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Cases in Accounting Practices

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Submitted By bony2110
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Cases from Management Accounting Practice
Volume 15

edited by

Wayne Bremser
Villanova University
Jim Mackey
California State University Sacramento

The American Accounting Association (Management Accounting Section)
Institute of Management Accountants (Committee on Academic Relations)

Published by

Institute of Management Accountants
10 Paragon Drive, Montvale, NJ 07645-1760
Claire Barth, editor and compositor
Copyright © 2000 by Institute of Management Accountants. All rights reserved.
IMA publication number 00355
ISBN 0-86641-291-3

Preface

T

he cases in this volume were presented at the Management Accounting Section of the American Accounting Association’s 2000 annual meeting in Mesa, Arizona. The cases describe the implementation and application of management accounting innovations to systems designed to support the maintenance and creation of value in the modern enterprise. Each of the cases presents an application of management accounting techniques to support change management.
Starting with an excellent review of the strategic management of new product lines by Mercedes
Benz, Tom Albright contributes an interesting and insightful picture of how target costs need to consider both current and strategic value issues. Mercedes’ use of a target cost index to integrate cost and strategic value is particularly interesting. The next three cases focus on the implementation and use of the balanced scorecard and performance measures to influence change. Larry Carr’s Lucent Technologies and Hugh Grove, Tom Cook, and Ken Richter’s Coors Brewing Company cases provide really excellent examples of the implementation and use of balanced scorecard performance measures. Both cases present detailed and enthralling stories about the cultural imperatives needed to implement effective change. In addition, contrasting these cases can

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