...Cyworld Marketing Fundamentals (18-7-2012) ------------------------------------------------------------------------------------------------------------------------------------ 1. Problem Statement In mid 2007, Cyworld had increased to more than 21 million users from its 2.5 million in 2003. By the end of 2007, SK Communications had $197 million revenues and an operating loss of $0.35 million due to the acquisition of Empas. Cyworld accounted for 50% of total revenues and majority of operating profits. Almost 70% of Cyworld’s revenues were coming from selling virtual items to decorate user’s home pages but this source of revenue was starting to become exhausted so new revenue streams were needed. 2. Situation Analysis Company. Cyworld began as a simple social networking platform when it started in 1999. It initially provided a service that allowed users to build a social network of friends and not much more. The company’s goal was to offer users a “small, clean community,” which meant limited ads and an exclusive focus on social networking. However, as time passed, Cyworld eventually lost its original value proposition. By 2006, the company had become an open community, providing its users with a variety of services. Cyworld was no longer just focused on social networking, it had become a site based on personal media (concept of a user creating a “minihompy” and Home2) and a media platform (open platform for media sharing). Customer. Cyworld target users...
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...| SKAGEN DESIGN | ASSIGMENT 4 | | Marian Nieto y Patricia Preysler | 20/03/2015 | | 1. What screening criteria should skagen designs use in a connection with its choice of new markets for its watch collection? Market screening is the process of discovering relevant information abiut a tradable asset in order to determine a fair price for the asset. Primarily is used to avoid creating an adverse transaction. Its a way of creating shortlists of opportunity list. Market screening its also a way of minimizing the size of the large data collection. Screening is divided in 6 steps. The first step is market size. In this step screening looks at the demography which concerns the market. Also tries to find out if the country is an emergent market or a developed market and finally selects potential suitable countries. The next step is the economic and financial forces. First of all discovers the purchasing power of the country. Afterwards, research the domestic consumption of watches in the country and finally in how much the currencies differ between each other. The third step is political risks and legal forces. Regulations such as quotas or agreements are identified. Political environment and the difficulty to establish subsidiaries are the other aspects searched in this step. Sociocultural forces such as cultural differences, languages or religion, and social differences like lifestyle and norms are discovered in the forth step. Competitive forces are find out...
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...SMEs and the Internationalisation Process Giovanni Roncucci Chairman Roncucci&Partners Group April 5th 2016 Agenda Globalisation & Internationalisation Main Characteristics of the Italian System Micro, Small, and Medium Enterprises SMEs and the Italian System Italian SMEs and Internationalisation Business Plan and Budgeting Planning Roncucci & Partners 2 Globalisation & Internationalisation Roncucci & Partners 3 In the last 10-15 years the international context of the global economy changed notably. Market globalisation is one of the variables to be considered as crucial within the critical success factors of every entrepreneurial economic initiative. In this framework the challenge of internationalisation becomes a fundamental tool to sustain and strengthen the competitiveness of an economic system. Roncucci & Partners 4 Commercial Flows of Geographical Areas Table 1 - Volume of International Trade per Geographical Area and Country(a) - From 2009-2013 (price basis=2005, at percentual value) Countries & Areas 2009 2010 Export 2011 2012 2013 2009 2010 Import 2011 2012 2013 EUROPE 38,89 37,97 38,04 37,44 37,11 39,67 38,19 37,41 35,98 35,19 European Union France Germany Italy United Kingdom Spain 35,52 3,63 8,52 2,97 2,82 1,73 34,86 3,49 8,59 2,89 2,76 1,69 34,98 3,41 8,67 2,86 2,84 1,74 34,32 3,32 8,47 2,80 2,63 ...
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...CHAP 6 * Introduction * The indian pharmaceutical companies, before 2005, were not allowed to trade with developed countries because, India did not respected drug patents. * In 2005 India signed up a agreement that stated that India would agree with global patent rules. * This oppened a path for the rising of business opportunities. * This pharmaceutical firms produce now, low-cost generical and patented medicines that are sold worldwide, usually in partnership with western companies. * The western companies perform the R&D and marketing, and contract some indian firms to produce the medicines * This way of working togethere lowered the costs for western firms e for western consumers, at the same time it generated Jobs in índia increasing the wealth of the country, so now indians can buy more western products. * There are always winners and loosers. It can be win-win in long term as the winners will be more wealthier and spend more buying losser’s stuff * The earnings of the winners are bigger then the losses of loosers, so globally it is better to trade. * An Overview of Trade Theory: * Free Trade: situtation in wich the government does not influence in what consumers can buy or sell to other countries. * The Benefits of Trade: * No one suggests that Iceland can grown its own oranges, so they can benefit of trading what they are good producers(fish) for oranges, and then have a mixed diet. ...
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...Masters Programmes ------------------------------------------------- Assignment Cover Sheet Question: [Analyze a strategic issue facing Samsung Electronics Company] “This is to certify that the work I am submitting is my own. All external references and sources are clearly acknowledged and identified within the contents. I am aware of the University of Warwick regulation concerning plagiarism and collusion. No substantial part(s) of the work submitted here has also been submitted by me in other assessments for accredited courses of study, and I acknowledge that if this has been done an appropriate reduction in the mark I might otherwise have received will be made.” Introduction Samsung Electronics Company (SEC), Ltd founded in 1969 is a South Korean multinational electronics company and is the flagship subsidiary of the Samsung Group, accounting for 70% of the group's revenue. Since the introduction of monochrome television sets in 1971, it has grown on average 38 percent a year, broadening its product range from simple consumer electronics and home appliances to advanced information and communication equipment, computers and peripherals and semiconductors (Renee, 2007) . It is currently the world's largest manufacturer of mobile and smart phones, LCD Panels and televisions and displaced Apple Inc. as the largest technology company in 2011 (Renee, 2007). Industry boundary Samsung electronics has the following divisions * Consumer electronics (CE)...
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...BUSINESS RESEACRH METHOD BOND SALES FOR SME CLIENTS An Action Research Study in Lecturer: Dr. Mirza Manirajah Abdullah Prepared by Student Name : Tan Saw Kien Student ID : EMBA-R-121525 I/C NO : 700707-07-5174 RIVERBANK ACADEMY SDN BHD NO 3-3 & 5-3, JALAN PUSAT PERNIAGAAN 1, PUSAT PERNIAGAAN SG.JELOK, 43000 KAJANG SELANGOR TEL: 03-87375009 FAX: 03-87395418 WEBSITE: www.riverbankacademy.com.my EMAIL: info@riverbankacademy.com.my 1 CONTENTS DESCRIPTION PAGE Executive summary Introduction To Standard Chartered Bank Introduction to Bond Sales & Literature Review Purpose of Study Objective of Study Problem Statement Literature Review Methodlogy Limitation of Study & Data Anaylsis Summary and Conclusions Recommendations page 3 page 4 page 15 page 19 page 21 page 23 page 25 page 27 page 29 page 31 page 32 2 Executive summary Business research functions to study the internal and external factors that affect profitability and market share for a company. There are several methods used in business research that helps executives to focus the energy of developers, production staff and distribution forces. The concept of sales "theory" or marketing "theory" is problematic. This is because these are really subsets of a broader microeconomic approach to the manipulation or creation of demand. The concept of "translating purchasing power into demand" is nothing other than this. Therefore, sales "theory and practice" is an aspect of microeconomics and revolves around the response...
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...First Semester Curriculum MBA (Full Time) 2 Yrs. Program of D.A.V.V., Indore For Affiliated Institutions 1 DEVI AHILYA VISHWAVIDYALAYA, INDORE MASTER OF BUSINESS ADMINISTRATION (MBA) CURRICULUM FOR FULL-TIME COURSES FIRST YEAR First Semester SUBJECT CODE LIST OF SUBJECTS FT 101C FT 102C FT 103C FT 104C FT 105C FT 106C FT 107C FT 108C Management Principles and Practices Mathematics and Statistics for Managers Accounting for Managers IT and E-Business Fundamentals Business Environment Organization Behavior and Processes Business Communication Business Legislation 1-2 3-4 5-6 7-8 9-10 11-12 13-14 15-16 COURSES AND SYLLABUS FOR SECOND, THIRD AND FOURTH SEMESTER SHALL BE COMMUNICATED LATER. 2 FT-101C MANAGEMENT PRINCIPLES AND PRACTICES Course Objective The objective of this course is to help the students gain understanding of the functions and responsibilities of the manager, provide them tools and techniques to be used in the performance of the managerial job, and enable them to analyze and understand the environment of the organization. Examination The faculty member will award internal marks out of 20 (8 for Tests and 12 for class participation). The semester examination carrying 80 marks will have two sections A and B. Section A worth 60 marks will have 6 theory questions out of which students will be required to attempt any four questions. Section B carrying 20 marks will contain one or more cases. Cases prescribed below are only for classroom...
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...FOREIGN DIRECT INVESTMENT IN KAZAKHSTAN By Toxeitov Nurlan THESIS Submitted to KDI School of Public Policy and Management in partial fulfillment of the requirements for the degree of MASTER OF PUBLIC POLICY 2004 FOREIGN DIRECT INVESTMENT IN KAZAKHSTAN By Toxeitov Nurlan THESIS Submitted to KDI School of Public Policy and Management in partial fulfillment of the requirements for the degree of MASTER OF PUBLIC POLICY 2004 Professor Tony Michell 2 TABLE OF CONTENTS LIST OF TABLES .......................................................................................................(iii) LIST OF ABBREVIATIONS ......................................................................................(v) INTRODUCTION ........................................................................................................(vi) CHAPTER I. INVESTMENT AND THEIR PLACE IN ECONOMIC SYSTEM §1 §2 Definition of investments and their classification ................................................4 Foreign direct investments as the catalyst of economic growth (on an example of the various countries) ..............................................................7 §3 The international investment activity and her institutes .....................................16 CHAPTER II. INVESTMENT CLIMATE IN KAZAKHSTAN §1 §2 §3 §4 Appeal of economy of Kazakhstan to foreign investors .....................................22 Fixed capital investment in Kazakhstan by region ...................
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...Telecom Industry Business Environment Domain Study S. P. Jain Institute of Management & Research Telecom Industry Executive Summary The rapid growth in Indian telecom industry has been contributing to India’s GDP at large. Telecom industry in India started to set up in a phased approach. Privatisation was gradually introduced, first in value-added services, followed by cellular and basic services. Telecom Regulatory Authority of India (TRAI), was established to regulate and deal with competition (the service providers). This gradual and thoughtful reform process in India has favoured industry growth. Upcoming services such as 3G and WiMax will help to further augment the growth rate. The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010. This is evident from the facts of Telecom Industry for example, India added 113.26 million new customers in 2008, the largest globally. The country’s cellular base witnessed close to 50 per cent growth in 2008, with an average 9.5 million customers added every month. This would translate into 612 million mobile subscribers, accounting for a tele-density of around 51 per cent by 2012. It is projected that the industry will generate revenues worth US$ 43 billion in 2009-10. In this report we have tried to capture most of the areas of Telecom Industry. Major highlights of the report are History of Telecom Industry...
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...10,000 7,500 15,000 12,500 5,000 2,500 0 2007 2008 2009 2010 2011 Sales by geographical Rest of Europe 45% Spain 25% America Asia and the rest of the 12% world 18% Net profit 2,500 1,946 1,741 1,258 1,262 1,322 2,000 1,500 1,000 500 0 2007 2008 2009 2010 2011 Number of employees 0 20,000 40,000 60,000 80,000 100,000 120,000 2011 2010 2009 2008 2007 79,517 109,512 100,138 92,301 89,112 Inditex´s Annual Report addresses its economic, social and environmental performance for the purposes of achieving the maximum transparency in its relationship with all its stakeholders annual report 2011 index 06 54 Letter from the Chairman | 08 Business model | 10 A look back over 2011 Customers Milestones for the year. International presence | 22 Suppliers | 70 Employees | 84 Retail formats. Zara. Pull&Bear. Shareholders. Economic Massimo Dutti. Bershka. Stradivarius. Osyho. Zara Home. Uterqüe. | 42 Community | 100 and financial report....
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...Keeping Luxury Inaccessible Keeping Luxury Inaccessible By David Ward (PhD), Claudia Chiari (MBA) All correspondence to Prof. David Ward, Via Fornari 46, 20146 Milan, Italy email: daward@tin.it Co-author: Claudia Chiari, Via Vittorio Alfieri 27, 52100, Arezzo, Italy Abstract This paper sets out to explain and decipher luxury and especially inaccessible luxury with the intent to provide enterprises three new analytical tools to ensure they stay ‘in front of the pack’. The paper starts by assessing what luxury was and is today and how and why it has evolved so far. It looks at Mass and Intermediate luxuries and then discusses three models to assess also Inaccessible luxury. The three models specifically developed by the authors are: 1. The Tangibility of Luxury, 2. The Spectrum of Luxury and 3. Brand Identity of Luxury. It will be shown that a luxury product can indeed migrate towards intermediate and mass luxuries when its traits become tangible and when rarity turns into abundance and luxury becomes accessible. The authors promote the idea that this process can be controlled by the enterprise or industry providing the brand, product traits and distribution are managed accordingly. The authors also examine the particular linkage between rational and emotional value through the brand and map the degree of luxury of a brand by assessing what actually differentiates the luxury products from the rest. This is not done in the traditional way of assessing the marketing mix (4P, 6P...
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...Advanced Accounting Beams Anthony 11th Edition Solutions Manual Click here to download immediately!!! http://solutionsmanualtestbanks.blogspot.com/2011/10/advanced-accountingbeams-anthony-11th.html ----------------------------------------------------------------------Advanced Advanced Advanced Advanced Accounting Accounting Accounting Accounting Beams Beams Beams Beams Anthony Anthony Anthony Anthony 11th 11th 11th 11th Edition Edition Edition Edition Solutions Solutions Solutions Solutions Manual Manual Manual Manual -------------------------------------------------------------------------***THIS IS NOT THE ACTUAL BOOK. YOU ARE BUYING the Solution Manual in e-version of the following book*** Name: Advanced Accounting Author: Beams Anthony Edition: 11th ISBN-10: 0132568969 Type: Solutions Manual - The file contains solutions and questions to all chapters and all questions. All the files are carefully checked and accuracy is ensured. - The file is either in .doc, .pdf, excel, or zipped in the package and can easily be read on PCs and Macs. - Delivery is INSTANT. You can download the files IMMEDIATELY once payment is done. If you have any questions, please feel free to contact us. Our response is the fastest. All questions will always be answered in 6 hours. This is the quality of service we are providing and we hope to be your helper. Delivery is in the next moment. Solution Manual is accurate. Buy now below and the DOWNLOAD LINK WILL APPEAR IMMEDIATELY once payment is...
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...AMSS Applications Season 2004\05 Introduction 4 1.1 Objective 5 1.2 Concepts 5 1.2.1 CNS-ATM 6 1.2.2 RNAV 7 1.2.3 Free Flight 8 1.2.4 Gate to Gate 9 2 GNSS 10 2.1 Global position constellation 14 2.1.1 Global Position System (GPS) 14 2.1.2 GLONASS 17 2.1.3 Galileo 18 2.2 SBAS 21 2.2.1 WAAS 22 2.2.2 EGNOS 23 2.2.3 MTSAS 25 2.3 GBAS 26 2.3.1 DGPS 26 2.3.1.1 LAAS 28 2.3.2 RTK 28 2.3.3 GRAS 29 2.3.4 VDL 29 2.3.4.1 VDL Mode 1 30 2.3.4.2 VDL Mode -2 30 2.3.4.3 VDL Mode 3 30 2.3.4.4 VDL Mode 4 31 2.4 ABAS 31 2.4.1 RAIM 32 2.4.1.1 RAIM (FD) 32 2.4.1.2 RAIM (FDE) 33 2.4.2 AAIM 33 3 Communication Systems 34 3.1 INMARSAT 34 3.2 INTELSAT y EUTELSAT 37 3.3 IRIDIUM 39 4 New technologies and developing projects 41 4.1 VSAT 41 4.2 SDLS 44 4.3 MASSAO y Aerofleet projects 45 4.4 OPTIMAL project 48 5 Conclussions 50 5.1 Role in CNS/ATM 50 5.2 Gate to gate? 53 5.3 New system beyond 2020 56 5.4 Comparison with the current ATM system 59 6 Acronyms 61 7 Bibliography 64 7.1 webpages 64 7.2 documents (all of them are in internet) 66 8 Appendix 68 8.1 Techniques of modulation 68 8.2 Standards and recommended practices in annexes 1,6 and 11 68 8.3 Data link services defined by ICAO 72 Introduction All forms of aviation need reliable communications, navigation and surveillance systems to...
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...Bharti Airtel Limited Annual Report 2010-11 Board of directors Sunil Bharti Mittal Akhil Gupta Chua Sock Koong N. Kumar Ajay Lal Craig Ehrlich Pulak Prasad Rakesh Bharti Mittal Tan Yong Choo Evan Mervyn Davies Rajan Bharti Mittal Hui Weng Cheong Nikesh Arora Salim Ahmed Salim Tsun-yan Hsieh Manoj Kohli Table of contents Corporate information Performance at a glance rformance Chairman's message airman's CEO (International) & JMD's message O (Internation onal) on CEO (India & South Asia)'s message O (India dia Corporate social responsibility rporate po Directors' report rectors' e Management discussio & analysis nage agement discussion ssio ssion Report on corporate governance governance port ver ve Secretarial audit report report cretarial o Standalone financial stateme with Aud ors' report Auditors' ndalone a statements ments me e uditors r Consolidated financial statements with Auditors' report nsolidated financial statements w i nt with t 2 3 4 6 8 10 0 1 14 24 30 47 48 103 1 Bharti Airtel Annual Report 2010-11 Corporate information Board of directors Mr. Sunil Bharti Mittal Chairman & Managing Director Mr. Manoj Kohli CEO (International) & Joint Managing Director Non-executive directors Mr. Ajay Lal Mr. Akhil Gupta Ms. Chua Sock Koong Mr. Craig Ehrlich Lord Evan Mervyn Davies Mr. Hui Weng Cheong Mr. N. Kumar Mr. Nikesh Arora Mr. Pulak Prasad Mr. Rajan Bharti Mittal Mr. Rakesh Bharti Mittal H.E. Dr. Salim Ahmed...
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...TOTAL QUALITY MANAGEMENT AND SIX SIGMA Edited by Tauseef Aized Total Quality Management and Six Sigma http://dx.doi.org/10.5772/2559 Edited by Tauseef Aized Contributors Aleksandar Vujovic, Zdravko Krivokapic, Jelena Jovanovic, Svante Lifvergren, Bo Bergman, Adela-Eliza Dumitrascu, Anisor Nedelcu, Erika Alves dos Santos, Mithat Zeydan, Gülhan Toğa, Johnson Olabode Adeoti, Andrey Kostogryzov, George Nistratov, Andrey Nistratov, Vidoje Moracanin, Ching-Chow Yang, Ayon Chakraborty, Kay Chuan Tan, Graham Cartwright, John Oakland Published by InTech Janeza Trdine 9, 51000 Rijeka, Croatia Copyright © 2012 InTech All chapters are Open Access distributed under the Creative Commons Attribution 3.0 license, which allows users to download, copy and build upon published articles even for commercial purposes, as long as the author and publisher are properly credited, which ensures maximum dissemination and a wider impact of our publications. After this work has been published by InTech, authors have the right to republish it, in whole or part, in any publication of which they are the author, and to make other personal use of the work. Any republication, referencing or personal use of the work must explicitly identify the original source. Notice Statements and opinions expressed in the chapters are these of the individual contributors and not necessarily those of the editors or publisher. No responsibility is accepted for the accuracy of information contained...
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