...Knowing Your Audience Paper Shirley Richardson BCOM/275 June 6, 2013 Tanya Boddie Knowing Your Audience Paper On August 6, 2010, thirty four miners were trapped after a collapse in a copper mine in Chile, a few weeks after the collapse of the copper mine, thirty three of the miners were reported alive. Shortly after the report of the survivors, emergency supplies were delivered to the victims through what was called a bore hole. It was estimated that the rescue could take months, before any news on actually retrieving the miners. There were uncertainties of what actually caused the collapse of the copper mine, however there were stipulations of illegal mining that could of possibly been the cause of the collapse of the copper mine. It was also stated, that when mining is done without disregard to rules and regulations the possibility of someone being seriously harmed or killed is large in number. The attempt to rescue the miners is a method they would use will be to drill bore holes with the hope of rescuing the miners. A couple of days after the incident an attempt to rescue the miners was delayed by another collapse took place near the location where the miners were believed to be trapped. According to reporters more emergency supplies were delivered to the miners because of the Many rocks they will have to drill through in the attempt to individually free the miners. According to a phone interview the miners limited their food and...
Words: 350 - Pages: 2
...On a fall morning, 33 miners left for work, kissing their loved ones good-bye, not thinking that would be the last time they would see them for over two months. That afternoon the earth gave way crumbling on top of the miners, destroying any ventilation they depended on, not to see any signs of hope for anyone until 17 days later when a drill hit an opening allowing the rescuers to tie notes advising they were all fine. A plan immediately went into effect to rescue the miners. Given the situation there are many types of roles and people to consider. Thinking about the family is first and foremost. There will be many lives that will be affected when addressing the families of the victims. Who will tell the family, how, making sure the tone of voice is proper and who must be present. Second, the other employees not involved in the collapse must be addressed. How will it be addressed to the employees, what must be told to them, what must be kept confidential and how to move forward. This also holds true for the media of any sort. Knowing each of the audiences is critical to deliver the most effect message. The person must be of sound mind, as much as possible under the circumstances. Respectful, persuasive, and truthful but never manipulative when delivering the facts. What would be the potential needs of the families of the miners in receiving a message about this incident? The needs are going to be great, and there will be several questions from the...
Words: 1776 - Pages: 8
...Chilean Mine Collapse The events surrounding the collapse of the Chilean mine on the 5th of August 2010 captivated the entire planet. For 69 days, the world shared in the pain of the 33 miners, their families, and the country of Chile. The situation seemed so dire that many doubted if the miners would survive. At one point “miners in the area were already placing wooden crosses outside (the mine’s) entrance” (Yang, 2010). We all watched as so many attempts were made to reach the miners and all were overjoyed when they were finally brought to safety from the bowels of the earth. It was triumph for the human spirit, but created several communication issues for the Minera San Esteban Primera company. Because of the differences in the audience it becomes important to understand how much information to share and what exactly to share. The families of the miners would need communication that would comfort them and reassure them that the company was doing everything that was possible to save their loved ones. For many of the families, the miners were the primary source of income, so it would be important for the company to communicate the importance of their safety and that their needs would be taken care of during the situation. Any form of communication should be to calm the concerns of the families. The company must also ensure that there was some form of communication between the families and the miners. Any communication to the families should be done face-to-face. ...
Words: 937 - Pages: 4
...Taylor Covert (3/9/16)- ISP Country Analysis Report I. Country Introduction: Chile v. Peru Extending 2,880 miles down the western coast of South America, between the Pacific Ocean and the Andes mountains, is the remarkably slender country known as Chile. Due to its large geographical scale, encompassing 38 degrees in latitude, Chile has a range of climatic zones, from the arid Atacama Dessert in the north to the subtropical regions in the south. These diverse climates and topographies provide Chile with a wealth of natural resources including timber, iron ore, hydropower and most prominently, copper, an element known for its inherent ductility and electrical conductivity. Beginning in the mid 1960s, concurrent with China’s exploding GDP growth rate, the value of copper in the modern industrial market place began to soar due increased global demand. Chile, whose copper reserves account for 28% of the world’s total supply, experienced the positive economic impact from this increased demand, as seen through the country’s GDP growth of over 400% between 1970 and 2014, adjusting for inflation, (Appendix 1). Coupled with the solid GDP growth over the last 45 years, Chile was also able to establish strong institutions, an efficient government with relatively low levels of corruption, and solid macroeconomic stability, which subsequently established Chile as the most competitive economy in Latin America according the 2015 Global Competitiveness Report (GCR) (Appendix 2). Directly...
Words: 2514 - Pages: 11
...mining accident, also known then as the "Chilean mining accident", began in the afternoon of Thursday, 5 August 2010 as a significant cave-in at the troubled 121-year-old San José copper–gold mine. The mine is located deep in the Atacama Desert, one of the driest and harshest regions on earth, about 45 kilometers (28 mi) north of the regional capital of Copiapó, in northern Chile, South America.[1] The buried men, who became known as "Los 33" ("The 33"), were trapped 700 meters (2,300 ft) underground and about 5 kilometers (3 mi) from the mine's entrance via spiraling underground service ramps. The mixed crew of experienced miners and technical support personnel, with less experience working underground, survived for a record 69 days deep underground before their rescue.[2][3] Previous geological instability at the old mine and a long record of safety violations for the mine's owners had resulted in a series of fines and accidents, including eight deaths, during the dozen years leading up to this accident. [4][5][6] As a result of the mine's notorious history, it was originally thought that the workers had probably not survived the collapse or would starve to death before they were found, if ever. The country of Chile had just endured the 2010 Chile earthquake and its associated tsunami less than six months before the accident. The Chilean people's strong empathy for the workers and their grief-stricken families and the nation's tremendous outpouring of public concern led the...
Words: 675 - Pages: 3
...Chilean Copper Mine Collapse Chilean Copper Mine Collapse A small copper mine in San Jose, located in north Chile, collapsed trapping workers underground. The mine collapsed on August 5th, trapping 33 workers in the mine. The coverage of this mine collapse came two long weeks after the traumatic event. Initially the incident did not catch any news worthy attention. Mine collapses are pretty common but the accident finally caught the interest of an editor, and then it went viral from there. The mine is approximately 300 meters deep. Rescuers had to drill a second hole to locate workers but there was no confirmation of any active life underground in the initial survey of the situation. There was a limited supply of what the miners would need down there such as water, food, and oxygen and it had been 4 days since the mine collapsed. There was a lot of speculation as to whether workers would be alive down there with the limited resources but rescuers worked at a non-stop pace to get to the trapped miners in hopes that there were survivors. A second cave-in the Saturday after the initial collapse, delayed rescuers for approximately 3 additional hours before they could resume their rescue efforts. The accident trapped workers for over two months at depths up to 2000 feet below ground. A tunnel gave way and the story was seen around the world as a miracle. The worldwide coverage was intense showing every detail of what Chilean Copper Mine Collapse Chilean...
Words: 1162 - Pages: 5
...delivered to ensure that the messages were received as they were intended for each audience. Addressing the Audience Everyone experiences fear in their own way, but the thought of being trapped half a mile underground, 2600 feet, almost 900 meters is a terrifying thought for anyone. The miner’s from the San Esteban Mining Company lived through the fear of claustrophobia for 70 days in almost complete darkness. It took 17 days before the miners were discovered to be trapped and still alive. The miners made two days of food and water last 17 days. The miners were discovered through constant attempts from their Company digging trying to find the miners exact location. In August of 2010 this story has all of the world’s attention on Chile. The San Esteban Mining Company understands that any error could have further negative effects to the future of their business. The mining company must understand the audience with which they are dealing with. The company must address the...
Words: 1011 - Pages: 5
...“Over 30 Workers Trapped After Chilean Copper Mine Collapse” Kevin Ivery BCOM275 September 30, 2013 University of Phoenix “Over 30 Workers Trapped After Chilean Copper Mine Collapse” Technology played an important role in the communication of the 33 miners that were trapped for 69 days underground. All types of communication were used from live minute to minute news coverage to the world tweeting about the collapse on twitter. With television, radio it is easy to sensor the communication do the strict guidelines these agency have concerning tragic events. The reporters delivering the news ensure that what they are communicating is accurate information. Understand that the workers family and coworkers are worried about the miner’s survival. In larger incidents, such as this the information must be controlled to keep panic at a minimum. Communication efforts to the miners are equally important. There were numerous measured taken to ensure the miners mental fortitude. There was a bore hole that allowed the miners to let the world know that the miners are alive. This communication came 17 days later after all thought the 33 miners had parish. The rescuers lowered a video camera down to the miners this communicated to the people up above that the miners were in good health. The miners exchanged letters to their family and friends through the bore...
Words: 1246 - Pages: 5
...Chilean Copper Mine Collapse Chilean Copper Mine Collapse On August 5, 2010, a Chilean copper mine collapsed in San Jose, North Chile, trapping 33 workers underground. It was not until 17 days later that rescuers discovered that all of the trapped men were still alive. The Chilean government took over day one and brought in oilrig trucks to dig ½ mile down to the trapped miners. The oilrigs drilled a 26 in wide hole in which they sent a cage down to the miners. Rescuers needed to care for the miners’ health with food, exercise, and games while ensuring the miners girth stay under 35 inches. Once the cage reached the miners, it took 1-3 hours to bring one miner up at a time. The rescue operation had a price tag of around $10 million to $20 Million. The rescue operation was watched from around the world although it initially did not have national exposure until an editor helped it go viral. Supplies such as fresh air, clothing, food, medicine, sleeping cots, electricity, and running water were provided through two six in boreholes spanning 2300 feet. On the surface families stayed near the mine at a make shift camp called ‘Camp Hope” and were able to send and receive letters in an effort to comfort the miners during the rescue which initially thought would take up to 4 months. The miners did understand that the rescue would take some time and requested a small television to watch their beloved soccer games. After 69 pain-staking days, the miners began ascending from the depths...
Words: 891 - Pages: 4
...Knowing Your Audience Paper and Communication Release Failure to research audience demographics will, most likely, result in an ineffective reception of any message. However, performing an analysis of an audience and tailoring the presentation to meet its needs can mean the difference between triumph and disaster in how listeners receive and decode information. On August 5, 2010, the main entrance into the San José Mine, near Copiapó, Chile, collapsed trapping 33 miners approximately 2,300 feet underground for more than 2 months. The miners’ family members, and by extension, the world, grew increasingly concerned about the well-being of the men as there was no way of determining the actual state of the miners initially. On August 22, 2010, after digging a small hole through the roof the mine’s shelter area, a message was sent to the earth’s surface, via note, stating that everyone was alive. From the onset of the accident, the Chilean government recruited the services of mining industry professionals and on October 13, 2010, the first miner was lifted out of the mine. All 33 men were safely retrieved in less than 24 hours and reunited with their families. The way in which the Chilean government and the enlisted professionals handled the dissemination of information, proved successful in how they wanted the viewing and listening public to receive the messages. When delivering a pertinent presentation, there are many factors to consider as they relate to the people and their roles...
Words: 1428 - Pages: 6
...CASE STUDY: “LEADING THE RESCUE OF THE MINERS IN CHILE” COURSE: LDP 604 DESIGN PLANNING AND IMPLEMENTATION NAME: WAIGURU LEILA WANJIRU REGISTRATION NUMBER: L50/76280/2014 AN ASSIGNMENT SUBMITTED IN PARTIAL FULFILLMENT FOR REQUIREMENT FOR THE AWARD OF DEGREE OF MASTERS OF ARTS IN PROJECT PLANNING AND MANAGEMENT. 3RD NOVEMBER, 2014 Chilean Miners’ Rescue On 5th August, 2010 Chile hit the headlines with 33 miners drilling 2300 feet below the surface in a copper and gold mine in Atacama Desert, 800 kilometres North of Chile’s Capital Santiago were trapped by a massive cave- in. Chilean Mining Minister, Laurence Golborne, who had accompanied President, Sebastian Pinera, on a state visit to Quito, Ecuador, got the news at 11pm shortly after their arrival. Golborne informed the president the following morning and flew to Santiago via Peru on commercial flights then took a Chilean Air force flight to Copiapo before a 45-kilometre drive to the mine, arriving on August 7. Golborne, an engineer and entrepreneur, was recruited by the business friendly president who was inaugurated in March 2010 after success as Chief Executive of Censoud A, a large Chilean retail firm. Just 4 months in office with no mining background, Golborne took charge of a widely viewed disaster recovery effort. 69 days later, all 33 miners were rescued. Crew Foreman Luiz Urzua led the 33 trapped miners to form a small society to ration food, preserve morale, and protect their scarce resources. A surface team numbering...
Words: 3583 - Pages: 15
...Research additional articles and information about the Chilean mine collapse. TITLE: What was the incident that took place? Communication will always come in different forms when dealing with certain situations and the parties receiving the communication. Over 30 workers were trapped after a Chilean copper mine collapsed in 2010. According to "Chile Mining Accident (2010)" (2013), On Aug. 5, 2010, a gold and copper mine near the northern city of Copiapó, Chile caved in, trapping 33 miners in a chamber about 2,300 feet below the surface. For 17 days, there was no word on their fate. As the days passed, Chileans grew increasingly skeptical that any of the miners had survived — let alone all of them. But when a small bore hole reached the miners’ refuge, they sent up a message telling rescuers they were still alive (para. Background). The families of these workers and the news release to society and the other employees of the company would have been told in different communication styles. How we communicate to people will fluctuate depending on the roles of the individual or group and the act that has occurred or will occur. PARAGRAPH III: What would be the potential needs of the families of the miners in receiving a message about this incident? One communication should be directed to the families of the trapped miners PARAGRAPH IV: What would be the potential needs of the company’s employees when receiving a message about this incident? One communication...
Words: 424 - Pages: 2
...CASE STUDY: “LEADING THE RESCUE OF THE MINERS IN CHILE†COURSE: LDP 604 DESIGN PLANNING AND IMPLEMENTATION NAME: WAIGURU LEILA WANJIRU REGISTRATION NUMBER: L50/76280/2014 AN ASSIGNMENT SUBMITTED IN PARTIAL FULFILLMENT FOR REQUIREMENT FOR THE AWARD OF DEGREE OF MASTERS OF ARTS IN PROJECT PLANNING AND MANAGEMENT. 3RD NOVEMBER, 2014 Chilean Miners’ Rescue On 5th August, 2010 Chile hit the headlines with 33 miners drilling 2300 feet below the surface in a copper and gold mine in Atacama Desert, 800 kilometres North of Chile’s Capital Santiago were trapped by a massive cave- in. Chilean Mining Minister, Laurence Golborne, who had accompanied President, Sebastian Pinera, on a state visit to Quito, Ecuador, got the news at 11pm shortly after their arrival. Golborne informed the president the following morning and flew to Santiago via Peru on commercial flights then took a Chilean Air force flight to Copiapo before a 45-kilometre drive to the mine, arriving on August 7. Golborne, an engineer and entrepreneur, was recruited by the business friendly president who was inaugurated in March 2010 after success as Chief Executive of Censoud A, a large Chilean retail firm. Just 4 months in office with no mining background, Golborne took charge of a widely viewed disaster recovery effort. 69 days later, all 33 miners were rescued. Crew Foreman Luiz Urzua led the 33 trapped miners to form a small society to ration food, preserve morale, and protect their scarce resources. A surface...
Words: 3583 - Pages: 15
...Knowing your audience On the morning of August 5th, 2010 33 miners descended down below the dusty surface of Chile’s Atacama desert for what should have been another day of hard labor in the copper mine below. On this day, they would not come back to the surface (Yang, 2010). The San Jose mine, a small operation owned by Minera San Esteban Primera in the northern part of Chile, suffered a cave-in that trapped the men more than 900 feet below the surface. Delivered will be two speeches to different audiences from the communications director of the company. The first delivered will address the families of the trapped miners, the second is a release for the employees of the company. Considerations Given the Different Audiences The communications director must choose carefully how he shall address each of these audiences. Some considerations are the emotional state of the audience, how much information to give them, how to address that the miners may not be alive and how to describe a rescue that has never been attempted before. Some potential needs requiring consideration for the families that will be receiving this message are; on site grief counseling, private areas for families to absorb the information outside the press view, and basic amenities and shelter for them to utilize during the rescue efforts. There also need to be considerations made for the employees of the company as well. These 33 men are friends, coworkers, and possibly even family members of the other employees...
Words: 1007 - Pages: 5
...Communications Success at Chilean Copper Mine An effective crises management plan should be part of every corporation’s strategic business plan. The failure of not developing a crises management plan could cause a corporation to face additional financial loss or reputation loss (Gupta, 2011). Research of Corporate Communication Institute found that during crises the ability of have an effective communication team and the ability to master the media is an important tool for the each of the three stages of the crises management plan. The most effective communication strategy is audience segmentation (Gupta, 2011). Audience segmentation will allow the spokesperson to speak to key market segments, which have different concerns than other segments. In the example of the Chile mine collapse the main segments are; Chile mine owners, trapped miners, family members, media, Chile government, and the corporation’s employees. In the case of the Chile mine collapse the owners did not have a crises management plan in place to handle the crises. They failed to handle the crises communication, contingency planning, containment, and had no plan for a resolution. The troubled mine owners even attempted to hide the fact of the collapse but were unsuccessful thanks to the miner’s families. The families of the trapped miners who built a camp near the accident site played a vital role to draw their government attention to the problem. The president of Chile instructed the state secretaries to take...
Words: 848 - Pages: 4
