...Issue 14.06 - June 2006 Subscribe to WIRED magazine and receive a FREE gift! The Rise of Crowdsourcing Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D. By Jeff Howe 1. The Professional Feature: The Rise of Crowdsourcing Claudia Menashe needed pictures of sick people. A project director at the National Plus: Health Museum in Washington, DC, Menashe 5 Rules of the New Labor Pool was putting together a series of interactive kiosks devoted to potential pandemics like the Look Who's Crowdsourcing avian flu. An exhibition designer had created a plan for the kiosk itself, but now Menashe was looking for images to accompany the text. Rather than hire a photographer to take shots of people suffering from the flu, Menashe decided to use preexisting images – stock photography, as it’s known in the publishing industry. In October 2004, she ran across a stock photo collection by Mark Harmel, a freelance photographer living in Manhattan Beach, California. Harmel, whose wife is a doctor, specializes in images related to the health care industry. “Claudia wanted people sneezing, getting immunized, that sort of thing,” recalls Harmel, a slight, soft-spoken 52-year-old. The National Health Museum has grand plans to occupy a spot on the National Mall in Washington by 2012, but for now it’s a fledgling institution with...
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...“A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was.” -Joseph Hall I. Background Analysis There are as many brands in the world as there are stars in the sky. They’re innumerable. However, no matter how many they are, there are those stars that shine the most. This is also the case for the brands in the world. Only a few are able to stand in the international arena. Some try to venture into the world market. However, those brand either don’t last long or they’re devoured by the competition. It is never easy to go international. The world’s top brands were started by normal people with extraordinary determination. And if you don’t have the kind of determination they do, then it’s best for you not to be too adventurous. A few of the brands that dominate the world are Nike, American Express, Samsung, Coca- Cola, Apple, Marlboro, Louis Vuitton, Toyota, Mcdonald’s, and many more. These brands didn’t become what they are overnight. As some would say, “Rome wasn’t built in a day.” They had to overcome hardships beyond whatever you and I can fathom but that didn’t stop them. For John Pemberton who concocted the formula we now call “Coke”, the 9 bottle per day he sold didn’t stop him from continuing his business. Today they sell 1.6 billion servings every day. Samsung started as a grocery store when Lee Byung-chul opened Samsung Sanghoe in 1938. The business grew and became successful and...
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...501 CHALLENGING LOGIC AND REASONING PROBLEMS 501 CHALLENGING LOGIC AND REASONING PROBLEMS 2nd Edition ® NEW YORK Copyright © 2005 LearningExpress, LLC. All rights reserved under International and Pan-American Copyright Conventions. Published in the United States by LearningExpress, LLC, New York. Library of Congress Cataloging-in-Publication Data: 501 challenging logic & reasoning problems. p. cm.—(LearningExpress skill builders practice) Includes bibliographical references. ISBN 1-57685-534-1 1. Logic—Problems, exercises, etc. 2. Reasoning—Problems, exercises, etc. 3. Critical thinking—Problems, exercises, etc. I. LearningExpress (Organization) II. Title: 501 challenging logic and reasoning problems. III. Series. BC108.A15 2006 160'.76—dc22 2005057953 Printed in the United States of America 9 8 7 6 5 4 3 2 1 Second Edition ISBN 1-57685-534-1 For information or to place an order, contact LearningExpress at: 55 Broadway 8th Floor New York, NY 10006 Or visit us at: www.learnatest.com Contents INTRODUCTION QUESTIONS ANSWERS vii 1 99 v Introduction his book—which can be used alone, with other logic and reasoning texts of your choice, or in combination with LearningExpress’s Reasoning Skills Success in 20 Minutes a Day—will give you practice dealing with the types of multiple-choice questions that appear on standardized tests assessing logic, reasoning, judgment, and critical thinking. It is designed to be used by individuals working on their...
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...To me, compulsive overeating is a disease where a person has no control over their food intake. It's a constant eating, a wanting for a more and more. You can't get enough, sort of like a junkie looking for the next high. That is my relationship with food. And I have no control. People that suffer from Compulsive Overeating have what can be labeled not only as an eating disorder, but also as an addiction and even more so as an illness. There are many reasons why people become addicted to food, many using eating as a way to cope with problems or stress in their lives. Eating can also help them conceal their emotions, to fill the emptiness that they feel inside. Food is used as a narcotic to not deal with their feelings or emotions. The tendency for people with this eating disorder is overweight because of the abnormal eating habits. People that do not suffer from the epidemic can and won’t empathize with the victims because of the common stereotypes, stereotype such as greed, gluttony or lack of disciple. Simple suggestions to a sufferer such as “Just slow down or go on a diet” are equally insulting as telling a person suffering from Anorexia to “eat something”. Not only are the words hurtful, but this disorder will negatively bleed into the body and causes health risks. A sufferer with this Compulsive Overeating disorder is prone to high blood-pressure and cholesterol, can develop kidney disease or kidney failure, arthritis, deterioration of the bones, strokes, heart attacks,...
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...Chapter 1—The Role and Method of Economics MULTIPLE CHOICE 1. What is economics most concerned with? a.|how to reduce inflation| b.|how to profit from trading in the stock market| c.|studying how we allocate scarce resources to satisfy unlimited wants| d.|government taxation and spending| ANS: C PTS: 1 DIF: Easy REF: p. 1 BLM: Knowledge 2. What is the central concern of economics? a.|how to regulate the supply of money| b.|how to reduce the wants of individuals, businesses, and government| c.|how to find more resources to satisfy everyone's wants| d.|how to make the best use of scarce resources to satisfy our unlimited wants| ANS: D PTS: 1 DIF: Easy REF: p. 1 BLM: Knowledge 3. Why is there scarcity? a.|because average costs may exceed average benefits| b.|because human wants are limited| c.|because theory dictates it| d.|because our unlimited wants exceed our limited resources| ANS: D PTS: 1 DIF: Easy REF: p. 1 BLM: Knowledge 4. Why does the problem of scarcity exist? a.|because resources are limited relative to wants| b.|because governments fail to intervene in the market place| c.|because resources are unlimited relative to wants| d.|because the world has many poor people| ANS: A PTS: 1 DIF: Easy REF: p. 1 BLM: Knowledge 5. What does scarcity result from? a.|government decision making| b.|positive economics| c.|wants that exceed the resources necessary to provide them| d.|inappropriate normative judgments| ...
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...Table of Contents Title Page Copyright Page Dedication Introduction Chapter 1 - Priming Chapter 2 - Confabulation Chapter 3 - Confirmation Bias Chapter 4 - Hindsight Bias Chapter 5 - The Texas Sharpshooter Fallacy Chapter 6 - Procrastination Chapter 7 - Normalcy Bias Chapter 8 - Introspection Chapter 9 - The Availability Heuristic Chapter 10 - The Bystander Effect Chapter 11 - The Dunning-Kruger Effect Chapter 12 - Apophenia Chapter 13 - Brand Loyalty Chapter 14 - The Argument from Authority Chapter 15 - The Argument from Ignorance Chapter 16 - The Straw Man Fallacy Chapter 17 - The Ad Hominem Fallacy Chapter 18 - The Just-World Fallacy Chapter 19 - The Public Goods Game Chapter 20 - The Ultimatum Game Chapter 21 - Subjective Validation Chapter 22 - Cult Indoctrination Chapter 23 - Groupthink Chapter 24 - Supernormal Releasers Chapter 25 - The Affect Heuristic Chapter 26 - Dunbar’s Number Chapter 27 - Selling Out Chapter 28 - Self-Serving Bias Chapter 29 - The Spotlight Effect Chapter 30 - The Third Person Effect Chapter 31 - Catharsis Chapter 32 - The Misinformation Effect Chapter 33 - Conformity Chapter 34 - Extinction Burst Chapter 35 - Social Loafing Chapter 36 - The Illusion of Transparency Chapter 37 - Learned Helplessness Chapter 38 - Embodied Cognition Chapter 39 - The Anchoring Effect Chapter 40 - Attention Chapter 41 - Self-Handicapping Chapter 42 - Self-Fulfilling Prophecies Chapter 43 - The Moment Chapter 44 - Consistency...
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...TAPESCRIPT Unit 1: The Weekend 2. Let’s Listen 1. A: So how was your weekend, Don? B: Well, I wanted to go dancing with my girlfriend but she was too tired to go out. A: So what did you do? B: We just stayed home and watched TV. 2. A: I had a great weekend. B: What happened? A: I met this really terrific girl and I think she likes me. B: Really? A: Yeah, we’re going out next weekend. B: All right! 3. A: What did you do last weekend? B: Umm, I spent most of the time at the gym. A: How come? B: Well, I plan to enter a bodybuilding competition next month. A: Gee, I didn’t know you were a bodybuilder. B: Yeah. Want to see my muscles? 4. A: So, what was your weekend like? B: Not very good. My brother came over. A: Yeah? » B: Well, he’s got three young boys. I spent all weekend playing computer games with my nephews. Now I’m exhausted. A: I’ll bet! 5. A: Did you have a nice weekend? B: Mmm . Not too bad. A: Did you do anything special? B: Well, I saw a really good movie. A: Who with? B: Oh, I don’t think you know him. It’s this really good-looking guy I just met. 6. A: Did you have a nice weekend, Teresa? B: It was okay. A: So what did you do? B: Well, I met some friends on Saturday and we rented a video. A: How about Sunday? Did you see the World Series on TV? B: The what? A: The baseball game. B: Oh. No, I was too tired. I slept most of the day. A: You’re kidding! You missed a really great game. 3. Let’s Listen 1. A: So...
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...Student Book Tapescript Unit 1: The Weekend 2. Let’s Listen (Page 2) 1. A: So, how was your weekend, Don? B: Well, I wanted to go dancing with my girlfriend but she was too tired to go out. A: So what did you do? B: We just stayed home and watched TV. 2. A: I had a great weekend. B: What happened? A: I met this really terrific girl and I think she likes me. B: Really? A: Yeah, we’re going out next weekend. B: All right! 3. A: What did you do last weekend? B: Umm, I spent most of the time at the gym. A: How come? B: Well, I plan to enter a bodybuilding competition next month. A: Gee, I didn’t know you were a bodybuilder. B: Yeah. Want to see my muscles? 4. A: So, what was your weekend like? B: Not very good. My brother came over. A: Yeah? B: Well, he’s got three young boys. I spent all weekend playing computer games with my nephews. Now I’m exhausted. A: I’ll bet! 5. A: Did you have a nice weekend? B: Mmm. Not too bad. A: Did you do anything special? B: Well, I saw a really good movie. A: Who with? B: Oh, I don’t think you know him. It’s this really good-looking guy I just met. 6. A: Did you have a nice weekend, Teresa? B: It was okay. A: So what did you do? B: Well, I met some friends on Saturday and we rented a video. A: How about Sunday? Did you see the World Series on TV? B: The what? A: The baseball game. B: Oh. No, I was too tired. I slept most of the day. A: You’re kidding! You missed a really great game. 3. Let’s Listen (Page...
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...onoECONOMICS RESOURCE | 1 ECONOMICS RESOURCE | 1 ECONOMICS 2009-10: FUNDAMENTALS OF ECONOMIC THINKING Table of Contents Preface to the Economics Resource .................................................................................. 5 Fundamentals of Economics ............................................................................................ 7 The Basic Economic Problem—Scarcity ............................................................................................ 8 Production of Goods and Services .................................................................................................... 10 Increasing Costs ............................................................................................................................... 12 The Factors of Production ............................................................................................................... 14 Benefit-Cost Analysis – Marginal Decision-Making ......................................................................... 15 Marginal Utility and Waffles ............................................................................................................ 17 More on Marginal Utility and the Effect of Prices ............................................................................ 19 Individual and Social Goals .............................................................................................................. 20 Positive and Normative Economics...
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...fourth EDItION Critical Thinking A student ' s Introduction Ba ssha m I I rwi n I N ardon e I Wal l ac e CRITICAL THINKING A STUDENT’S INTRODUCTION FOURTH EDITION Gregory Bassham William Irwin Henry Nardone James M. Wallace King’s College TM TM Published by McGraw-Hill, an imprint of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2011, 2008, 2005, 2002. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOC/DOC 0 ISBN: 978-0-07-340743-2 MHID: 0-07-340743-7 Vice President, Editorial: Michael Ryan Director, Editorial: Beth Mejia Sponsoring Editor: Mark Georgiev Marketing Manager: Pam Cooper Managing Editor: Nicole Bridge Developmental Editor: Phil Butcher Project Manager: Lindsay Burt Manuscript Editor: Maura P. Brown Design Manager: Margarite Reynolds Cover Designer: Laurie Entringer Production Supervisor: Louis Swaim Composition: 11/12.5 Bembo by MPS Limited, A Macmillan Company Printing: 45# New Era Matte, R. R. Donnelley & Sons Cover Image: © Brand X/JupiterImages Credits: The credits section for this book begins on page C-1 and is considered...
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...Аббревиатура в словообразовательной системе английского языка Оглавление Введение Глава 1. Сокращение и его место в системе английского языка 1.1 Понятие сокращения в современной лексикологии 1.2 Типы аббревиатур Глава 2. Аббревиатура в словообразовательной системе английского языка 2.1 Структурно-семантические классификации английских сокращений и их место в словообразовательной системе английского языка 2.2 Аббревиация как один из способов категоризации специальных понятий Глава 3. Основные способы перевода и переноса аббревиатур с английского языка на русский 3.1 Перевод аббревиатурой и перевод развернутой формой 3.2 Транскрипция сокращений Заключение Библиография Введение В наше время в языке научной, технической, экономической литературы, как английской, так и русской, встречается большое количество разного рода сокращений. Рост числа сокращений, находящих применение в современном английском языке, совершенно закономерен. Следствием развития науки и техники, международных интеграционных процессов в области экономики и народного хозяйства является появление все новых и новых понятий, которые нуждаются в терминировании. Большинство новых понятий и в русском, и в английском языках выражается при помощи словосочетаний или сложных слов, так как именно эти виды терминов дают возможность отразить необходимые и достаточные признаки того или иного понятия с наибольшей полнотой и точностью. Но термины - сложные слова и словосочетания - громоздки. Поэтому и появляется...
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...fourth EDItION fourth EDItION This clear, learner-friendly text helps today’s students bridge the gap between Its comprehensiveness allows instructors to tailor the material to their individual teaching styles, resulting in an exceptionally versatile text. Highlights of the Fourth Edition: Additional readings and essays in a new Appendix as well as in Chapters 7 and 8 nearly double the number of readings available for critical analysis and classroom discussion. An online chapter, available on the instructor portion of the book’s Web site, addresses critical reading, a vital skill for success in college and beyond. Visit www.mhhe.com/bassham4e for a wealth of additional student and instructor resources. Bassham I Irwin Nardone I Wallace New and updated exercises and examples throughout the text allow students to practice and apply what they learn. MD DALIM #1062017 12/13/09 CYAN MAG YELO BLK Chapter 12 features an expanded and reorganized discussion of evaluating Internet sources. Critical Thinking thinking, using real-world examples and a proven step-by-step approach. A student ' s Introduction A student's Introduction everyday culture and critical thinking. It covers all the basics of critical Critical Thinking Ba ssha m I Irwin I Nardone I Wall ace CRITICAL THINKING A STUDENT’S INTRODUCTION FOURTH EDITION Gregory Bassham William Irwin Henry Nardone James M. Wallace King’s College TM bas07437_fm_i-xvi.indd i 11/24/09 9:53:56 AM TM Published by McGraw-Hill...
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...G. P. PUTNAM’S SONS An imprint of Penguin Young Readers Group. Published by The Penguin Group. Penguin Group (USA) Inc., 375 Hudson Street, New York, NY 10014, USA. Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada (a division of Pearson Penguin Canada Inc.). Penguin Books Ltd, 80 Strand, London WC2R 0RL, England. Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd). Penguin Group (Australia), 707 Collins Street, Melbourne, Victoria 3008, Australia (a division of Pearson Australia Group Pty Ltd). Penguin Books India Pvt Ltd, 11 Community Center, Panchsheel Park, New Delhi–110 017, India. Penguin Group (NZ), 67 Apollo Drive, Rosedale, Auckland 0632, New Zealand (a division of Pearson New Zealand Ltd). Penguin Books South Africa, Rosebank Office Park, 181 Jan Smuts Avenue, Parktown North 2193, South Africa. Penguin China, B7 Jiaming Center, 27 East Third Ring Road North, Chaoyang District, Beijing 100020, China. Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England. Copyright © 2013 by Rick Yancey. All rights reserved. No part of this book may be reproduced, scanned, or distributed in any printed or electronic form without permission in writing from the publisher, G. P. Putnam’s Sons, an imprint of Penguin Young Readers Group, 345 Hudson Street, New York, NY 10014. G. P. Putnam’s Sons, Reg. U.S. Pat & Tm. Off. Please...
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...FREAKONOMICS A Rogue Economist Explores the Hidden Side of Everything Revised and Expanded Edition Steven D. Levitt and Stephen J. Dubner CONTENTS AN EXPLANATORY NOTE In which the origins of this book are clarified. vii PREFACE TO THE REVISED AND EXPANDED EDITION xi 1 INTRODUCTION: The Hidden Side of Everything In which the book’s central idea is set forth: namely, if morality represents how people would like the world to work, then economics shows how it actually does work. Why the conventional wisdom is so often wrong . . . How “experts”— from criminologists to real-estate agents to political scientists—bend the facts . . . Why knowing what to measure, and how to measure it, is the key to understanding modern life . . . What is “freakonomics,” anyway? 1. What Do Schoolteachers and Sumo Wrestlers Have in Common? 15 In which we explore the beauty of incentives, as well as their dark side—cheating. Contents Who cheats? Just about everyone . . . How cheaters cheat, and how to catch them . . . Stories from an Israeli day-care center . . . The sudden disappearance of seven million American children . . . Cheating schoolteachers in Chicago . . . Why cheating to lose is worse than cheating to win . . . Could sumo wrestling, the national sport of Japan, be corrupt? . . . What the Bagel Man saw: mankind may be more honest than we think. 2. How Is the Ku Klux Klan Like a Group of Real-Estate Agents? 49 In which it is argued that nothing is more powerful than information,...
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...TESTS English Grammar (Tests) © 2003—2006 www.english-test.net 1. elementary-1 English Grammar / Incomplete Sentences / Elementary level # 1 Speaking already Q1 Can you hear what he is .......? (a) saying Q2 (d) watched (b) next (c) by (d) nearby (c) similar (d) same (c) least (d) later (c) did (d) make (c) real (d) whole (c) in (d) on (c) in (d) on (b) like (b) latest (b) done I want you to tell me the ....... truth. (a) all Q9 (c) viewed I only ....... one mistake in last night's test. (a) made Q8 (b) looked This television gives you the ....... news. (a) last Q7 (d) till She looks ....... a famous film star. (a) as Q6 (c) yet (b) already We live ....... the city centre. (a) near Q5 (d) talking I ....... TV yesterday evening. (a) saw Q4 (c) telling She hasn't come home ........ (a) still Q3 (b) speaking (b) exact He is looking ....... a present to buy his girlfriend. (a) for (b) at Q10 That's what I would like ....... Christmas. (a) for (b) at © 2003—2006 www.english-test.net 2. elementary-2 English Grammar / Incomplete Sentences / Elementary level # 2 Drive carefully Q1 You must not drink and then ....... a car. (a) lead Q2 (c) dislike (d) mind (b) lend (c) loan (d) owe (b) bring (c) fetch (d) remove (b) over (c) through (d) on (b) on (c) in ...
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