Wal-Mart always utilizes multiple ways to communicate with their employee, consumers, managers and other organization. Because there are so many ways they can communicate with each other. Wal-Mart divided the channels of communication into two categories from the most important to the less important way to communicate. These categories are physical media channel and mechanical media channel (commitment AB, 2008).
Physical Media Channel is when the person who is speaking can be heard and seen by their employees. This method of communication is used when the person receiving the message expect to get physical communication especially when dealing with concern messages and the employees want to hear it from their manager face to face. Under this channel there are so many ways for managers to communicate with employees, management team and other organization. These physical media channels that is used for communication is through large meetings, department meeting, video conferences and viral communication (CAB, 2008).
Mechanical Media Channel is the second type of communication channel that Wal-Mart uses to communicate with management, employees, and other organizations. This communication channel means there are a lot of electronic and written channels that is used for message or giving a deeper knowledge on how to communicate better with each other. There are so many different ways management can communicate under mechanical media with their management team, employees and organizations. The different channels of communication are email, internet, personal letters, weekly news letters, billboards, magazines, text message, ps systems, telephones, memo, radios and walkie talkie.
Wal-Mart always have room for improvement especially when it comes to communication face to face. For example if the manager wants juice by the front register the manager who was supposed to