...4/11/2012 SOCIAL MEDIA - AN OPPORTUNITY FOR FASHION BRNDS MARKETING IN CHINA Table of Contents Chapter 1 1 Introduction 1 1.1 Introduction 1 1.2 Background 2 1.3 Rationale of the Research 2 1.4 Problem statement 3 1.5 Aim and Objectives 3 1.5.1 Aim of the Study 3 1.5.2 Objectives of the Study 3 1.5 Research Questions 4 1.7 Significance of the Research 5 1.8 Dissertation Structure 5 Chapter II 6 Literature Review 6 2.1 Introduction 6 2.2 Consumers’ decision making and Internet 7 2.3 Consumer Behavior and Fashion trends 7 2.4 Branding and the Internet 9 2.5 Communication and Fashion 10 2.6 Sustainable Fashion and the Internet 12 2.7 Global Followers 12 2.8 Internet in China 13 2.8.1 The Public Containment 14 2.8.2 The Power of Internet in China 14 2.8.3 Internet and Politics in China 15 2.9 The Use of Internet in China 15 2.9.1 Socio-culture of China and the Internet 16 2.10 Fashion and Marketing 16 2.10.1 Consumer Intention 17 2.11 Summary 18 Chapter III 19 Research Methodology 19 3.1 Introduction 19 2.11 3.2 The philosophy of research - Positivism 20 2.12 Strategies for research 21 3.4.2 Sampling Procedures 21 3.4.3 Questionnaire Designing 22 2.13 3.6 Time Horizon 23 3.7.1 Secondary data Collection 23 3.8 Data Analysis Methods 23 CHAPTER IV 25 Data Analysis &Findings 25 4.1 Introduction 25 4.2 Data Analysis and Findings 25 4.2.1 Gender Distribution 26 4.2.2 Age Distribution 27 4.3 Internet and Social Networks usage...
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...political structures, social, and economic life in The Sui, Tang, and Song Dynasty. Well during the period of the dynasty that China was unified again when Young Jian a member of aristocratic family from northern china founded a new dynasty known as Sui. The Sui dynasty started 581 and ended 618bit was founded by Sui Wendi or Yang Jian. The major changes that occurred were reduce the rich-poor social gap, enhanced agricultural productivity, equalization system and have the governmental power centralized. The defense was improve and great was expanded and Buddhism was spread. When Yangdi took over the throne he didn’t seek to gain support from nomads. He restored Confucian education and examination system of bureaucrats. Yangdi lost support of nomads by supporting educational forms. Yangdi start expensive construction work. Yangdi luxury expense lost him public support and he was assassinated by his minister, but the biggest factor that led to the down fall was invadation of Goguryeo. Li Yuan took advantage of the situation and declared a new foundation dynasty known as Tang. The Tang dynasty started from 618 and ended 907 it was founded by Li family who gain power during the collapse of Sui Dynasty. According to Chinese history records The Tang dynasty was the greatest historic period in China. During this time period the economy, politics, culture and military strength reached an unparalleled advanced level. Tang dynasty experience a wonder of change in China culture by modern...
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...People who have seizure disorders, lung, liver, and heart or kidney problems should inform the doctors about it before opium is administered to them. Opium has many side effects like nausea, constipation, drowsiness or itching. Some of these side effects are short-term while others are long lasting. Opium use overdose can cause anxiety, chills, coma, constricted pupils, depression or usual weakness. It is a very addictive drug, making it very important for proper monitoring of its use (Lovell, 5). Two Opium in China was not first introduced by the British. Opium was first introduced in China by both the Turkish and the Arab traders in the early 7th Century. The British only helped in the growth of the opium trade in China. They developed the various opium traffics in the 18th and 19th centuries. The British took advantage of the opium grown in India and sold it in the growing opium market. The British only used the trade of opium in China to have their hands on the Chinese silk, pottery work, and tea. British used opium trade to fix the trade imbalance between...
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...differences in culture occur in various aspects like social norms, values and language. The differences also include such aspects as the living styles and education of the people. This paper addresses the need for company A which is US based to understand cross cultural marketing in China. The paper clearly defines the different areas which the company must consider when launching into China. This results from the fact that cross-cultural marketing requires sensitivity on the marketer. Failure to understand the tactics leads to the eventual failure of the marketing. Understanding the culture of the Chinese people and incorporating it into the marketing mix of Company A will result to the success of the company. Major Cross-Cultural Issues That May Impact Company A’s Marketing Approach There are various issues that make the country of china and US tremendously different in their cultures. One is the social structure which is extremely hierarchical and formal in China. This means that people should know their place in the hierarchy and fix themselves accordingly (Dsouza, 2012). One is not supposed to cross the boundaries into other areas. This differs from the way it is in America and where the structure is informal and loose. This is based on the democratic style of leadership that is depicted right from the government. In the US economy, people from different social ranks interact freely and joke about and there are few social lines that cannot be crossed. Company A will have...
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...IKEA IN CHINA INTRODUCTION TO IKEA HISTORICAL CHAIN OF IKEA BRIEF INTRODUCTION OF IKEA IN CHINA IKEA entered China in 1998 through a joint venture and started its first in Shanghai. This was followed a store in Beijing in 1999. Since 1980s, several economic trade and investment reforms have enabled the growth of furniture industry in China by 2004, Chinese furniture production was $24 billon and its exports were $7 billion. CONCEPT: SIMPLICITY IS BEAUTY. YI JIA-COMFORTABLE HOME Q1: WHAT MAKES CHINA AN ATTRACTIVE LOCATION FOR IKEA TO INVEST IN? Market: emerging market; small to high size market; customer quality is low but shows an increasing trend Competition: intensity of rivalry is strong; facing some entry barriers; bargaining power is high; a longterm profitable business Country market & industry opportunities Resources: raw materials from China Incentives: declining of the duty rate Q1: WHAT MAKES CHINA AN ATTRACTIVE LOCATION FOR IKEA TO INVEST IN? ? 1. 2. 3. Political The reform of China since 1980?s Entered through a joint venture In 2005, first wholly owned store in Guangzhou.(China entered WTO in 2001) Q1: WHAT MAKES CHINA AN ATTRACTIVE LOCATION FOR IKEA TO INVEST IN? ? 1. 2. 3. 4. 5. Economical Emerging market Basic need updated to sophisticated wants New market space for newcomers Cheap labour cost Wood industry (top supplier) Q1: WHAT MAKES CHINA AN ATTRACTIVE LOCATION FOR IKEA TO INVEST IN? Social 1. Updating of the basic needs(urbanisation) 2. Large...
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...China and Japan Essay As oriental countries, the West often perceives China and Japan as two countries with similar politics, economics, and social norms. What many Westerners may not realize, however, is that starting in the 19th century, Japan ended its traditional isolationist policies while China sought to become isolationist, and that this distinction strongly influenced both Japan and China's political, economic, and social responses to modernization and westernization. Politically, China and Japan's reaction to Western ideas dramatically differed. When President Fillmore sent Commodore Matthew C. Perry to Japan, the ho-shogun and his advisers first resisted the visit, but finally agreed to trade with the United States upon signing the Treaty of Kanagawa in 1858. (Cohen)As a result, Western diplomats soon inundated the Land of the Rising Sun in order to persuade the nation politically, but more importantly to them, economically. The political-diplomatic, cultural-intellectual, and socio-economic relation that followed was christened the Meiji Restoration. In general, the Japanese gradually became very receptive to the concepts of democracy, liberalism, and laissez-faire, but Meiji leaders planned to remain free of Western imperialism by negotiating with Western diplomats. They did not abandon their isolationist policies of over 200 years under the Tokugawa Shogunate only to be absorbed as a European colony; instead, they wanted to learn Western military and industrialization...
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...How a Rising Arab World is Turning Away from the West and Rediscovering China BEN SIMPFENDORFER Basingstoke, Hampshire, and New York: Palgrave Macmillan, 2009 201 pp. $42.00 ISBN 978-0-230-58026 doi:10.1017/S030574101000072X The New Silk Road is an insightful, concise (173 pages of text), and thoroughly readable book. The focus is not on energy investments and flows or on government policy, but on business and cultural strands of the Sino-Arab relationship. As a China economist for both JP Morgan and RBS in Hong Kong, and with years of residence in the Arab world, Simpfendorfer has written a book which is rich in detail and cogent in diverse interesting arguments. It is a pleasure to read. The thesis is that we are witnessing the re-emergence of an old but long-lapsed economic and cultural relationship between China and the Arab world. Prior to about 1600 the “silk road” was a major axis of the global economy. Now it is reviving and that revival is an important part of the “global re-balancing” that is underway. Global re-balancing is defined to mean a diminution of the relative economic and cultural role of the West (Europe and the US) and growth of non-Western areas, like China and the Arab lands. The major manifestation of Arab rise, according to Simpfendorfer, has been the massive transfer of wealth to Arab oil producers in the 2000s as oil prices rose due, in large part, to increased demand by China and India. Simpfendorfer believes those price increases will remain relatively...
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...cosmetics, concentrating on hair color, skin care and so on. In 1973, L’Oréal purchased Synthelabo to pursue its ambitions in the pharmaceutical field. Later on, Synthelabo merged with Sanofi in 1999 to become Sanofi-Synthelabo, which merged with Aventis in 2004 to become Sanofi-Aventis. In the same year, L’Oréal acquired Yue Sai. L’Oréal also purchased The Body Shop in 2006 and acquired major Chinese beauty brand Magic Holidings in 2014. Timeline of L’Oreal Group II. Current Situation and Major Issues 1. Current Situation 1) Global market: L’Oréal is the world’s largest cosmetics company, with worldwide sales of €19.5 billion in 2010. 2) Chinese market: * L’Oréal is the second largest beauty and skincare player in China and No.1 in the luxury segment. Five of its brands, including Lancôme and Maybelline New York, are No.1 in their respective categories. * However, the acquired Chinese brand- Yue Sai does not perform well. a. No substantial profit b. Barely improved sales 2. Major Issues * L’Oreal wants to expand its market share in China’s cosmetics market but it meets some specific problems on...
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...Philosophy of Man More than a million years ago, primitive human beings lived on a land known as China. China is recognized as one of the four greatest ancient civilizations of the world, together with ancient Egypt, Babylon, and India. It is known for its rich history based on the written records that were found nearly 5,000 years ago. From 475 BC to the end of the 19th century, China went through a long feudal period. It experienced two seemingly contradictory and paradoxical phenomena. Knowing that it was the most violent and chaotic period in ancient Chinese history due to the conflict between the collapse of the traditional Chinese culture and the establishment of a universal empire, it was also considered to be the most creative and innovative one since it was indeed an age wherein philosophers tried to give their personal opinions regarding the world and attempted to contribute something in the history of Chinese philosophy. All the competing Chinese philosophical traditions – Confucianism, Daoism, Legalism and Mohism, among others – trace their origins back to this period which is closely identified with the wellspring of Chinese philosophical, political, and social thought. The battle of ideas among the fabled numerous masters and hundred schools of thought that lasted for more than three centuries, was fought, but at the same time, the moral, political, and social order – presided over by the Zhou – was collapsing, and old institutions and tradition were degenerating...
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...political, geographical and economic factors, we should know how to take advantages from other countries to maintain competitiveness to gain success in the global marketplace (Rothenberg LE 2003). GARSON Corporation is one of the most famous automobile accessories companies in Japan and it already expanded its business to United State as the first step of internationalization. In this report, we are going to explore the possibilities of expanding business in China. The report includes the analysis of the existing automobile accessories market in China, and the country analysis from different perspectives is used to see if China is a good environment to expand the business in it. It is then recommended with the internationalization process, market entry strategy, human resources management strategy in investing in China. All the analysis can help GARSON to confirm its move to investing in China as its 2nd country for business expansion. It also raises some points for GARSON to pay attention to when investing in China. 1. Company Background GARSON Corporation is an automotive accessories company which is originated in Japan. It is established in July 1990 and is dedicated to research and development of high-grade automobile accessories and advocates a luxurious and high-quality life with cars. GARSON has established cooperation with Swarovski Company in Austria, which is almost the pronoun of luxury crystals. With the partnership of Swarovski, all of the GARSON products...
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...Analects: On Government”). This excerpt shows that Confucius wished to design a society with clear hierarchical order set in place within both China’s government and society to maintain a balance of power. While the design had not been achieved in his lifetime, he believed that if the ruler did not carry out his roles then no one below him could carry out their own social roles. Consequently, if each individual role is not carried out, then both government and society would fall apart. Confucius’s theory ended up being correct, and Chinese government and society did fall apart. A thirst for power led ministers to kill rulers, sons killed fathers, brothers killed brothers, and wives killed husbands. This need for power led China to collapse; however, it all could have been avoided if civilians and rulers had carried out their individual social...
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...www.GetPedia.com History of China: Table of Contents q q Historical Setting The Ancient Dynasties r r r Dawn of History Zhou Period Hundred Schools of Thought q The Imperial Era r r r r r r First Imperial Period Era of Disunity Restoration of Empire Mongolian Interlude Chinese Regain Power Rise of the Manchus q Emergence Of Modern China r r r r r r Western Powers Arrive First Modern Period Opium War, 1839-42 Era of Disunity Taiping Rebellion, 1851-64 Self-Strengthening Movement Hundred Days' Reform and Aftermath Republican Revolution of 1911 q Republican China r r r Nationalism and Communism s Opposing the Warlords s Consolidation under the Guomindang s Rise of the Communists Anti-Japanese War Return to Civil War q People's Republic Of China r r Transition to Socialism, 1953-57 Great Leap Forward, 1958-60 r r r r r Readjustment and Recovery, 1961-65 Cultural Revolution Decade, 1966-76 s Militant Phase, 1966-68 s Ninth National Party Congress to the Demise of Lin Biao, 1969-71 s End of the Era of Mao Zedong, 1972-76 Post-Mao Period, 1976-78 China and the Four Modernizations, 1979-82 Reforms, 1980-88 q References for History of China [ History of China ] [ Timeline ] Historical Setting The History Of China, as documented in ancient writings, dates back some 3,300 years. Modern archaeological studies provide evidence of still more ancient origins in a culture that flourished between 2500 and 2000 B.C....
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...Asia saw in a increase in imports from Western nations while experiencing an increase in industrialization. Also during this span of time, the region saw an end to strict and oppressive social hierarchies. Although the region experienced such changes, it remained characterized by strong central governments battling internal rebellions and external threats and maintained its strong roots of the early religion/ideology of Confucianism. ! From 1400-1900, East Asia experienced an increase in imports from Western nations while undergoing the process of industrialization. In Japan, the annual average of silk production increased by approximately 6000 tons between 1868-1899. Coal, used for industrial steamships and railroads, production increased from .6 million metric tons in 1875 to 5 metric tons by 1895(http://en.wikipedia.org/wiki/Meiji_Restoration). We see such increases in industrialization because the Japanese elite initiated economic reforms under the Meiji Restoration in order to industrialize Japan in hopes of catching up to more dominant Western countries that were dominating the world politically and economically. During this period we also see an increase in East Asian trade with Western nations. In China, we see an increase in opium imports from Britain. This change occurs because China was forced to open trade to European countries after losing the 1st Opium War against Britain after its population had become dependent on an opium addiction. In Japan, we an increase in...
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...The Boxer rebellion is one of the most famous wars in Chinese history. It took place in the 1900s, when China had lost several wars against foreign countries and Japan, they threatened the Qing dynasty to sign several unfair treaties, such as extraterritorial rights and immunities from the Qing dynasty’s law. China was just like nonexistent country because foreign countries were each ruling different parts of China. At the fall of the Qing dynasty, a long drought followed by several floods and aggression by foreign countries [History.com Staff. 2009]. People were suffering from hunger, unfair rights and poverty. As a result, there was hatred and xenophobic reactions among the Chinese. Qing Empress Dowager Cixi declared a war on 8 nations. [History.com...
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...Yisi Zuo SOC 101 Gender Differences and Social Work Intervention in China Introduction Professional activity is one of the most important human activities in modern society; its effects permeate all areas of personal, family and social life. As China's market economy development and social transformation, and increasingly fierce competition in the labor market, unemployment and the rising threat of job flows down, various pressures caused by occupational activities are turned into a widespread social phenomenon. Social development is sustainable, inappropriate occupational stress is not only not conducive to human physical and mental health, family harmony, organizational effectiveness, from a long-term point of view to harmonious and sustainable economic and social development will have a negative impact. Occupational stress mechanisms, manifestations and reaction of certain differences exist in different populations. From a gender perspective, we can see that female occupational stress problem is very prominent. Thus, gender differences in occupational stress is becoming a psychology, sociology, economics, management, organizational behavior, and other subjects of concern to many disciplines. In view of this, angles of social work, this paper, combined with the gender difference in occupational stress survey data, create female occupational stress management and mitigation of social work intervention mechanisms with a view to achieving ease female occupational stress and...
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