...James Riley wrote the Story Thieves book series that made his name known. Throughout his books, he has come into contact with many fictional characters. Character, Plot, Theme and Setting: The main characters in the book are Owen, Bethany, Magister, Kiel, Charm and Dr. Verity. The protagonists are Owen and Bethany because they are the heroes of the book. The book focuses on Owen and Bethany from beginning to end. The antagonists are the Magister and Dr. Verity, who are enemies and the villains. The Magister is from Magisteria and Dr. Verity is from Quanterium. "You really have made this whole starting a war against Magisteria so much easier for me," said Dr. Verity. The plot begins in the lunchroom where Owen sees Bethany ducked behind...
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...Sunderland acknowledges product, service and company names referred to in this publication, many of which are trade names, service marks, trademarks or registered trademarks. All materials internally quality assessed by the University of Sunderland and reviewed by academics external to the University. Instructional design and publishing project management by Wordhouse Ltd, Reading, UK. Contents Introduction vii Unit 1 The contemporary world of business and management Introduction 1.1 1.2 The global business environment The importance of developments in the global environment Case Study 1.3 Organisational decision making and performance vii 1 3 10 14 17 19 19 20 Self-assessment questions Feedback on self-assessment questions Summary Unit 2 Globalisation Introduction 2.1 2.2 Definitions and indicators of globalisation Key drivers and facilitators of globalisation Case Study 2.3 2.4 Barriers and inhibitors of globalisation Comparing the costs and benefits of globalization Case Study 2.5 International trade and foreign direct investment Case Study 2.6 Applying Porter’s diamond model 21 21 22 25 27 29 31 32 36 36 40 43 43 44 Self-assessment questions...
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...Internship Report On “Operational Activities of Supply Chain Department at Nestlé Bangladesh Limited” 1 Internship Report on “Operational Activities of Supply Chain Department at Nestlé Bangladesh Limited” Supervised by Mr. Mohammad Rezaur Razzak Associate Professor BRAC Business School BRAC University Prepared By Nahid Islam ID-09104050 BRAC Business School BRAC University Date of Submission September 07, 2014 2 Letter of Transmittal: September 09, 2014 Mr. Mohammad Rezaur Razzak Associate Professor BRAC Business School BRAC University Dear Sir, This is my pleasure to present my internship report entitled “Operational Activities of Supply Chain Department - Nestlé Bangladesh Ltd.” which has been prepared as a requirement for the completion of the BBA Program of BRAC University. It was a great opportunity for me to work at Nestlé - the world's largest Nutrition, Health and Wellness Company. I worked at Supply Chain Function of Nestlé Bangladesh Limited and successfully completed my internship. While working on the report, I have tried to follow every guideline that you had advised. I got extended support from Nestlé Bangladesh Supply Chain family both during my work and preparing my report. Thanks again for your guidelines and support to prepare this report. Sincerely Yours, Nahid Islam ID: 09104050 BRAC Business School BRAC University 3 Acknowledgement I would first...
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...Chapter Two The Production Possibility Model, Trade, and Globalization Learning Objectives After you teach the material in this chapter, your students should be able to do the following: 1. Demonstrate opportunity cost with a production possibility curve. 2. State the principle of increasing marginal opportunity cost. 3. Relate the concept of comparative advantage to the production possibility cure. 4. State how, through comparative advantage and trade, countries can consume beyond their production possibilities. 5. Explain how globalization and outsourcing are part of a global process guided by the law of one price. Chapter Outline This is meant to be an outline and summary of what your students read in this chapter in the text, both in terms of concepts and examples. Headings and subheadings are tagged with the number of the learning objective (LO) to which the material in that section most closely relates and the associated PowerPoint slide numbers, so you may also use this to help you outline your lecture. Material followed by a ( is new to the 8th edition. • The Production Possibility Model, Trade, and Globalization • The three main coordination problems are reviewed, and students are reminded about the concept of opportunity cost, which will be central in this chapter to understand production possibilities. • The Production Possibilities Model (LO1) [PPT Slides 3 & 4] • Production...
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...DRINKS” SUBMITTED TO PUNE UNIVERSITY BY CHIRAG G PATEL AS PART FULFILLMENT OF B.B.A. (3RD YEAR) APRIL, 2010 SINHGAD COLLEGE OF COMMERCE, PUNE - 411048 C O N T E N T S |Chapter No. |Title |Page No. | | |Declaration |3 | | |Guide Certificate |4 | | |Acknowledgement |5 | | | | | | | | | | | | | | | | | |I |Executive Summary |6-7 | | | ...
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...MARKET SHARE OF “HEALTH DRINKS” SUBMITTED CHIRAG G PATEL AS PART FULFILLMENT OF B.B.A. (3RD YEAR) APRIL, 2010 C O N T E N T S |Chapter No. |Title |Page No. | | |Declaration |3 | | |Guide Certificate |4 | | |Acknowledgement |5 | | | | | | | | | | | | | | | | | |I |Executive Summary |6-7 | | | | | | ...
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...Table of Contents 1. Summary and Introduction ...................................................................................... 3 2. Chocolate Industry ................................................................................................... 5 2.1. Understanding the landscape ................................................................................. 5 2.2. Trend ..................................................................................................................... 6 2.3. Industry Boundaries .............................................................................................. 6 2.4. Industry segmentation ........................................................................................... 7 2.5. Porter’s Five Forces ............................................................................................... 8 2.6. Industry Profitability ............................................................................................. 9 2.7. Industry Key Success Factors .............................................................................. 11 3. Internal analysis and positioning of the firm .......................................................... 12 3.1. Resources and capabilities ................................................................................... 12 3.2. Competitive Scope................................................................................................ 18 3.3. Thornton’s...
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...PRODUCT MANAGEMENT INTRODUCTION TO PRODUCT MANAGEMENT Role and Scope of Product Manager Role of Product Manger Responsible for marketing of individual products or product lines • Creation and conceptualization of strategies for improving and marketing the assigned product line or brands. • Projection and determination of financial and operating plans for such products. • Monitoring execution and results of plans, with possible adaptation of tactics to evolving conditions. Scope of Product Manager: • Has no control over the functional departments that execute the plan • Lately, advertising function at micro level is being held by product managers Interfaces of a Product Manager Functions of a Product Manger 1. Market Planning Process SLEPT Customer (MKT Segmentation) Competitor (PDCT Segmentation) Sales Potential and Market Forecasting 2. Product Strategy Positioning / Branding Leveraging CBBE (LE / BE) NPD 3. Marketing Decisions Pricing Packaging Promotions (includes ADVT) Channels of Distribution Service 4. Monitoring Marketing Metrics Financial Metrics How is Product Manger different from Marketing Manger? • • • Focus Level of Operation Time frame of decision Making How is Product Management different from Brand Management? Differences • • • • • Brand can exist independent of product Brand has value on balance sheet Brand can deal with multiple product lines but still be coherent Brand is extendable Brand is a covenant or a promise of performance ...
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...Chapter 20 Statistical Quality Control GOALS When you have completed this chapter, you will be able to: • Discuss the role of quality control in production and service operations • Define and understand the terms chance cause, assignable cause, in control, out of control, attribute, and variable • Construct and interpret a Pareto chart • Construct and interpret a fishbone diagram • Construct and interpret a mean and range chart • Construct and interpret a percent defective and a c-bar chart • • Discuss acceptance sampling Construct an operating characteristic curve for various sampling plans. W ter A. Shewhart (1891–1967) al W 1498 1548 1598 1648 1698 1748 1898 1948 2000 ith the advent of industrial revolution in the 19th century, mass production replaced manufacturing in small shops by skilled craftsman and artisans. While in the small shops the individual worker was completely responsible for the quality of the work, this was no longer true in mass production where each individual’s contribution to the finished product constituted only an insignificant part in the total process. The quality control by the large companies was achieved with the help of quality inspectors responsible for checking a 100 percent inspection of all the important characteristics. Dr. Walter A. Shewhart, called the father of quality control analysis, developed the concepts of statistical quality control. For the purpose of controlling quality, Shewhart developed charting techniques and...
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...author/s make no claim to these trademarks. British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library. ISBN: 978-1-84480-763-5 Cengage Learning EMEA High Holborn House, 50-51 Bedford Row London WC1R 4LR Cengage Learning products are represented in Canada by Nelson Education Ltd. For your lifelong learning solutions, visit www.cengage.co.uk Purchase e-books or e-chapters at: http://estore.bized.co.uk CHAPTER 1 AN INTRODUCTION TO INTERNATIONAL MARKETING INTRODUCTION Managers around the globe are recognising the increasing necessity for their companies and organisations to develop the skills, aptitudes and knowledge to compete effectively in international markets. The emergence of a more open world economy, the globalisation of consumer tastes and the unabated expansion of Internet access globally all increase the interdependency and interconnections of nation economies across the globe. The need for managers to develop the skills to respond to these pressures affects companies of all sizes. In this chapter, the reader will be introduced to the...
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...Chapters CHAPTER 1 AN INTRODUCTION TO INTERNATIONAL MARKETING INTRODUCTION Managers around the globe are recognising the increasing necessity for their companies and organisations to develop the skills, aptitudes and knowledge to compete effectively in international markets. The emergence of a more open world economy, the globalisation of consumer tastes and the unabated expansion of Internet access globally all increase the interdependency and interconnections of nation economies across the globe. The need for managers to develop the skills to respond to these pressures affects companies of all sizes. In this chapter, the reader will be introduced to the concepts of international marketing, enabling them to acquire an appreciation of the complexities of marketing on an international basis and of how this activity differs from operating purely in domestic markets. In the following sections we will define international marketing, examine the important trends in the global marketing environment and introduce the reader to the international marketing strategy development and international marketing planning process. LEARNING OBJECTIVES After reading this chapter you should be able to: I I I I Explain and use the SLEPT factors to assess international markets Discuss the differences between export marketing, international and global marketing Understand the criteria required to evaluate a company’s international marketing strategy Appreciate the key steps in the international...
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...in 1942 Initially, the outbreak of World War II did not bring about any large changes in the German economy. Germany had spent six years preparing for war, and a large portion of the economy was already devoted to military production. During the war, as Germany acquired new territories (either by direct annexation or by installing puppet governments in defeated countries), these new territories were forced to sell raw materials and agricultural products to German buyers at extremely low prices. Fiction as Reconstruction of History: Narratives of the Civil War in American Literature by Reinhard Isensee Even after more than 140 years the American Civil War continues to serve as a major source of inspiration for a plethora of literature in various genres. While only amounting to a brief period in American history in terms of years, this war has proved to be one of the central moments for defining the American nation since the second half of the nineteenth century. The facets of the Civil War, its protagonists, places, events, and political, social and cultural underpinnings seem to hold an ongoing fascination for both academic studies and fictional representations. Thus, it has been considered by many the most written-about war in the United States. The War That Never Goes Away: The Significance of the Civil War for the Cultural Imagination in the United States Despite the overwhelming body of academic work on the Civil War produced in the United States (and beyond)...
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...commentaries (Chapter 10). A commentary usually only expresses the author’s personal opinion about a current issue or event. A position paper or argument essay explains both sides and discusses why one is stronger or better than the other. Your goal is to fairly explain your side and your opponents’ side of the issue, while highlighting the differences between these opposing views. You need to use solid reasoning and factual evidence to persuade your readers that your view is more valid or advantageous than your opponents’ view. In college, your professors will ask you to write position papers and argument essays to show that you understand both sides of an issue and can support one side or the other. In the workplace, corporate position papers are used to argue for or against business strategies or alternatives. The ability to argue effectively is a useful skill that will help you throughout your life. 221 CHAPTER AT–A–GLANCE Position Papers This diagram shows two basic organizations for a position paper, but other arrangements of these sections will work too. In the pattern on the left, the opponents’ position is described up front with its limitations; then your own position is explained with its strengths. In the pattern on the right, you make a point-by-point comparison, explaining why your position is better than your opponents’. You should alter this organization to fit your topic, angle, purpose, readers, and context. Introduction Introduction Summary of opponents’...
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...CHAPTER 1 INTRODUCTION: WHAT IS STRATEGIC MANAGEMENT? What is Strategy? The term ‘strategy’ proliferates in discussions of business. Scholars and consultants have provided myriad models and frameworks for analysing strategic choice (Hambrick and Fredrickson, 2001). For us, the key issue that should unite all discussion of strategy is a clear sense of an organization’s objectives and a sense of how it will achieve these objectives. It is also important that the organization has a clear sense of its distinctiveness. For the leading strategy guru, Michael Porter (1996), strategy is about achieving competitive advantage through being different – delivering a unique value added to the customer, having a clear and enactable view of how to position yourself uniquely in your industry, for example, in the ways in which Southwest Airlines positions itself in the airline industry and IKEA in furniture retailing, in the way that Marks & Spencer used to. To enact a successful strategy requires that there is fit among a company’s activities, that they complement each other, and that they deliver value to the firm and its customers. The three companies we have just mentioned illustrate that industries are fluid and that success is not guaranteed. Two of the firms came to prominence by taking on industry incumbents and developing new value propositions. The third was extremely successful and lost this position. While there is much debate on substance, there is agreement that strategy is concerned...
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...Her father was a career airman in the United States Air Force, as a result, Collins and her siblings—two older sisters and an older brother—moved around frequently, spending time in numerous locations in the eastern United States as well as in Europe. The military, in fact, played a leading role in the family’s history. Collins’s grandfather had served in World War I, her uncle served in World War II, and the year Collins turned six, her father left to serve his own tour in the Vietnam War. War, consequently, was a part of life for Collins, something very real and not just an abstract idea. While her father was gone, she would sometimes see video footage of the war zone on the news, and she recognized that her father was there fighting. Though her father returned after a year, Collins’s connection to war didn’t end. In addition to being a soldier, Collins’s father was also a military historian and a doctor of political science. That knowledge and experiences serving in the Air Force and fighting in Vietnam had a profound effect on his relationships with his children, and he made sure they learned what they could about war. While other girls’ fathers were telling them fairytales, Collins’s father educated her about military history. When the family was moved to Brussels, Belgium, for instance, her father educated her about the region’s violent history and took her on tours of the country’s historic battlefields. Eventually, Collins attended Indiana University. There, she met the...
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