...CHAPTER I A PROPOSAL TO STUDY THE INFLUENCE OF ADVERTISEMENT ON THE ACTIONS OF PARTICIPATING PEOPLE AS PERCEIVED BY UPR PONCE CONSUMERS One of the main factors that influence people to buy or select a product is advertising. There are a varieties of consumer’s perceptions, which are constantly changing. Not everyone receives the same message the same way, and some perceive the same message giving them more importance than others. The future of advertising is not only linked to its own creative ability, but the speed and certainty with which the new media adapted to many of which still exist. (Guerrero, 2006) Statement of the Problem The study will gather data on the behaviors of students from UPR Ponce consumers, if the people are affected or influenced by advertisement strategies, to perceive the different market offerings and are led to buy. Purpose of the Study The objective of this study is to know how commercials affect in the UPR Ponce people decision on buying a product. Also, we want to identify which strategies are most beneficial when making an ad for the purpose of motivating the target market to buy the products. Scope of Analysis Four factors will be analyzed: 1. Commercial advertising that promote the purchase of the product by using subliminal messages. 2. What impact has advertising in UPR Ponce consumers? 3. Why do you purchase a product? 4. Why use this type of product? Methodology In the methodology, we used primary data and...
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...Chapter 1 THE PROBLEM AND ITS SETTING Introduction Alcoholism is a disease in which an individual continues to crave for alcohol despite of repeated alcohol-related problems. The signs of alcoholism and alcohol abuse are very similar, and are often just a question of degree or intensity. Typically, the last person to be aware that he/she has a serious drinking problem is the alcoholic himself/herself - they are in denial. Some signs and symptoms of alcoholism as well as alcohol abuse include, drinking alone, not being able to limit how much alcohol is consumed, dropping hobbies and activities the person used to enjoy; losing interest in them, feeling an urge to drink, having relationship problems, having problems with the law, having money problems, and requiring a larger quantity of alcohol to feel its effect (Videbeck, 2007). Alcoholism does not only affect the adults. According to Sociological theory, alcoholism is a learned response. This often happens at a young age. A child may see things around them or on TV of people drinking and they tend to believe that is the right thing to do. This addiction is primarily believed to be because of society's influences. This often will affect persons who mostly drink in groups. This theory is based more on the peer pressure a person might receive, so they often turn to alcohol drinking problems during college years. Moreover, it has become a public health concern because of its effect on the future of a child. The goal of the...
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...Human Resource Management, 12e (Dessler) Chapter 10 Coaching, Careers, and Talent Management 1) Which of the following terms refers to educating, instructing, and training subordinates? A) mentoring B) coaching C) appraising D) grading E) recruiting Answer: B Explanation: Coaching means educating, instructing, and training subordinates. Mentoring means advising, counseling, and guiding. Recruiting refers to searching for job candidates. Diff: 1 Page Ref: 344 Chapter: 10 Objective: 1 Skill: Concept 2) The process of advising, counseling, and guiding employees is known as ________. A) coaching B) appraising C) assessing D) mentoring E) training Answer: D Explanation: Mentoring means advising, counseling, and guiding. Coaching means educating, instructing, and training subordinates. Both coaching and mentoring skills are needed for appraising employees, but appraising and assessing refer to rating an employee. Diff: 1 Page Ref: 344 Chapter: 10 Objective: 1 Skill: Concept 3) ________ focuses on helping an employee make long-term career plans, while ________ addresses an employee's short-term job skills. A) Mentoring, coaching B) Coaching, mentoring C) Recruiting, coaching D) Recruiting, mentoring E) Mentoring, recruiting Answer: A Explanation: Mentoring means advising, counseling, and guiding an employee towards long-term career goals. Coaching means educating, instructing, and training subordinates in performing short-term job-related...
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...Families created out of second marriages often begin with high expectations. Parents hope to avoid or to fix the mistakes made in a previous marriage and to find the love or security that has been missing. Some hopes maybe little more than fantasies, but any that goes unfulfilled cause stress. In a structural-functional approach, the family is viewed as an organization arranged in a structure with a hierarchy that enables it to perform necessary functions. The family is organized into smaller parts, or subsystems. Some concepts relevant to this framework are values, boundaries, roles, hierarchies, and interactional style. (Smith ,Maurer 2009, p.336). Regarding values the couple must put their marriage first. Spend time with your new spouse, and make his or her status in the family clear to your children. For instance, fathers could say something like this to their children even before they remarry: “I love Anna, and she will be my wife. I know you will be polite to her.” For roles each child must be given household chores, a seat at the table, and a space of their own in the home. This includes those who may stay with the new couple only part-time. Each member of the family must know their boundaries. Boundaries represent rules that define participants in a subsystem and regulate their behavior. Families with clear and age-appropriate boundaries are believed to function better than families with rigid or ill-defined boundaries. Parents can avoid creating many rules or changing...
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...PSYCHOLOGICAL SCIENCE This course aims at preparing students for a professional journey in the growing field of psychology by creating interest and developing an understanding of basic concepts of the discipline. Its major concerns include fostering capability to meet the challenges of self-discovery and effective participation in responding to the needs of society. With a vision to create a balance between society and the individual, the course intends to enable students in developing abilities needed for meeting the challenges and needs of the real world effectively. Along with it, students would also be encouraged to build a relationship with oneself, requisite for self discovery. To this end, the course emphasizes on building the conceptual foundations and acquiring psychological skills through classroom teaching/learning consisting of reflective as well as creative engagement in exercises, projects and hands on experiences. The teaching-learning of the programme would be organized through lectures, group discussions, experiential exercises, group projects, presentations, workshops and seminars. Students would be encouraged to connect to real life issues and participate in the programs and practices in the different social context. To this end practicum is incorporated as an important component in most of the papers with hands on training in the use of various research methods such as: laboratory experiments, field experiments, observation, testing, survey, interview, case...
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...Chapter 04: Social, Cultural, and Religious Influences on Child Health Promotion MULTIPLE CHOICE 1. Which term best describes a group of people who share a set of values, beliefs, practices, social relationships, law, politics, economics, and norms of behavior? a.|Race| b.|Culture| c.|Ethnicity| d.|Social group| ANS: B Culture is a pattern of assumptions, beliefs, and practices that unconsciously frames or guides the outlook and decisions of a group of people. A culture is composed of individuals who share a set of values, beliefs, and practices that serve as a frame of reference for individual perceptions and judgments. Race is defined as a division of mankind possessing traits that are transmissible by descent and are sufficient to characterize it as a distinct human type. Ethnicity is an affiliation of a set of persons who share a unique cultural, social, and linguistic heritage. A social group consists of systems of roles carried out in groups. Examples of primary social groups include the family and peer groups. PTS: 1 DIF: Cognitive Level: Remember REF: 44 TOP: Integrated Process: Nursing Process: Assessment MSC: Area of Client Needs: Psychosocial Integrity 2. Which term best describes the emotional attitude that one’s own ethnic group is superior to others? a.|Culture| b.|Ethnicity| c.|Superiority| d.|Ethnocentrism| ANS: D Ethnocentrism is the belief that one’s way of living and behaving is the best way. This includes the emotional attitude...
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...Chapter I INTRODUCTION “The family is the nucleus of civilization.” -Ariel and Will Durant: Wisdomquotes.com The family is the smallest unit of the society and the natural fundamental core of the community and consequently, it is considered as the primordial recipient of the nursing effort, which is contributory to the development, and progress of the community through active involvement and self – responsibilities of each constituent. It is composed of persons, male and female, being molded to be as one, working hand in hand to maintain a good atmosphere among the family members. A nucleus controls the functions of the entire cell and can be thought as the “command center” of the cell. The nucleus as well has different components which are all needed in order for it and the cell to function well, same as with the “commander” or the head of the family and the members who has different functions within the family. The impression or status of each family will always affect the status of the community as a whole. Community health nursing is a response to the health needs of the people. It does not focus on a particular class or family. It is comprehensive and general in approach. Community health service is not episodic as it requires continuous observation and monitoring of the community as a whole. Promotion and preservation of the health of its different clients (individual, family, group or community) is the primary goal of community health nursing. ...
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...Role of Families in Preventing and Adapting to HIV/AIDS Issues and Answers Willo Pequegnat National Institute of Mental Health José Szapocznik University of Miami A lthough the role of families in caring for its sick members is as old as hu mankind, only and health professionals,in recent years have researchers, family practitioners recognized the important role of the family in disease pre vention and health promotion (Anderson & Bury, 1988 ; Cohen & Wills, 1985; Kazak, 1989) . With enhanced treatments, HIV infection is now becoming a long-term chronic illness affecting hundreds of thousands of families . As a seri ous chronic illness, HIV infection is creating pressure o n health care and social and mental health service providers to design comprehensive systems for fami lies . For each of the more than 688,200 persons in the United States with AIDS, there are parents, siblings, aunts and uncles, and friends and partners in the fam ily constellation who are affected (Centers for Disease Control and Prevention [CDC], 1998b) . The family is de facto and often de jure caretakers when one of its members is ill or in trouble (Pequegnat & Bray, 1997). AUTHORS' NOTE: The second author was partially supported in writing this chapter by NIMH Grant R37 MH55796 . Requests for further information on this chapter should be sent to Dr. Willo Pequegnat, Associate Director, Primary Prevention, Translational, and International Research, Center for Mental Health Research...
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...Page 1 PSYCHOLOGY IN THE CONTEXT OF HEALTH AND SOCIAL CARE • What is ‘psychology’ and why is it so important in the context of health and social care? • What do we mean by ‘health’ and why is psychology central to the effective delivery of health and social care? • What are the main approaches to psychological thinking and research? • Who are psychologists and what do they contribute to the promotion of health and well-being? Introduction This chapter emphasizes the importance of psychology in the context of health and social care. For many years, psychology and the other social sciences were viewed by the medical profession as ‘soft sciences’, interesting but unimportant. With the advent of research into the links between physical and mental states in the late twentieth and early twenty-first centuries it is now possible to demonstrate that psychology can make a fundamental difference to physical as well as mental health. In this chapter, we explore the nature of psychology and its relevance to health and social care. We outline the different schools of thought and methods of inquiry in psychology. We seek to distinguish between psychology as an academic discipline and popular notions of psychology, and identify professionals whose practice is mainly concerned with the application of psychology. In order to show how psychology can be applied to health and social care, we introduce a family scenario whose characters appear in examples throughout the book. What is psychology...
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...Family Assessment Casey Schuler Bemidji State University Family Description The family discussed in this paper is a blended family. Included is a stepfather (SK), age 50, a mother (LS), age 48, and three children (TS, MS, LS), whose ages are 26, 21 and 18 respectively. The mother is the biological parent of all three children from a previous marriage which ended in divorce from alcoholism in her spouse. The spouse and biological father (GS) has a distant relationship with the children and does not live close. The stepfather also has a child from a previous marriage who was adopted by his uncle and aunt. SK’s previous wife (PK) and youngest child (JK) from that marriage are deceased after an automobile accident. The K family combined 8 years ago when SK and LS had met on an online dating site and fell in love. The step father SK is a business owner who runs an automotive repair shop. He is the primary breadwinner for the family. The mother LK is retired from her previous job due to disability, but works part time for the public school system preparing food for the lunch programs at various schools. She also helps at the automotive shop doing customer service work when needed. The children are all about 4 years apart and have only loose bonds due to the age differences. The oldest son TS no longer lives at home and works construction and is not married. The youngest has also moved away from the home due to indifferences with the step father. Her relationship with the family...
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...Family Assessment Casey Schuler Bemidji State University Family Description The family discussed in this paper is a blended family. Included is a stepfather (SK), age 50, a mother (LS), age 48, and three children (TS, MS, LS), whose ages are 26, 21 and 18 respectively. The mother is the biological parent of all three children from a previous marriage which ended in divorce from alcoholism in her spouse. The spouse and biological father (GS) has a distant relationship with the children and does not live close. The stepfather also has a child from a previous marriage who was adopted by his uncle and aunt. SK’s previous wife (PK) and youngest child (JK) from that marriage are deceased after an automobile accident. The K family combined 8 years ago when SK and LS had met on an online dating site and fell in love. The step father SK is a business owner who runs an automotive repair shop. He is the primary breadwinner for the family. The mother LK is retired from her previous job due to disability, but works part time for the public school system preparing food for the lunch programs at various schools. She also helps at the automotive shop doing customer service work when needed. The children are all about 4 years apart and have only loose bonds due to the age differences. The oldest son TS no longer lives at home and works construction and is not married. The youngest has also moved away from the home due to indifferences with the step father. Her relationship with the family...
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...used to conduct the study.The intent of this study was to investigate the reasons that influence to drug abuse among the university students in Shahjalal University of Science and Technology, Sylhet. The analyses yielded the following results: students in the university abuse drugs such as tobacco, marijuana, alcohol, syrup, slipping tablet, Yabba, heroin so on.Students use drugs mostly everyday most of the narcotics.Students use drugs to feel good, to keep awakeand to sleep. This study found that most of the addicted students do not suffer for taking drugs. Taking drugs do not bring negative impact on their study; students have no psychological or physiological illness becauseof drugs. Based on these findings, the study recommends police and customs control, family support, friends’ supports, prohibition of drug use, compulsory treatment of drug addicts as primary solution to reduce the rate of drug addiction.The study also recommends among others the need to organize awareness programmes in our campus to educate students that drugs can alter brain circuitry, which will affect their learning; and the university authorities to put in place severe disciplinary measures to stem the tide of drug abuse. Content: Chapter-1 Introduction 1.1. Introduction 1.2. Statement of the problem 1.3. Rationale of the study 1.4. Objectives Chapter-2 Literature review Chapter-3 Research Methodology 3.1 Types of Research 3.2 Area of the study 3...
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...Family Description The family discussed in this paper is a blended family. Included is a stepfather (SK), age 50, a mother (LS), age 48, and three children (TS, MS, LS), whose ages are 26, 21 and 18 respectively. The mother is the biological parent of all three children from a previous marriage which ended in divorce from alcoholism in her spouse. The spouse and biological father (GS) has a distant relationship with the children and does not live close. The stepfather also has a child from a previous marriage who was adopted by his uncle and aunt. SK’s previous wife (PK) and youngest child (JK) from that marriage are deceased after an automobile accident. The K family combined 8 years ago when SK and LS had met on an online dating site and fell in love. The step father SK is a business owner who runs an automotive repair shop. He is the primary breadwinner for the family. The mother LK is retired from her previous job due to disability, but works part time for the public school system preparing food for the lunch programs at various schools. She also helps at the automotive shop doing customer service work when needed. The children are all about 4 years apart and have only loose bonds due to the age differences. The oldest son TS no longer lives at home and works construction and is not married. The youngest has also moved away from the home due to indifferences with the step father. Her relationship with the family is somewhat strained and she does not live close by either...
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...Supervisor Signature and Date Dr. Mrs. F.O. ADEYEMO (Ph.D., RN, RM, RPHN, FWACN) .………………………... Head of Department Signature and Date ABSTRACT Meeting the nutritional needs of the infant is one major task that should be considered very important by the mother. Breast milk has been considered the best and complete nutritional feed for the infant and Exclusive breastfeeding has been recognized worldwide as the optimal feeding option for human infants. This study was conducted to identify the factors affecting the practice of exclusive breastfeeding among nursing mothers working in State Hospital Asubiaro, Osogbo. Descriptive design was used for the study. The target population were nursing mothers working in a health institution. Purposive sampling technique was used. The sample size was 176. Data was collected using a self-designed questionnaire which was divided into three sections. The first section was Demographic data, the second section, Knowledge of nursing mothers on exclusive breastfeeding and third section, Factors affecting the practice of exclusive breastfeeding. Hypotheses were tested using chi square at 0.05 level of significance. Two of the three hypotheses tested were accepted and one was...
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...THE CHARACTERISTICS OF PREGNANT WOMEN ATTENDING THE PREVENTION OF MOTHER TO CHILD TRANSMISSION OF HIV (PMTCT) PROGRAMME AT BULAWAYO CITY CLINICS, ZIMBABWE. by MGCINI SIBANDA Submitted in part fulfilment of the requirements for the degree of MASTERS OF ARTS in the subject SOCIAL BEHAVIOR STUDIES IN HIV/AIDS at the UNIVERSITY OF SOUTH AFRICA SUPERVISOR: DR GE DU PLESSIS JOINT SUPERVISOR: MR L ROETS SEPTEMBER 2008 DEDICATION This is dedicated to all women living with HIV, in the sincerest hope that this study will make a small contribution to programme development and implementation. I also wish to dedicate this to my family: Patience, Babongile and Bongiwe, with love. i ACKNOWLEDGEMENTS This study would not have been possible without the support, commitment and encouragement of a large number of people in a wide range of capacities. Unfortunately, it is not possible to acknowledge by name all the people who contributed in some way to the study. Above all l appreciate the contribution of all the pregnant women who participated in the study, who volunteered their time and valuable information. Particular thanks are due to my supervisor Gretchen du Plessis for her untiring effort and thorough guidance throughout the study. A special word of thanks goes to the Bulawayo Medical Director’s office and the staff at the city clinics for allowing me to carry out the study. I am also grateful to the research assistants who assisted in collecting...
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