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Chartered Accountant in India

In:

Submitted By Dhara
Words 1629
Pages 7
Pacific Brands: Rebuilding the Brand

1. Key Stakeholders (3.9)

|Key Stakeholder |Stakeholder’s Objectives |Objectives Met/Not Met |
|Shareholders |Increase in Revenue |Increase in earnings by 30%- Met |
| | |Investors had their dividend in the first half-|
| |Shareholder Return. |Met |
| | | |
|CEO and Board |Prestige |Running into losses, lost its name- Not Met |
| | |As the company has sold off its many brands so |
| | |reduction in market share- Not Met |
| |Increase in Market Share |After drastic losses there’s little relief and |
| | |there is an increase in EBITDA- Met |
| | |Good strategies help the company in recovering |
| | |from losses- Met

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