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Casestudy Databases

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1. There are many business benefits to companies like Amazon and eBay for opening up their databases. The idea is to help yourself by helping smaller businesses. If an individual wanted to start an online business selling a product it may be very difficult to get enough momentum and exposure to generate sizable revenue. But by using the Amazon or eBay databases the new business instantly has access to millions of potential customers. Amazon and eBay may charge a small commission for the service. As stated in the text, opening the databases generates free research and development. You can employ hundreds of professional software engineers you may come up with some terrific solutions to problems. When you have tens of thousands of people brainstorming you will almost certainly come up with some terrific new ideas (for free).

2. There are several factors that are causing Google to move slowly in terms of opening their databases. There can always be unforeseen consequences if they opened up too quickly, it may be too difficult to address these problem. By opening slowly Google is giving itself enough time to adjust. Whereas Amazon or eBay profit from selling goods and services online, Google’s success is based on their proprietary search engine technology. It’s similar to a chef’s secret ingredient. If that ingredient gets out then you loose you advantage since everyone can replicate your signature dish. Google is generally considered the most popular and accurate search engine. What is to stop Bing or Yahoo from replicated their search engine technology?

3. Not all companies should open up their databases. The most suitable companies are large companies. If I run a small company that sells car stereos and decide to open up by database then my competition may decide to under cut me on every product. Only companies that are big enough to comfortably take a hit from

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