McDonald’s “Seniors” Restaurant
1. Evaluate Quinn McMahon’s current strategy regarding senior citizens. Does this strategy improve this McDonald’s image? Answer: I think so, every owner/manager needs and has to evaluate their surroundings and either adjust or change their atmosphere to the customer’s needs. In some cases, I have seen McDonald’s restaurant’s representing a 1950’s dinner. This may bring in a certain market age gender or a variety on that matter just to get a feel of the older era. I would have to believe that McDonald’s corporate office would not frown on the image she is producing in her community since she is catering to the number one focus in any business “customers.” Chapters 1, page 7 shows in the side remarks “begins with customer needs,” determine what goods and services need to be developed like: design, prices, policies, etc.
2. What should she do about the senior citizen market-that is, should she encourage, ignore, or discourage her seniors? Answer: In either case as mentioned above it appears that Quinn’s McDonald is in a community that has many senior citizens in her area. To be competitive in her surroundings she has to open her doors and ultimately encourage them to be a part of her establishment. If she discouraged her senior clientele it may have a negative impact on the business. Not only would she lose that particular market (seniors) but word travels fast and if the senior citizens of her area told others to include their family members could be detrimental. Chapters 1, page 17 states “customer satisfaction guides the whole system,” “give customers what they need,”
3. What should she do about the bingo idea? Explain.

Answer: I think the bingo idea is awesome. It would give her senior clientele the sincere appreciation that her workers try and show them on a daily basis. It would give them the