...Communication Channel Scenarios Dana R Guthrie Management/MGT 521 Chris Boling August 23, 2011 Scenarios Within the following pages are responses to certain scenarios and which communication channel is best. According to Robbins and Judge (2011), “There are two main forms of communication channels; oral communication and written communication.” Within the two forms of communication channels there are 10 different types; formal reports, memos and letters, prerecorded speeches, electronic mail, online discussion groups, voicemail, live speeches, telephone conversations, video conferences, and face to face conversations. Within the following three different scenarios, I will discuss which type of communication channel works best for each and provide a defense to each of the choses. Scenario #1 ‘The character is a marketing manager for a new beverage that has done remarkable well in the United States after its introduction, especially in sports arenas such as football and basketball. The vice president of operations charged you and your team to develop a strategy for entering this new beverage into the global market. You need to take this task back to your team, provide them with the product details, and get them started as quickly as possible because they only have one week to develop a strategy.’ The best communication channel available to interact with the team would be face-to-face conversations. I say this because the team has only one week to develop a presentable...
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...Communication Channel Scenarios MGT/521 October 12, 2012 Communication Channel Scenarios The content of this paper will provide details involving communication channel scenarios, which channel is appropriate for the scene, and why the channel was chosen to convey the message. First, communication is a two-way process of reaching an understanding by which information is exchanged either informally or formally by means of a common system of signs, symbols, and behavior. Scenario 1 In scene one the vice president of operations has assigned the marketing manager the task of developing a marketing strategy introducing a new beverage that has done well in the United States for the global market. The marketing managers’ team has one week to develop a strategy. The most effective channel of communication for this scenario would be a downward channel of communication because the marketing manager will be communicating an assigned goal, instructions, a deadline, and details to the team members. The most effective medium that would be most engaging would be the use of electronic communication via video conference because the task has to be completed in one week, is a short notice meeting, and the team members may not be available at such short notice. A face-to-face, upward channel of communication would be appropriate when the marketing manager performs the marketing strategy presentation for the vice president of operations, as this channel will provide an outlet for questions...
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...Communication Channel Scenarios Senario 1 In scenario one, the vice president of operations charges the manager with rapidly putting together a strategy with his team. The compressed time line for the development of a strategy requires a communication rich channel to enable the team to work quickly with maximum feedback to the effort in near real time. The team must include as many ideas as possible first before breaking off to research the data necessary to build a strong supporting argument for their chosen business case. What communication channel will you use? The best communication channel that will meet the requirements of this situation is a face to face team meeting. The meeting can take place in a conference room or via a video conference, but will be face to face. Using video conference solutions is similar in most regards to a live meeting of the whole team in the same room. Our modern workplace, with dispersed workforce, does not always allow for a work group to be located in the same room. Why is this channel the best choice in this situation? The face to face communication channel is the best choice, because it allows all team members to interact in real time. The team can share ideas as they develop during the discussion and present those real time to the rest of the team members. In this scenario, the team has very little time to develop ideas, and then follow up those ideas with the necessary research to determine which of the team ideas have sound...
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...Communication Channel Scenarios Johnny M. Bush MGT/521 June 29, 2011 Robert Dewhurst Communication Channel Scenarios Scenario #1 – Marketing Manager for a new beverage My communication channel of choice for this scenario is oral communication. This is the best communication channel for this scenario, because it will allow me to convey the project details and expectations to my team quickly. In addition, I will gain the opportunity to answer concerns related to the project details in minimal time. As for upper communication flow to the Vice President of Operations, I will use written communication to channel the team’s strategy. Written communication will give upper management the opportunity to analyze and respond to the strategy's specifics. Scenario #2 – The Manager of a large travel agency The best communication channel for this scenario is oral communication by (Phone); because all company associates use the computer application it is critical for IT to understand the problem, so that they can implement a countermeasure quickly. As for downward communication to my associates, I plan to use written communication by (Email). This will give me the opportunity to reach the whole team at onetime and for each associate to have a verifiable document of the new login name and password. Scenario #3 – Owner of a small editing company Written communication in the form of a (Letter) would be my choice of communication channel for this scenario. This allows associates...
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...COMMUNICATION CHANNEL SCENERIOS 2 ABSTRACT Communication within an organization plays a vital role in business functions. Using poor communication or the wrong type of communication channel can have major negative impacts. Good communication skills and the knowledge to identify when to use a particular communication channel is vital in sending and receiving business information. The communication channel scenarios assigned demonstrate the challenges that occur when there is error in communication. The first scenario highlights the risks of not choosing the right communication channel when dealing with important business matters. The scenario also shows what can occur when important conversations take place via e-mail rather than one on one, and how the evidence of the conversations can cause future damage. The second scenario shows how the internet has changed communication and created new challenges for organizations. Both scenarios demonstrate that it is essential to understand the different channels of communication. COMMUNICATION CHANNEL SCENERIOS 3 Communication Channel Scenario 1 In the case incident between...
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...COMMUNICATION CHANNEL SCENARIOS COMMUNICATION CHANNEL SCENARIOS Scenario 1 For the first scenario, the ideal channel will be the oral communication. Specifically a team meeting, this is the perfect way to communicate all the instructions that have been provided by the Vice President of Operations. Using this method we can avoid some obstructions or noise that could produce some distortion in the message that we intend to deliver. By doing a team meeting, and having in consideration the time given to develop a marketing plan, with the oral communication is the fastest way to deliver the message and quickly have feedback from the team members with any doubts or suggestions that can be applied to the project. Having said that the oral communication is the best method for this scenario, but in the case if one or more team members could not be possible to be present in the meeting also we have another method that we can use to communicate with each other, this one is the video conference. After all the research work and having completed the marketing plan to introduce the beverage to the global market, it’s time to convey the marketing plan to the Vice President of Operations via oral and written communication. With the oral we can explain all about the plan to the V.P.O. and having his feedback at the same time clarifying any doubts that may arise while making the presentation. With the written communication, is for document all the information to review it or use it...
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...Communication Channel Scenarios Management MGT/521 March 18, 2012 Instructor: Patrick Murray When tasked to head up a team to develop a strategy for introducing a new beverage in the global market, the best form of communication would be sending out an e-mail and scheduling a conference call. Time management is crucial for this type of short-term deadline. Delegation, prioritizing tasks, and setting goals are vital to ensure completion of the task at hand as well as making sure the deadline is met. The email is grouped with the key players so they can communicate with one another and everyone will be aware of his or her responsibility. During the conference call, brainstorming for ideas as well as the delegation of assignments will be set. Each member is tasked with an assignment regarding the product details. A breakdown of how information is received is included in the call. This will include names of each member and his or her responsibility with regard to the task as well as a time schedule of when information is to be presented. The importance of the mass group emailing will be beneficial for members who may have questions of another team member who may tie into his or her portion of the project. Another conference call is conducted by the third day to try to bring the project to life and questions can be asked if there are any conflicts or unknown issues...
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...Running head: COMMUNICATION CHANNEL SCENARIOS Communication Channel Scenarios Mar 29, 2012 Communication Channel Scenarios FIRST SCENARIO The first scenario states that you are a Marketing Manager for a beverage company that wants to sell its product globally. The Vice President of Operation has given your team the task to market the beverage worldwide and you only have one week to come up with a plan. You are given all the details of the product, and what channels of communication would you use to rely this to your team? Further, what channel would you use to convey your plan back to the Vice President of Operations? Given this scenario, I would use the formal organizational network called all-channel. All-channel allows every member on the team to correspond with each other. This type of channel is fast, moderately accurate, and has a high satisfaction rate among the team (Stephen P. Robbins, 2011). A good example of all-channel is a meeting in a conference room. There, a manager could give the task to the team and everyone can give input on how to go about doing the project. Everyone on the team will know what the rest of the team is doing and what is expected of him or her. After the market strategy has come together, I would use the chain channel to communicate the plan back to the Vice President of Operations. The chain channel tightly follows the official chain of authority (Stephen P. Robbins, 2011). Using the chain channel ensures a...
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...Scenario 1 Concerning giving the team this information a face-to-face team meeting is the best option. This choice is the best option because it will give you the opportunity to not only see the team’s reaction to this new business venture. It will also allow you to brainstorm on the topic and make sure everyone is on the same page. In addition, it will allow you to let your team know the importance of this strategy give the guidelines so that this project is up and running on or before the deadline. Personally, I feel that a face-to-face with the Vice President of Operations is also the proper communication channel. In addition, the teams lead or additional supervisor that you manage should be present as well. This is so you can show off your new strategy via PowerPoint touching on all of the high points for their review. In addition, a face-to-face meeting will give the VP the opportunity to give immediate feedback in the event anything needs to be changed or updated. However, if the VP of Operations sent this information to you via email, and is confident in you and your team’s ability an email with a PowerPoint presentation could be sufficient. Scenario 2 For contacting the IT department, it would really depend on the companies guidelines. However, a telephone call would most likely be the best option. Since this is regarding a system error, the IT personnel will most likely have to verify your identity. This is why the telephone would be the fastest and the best option...
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...Communication Channel Scenarios Communication Channel Scenarios Scenario One As Marketing Manager conveying pertinent information to my team is essential in order for us as a whole to be successful. Therefore, I would use a formal channel of communication. This would be the best channel to use considering that “formal channels of communication are established by the organization and transmit messages related to professional activities of members” (Robbins & Judge, 2011). Productively executing this assignment for the overall victory of the company is this goal because that is what will generate revenue. The first step would be to meet personally as a group in order to discuss the expectations that are at hand. Microsoft Outlook is a great tool to use when sending invites for meetings. Once the meeting takes place minutes should be recorded to refer back to. Other methods of communication to follow would be conference calls, e-mails, etc. When conveying the strategy to the Vice President of Operations, I would still use a formal channel because this pertains to business versus personal. In presenting to him or her, again I would send an invite in Outlook for us to meet. Once accepted, I would have prepared a PowerPoint, which is an excellent visual aid. Face-to-face communication is best in both situations to convey information quickly, to avoid confusion, to elicit input, and so questions can be asked. Written communication to the team is best after they have been informed...
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...Communication Channel Scenario I The first scenario states that I am a marketing manager for a company marketing a new beverage. The beverage is selling very well in the United States. My boss is the VP of Operations. My boss has tasked me and my marketing team to develop a strategy to market this product globally. My team and I have one week to present this strategy to him. After carefully reading and considering the situation presented in Scenario I, I believe the best communication channel to use would be face-to-face conversation (if my employees are local to me) or video conferencing (if my employees are geographically separated). For the sake of this discussion, I will assume that my employees are local to me. With that in mind I will discuss this task with them in a face-to-face team meeting. I think this is the best method of communication to use because my team has only one week to develop and present the strategy to the VP of Operations. For a task that requires such a quick turnaround, I need to present it to my staff in a quick and accurate manner. We have no room for error or misunderstanding with such a short suspense date. A face-to-face team meeting would allow my staff members to provide quick and immediate feedback with very little miscommunication or misunderstanding. This is because this form of communication rates highest in channel richness (Robbins & Judge, 2011, p. 358). When the time comes for me to present the marketing strategy to the...
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...Clear Channel Communications Case 1. Evaluate the sales process that led to the 37.60 offer. Did the sales process followed by the Board and the Special Advisory Committee maximize the offer price? What else should have been done, if anything, to increase the offer price? • In 2006 Mark and Randall Mays approached Goldman Sachs to discuss several options for the proposed sale of Clear Channel Communications. Options included a leveraged buyout, a complete spinoff of CCO, and/ or the sale of certain assets such as rural-market radio stations and all of its television stations. • The LBO came to the forefront and the Randalls met with private equity firms Blackstone and Providence Equity. Blackstone and Providence presented a bid as a consortium to buy Clear Channel for $34 per share. The independent board of directors swiftly rejected the price as they felt it was not adequate. Blackstone and Providence then indicated they might be willing to increase their bid to 35.50. Soon after private equity firms Thomas H Lee Partners expressed interest in bidding along with Bain Capital and TPG to form a competing consortium. Two more consortiums also had come together Apollo Management and the Carlyle Group, and Cereberus Capital Management and Oak Hill Capital Management. • Each consortium separately proposed a price of $ 36.50 per share. The board felt the bids were too similar to each other to choose and requested they improve their share price. In November 2006 the consortium...
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...Detecting Media Bias Nolan Tisdale HUM/111 9/15/2013 James Williams, PhD, DM, CHE Detecting Media Bias The article titled Lawsuit targets Medicaid expansion in Arizona, discusses the latest lawsuit filed by Legislators to targeting the federal Healthcare Reform Law. This article was posted on September 12 2013, on the Fox 10 Phoenix website. The subject of the article is the Lawsuit filed by 36 Republican legislators to target GOP Gov. Jan Brew’s plan to expand Arizona’s health care program. Having a clear understanding that Fox News identifies itself with, and targets the conservative Republican audience, it was very important to take this into consideration when determining the creditability of the story. It was important to observe the author presenting the facts in a clear and accurate manner, and paying extra care to detail. The fact that the author did not leave the facts to interpretation by making vague or over the top statements, leads one to believe that the article was not written in a bias manner. The story was presented in a manner that clearly identified and represented the perspective of all the parties involved in the discussion. The author describes the suit filed by 36 Republican legislators and a pair of citizens, through the Goldwater Institute, and the grounds on which these opponents of the Medicaid expansion plan believe they are filing the suit, while giving equal time and consideration...
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...SFX Entertainment Inc. Backgrounder Eastan Croson Southern Methodist University Abstract SFX Entertainment Inc. is the largest producer of live events and entertainment that are focused primarily on the electronic music culture (“EMC”). This company has excelled in presenting leading EMC festivals and events such as Tomorrowland, Sensation, Q-Dance, Stereosonic, Electric Zoo, Decibel, Nature One, MayDay, Ruhr-in-Love, Life in Color and TomorrowWorld; many of which have over a decade of history, passionate fans and vivid social communities. This company views EMC as a global generational movement being driven by a growing community of avid millennial generation followers. SFX states their mission as enabling the movement by providing the best live experience to fans, music discovery and by connecting other fans and events. Through continuing investments in their festivals and events, adding new creative aspects and expanding into new-unexplored markets, the company has become a major player in the production of electronic dance music (“EDM”) festivals and events. The company plans to continue its growth as well as launching new and exciting events for the EMC community. Keywords: SFX Entertainment Inc., EMC, EDM, music, festivals, events SFX Entertainment Inc. Backgrounder Company History SFX Broadcasting was founded by Robert F.X. Sillerman in 1992, and spurred the consolidation of the radio business after Sillerman bought 120 radio stations under the company’s name. SFX Entertainment...
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...1) What is the value proposition of XM to different consumer segments? Who should be the primary target market for XM? * Nationwide coverage with excellent audio service * Greater variety of channels to choose from * Availability: home as well as for people on the go * Commercial-free XM satellite radio’s ability to provide radio service throughout the entire country regardless of a consumer’s location. Furthermore, terrestrial radio offers limited selection and is becoming increasingly cluttered with commercials. Therefore, XM satellite radio provides a greater selection of radio for the various preferences of consumers, commercial free. Furthermore, as an added bonus subscribers will have the opportunity to listen online from their home or office. Based on XM’s research, their target market should be focused on the Tech-Seekers demographic. This demographic appears to present the best opportunity for market penetration. They are more inclined to purchase the XM service and become lifetime customers because of their desire to be on the cutting edge of technology. Moreover, this demographic is very similar to the second largest market interested in satellite radio, Tech-Friendly consumers. Therefore, there is greater opportunity for these Tech-Friendly consumers to purchase the service as well. Between these two groups, XM satellite radio has the ability to gain quick financial stability to capture more of the market share. 2) What aspects need to be considered...
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