...Mobile, participation and behavior change. Brands are increasingly building participation into campaigns and the questions over the value of participation, how much prominence it should be given and where it sets within a campaign are worth asking. However there is a more interesting debate over, how we can move beyond the current perception of the role participation being passive fandom and start to see our consumers more as collaborators, salesforces, promoters and co-creators. The main challenge is getting people to engage with is in a way that doesn’t make them balk at the tasks we set in a participative campaign. The importance of value in participatory campaigns Campaigns can achieve meaningful participation by creating value for those whom they asking participate. Whether it’s entertaining content or something that is useful. This is not a revolutionary concept; most paid for traditional media the value transaction is implicitly accepted in that people will tolerate interruptive advertising for cheap or even free media. This dynamic is simply evolving along with the advent of new channels. Campaigns centred on mobile will be the well positioned to exploit the current evolution of the value transaction. The benefit to the consumer for participation on mobile is potentially greater due to its ability to create relevance through location, temporal targeting and the ability to interact with your immediate surroundings. How brands get value Mobile is also well positioned...
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...Behavior Change Project My health goal was to change my eating habits. I chose this goal because I have a bad habit of not eating as well as I should. Although I usually do not eat fast food, I eat a lot of carbs. I was raised in an Italian family so macaroni and pizza are my two worst enemies. I figured that if I used this project to get rid of my bad eating habits, I would have an easier time eating healthy after this class ends. Before starting the project I realized that there will be challenges, but this project was not meant to be simple. If behavior change was simple, then anyone would be able to change behavior whenever they wanted to. In order to translate my health goals into target behaviors I realized that I had to sit and analyze my diet so I can see exactly which of my eating habits I should do away with. Firstly, I usually drink a glass of milk before bed every night. I did some reading online and learned that humans are the only species that drink the milk of another animal and drink any sort of milk after infancy. I also learned that the milk in the grocery store is full of hormones and other toxins. Therefore I decided that it would probably be a good idea to stop drinking milk. Another bad eating habit that I have is that I eat a lot of carbohydrates, especially in the form of macaroni. Since I come from a very Italian family, macaroni has always been a staple of my diet. However, the macaroni at home was handmade which cuts out all the additives and...
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...First outbreak of Ebola virus disease was in 1976. This uncommon disease was reported in Central Africa in Zaire (WHO, 2014)? Since the discovery of Ebola virus in 1976 the outbreak of Ebola virus was reported in West Africa in March 2014. (WHO 2014). Ebola virus was named after Ebola River which traversed through the affected region. Studies showed that there are five spices of Ebola virus, each single-stranded RNA virus in the filoviridae family. The Bundibugyo, Zaire, and Sudan species have been responsible for the entire known Ebola outbreak’s, with current outbreak in West Africa (K.Pritish. el, al. 2014, p. 1712). Centres for Disease Control reported that the other two Ebola virus species are the Reston Ebola virus, which seems like is limited to Philippines and has not reported that cause any human disease to date, whereas, Tai Forest Ebola virus, which did infect to a scientist, who was performing an autopsy on a chimpanzee (CDC, 2014). The World Health Organisation (2015) stated that fruit bats were the host of Ebola Virus. (WHO, 2014). Monkeys and other nonhuman primates may serve as intermediate hosts. Therefore increased human-animal interface in parts of Africa and the black market bush meat trade have been implicated in bringing the disease into human populations. (K.Pritish. et. al p. 1713). One of the researchers who first identified Ebola virus, Dr Peter Piot 1976 stated, “In general, it is an infection that causes epidemics only if basic hospital hygiene is...
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...Management Essays - Change Management Organisations Change Management Organisations Change Management Strategy Report Organisations are highly specialized systems and people working within the organisations are generally cynical to change in the work environment as they don't want to get into uncharted territory. It is the natural tendency of human being to live in their comfort zone and no one likes to be comfortable being uncomfortable even for a short duration (during the change process). But, for organisations to survive and succeed in the current environment change is no longer optional. Organisations have to learn to love change to stay ahead of competition. * An overview of change management Definition - Change management is about moving from one state to another, specifically, from the problem state to the solved state (Jung, 2001). But, the organisational terminology for change management can be varied and ‘change' may be used under different terms. E.g. when a company talks about re-engineering, restructuring, promoting cultural transformation, or keeping pace with the industry, then it is talking about change. Lewin (1951) conceptualized that change can occur at three levels. We can help you with your essay! Professional Writers Our professional essay writers can help you to make the most of your studies. Look below to find out how we can help. ESSAY WRITING SERVICE ESSAY MARKING SERVICE PLACE AN ORDER * Change in the individuals who work in the organisation...
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...Chapter 1: INTRODUCTION 1.1 Introduction Marriott International is a multinational hospitality company. It is a leading lodging company based in United States of America. The company was founded by J W Marriott in 1927, which is now headed by his son. Marriott International employs close to 200,000 employees. Marriott International boasts of 4087 properties spanning over 80 countries, with 697,000 rooms and another 197,000 in the making. The hotels or lodgings are either self operated or franchises. Throughout the 88 years of its operation, Marriott International has built a reputation of immeasurable quality, service excellence, integrity and being pioneers in innovation. 1.2 Objectives of the Study The objective is to study the organizations structure, internal and external environment, carry out an analysis of the strengths and weaknesses, discovering new opportunities and finding out the threats faced by Marriott International. Furthermore, we would also be assessing whether the organizational structure implemented by the company is apt for today’s volatile, unpredictable and fast moving environment. 1.3 Scope of the study In this report we intend to focus majorly on the organizational structure and the assessment of the internal and external environment. This report would not cover the competitor analsysis in depth and would be limited to the study on Marriott International as a whole. Moreover, we have not taken into account the different...
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...ORGANISATIONAL BEHAVIOUR - Managing Organisational Change Essay Topic: One set of authors state that “An organisation’s ability to manage change will have a significant effect on its performance and prosperity” (Graetz. F., et al, 2006, p2 in Grates F. et al, 2006, Managing Organisational Change, John Wiley & Sons, Australia), whereas another author claims that few corporate change efforts have ever been successful (Kotter, J.P., 2005, ‘Why Transformational Change Efforts Fail’, Harvard Business Review, March-April 1995, pp 59-67). Discuss these two statements and build an argument that explains this apparent contradiction with regard to relevant organizational behavioural theory. In my opinion, the statements presented above do not contradict one another, in fact the two statements presented support the need for successful organizational change and the need for concerted effort in implementing the change. In almost every case, the basic goal has been has been the same: to make fundamental changes in how business is conducted in order to help cope with a new, more challenging market environment. Change is an organizational need, at one time or other and management needs rigorous support in achieving positive change outcomes. I want to look in detail the change management theory and practice including Transformational Change, The Tools and Techniques used for Change Management, Transforming Organisations for Organic Growth, Cultural Revitalisation and Behavioural Responses...
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...Smoking is a prevalent behavior all around world, and it brings about a series of risk consequences about health. According to WHO( 2009), more than 5 million people die from diseases related to tobacco use worldwide each year, and it is expected to grow. Even just the number of those who died from second hand tobacco smoke has increased up to 600,000 each year (WHO, 2009). In Australia, smoking is considered to be the key risk factor for the three diseases that cause most deaths: heart disease, stroke and lung cancer (Health Insite, 2010). It is responsible for around 80% of all lung cancer deaths and 20% of all cancer deaths, and additionally, smoking has also been linked to cancers of the mouth, bladder, kidney, stomach and cervix, among others. Smokers are also at increased risk of having reduced lung function from chronic obstructive pulmonary disease(Health Insite, 2010). Using tobacco has been linked to a variety of other conditions, such as diabetes, peptic ulcers, some vision problems, and back pain. Smoking in pregnancy can lead to miscarriage, stillbirth or premature birth (Health Insite, 2010). Meanwhile, the impact of smoking on children who are exposed to environmental tobacco smoke includes a greater risk for respiratory illness, higher rates of respiratory tract infections, and sudden infant death syndrome (Dossey & Keegan, 2009). Moreover, smoking is a hard habit to get rid of, because tobacco contains nicotine which is highly addictive. Therefore, success in...
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... | Assessor Use only | |Result |Date Assessed |Assessor |Satisfactory |N/Satisfactory | | | | |Initials | | | |Final Result |Satisfactory ( |Not satisfactory ( | |Competencies addressed by this module | |SISFFIT416A |Apply motivational psychology to provide guidance on exercise behaviour and change to meet health and | | |fitness goals | |SISFFIT421A |Plan and...
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...regularly this annoys Jane because she thinks he is doing this on badness, so she shouts into his face this scares and she also pushes him onto his bed, this causes bruising to Bill. This abuse is both physical and psychological abuse. Physical abuse is abuse that hurts the person the body and psychological abuse is harming the person’s mental state. With some forms of abuse in the UK physical and psychological abuse are both at 0.4%. 37% of abusers are family members, the category that Jane is fitted in. While in the Republic of Ireland 1.2% psychological and 0.5% physical of people 65+ were abused. The physical effect on Bill will be a major problem in the long term because it can cause other illnesses with brittle bones having a very change of breaking some of his bones. This can be very serious, especially if he breaks his hip because a large percentage of old people that break their hip dies, so it is very likely to result in death. Since Jane hurts him, he won’t get fed as much as he normally would have because he’ll not able to fed himself which is obviously dangerous because that can also result in early death but before that he will be more vulnerable to sickness and will have a weaker immune system. The emotional distress will be very likely to happen to Bill as a result to Jane’s action because he already is mentally unstable due to dementia being linked with depression. Another a big long term affect that can happen to Bill is the social interaction can become...
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...Keywords: Health related behaviour, brief intervention, alcohol, stages of change, intervention mapping. ABSTRACT The health of people depends widely on their behaviour. Targeting unhealthy behaviours depends upon a number of factors since the health practitioner needs to take into account the beliefs, the intensity of the unhealthy behaviour, an individual’s readiness to change in order to design an appropriate intervention to help the individuals understand the risks of that particular behaviour thereby inducing change. Using alcohol consumption as a health related behavior, brief interventions for this behaviour have been explained, this is mainly due to the large success of brief interventions. Thus this essay critically discusses examples of brief interventions in order determine what contributes to a successful intervention. INTRODUCTION Every human’s health and well being is affected by health related behaviour often regarded as the foremost important element or factor. With the rapid advancement in science, diseases that were incurable, today can be treated and prevented easily. It is a well understood phenomenon that individuals are unique and are characterized by multidimensional behaviours. So in order to achieve positive outcomes in improving one’s health, appropriate behaviour needs to be promoted. There are variations in health-related behaviours in terms of duration, frequency and manner of impact on one’s health. Health-related behaviours can be single actions...
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...Behavioural change theories From Wikipedia, the free encyclopedia Behavioural change theories are attempts to explain why behaviours change. These theories cite environmental, personal, and behavioural characteristics as the major factors in behavioural determination. In recent years, there has been increased interest in the application of these theories in the areas of health, education, criminology, energy and international development with the hope that understanding behavioural change will improve the services offered in these areas. Contents • 1 General theories and models o 1.1 Self-efficacy o 1.2 Learning theories/behaviour analytic theories of change o 1.3 Social learning/social cognitive theory o 1.4 Theory of reasoned action o 1.5 Theory of planned behaviour o 1.6 Transtheoretical/stages of change model o 1.7 Health action process approach o 1.8 Education o 1.9 Criminology o 1.10 Energy • 2 Objections General theories and models Each behavioural change theory or model focuses on different factors in attempting to explain behavioural change. Of the many that exist, the most prevalent are the learning theories, Social Cognitive Theory, Theories of Reasoned Action and Planned Behaviour, Transtheoretical Model and the Health Action Process Approach. Research has also been conducted regarding specific elements of these theories, especially elements like self-efficacy that are common to several of the theories. Self-efficacy Self-efficacy is an individual's...
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...Change in organizational behaviour is extremely important to the overall health and wellness of an organization. Change in organizational behaviour is extremely important to the overall health and wellness of an organization. Change in organizational behaviour is extremely important to the overall health and wellness of an organization. Change in organizational behaviour is extremely important to the overall health and wellness of an organization. Change in organizational behaviour is extremely important to the overall health and wellness of an organization. Change in organizational behaviour is extremely important to the overall health and wellness of an organization. Change in organizational behaviour is extremely important to the overall health and wellness of an organization. Change in organizational behaviour is extremely important to the overall health and wellness of an organization. Change in organizational behaviour is extremely important to the overall health and wellness of an organization. Change in organizational behaviour is extremely important to the overall health and wellness of an organization. Change in organizational behaviour is extremely important to the overall health and wellness of an organization. Change in organizational behaviour is extremely important to the overall health and wellness of an organization. Change in organizational behaviour is extremely important to the overall health and wellness of an organization. Change in organizational behaviour...
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...Behaviour change: individual approaches Issued: January 2014 NICE public health guidance 49 guidance.nice.org.uk/ph49 NICE has accredited the process used by the Centre for Public Health Excellence at NICE to produce guidance. Accreditation is valid for 5 years from January 2010 and applies to guidance produced since April 2009 using the processes described in NICE's 'Methods for the development of NICE public health guidance' (2009). More information on accreditation can be viewed at www.nice.org.uk/ accreditation © NICE 2014 Behaviour change: individual approaches NICE public health guidance 49 Contents What is this guidance about? ....................................................................................................... 6 1 Recommendations ................................................................................................................... 7 Recommendation 1 Develop a local behaviour change policy and strategy .......................................... 7 Recommendation 2 Ensure organisation policies, strategies, resources and training all support behaviour change.................................................................................................................................... 8 Recommendation 3 Commission interventions from services willing to share intervention details and data ...............................................................................................................................
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...it is necessary that critical behaviours which have significant impact on the performance outcome of the employees should be identified. Employees may be engaged in deveral behaviours in the organization. Out of these, some behavours may be critical like absenteeism or attendance, tardiness or promotness, complaints or constructive criticism and doing or not doing a particular task or procedure and some behaviours may not be critical like bad discussion with the particular employee and his immediate superior as both are closely intimated with the job behaviours. A systematic behaviour audit can also be carried on to identify such behaviour. The audit would systematically analyse each job in question on the pattern of job analysis. 2. Measurement of Behaviour : After the critical behaviours are identified these are measured in terms of the rate at which these are occurring. If the rate of occurrence is within the acceptable limit (for example, rate of absenteeism at the rate of one percent), no action may be required. However, if it is more, it is required to be changed. Measurement of behaviours can be if it is more, it is required to be changed. Measurement of behaviours can be through either by observing and counting or by extracting from existing records. 3. Functuional Analysis of Behaviour: Functional analysis involves a detailed examination of present behaviours of the employees to determine what consequences each of the behaviours preduces, what conditions lead...
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...motivating behaviour change, influencing people, and promoting learning using various persuasive strategies [28, 29, 51]. Persuasive technologies (PTs) for health––which are designed as interventions with the primary purpose of changing a user’s behaviour or attitude without using coercion or deception [17, 50] have attracted the attention of researchers, physicians, and health practitioners as a novel approach for motivating desirable health behaviour using various persuasive strategies. Research has shown that persuasive technologies can be strategically designed to motivate desirable behaviour change; for example, to help people overcome addictive behaviours such...
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