...Contents 1.0 Company’s profile 4 2.0 Objective 8 3.0 Audience 11 3.1 Internal audience 11 3.2 External audience 12 4.0 Strategy 16 5.0 Tactics 18 6.0 Effectiveness 21 7.0 Outcomes 23 8.0 Suggestions 25 9.0 References 28 1.0 Company’s profile The Berjaya Corporation group of companies started on 1984 when the Founder, Tan Sri Dato' Seri Vincent Tan Chee Yioun acquired a major controlling stake in Berjaya Industrial Berhad (originally known as Berjaya Kawat Berhad and now known as Reka Pacific Berhad) from the founders, Broken Hill Proprietary Ltd, Australia and National Iron & Steel Mills, Singapore. The shareholding change also resulted in a major change in the business, direction and the dynamic growth of a diversified conglomerate under the flagship of Berjaya Corporation Berhad ("BCorp"). In October 1988, Berjaya Group Berhad (then known as Inter-Pacific Industrial Group Berhad) became the holding company of Reka Pacific Berhad, after a major restructuring, Inter-Pacific Industrial Group Berhad (formerly known as Raleigh Berhad) was incorporated in 1967 as a bicycle manufacturer. In 1969, the Company gained official listing on Bursa Malaysia Securities Berhad (“Bursa Securities”). BCorp then assumed the listing status of Berjaya Group Berhad on the Main Board of Bursa Securities upon the completion of the group restructuring exercise in October 2005 and the listing of the new shares on 3 January 2006. On 26 May 2010, BCorp was added to...
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...abolitionist Sojourner Truth and entrepreneur Madame CJ Walker. She feels these women are an integral part of her legacy and helped define her belief that she is the “seed of the free” (“Magazine”, 2001-2010). Yes, she is Oprah Winfrey journalist, T.V. host, movie star, business woman and consummate philanthropist. Her charitable work is inspired by her “faith in humanity and her belief in the human spirit”. Oprah has been blessed and wants to share her blessings to help make a difference in the lives of others (Bloomberg, 2004). She had always given money to charities but never really felt any connection to the organizations she was contributing to. She has since made it her mission to provide opportunities for equal rights and education for women and children. It is her compassion for mankind that has inspired her to create several charitable organizations. These charitable organizations include Oprah’s Angel Network and Oprah Winfrey Leadership Academy. Oprah’s Angel Network started as a campaign to persuade viewers to get involved in improving the lives of others less fortunate by collecting spare change for donations. Today this organization is making a difference in the United States and in more than 30 countries around the world through relief efforts and...
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...to designate or make changes to the beneficiary(ies) of your VGLI death proceeds. The information on this form will replace any prior beneficiary designation. You may name anyone or any entity as your beneficiary without anyone knowing or consenting to it. You may change your beneficiary at any time by completing a new VGLI Beneficiary Designation/Change form. This form cannot be used to reinstate your coverage if your insurance is not in force due to failure to pay timely premiums. INSTRUCTIONS FOR DESIGNATING A PRIMARY OR SECONDARY BENEFICIARY (SECTION 2) • You may name more than one primary and more than one secondary beneficiary. This form allows you to name up to three primary and three • You can name an individual, corporation/organization, trust, or an estate as a beneficiary. The following examples may be helpful in designating beneficiaries: Individual : “Mary A Doe” • Each name should be listed as first...
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...sector. The public sector consists of non-profitable businesses/organisations such as charities. However, the private sector consists of profitable business/organisations in various forms such as sole traders, partnerships, franchises, private limited and public limited. Types of business in the Public sector Charitable Organisation Charitable organizations are a kind of business that fit within the nonprofit category meaning all profits are re-used in order to re-invest back into the business. In general, this type of entity is sometimes referred to as a charity or foundation, which can be run publicly or privately and has unlimited liability or in other words has full responsibility for the entire amount of debt and other liabilities combined by the organisation. Depending on the location of the charity, the legal definition of what creates a charitable organization may depend on its country of origin. Therefore, the tax which also applies to a charity will also depend upon the region or country in which the charitable organization is based or operates from. Being a business/organisation there are many advantages and disadvantages. The advantages of being a charitable organisation are that there are certain tax exemptions and tax reliefs for taxpayers who make donations to charity. Also Charities can apply for grants from trusts/donors that have a policy of giving only to charities. A registered charity has more chance of gaining access to and securing funds from central government...
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...increase opportunities for women and minorities; and 3. To donate a portion of all revenue to charitable projects supported by clients and staff. This mission is very different from most trust management firm practices – firms are expected to provide economic sustenance and material well being. Most investors want a high rate of return for their trusts, and social policy and societal goals are of a much lesser concern. Mission was created with a specific purpose that was focused not just on the business of trust management but on the responsibility of being a good corporate citizen. 2. Does donating to charity before the firm is fully established mean that Mission is not demonstrating financial prudence? Mission Management and Trust is considered a fiduciary. A fiduciary is an individual or an organization holding assets for another party, often with the legal authority and duty to make decisions regarding financial matters on behalf of the other party. In all cases, fiduciary duty requires that actions taken on behalf of the other party be in the best interests of the other party. One of the responsibilities of a fiduciary is to demonstrate financial prudence (or care). Mission Management and Trust should act in their positions as any prudent person in a like position would act under similar circumstances. They need to balance their duty to make sure the organization is doing well financially and providing a return for their investors with their charge to represent...
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...in its simplest form is a name, logo, design or image used by an organization to identify a product or service and distinguish it from that of their competitors (Kotler et al 2012). However, the perceptions about brands are changing, and many academics now define brand as a powerful psychological construct held in the minds of all those aware of the branded product, organization or movement (Kylander and Stone 2012). Unlike the commercial sectors, charities and the not-for-profit sectors have long been reluctant to engage in strategic branding activities. Despite big charity organisations like RSPCA and Greenpeace having universally recognized brand images, the need to have a strong brand is still disputed by many charity practitioners (Saxton, 2008). Hankinson (2001) suggests that this could have been the result of greater complexity of charity brands compared to commercial brands, the difficulties in committing internal stakeholders to branding concepts or merely the risk of being seen as ‘too commercial’ or even ‘immoral’. However, the past decade has witnessed a paradigm shift in branding activities in the non-profit sector, and branding seems to be at an inflection point in its development. (Kylander and Stone 2012) 2. Role of Branding in the Charity and Not-for-profit Sector Until a decade ago, the major role of a ‘brand’ in the non-profit sector was to act as a fundraising tool for the organization. But branding today has gained a more strategic role in the organization’s...
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...Issue: How to plan with charitable deductions to public charities, private operating foundations and private non-operating foundations. For this issue, the focus will be on charitable contributions and deductions of individuals. Definitions: Public charities: All organizations, foreign and domestic, described in IRC 501(c)(3) are private foundations except the types of organizations set forth in IRC 509(a)(1), (2), (3), or (4). Some examples of the exceptions that would qualify as public charities, as defined in 509(a)(1) and IRC 170(b)(1)(A)(i)-(v) are: churches, educational organizations, and hospitals. Private operating foundations, as best discerned from IRC 170, are foundations whose income or assets are used for operations that directly benefit the public, rather than for grant making. Some examples would be zoos, museums and libraries. Private non-operating foundations are foundations whose income or assets are disbursed to other, charitable organizations. Some examples are foundations that support cancer research. For this topic: Contribution base means adjusted gross income (AGI). For this topic: Capital gain property is defined as any capital asset that, if sold, would result in a long-term capital gain. Additionally, any property that is used in the trade or business should be treated as a capital asset. Analysis: IRC 170(a)(1) states: There shall be allowed as a deduction any charitable contribution…which is made within the taxable...
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...it a choice, make a connection, and make an impact.” This is why I would be honored to be a part of this Youth Philanthropy Committee. As a boy scout, giving is an important aspect of my life. Our Boy Scout Motto is “Do a good turn daily.” I strive everyday to do that good turn. It has been my decision the 4 years that I have been in the program that giving is my good turn. Whether it be time, money, or even knowledge, I give everyday. As a member of the Youth Philanthropy Committee I will continue my good turn in giving to charitable organizations. Within Boy scouts, choice is a big thing. We have to chose to show up on time, and chose to go to events and do requirements to eventually reach the rank of Eagle Scout. Just a couple a few months ago I volunteered at the Hands against Hunger project in Cincinnati. From this experience, I gained an undisclosed knowledge of how people really struggled in rural places such as Haiti. It taught how to be a charitable giver in my everyday life, and I will apply this experience to the rest of career. While my ability to make choices is one reason I would love to serve on this committee, another is my connections. I am only 13 so I don’t have hundreds of contacts to call and ask for advice or whatever. I don’t have those types of connections, but I have a strong connection with people. I correlate with people very well, especially youth. At church, I have been the Young People’s Institute president for 2 years. In this role, I have learned...
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...important role when engaging in donating, it serves as the pendulum which is pushed by outside forces into contributing to charities. My definition of charitable giving is donating and allocating a portion of your assets for an underprivileged group of individuals with the intentions to better their lives. By assets I do not only mean money, I also mean any valued resources such as time and knowledge that can greatly enhance another individuals living standards. Participating in charities has an array of advantages, from the uplifting feeling it brings to the donator, to the benefits received by those in need, it serves as a mediator of joy and happiness for all those involved. Most of my research shows that the majority of disadvantages with charity stems from the consciousness of an individual, as noted earlier; if a person is not in the right state of mind, he or she will be liable to falling prey to countless scams and pressured donations. Fortunately, there are several solutions available in order to quell these fears, such as researching the charity beforehand, tracking what kind of impact your donations makes, and checking the legitimacy of the organization. The research I conducted took me through a long journey to find the answers for the psychological desires that drives us to donate. It is become quite obvious that charitable giving has become a staple in our nation, as one of the most prosperous economies in the world it is seen as a moral obligation to donate to the less...
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...Q1) List a dozen above the line deductions and explain the rule regarding moving expenses. List 7 itemized deductions from schedule A. Above the line deductions: a) Educators expenses b) Certain business expenses of reservists, performing artists, etc. c) Health savings account deduction d) Moving expenses e) Deductible part of self-employment tax f) Self-employed SEP, SIMPLE, and qualified plans g) Self-employed health insurance deduction h) Penalty on early withdrawal of savings i) Alimony paid j) IRA deduction k) Student loan interest deduction l) Tuition and fees deduction m) Domestic production activities deduction n) Jury duty repayments Below the line deductions (itemized deductions): a) Medical and dental expenses b) Taxes paid c) Interest paid d) Gifts to charity e) Casualty and theft losses f) Job expenses and certain miscellaneous deductions g) Other miscellaneous deductions Moving expenses: 1) Deduction for job-related relocation 2) Moving expenses are deductible to arrive at AGI to the extent the expenses are not reimbursed or paid for by the taxpayer’s employer. a) If expenses exceed reimbursements only the qualified expenses in excess of the reimbursement are deductible. b) If reimbursements exceed expenses, the excess is included in income 3) Qualifications: a) The individual’s new principal place of work is at least 50 miles farther from the former...
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...Plan of the project: 1) What is hippotherapy? 2) Analysis of the organization 3) SWOT analysis 4) Target Audience 5) Objectives PR campaign 6) Task of PR campaign 7) Plan of the PR program 8) Work plan of preparation for the conference "Hippotherapy-riding to health" 9) Information for controllable mass media 10) Information for non-controllable mass media 11) Budget 12) Press kit: * Press release * Information about organization * Biography of the CEO * List of quotations * Logo * Questionnaire for journalists What is hippotherapy? About hippotherapy known since the time of Hippocrates. He claimed that the wounded and the sick get better faster if they ride on horseback, and melancholic part with their dark thoughts. In the middle of the XVIII century the encyclopedist Denis Diderot, in his treatise: "About riding and what it means to maintain health and to find it again", wrote: "Among the exercise the first place belongs to ride. It can be used to treat many diseases, but may also prevent them befores they appear." Hippotherapy is a comprehensive and multi-method of rehabilitation, a form of physiotherapy (physical therapy), where tools for rehabilitation are the horse, the process of riding and exercising that a person does during riding. While riding all the major muscle groups of the body receive a work out. This occurs at a reflex level, because sitting on the horse, moving along with it, the...
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...The practice of offering incentives for charitable acts is incredibly common, from tickets to baseball game for cancer research, to school projects to raise funds for a new building. The use of motivation to incentivise donations is undeniably effective, but is it still charitable when it becomes an ethical question? When does the focus diverge from philanthropy to materialism? Randy Cohen of The New York Times Magazine hosts a weekly column called “The Ethicist”, in which people ask ethical questions to which Cohen bears his answer. In April of 2003, a reader of his asked him a similar ethical question: “At my school, various clubs and organizations sponsor charity drives, asking students to bring in money, food, and clothing. Some teachers offer bonus points on tests and final averages as incentives to participate.Some parents believe that this sends a morally wrong message,undermining the value of charity as a selfless act. Is the exchange of donations?” While in many instances, the use of incentives may diminish or mitigate the value of charity, employing their use in charitable acts in an ethical way is entirely circumstantial. The use of incentives to encourage charitable acts exists as a way to spread awareness and maybe lend a hand for a benevolent cause. There are an astounding amount of charities that seek to carry out incredible, benign feats, but receive less than enough funding to arouse an appreciable difference. With that, these charities may utilize incentives...
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...One of the most dynamic influences on the community is a professional hockey team, the Rockford IceHogs. The Rockford IceHogs have served as the communities leading entertainment for the past fifteen years, and in addition; they have also contributed to the community through charitable fundraisers, and youth hockey programs. Founded in 1999, the Rockford IceHogs were introduced as Rockford’s first professional hockey team. From the beginning, the community was involved in the conception of the team. The local paper; the Rockford Register Star held a city-wide fan-poll allowing residents to vote on the team name. While spending eight seasons in the United Hockey League, the team made a strong and positive impact among residents. Suddenly, the downtown area of Rockford was booming again! Restaurants, bars and local shops prospered from the new crowds that were being drawn to the area, both before and after games. As a result of the organizations success on and off the ice, the IceHogs was named the UHL’s ‘Member Club of the Year’ for two straight seasons, ranging from 2004-2006. In 2007-2008, the Rockford IceHogs signed a ten-year affiliation deal with none other than the Chicago Blackhawks. The organization and fans both...
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...a communication strategy to deal with this controversy. Indeed, a response has to be written and published in the media in order to restore CSS image and reassure its employees, volunteers and donors about its financial responsibility. Analysis of Alternatives The Canadian Cancer Society cannot decide to do nothing. Indeed, it is essential for CCS to answer in the media so as to restore its image and reassure people who trust this organization (1,200 full time staff, 170,000 volunteers and donors). What’s more, Canadians already feel unsure of what per cent of each dollar actually goes to a program, research or cause. It has been proved by reactions of Canadian people when a Toronto Star investigation revealed in 2002 that almost one in six Canadian charities was spending more money on running the organization than on the actual charitable work. Thus, CCS should quickly communicate to donors in order to correct the calculation of its fundraising ratio and research percentage. Indeed, reputation and trust are essential in an organization as CSS. They need to reassure their donors and correct the mistake that have been made. Recommendations The Chair of CSS should answer to the report of CBC in the media, by doing interviews (TV shows, radio,...
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...The Efficacy of Celebrity Endorsements for Charitable Causes: An Experiment on Consumers’ Purchase Intentions Toward Charity-linked Products Celebrity endorsement has been a prominent practice in marketing for years (Money, Shimp, & Sakano, 2006). Approximately twenty percent of all advertisements worldwide use celebrity endorsements (Shimp & Andrews, 2013). In the United States alone, the use of celebrity endorsers in advertisements has increased from 10 percent to 25 percent over the last decade, and the number is even higher in markets such as India (24 percent), and Taiwan (45 percent) (Crutchfield, 2010). The general belief among practitioners and scholars is that products or brands endorsed by celebrities appear to offer a higher degree of appeal, attention, and enhanced message recall than those without celebrity affiliation (Toncar, Reid, & Anderson, 2007). Agrawal and Kamalura (1995) contended that the impact of celebrity endorsements on stock returns was positive, and suggested that celebrity endorsements were worthwhile investments in the commercial context. Celebrity endorsement is also gathering increasing momentum in attempts to develop public awareness of charitable causes. For example, a growing number of celebrities have become involved in heightening public awareness of poverty in low-income countries (Samman, Auliffe, and MacLachlan, 2009). More recently, even more celebrities around the world have taken on the Ice Bucket Challenge, dousing themselves with...
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