...Chevrolet: 100 Years of Product Innovation* Synopsis: This case examines Chevrolet's history of product innovation, branding strategy, and successful product mix in connection with its relationship to parent General Motors and its rivalry with Ford. Chevrolet has a long history of success in developing and marketing cars, trucks, and SUVs that are practical, sporty, and affordable. The brand's relationship with General Motors is both a strength and a weakness, especially in the aftermath of the federal government's financial bailout of General Motors in 2008. Government demands for improved fuel economy and ever changing customer needs and preferences will be constant challenges as Chevrolet looks toward its next 100 years. Themes: Product innovation, product mix, branding, product strategy, competition, corporate reputation, evolving technology, customer loyalty, government regulation, international marketing General Motor's (GM) Chevrolet brand celebrated its 100th anniversary in 2011. Throughout its history, Chevrolet has launched many different vehicle models, some of them widely successful and others deleted from the product mix shortly after introduction. Over the years, the company has transitioned from an American icon into a worldwide brand known for quality and durability. Despite numerous successes and failures in its history, including the recent bankruptcy and bailout of parent company GM, Chevrolet is still going strong after a century of product innovation...
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...Business Strategy (Ford) Competitive Strategy Ford adopted their latest business strategy in 2007. They call it their One Ford Plan. The One Ford plan is an expansion of their four-point business plan for achieving success globally. The four-point business plan first consists of aggressively restructuring to operate profitably at the current demand and changing model mix, and then to accelerate development of new products their customers want and value. The last two points include financing their plan and improving their balance sheet and finally to work together effectively as one team. Being a global company, it is important for Ford to be able to predict the percent of international sales from their total sales. In 2000, 72% of Ford’s total sales came from the U.S. and the other 28% came from Europe, Asia Pacific and Africa. They have predicted in 2020 that only 43 % of their sales will come from the U.S. with 25% from Europe and 32% from the Asia Pacific and Asia. They are not predicting this on the assumption that sales in the U.S. are going to decrease they just believe that the sale in the Asia Pacific and Africa are just going to increase dramatically. Since Ford is a major multinational company, their activities have far reached environmental, social and economic impacts. The first part of their value chain analysis is Product Planning and Design. This is where they decide what products that are going to make, what technology they will develop and implement and...
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...Toyota Toyota is one of the leading car manufactures in the world, it has produced many car models and they are renowned to the world. Toyota is a Japan based firm. Toyota Business Process is one of the world’s most renowned processes; it is called the Toyota production system (TPS) and (JIT) Just In Time (“Toyota Business Strategy”). This is the common strategy used by Toyota to manufacture their products. The main objectives of TPS are to eliminate overburden, inconsistency and to eliminate waste. Using this strategy Toyota manufactures their products. Toyota also focuses on Just In Time (JIT) manufacturing. JIT means that the products are manufactured on time without any delays. In Toyota’s business process there are seven key points, which says not to carry out during their production, and they are over production, motion, waiting, conveyance, processing itself, inventory and correction. These may decrease the efficiency of production. Toyota reinvented their business strategy from the oldest and popular car company ford. In the E-Commerce sector Toyota has positioned itself into limited Internet marketing strategy. Toyota runs its own IT sector (“Toyota Goes E-Commerce”). There are no middlemen for Toyota to manage its promotion. Toyota must ensure that they get more involved in Internet promotions and also add values to their internet promotion by trying to enable customers to book cars online and sell old Toyota cars by the customers to upgrade to a new one. These may increase...
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...Brands | 9 | Conclusion | A hatchback is an automobile designed such that the boot is integrated with the cabin space. The Indian hatchback market is growing each day. Any car maker who is looking for significant volume has a hatchback model in its bucket. The financial year 2010-2011 has seen good growth among hatchbacks in the country. The companies such as Honda and Toyota are keenly eyeing the hatchback space in India. Honda has recently launched the Brio, while Toyota recently launched the Etios Liva. Honda’s premium hatchback, the Jazz, however, has not won much favor with customers and sales have dropped 35 percent year on year. Among hatchbacks in India, Maruti Suzuki is the most dominant player followed by Hyundai and then Tata. Maruti’s Alto is the country’s and the world’s largest selling hatchback, at 346,840 cars being sold in India last year, a growth of 47 percent. The second-largest selling hatchback in the country is again from Maruti – the Wagon R. However, the Wagon R has close competition from the Hyundai i10, which is just behind it, though the i10 hasn’t grown as much percentage wise. Tata’s Indica is floundering, with sales having dropped 16 percent despite introduction of the Vista. It looks like quality issues and maintenance are beginning to turn buyers away to other brands. The Ford Figo, which was introduced at the beginning of last year, has zoomed up the sales charts at 78,116 units, closing in on the Indica. Tata’s Nano, which was expected...
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...was conducted at POPULAR VEHICLES AND SERVICES LTD .The topic for the study is “Comparative Study of Maruti A-star with Tata Indica Vista, Chevrolet Spark and Hyundai i10. The survey explains how well the customers are satisfied with performance of A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10. This survey compares these four vehicles in different aspects including Technical performance. SCOPE OF THE STUDY The study covers the analysis and interpretation of customer’s opinion about the A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10. The study aims at evaluation of customer satisfaction in these four models. This analysis shows main features that attract customers to the vehicle. The study mainly focused on the evaluation of overall performance of the vehicle in the hatch back segment. The study compares A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10 each and every aspect. OBJECTIVE OF THE SURVEY * To make a comparative survey of A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10 * To find out how well the customers are satisfied with these four vehicles. * To find out the sales potential for Maruti A-star * To find the demand for Maruti A-star in Hatch Back Segment. * To find out the unique selling proposition for Maruti A-star * To find out which Maruti A-star variant is most selling and which has high demand in the market as compared to the other Hatch Back vehicle like Tata Indica...
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...Group Marketing Plan Project Final Project Chevrolet: Green Marketing to the Youth Market October 10, 2013 This paper was prepared for BUS 300, Marketing. Chevrolet: Green Marketing to the Youth Market Chevrolet, which is referred to as Chevy, was founded in the early Twentieth Century. Chevrolet produces American cars and is sold by most automotive markets worldwide. After Chevrolet’s inception they were then bought over by General Motors. The Chevrolet products that are introduced to the market are aimed to adapt to the American consumer, and the consumer’s ever changing social changes and the consumer’s values and trends. With that said Chevrolet has invented a green car that adapts to the world’s trend of “going green”. A green car is a motor vehicle that produces less harmful impacts to the environment than the regular car that consumers have been used to. A green vehicle can be powered alternative fuels, which essentially decreases the pollutants that are exerted into our environment. There are several options for purchasing a green vehicle they are electric and fuel cell-powered, hybrid, and compressed air. Chevrolet’s has many loyal customers however; Chevrolet wants to focus on more of the younger population to buy their green cars. In specific Chevrolet wants to market to the Gen Y generation, which has been identified as the younger generation that are of 18-30 years old. In the 21st Century our world is always changing. There are new trends appearing...
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...carriage powered by non-rechargeable primary cells. 1835 American Thomas Davenport is credited with building the first practicalelectric vehicle -- a small locomotive. 1859 French physicist Gaston Planté invents the rechargeable lead-acid storage battery. In 1881, his countryman Camille Faure will improve the storage battery's ability to supply current and invent the basic lead-acid battery used in automobiles. 1891 William Morrison of Des Moines, Iowa builds the first successful electric automobile in the United States. Thomas Edison and an electric car. Courtesy of the Smithsonian 1893 A handful of different makes and models of electric cars are exhibited in Chicago. 1897 The first electric taxis hit the streets of New York City early in the year. The Pope Manufacturing Company of Connecticut becomes the first large-scale American electric automobile manufacturer. 1899 Believing that electricity will run autos in the future, Thomas Alva Edison begins his mission to create a long-lasting, powerful battery for commercial automobiles. Though his research yields some improvements to the alkaline battery, he ultimately abandons his quest a decade later. 1900 The electric automobile is in its heyday. Of the 4,192 cars produced in the United States 28 percent are powered by electricity, and electric autos represent about one-third of all cars found on the roads of New York City, Boston, and Chicago. A Ford Model T 1908 Henry Ford introduces the mass-produced...
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...that tried to build and sell motor vehicles prior to 1927, less than 200 continued in business long enough to even offer a commercially suitable vehicle. Most of the companies that comprised the young General Motors Company were weak, and their operations were uncoordinated. Many were in debt. It was not until the 1920s, when a new concept of management was forged and a new concept of product emerged, that GM really began to prosper. General Motors sales for its first full fiscal year ending September 31, 1909, totaled 25,000 cars and trucks, 19 percent of total U.S. sales. Net sales totaled $29,030,000 and its payroll at the peak of the manufacturing season numbered more than 14,000 mostly in Michigan. In 1995, GM sold 8.3 million cars and trucks worldwide with net income of $6.9 billion and worldwide employment averaging 714,000 workers. General Motors has 284 operations in 35 states and 158 cities in the United States. In addition GM of Canada operates 21 locations, GM de Mexico operates 5 locations, and GM has assembly, manufacturing, distribution or warehousing operations in 49 other countries, including equity interests in associated companies. General Motors has operations in 41 countries outside North America and accounts for about 17 percent of the vehicles sold in the world's competitive markets. GM operations outside North American accounts for over one-third of the corporation's vehicle sales. GM products (of all types)...
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...who their main competitors were, they replied our current competitors for Faraday include Tesla and Apple, even though Apple doesn’t have a car. Faraday Future’s (FF) vision is focused on the equal importance between automotive and technology. The company wants to build a brand that will change the world by making intelligent vehicles. This will certainly be a challenge for Faraday’s design team who claim to have a pioneer spirit and don’t need a safety net. The designer’s enthusiasm reflects the company’s vision in technology and design which could make a difference in the way cars are made in the future. New technology in vehicles could actually improve safety and reduce auto-related fatalities. Faraday is ready for the challenge and making a difference. Tesla Tesla Motors was founded in 2003 by a group of engineers in Silicon Valley who wanted to prove that electric cars could be better than gasoline-powered cars. With instant torque, incredible power, and zero emissions, Tesla’s product would be cars without compromise. Each new generation would be increasingly affordable, helping the company work towards its mission: to accelerate the world’s transition to sustainable transportation. Tesla’s engineers first designed a powertrain for a sports car built around an AC induction motor, patented in 1888 by Nikola Tesla, the inventor who inspired the company’s name. The resulting Tesla Roadster was...
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...FIM ASSIGNMENT General Motors Prepared by: CharuSingla, CFM Roll #07 AnkitSrivastava, IM Roll #05 Aniket Singh, CFM Roll #04 RakeshJha, CFM Roll #14 Vishal Suri, CFM Roll #22 AbhishekGoel, CFM Roll #02 General Motors 2013 Acknowledgment The project would not have been possible without the kind support and help of many individuals. We would like to extend my sincere thanks to all of them. We are highly indebted to Mr. D.C.Singhal for his guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. We would like to express my special gratitude and thanks to industry persons for giving us valuable information and insight. Our thanks and appreciations also go to our colleague in developing the project and people who have willingly helped us out with their abilities. IIFT 2015 Page 2 General Motors 2013 Table of Contents Acknowledgment........................................................................................................................... 2 Introduction .................................................................................................................................. 4 Products or Services delivered and annual output ......................................................................... 6 Countries the company is present in ............................................................................................ 10 Problems...
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...General Motors (GM) is one of the world's largest automakers of its kind. The company was founded back in 1908 in Detroit, Michigan. The auto industry was devastated by a weakened US and global economy in 2007. The slowing economy landed GM in substantial financial trouble. Luckily, the US government devised a bailout plan, which allowed GM to continue operating business by avoiding bankruptcy. This financial bailout prompted for a new company structure, and new company leadership as well. The GM Company is massive, with its establishment in 34 countries and employees numbering about 244,500 from all around the world, including sales and services in about 140 countries. According to the statistics in 2008, GM has ranked as the largest automaker in the U.S and the second largest in the world. The General motor Group owns a series of world class car manufacturers which makes GM group indisputably the world’s biggest automobile entity. GM employs over 200,000 people in multiple regions of the world and does business in over 140 countries. (General Motors, 2010) The new proposed mission statement will be as follows: GM will become an industry leader, not a follower. Although GM's market share in the US has dropped it is still very much competitive at 26 percent. GM has a competitive advantage because it possesses and maintains a large global presence. They also have an increasing relationship within the Chinese market. Even with GM's recent decline, they still have the market share...
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...EXECUTIVE SUMMARY This projects report containing the marketing research on “Brand Awareness of General Motors at Bellad Enterprises PVT LTD. Hubli. I have chosen this topic concerned to their requirement as the Bellad Enterprises PVT LTD. GM having over 12 brands in different countries, but mainly 2 brands on which I have concentrated more as per requirement of Bellad Enterprises PVT LTD. Because as the GM is one of the biggest companies in the world not only producing and selling cars and now they concentrating to target the domestic market and they trying to know how much the domestic market or local people are aware of their different brands and how they have opinion regarding these brands. So in simple the need is to know, the awareness level and the customers response about brands of GM. My basic intention is to make the customers or people make aware of different brands of GM and also to know the opinion in the market and their perception and satisfaction in the market of GM brands. Data collection approach: By using primary and secondary sources collected the required information. 1.Primary source: Questionnaire, Personal interview. 2. Secondary source: Company website, related information from Internet, journals, Textbook, Newspapers, etc. Sample Selection Method: Regarding to my project sample size is 100 and the sample target customers are those people who visit the company’s showroom and by random sampling...
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...Faculty of Business and Law Victoria University Australia Abstract Often automobile recalls are drawing media and public attention. Influenced by Toyota’s recent automobile recalls 2009-2010 this research conducts an empirical study on historical car recalls. The research uses secondary data from recall websites maintained by public and private organizations. For different car model year and manufacturer the study looks at frequency of recalls, recorded customer complaints, and yearly sales data. Analysis shows recalls are a common event with the majority of recalls initiated by only a few car makers. Though car makers use many eye catching and popular quality and customer care slogans and programs, many popular car makers still face valid customer complaints and consequently face many unwanted recalls. This study identifies that most recalls occur during the first five years of the car model year. This preliminary study of automobile recalls can be further extended at a later stage to identify key causes of recall. Keywords Product recalls, Reverse logistics, car recalls, product returns, closed loop supply chain 1. Introduction Though manufacturers use state-of-the-art operations philosophies, tools and techniques, it is difficult to make the perfect product and products often need to be recalled. Recalls occur when the customer or the manufacturer or the government safety ensuring authority identifies a serious product defect or fault as a health hazard or as risky...
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...Ford India Private Limited is a wholly owned subsidiary of the Ford Motor Company in India. Ford India Private Limited’s head quarter is located in Chengalpattu, Chennai, Tamil Nadu. It is currently the 6th largest car maker in India after Maruti Suzuki, Hyundai, Tata, Mahindra and Chevrolet. Ford has been in India since 1901 when it launched the Model A here. Ford India was established but the operations were discontinued in 1954. Ford re-entered the market in 1969 producing tractors in a joint venture with Escorts Limited. Again in 1995, Ford Motor Company received approval from the government to establish Mahindra Ford India Limited (MIFL). It was a 50:50 joint venture with Mahindra and Mahindra Limited. In November 1998Ford received approval to increase its share in the joint venture to 92.18%. the company re-christened as Ford India Private Limited. It has set up a modern, integrated manufacturing facility in Maraimalar Nagar. In the Wake of economic liberalization in India, Ford entered the Indian marker and since then Ford India Limited has registered an impressive growth. The total cost for setting up the project is 1700 crores. Ford India has opened 28 new dealerships in India, bringing the total number of ford outlets to 164 facilities in 97 cities. Nearly 50 facilities feature quick service, a new servicing process that is designed to quickly perform routine maintenance in less than 90 minutes. Ford India has been revamping all its dealership under ford brand@ retail...
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...Alternative Fuel Vehicle Rentals As one of the leading car rental companies, Lotus car rental is in a position to take advantage of a great opportunity. This is an opportunity to be one of the first car rental companies to provide our consumers with alternative options to fuel-powered vehicles, and to rise above the competition. Adding alternative fuel vehicles to our car rental fleet will increase our car rental turnover and improve the company's image to consumers. In this presentation, we will demonstrate that adding alternative fuel vehicles to our fleet of rental cars will reap tremendous rewards. This presentation will provide you with the advantages of providing alternative fuel vehicles and a cost benefit analysis. At the end of this presentation, you will see that alternative fuel vehicles will not only lower operating costs, but will also provide a new perspective on marketing campaigns and will set us apart from our competition. With the rising cost of gas prices continuing to increase on a daily basis, renting a car is fast becoming a greater expense to business travelers and family vacations. Driving cross-country for the summer with the entire family is quickly becoming a thing of the past due to the expense. Business travelers and families can no longer afford to rent larger vehicles. Their only option is to settle for a smaller car or pay at the pump. At current gas prices, a 3,500- mile adventure would cost the consumer $7,140.00 in gas in a Chevrolet Astro, a common...
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