” Chapters 1, page 7 shows in the side remarks “begins with customer needs,” determine what goods and services need to be developed like: design, prices, policies, etc. 2. What should she do about the senior citizen market-that is, should she encourage, ignore, or discourage her seniors? Answer: In either case as mentioned above it appears that Quinn’s McDonald is in a community that has many senior citizens in her area. To be competitive in her surroundings she has to open her doors and ultimately encourage them to be a part of her establishment. If she discouraged her senior clientele it may have a negative impact on the business. Not only would she lose that particular market (seniors) but word travels fast and if the senior citizens of her area told others to include their...
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...What’s the Buzz on Smart Grids? CASE STUDY What’s the Buzz on Smart Grids? CASE STUDY T T he existing electricity infrastructure in the United States is outdated and inefficient. Energy companies provide power to consumers, but the grid provides no information about how the consumers are using that energy, making it difficult to develop more efficient approaches to distribution. Also, the current electric- ity grid offers few ways to handle power provided by alternative energy sources, which are critical compo- nents of most efforts to go “green.” Enter the smart grid. A smart grid delivers electricity from suppliers to consumers using digital technology to save energy, reduce costs, and increase reliability and trans- parency. The smart grid enables information to flow back and forth between electric power providers and individual households to allow both consumers and energy companies to make more intelligent decisions regarding energy consumption and production. Information from smart grids would show utilities when to raise prices when demand is high and lower them when demand lessens. Smart grids would also help consumers program high-use electrical appliances like heating and air condition- ing systems to reduce consumption during times of peak usage. If implemented nationwide, proponents believe, smart grids would lead to a 5 to 15 percent decrease in energy consumption. Electricity grids are sized to meet the maximum electricity need, so a drop in peak demand...
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...MAKING A CASE: The Structure of a Thesis Essay (It’s just an argument on paper!) LOCATION IN ESSAY Introductory Paragraph TERM General introductory statement(s): Thesis (main argument): Three supporting arguments: Mom, I have a huge favour to ask. If I’m allowed to stay at my friend Luanna’s house overnight, I will ace my exam tomorrow. Luanna is really smart and her parents are really strict and we work really well together. INFORMATION First Body Paragraph Topic sentence: • • • Proof/Example # 1 Proof Example # 2 Proof/Example # 3 First of all, Luanna is smart. The teacher always calls on her. She has the top mark in the class. She tutors other students. Because my friend is smart, I will ace my exam tomorrow if I spend the night at her house. Secondly, Luanna’s parents are really strict. They have given her a curfew. They ground her when she gets a low mark. They won’t let her watch TV on school nights. My friend’s parents are strict and if I spend the night at her house, I will ace my exam. Finally, Luanna and I work well together. We got 92% on our paired project. We look at the same problems differently and can teach each other. We have a contest between us to see who will get the highest mark. Since my friend and I work so well together, I will ace my exam if I study with her tonight. In conclusion, my friend Luanna is smart, her parents are really strict and we work well together. If I spend the night at her house tonight, I will ace my exam tomorrow. You’re...
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...April 6, 2015 Anil Agarwal Features of the Apple Watch and the Needs of Target Market This product is one of the best ideas invented since the tablets hit the market. You now have a cell phone, tablet, and your wallet all in one on your wrist. The benefits from this product will help many Americans keep better track of their health, personal information, and communication. The reminders and schedules are going to be more visible to the eyes. No need to look at your cell phone to see who is calling or sending a text both devices will be sync together. The Apple watch is created with the function that you will be able to use Apple pay to pay for purchases everywhere. One of the best features that are going to be very helpful is the fitness activity app. The Apple watch is designed to learn your daily activity and then turn that into ways to improve your physical health. It will suggest personalized all-day activity goals also provide reminders when to do them and when there has been no activity in a while. Apple Watch tracks movement, estimates calories burn, and monitors heart rate and will sync your information through the application to your Apple IPhone (Apple, 2015). So it is like having a personal trainer by your side all day to help with keeping you on the track of your goals. Some people in foreign countries or even in America, who have trouble communicating, will be able to use Apple’s, watch personalized pictures or characters to speak to one...
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...EMBA Class 2012-2013 MGMT 907 - Managing Human Resources Course Notes II Mithat KOC 020120255 mithat.koc@gmail.com Integrating the Organization 1. Culture and the Informal/Voluntary Network 2. Formal Teams 3. Integrators 4. Matrix Design 5. Cells and Networks 2d -Assess Internal Fit : Systems Which systems optimize the employee performance -To keep the employee in the loop... Recruitment Performance appraisal Rewards Additional sys (inform. Mang.) 2d -Assess Internal Fit : Culture Culture : values Climate : Practice Key Themes Dominant culture vs sub cultures Espoused versus real cultures Case Nestle , espresso is a completely different organization . ALTO CHEMICAL EUROPE (ACE): ORGANIZATIONAL CHANGE CASE STUDY Stabilizer market situation Shrinking , Drop off in consumption 600.000 tons x 1.000$ prices vary to month 30% over capacity competition KEY STRATEGIC ELEMENT Profitability $40 to $80 (4% to 8%) Price Leadership (set by HQs) Non-price sensitive acc. - wire/cable (2% contribution to cost = 4% of 2% for these customer) - small / medium Raise volume Tin (we have it) Give customer expertise Sales Management Reponse - Ideas (Dramatic change in behaviour) More work , new customer aquisition , convert to tin Accept loss of price authority Service oriented selling Incentives (not based on volume any more) What should Graaf do to pursuade the Sales Management ? Change reward system Explain the why ( face to face meeting) costs of old strategy / behaviours versus...
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...Last year, Eric Migicovsky was scrounging for funding to mass-produce a smart watch. The 26-year-old Canadian and his small company had already built a watch that synced with the BlackBerry, but he was looking to produce a more advanced version to connect with iPhone and Android smartphones. Called Pebble, the smart watch would be able to display call, text and e-mail notifications, and allow the users to control music on their phones. Migicovsky, who relocated to Palo Alto, Calif., after graduating from the University of Waterloo, tried and failed to drum up funding from venture capitalists. Then he turned to Kickstarter, the crowd-funding website. On Kickstarter, anyone can donate money to entrepreneurs, artists and other creative types seeking to raise funds for their projects. In exchange, backers could receive a finished product (as Migicovsky promised backers of Pebble) or a token of gratitude, such as T-shirts or tote bags. Migicovsky set a goal to raise US$100,000, which he figured would be enough to produce a thousand smart watches, and launched his fundraising drive on April 11, 2012. Within two hours, Migicovsky had already met his goal. By the next day, he hit $1 million. “Right from the day that we launched, it kind of exploded,” Migicovsky recalls. When the fundraising period closed a month later, nearly 69,000 people had donated a combined total of $10,266,845. (There are no funding limits on Kickstarter, which takes a percentage of the cash raised. Massively...
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...Gender Role Stereotypes and Children’s Television For this paper, I had to watch a wide variety of different shows. I had to watch a few cartoons, sitcoms and PBS shows. What I found in this study I found very interesting. I found that the most traditional roles in men and women were found in the PBS shows. I am sure this is because when children watch these, they are usually at the age where they are establishing the roles of girls and boys. I found that in the sit-coms, especially friends, my research correlates with what the Signorelli article says. According to the article, “Women make up at least half of the characters in soap operas.” This is true in Friends; there are three boys and three girls. Also true in The Office, they have just as many women as they do men. In the article I also found that “women characters have the stereotypical role of emotional, romantic, and affectionate emotions.” This is true in the way that Monica has a stereotypical occupation of a chef. That is very domestic. She also does all of the cleaning, and nurtures all of her friends. Another way is that Rachel is a waitress, which is also very domestic. They are both pretty emotional. The article also states, “On average women tend to be about 4 years younger then men.” I am not sure of the exact ages of the women or men in Friends, but they women do look a little bit younger. It makes sense; Ross is Monica’s older brother. The research in the Signorelli article states how women in television...
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...Case # 2 Will TV Succumb to The Internet Introduction: The case study of “Will TV Succumb to the Internet” explains how the Internet has transformed how viewers watch television programs and other videos. There are now several online outlets in which viewers can watch whatever TV show/movie they desire. YouTube was one of the first online outlets by allowing users to provide video clips, and even entire TV shows, for anybody to watch. However, this was considered copyright infringement, and a 2008 lawsuit made it much more difficult to put clips on YouTube without proper authorization. Web sites offering streaming video of TV shows have since revolutionized the way in which viewers watch TV shows and movies. High-powered companies such as Hulu and Netflix have caused a number of U.S. households to get rid of their cable, satellite, or high-speed television services altogether. The number of U.S. households to follow this trend is predicted to double in the upcoming years. However, these companies providing online video-streaming have experienced growing pains regarding revenue. They have had to charge users a higher fee for their services because the main source of revenue, advertising, is not generating enough money to satisfy all of the content suppliers. Regarding advertising, there have also been complaints about the number of ads shown while viewing online TV shows. This could cause these unhappy customers to rebel and go back to subscribing to their basic cable services...
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...Bank. He is the founding partner of Minneapolis-based Partnership Continuum, Inc. He is the author of Partnering Intelligence and The Partnering Intelligence Fieldbook both from Davies-Black. Steve can be reached at:sdent@partneringintelligence.com James H. Krefft, Ph.D., consults with organizations in implementing large-scale change. A former human resource executive, he have twenty years' international experience in the formulation of strategic direction, organization design, competency-based selection and human performance systems. His clients have included Exxon-Mobile, GE Capital Services, OPPD Nuclear, Pinnacle West Capital, Qwest Wireless Communications, Thermo King and U.S. Department of Energy. He has published articles and case studies on implementing large-scale organizational changes and is co-writing a book on how to re-define retirement. Jim can be reached at jameshkrefft@earthlink.net Connectivity is critical for any business to be a true ‘Powerhouse Partner.’ In today’s technically intricate, nothing-ever-stays-the-same-for-long global marketplace, organization leaders can no longer use governance and management models based on twentieth century military-industrial architectures, hierarchies designed to disconnect rather than to connect. As customer’s needs swirl, as markets migrate, as technologies erupt, companies must have a superabundance of connections to withstand the shockwaves of these...
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...necessity because technology has become interlaced in our everyday lives. Technology causes schools technical hitches to keep up with the quick movement of change. One of the technical hitches that education leaders have to face is cell phone usage in classrooms. We want to believe that all students would act responsibly with cell phone usage in classrooms. In many cases, many students abuse policies. Cell phones in class should not be allowed because students can use them from cheating, disruptions, and cyber bullying. High school students may feel more tempted to cheat because they probably failed to study, have emotional/hormonal issues, or have involved themselves with the wrong crowds. High school is a very crucial time for humans because it is a transition in life from child hood to adult hood. These evolving students have parents at home that encourage strong education for future careers, demand respect, and analyze final grades. Students will cheat to have a finalized grade that will benefit them for future opportunities and to keep the harmony at home. Students can cheat very easily with smart phones by using the internet, taking photos, and texting. On a youtube video clip, How to cheat with a smartphone, films a girl taking a...
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...The Miller High Life One Second Ad is one of many PR case studies profiled in the textbook, Public Relations Cases. In collaboration with Dig Communications, Miller High Life developed a newsworthy, attention-getting, beer-selling campaign where a series of one-second ads were televised during the Super Bowl game in 2009. This was not only a great commercial, but it was a smart commercial; one that continues to be studied today. The Case of Miller High Life One Second Ad is a Public Relations case that falls under the category of social media cases. According to Hayes, Hendrix and Kumar, social media involves three distinct components. First, there is a new level of two-way engagement with key target audiences. Today, people expect a voice and expect to be heard using social media venues as their speaker’s dais. Second, the communication process is powered by ever changing and evolving digital technologies. Twitter, Facebook, and You Tube have a very short life compared to legacy communication systems like newspapers, but they will shortly be supplemented, or even supplanted, by a host of new capabilities. Smart phones will eventually give way to a new generation of mobile devices that enhance communication and connectivity. Third, the technologies offer an ease and simplicity of publishing and producing information that allows digital savvy citizens to easily contribute to the public discourse. For example, viral emails circulated among friends become published commentary...
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...The Miller High Life One Second Ad is one of many PR case studies profiled in the textbook, Public Relations Cases. In collaboration with Dig Communications, Miller High Life developed a newsworthy, attention-getting, beer-selling campaign where a series of one-second ads were televised during the Super Bowl game in 2009. This was not only a great commercial, but it was a smart commercial; one that continues to be studied today. The Case of Miller High Life One Second Ad is a Public Relations case that falls under the category of social media cases. According to Hayes, Hendrix and Kumar, social media involves three distinct components. First, there is a new level of two-way engagement with key target audiences. Today, people expect a voice and expect to be heard using social media venues as their speaker’s dais. Second, the communication process is powered by ever changing and evolving digital technologies. Twitter, Facebook, and You Tube have a very short life compared to legacy communication systems like newspapers, but they will shortly be supplemented, or even supplanted, by a host of new capabilities. Smart phones will eventually give way to a new generation of mobile devices that enhance communication and connectivity. Third, the technologies offer an ease and simplicity of publishing and producing information that allows digital savvy citizens to easily contribute to the public discourse. For example, viral emails circulated among friends become published commentary...
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...investigation into information for City of Wolverhampton College. In order to do this should complete the following activities. Complete a table like the one below to show the types, sources and purpose of information used within the organisation. Try to include at least two examples of each type of information. Verbal | Student Hub | In the Student Hub they help students with financial support such as bus passes, squid cards for that the students can get their lunch | The purpose for of the Student Hub is to support students by giving them an opportunity to apply for a bus pass and a lunch card | Picture C | Verbal | Study Hub | The Study Hub offers students to go in to their work on the computers to catch up on assignments, borrowing books for their courses and borrow an ipad to do their work. | The purpose for of the Study Hub is help students with their studies in the college instead of doing their work at home. | Picture G | Written | Timetable | A timetable is a written document for the students can referrer to so they can see what lessons they have got in the week. | The purpose for a timetable is to help students to get to lessons and know tutor you have got. | Picture B | Written | Assignment | An assignment is a written document to give instructions to the student to do a specific task for example to achieve P1, P2, M2 , D2 | The purpose for an assignment is help to student to achieve the unit that has been given to them and also they can achieve with their final...
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...author writes, “over the past three years, Harvard University researcher Matthew A. Killingsworth has been compiling data from users of a smartphone app called Track Your Happiness, which lets people report, in real time, how they actually feel”. He then goes on to discuss ways to increase happiness in the work place. Many individuals reading this article would accept this information and Matthew’s study as truth, simply because of where he goes to school. The article mentions very little about Mathew’s actually study or compiled date, but it does make a point to touch on the fact that he is a researcher at Harvard University. This school is known nation wide as being one of the most prestigious universities in our country, and those who attend it are known to be exceptionally intelligent. This causes individuals to accept that the information this writer is talking about is true, simply because they assume the man that researched the topic is smarter than them or some sort of a “genius”. There are no references listed with this article and this research is in correlation with a smart phone app (is that really a reliable source of data?), and yet people overlook these flaws due to presence of authority. Thus, appeals of authority are used to influence readers, when the claims could very well not be true. Article: http://www.inc.com/geoffrey-james/the-surprising-truth-about-workplace-happiness.html 2. B. Covariation of cause and effect * Because when watching 20 hours...
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...------------------------------------------------- Case Study: Apple Inc. in 2015 BUSMHR4490 Stanley Sun Kevin Tate Clayton Wang Zihao Wang Rita Xu Memorandum To: Dr. Bruce Bellner From: Team K Subject: Apple Case Analysis Date: 02/08/2016 Introduction The purpose of this memorandum is to provide an analysis of the consumer technology giant, Apple Inc. Here we will briefly mention Apple’s strategic position in each of the markets that it has become involved in, to better understand how this company has been able to attain financial success despite near bankruptcy in 1996. How Attractive is the PC industry In 1970, a ‘personal computer’ was sold for a ridiculous cost of nearly $100,000 in today’s money, which were only bought and used by enthusiasts. In 1975, Apple Computers was founded by two college students, who created the first PC with the intention that anybody could use it, named Apple I. A year later they introduced an improved version named Apple II, the computer that symbolized the explosive growth in the PC industry. Competition soon arose; by 1981, IBM partnered with Microsoft to launch their first PC, which eventually reached a peak of 85 percent market share within the industry. With the strategic implementation of selling their computers in department stores and the decision to make the PC an open system, IBM’s success was undoubtedly evidential. The latter factor soon proved to be the cause of Apples downfall in the 1980’s, who reverted...
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