...INTRODUCTION Tourism industry is one of the most profitable industries in many countries (Sinha, 2004). Whenever tourists visit a country, they bring in additional resources to the destination and such resources contribute to the development of the destinations and the country itself. It is therefore no surprise that many countries make tremendous efforts to tap income from the tourism industry (Australian Government, 2004). Among these countries are India and China. In the recent years, there have been major improvements in the tourism industry of the two countries which have restructured their mode of operation in handling tourists by providing high standards of accommodation and levels of service (Bikyamasr, 2012). This essay looks at recent tourism developments and trends that have been happening in India and China and it further looks at the likely future trend of tourism in these two emerging countries. INDIA In India, the development of the tourism industry has been on the rise in the last four years. At the moment, the industry is largest service industry contributing to about 6.3% of GDP and accounting of 8.78% of total jobs (Sinha, 2004). Though the country has not fully developed its tourism industry, further availability of tourism sites and products and adequate human resources could definitely aid this industry to rise to its full potential. According to Seth, Bhat & Sushma (2010), in 2008 the tourism industry in India was at its infant stage. At that time...
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...THIS TERM PAPER The objective of this term paper is to give a definition of inbound and outbound tourism, the rate of growth of inbound and outbound tourism in China and some of the trends associated with these growths. INBOUND AND OUTBOUND TOURISM IN CHINA INTRODUCTION: Tourism in China has greatly expanded over the last few decades since the beginning of reform and opening. The emergence of a newly rich middle class and an easing of restrictions on movement by the Chinese authorities are both fuelling this travel boom. China has become one of the world’s most-watched and hottest inbound and outbound tourist markets. The world is on the cusp of a sustained Chinese tourism boom. ( Factbox- Basic Facts about China`s economy). China is the third most visited country in the world. The number of overseas tourists was 55.98 million in 2010. Foreign exchange income was 45.8 billion U.S. dollars, the world's fourth largest in 2010. The number of domestic tourist visits totalled 1.61 billion, with a total income of 777.1 billion Yuan. According to the World Tourism Organisation, in 2020, China will become the largest tourist country and among the largest for overseas travel. In terms of total outbound travel spending, China is expected to be the fastest growing in the world from 2006 all the way to 2015, jumping into the number two slot for total...
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...morning everyone. Today we are going to present the adventure sports company, named Above and Below Adventure, a company in China. My name is Ivan and my group mates are Young and Benny. I am going to do the introduction part, introducing the basic information and the relationship between China and adventure sports. Then, Benny will talk about the SWOT, including the strengths and weakness of the development of adventure sports in China. Finally, Young will continue with the key findings and give a short conclusion to our presentation. First of all, we have selected China as the destination of the development of the adventure sports. There is an obvious growing trend of tourism and adventure sports in China. As we all know, there is a rapid population growth in China and the GDP is getting higher as well. People are looking for quality of life while they have more income. Adventure sport is one of the new trends of sports. Based on the special ge/o/gra/phi/cal context of mainland China, people can enjoy the sports in mainland with the natural resource. Because of those reasons, the tourism trend helps the adventure sports to have immense income in those developed and developing countries. It is a fast growing industry and business over the world. China is the third leading travel destination in the world and it has approximately 55.98 million of tourist in 2010. Based on the advertisements of the adventure sports, people have more idea about it and there is a certain amount...
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...literatures on overview of International and Thai tourists, general information about Phuket, current situation of tourist industry, attractions and activities, concept of tourist behavior and tourist perception, marketing concept, as well as previous research. Its purpose is to provide general knowledge and overall concept regarding the theories and previous research related to this research. 2.1 Overview of International and Thai tourists According to Tourism Authority of Thailand (2011), the international tourist arrivals to Thailand figure for 2011 reached 19.09 million, an increase of 19.84%. The number of tourists had shown an accumulative growth rate over the first ten months. The flooding crisis late in the year, however, slowed down the growth in the number of tourist arrivals in October, and caused shrinkage of 18% in November 2011. Fortunately, all market groups still retained an increasing growth at the good level, including East Asia at a 32.30% increase, ASEAN at a 21.96% increase, the Americas at a 12.85% increase, Europe at an 11.40% increase, Africa at a 6.73% increase, and the Middle East at a 5.95% increase. Domestic tourism by Thais in 2011 was estimated at 98 million tourists/trips, generating an income of 407.6 million Baht which was less than the target of 421.1 million Baht. The purchasing power dramatically shrank in the second-half year due to the flooding crisis, which abruptly halted the positive growth trend of the first half of the year (TAT, 2011)...
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...models for free tickets to scenic spots economic phenomena in China Yawen Wang EC 601 Microeconomics and Macroeconomics Dr. Esin Cakan March 16,2014 Abstract: Since 2000, as part of the national scenic area to the right of the fare directly delegated to the local development of China's scenic fares began to wave after wave of price rise phenomenon. Ticket sales has been the main source of income in China scenic spot, fares and caused some of the phenomenon known as the “ticket industry economy”. In this paper, commonly used by tourist attractions in China's tickets business economic model, the introduction of a free economy, the analysis of the ticket is the way the current situation and rising ticket prices and abroad on the basis of comparison, focuses on a free economy in the tourism industry in tremendous economic benefits and the pattern in the tourism industry, which has the inestimable potential. Keywords: scenic area management; free economy; tickets economy; prices The tourist attraction is the core space and carrier of tourism activities, is also the most important part of the tourism system; thus, ticket purchasing takes a significant proportion of 30% in customer`s tourism consumption, meanwhile, it is the most critical factor affecting tourist travel. As the competition among tourist attractions intensifies, their managers are also aware of the...
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...MEGATRENDS UNDERPINNING TOURISM TO 2020 Analysis of key drivers for change Larry Dwyer, Deborah Edwards, Nina Mistilis, Carolina Roman, Noel Scott and Chris Cooper Analysis of Key Drivers for Change Technical Reports The technical report series present data and its analysis, meta-studies and conceptual studies, and are considered to be of value to industry, government and researchers. Unlike the Sustainable Tourism Cooperative Research Centre’s Monograph series, these reports have not been subjected to an external peer review process. As such, the scientific accuracy and merit of the research reported here is the responsibility of the authors, who should be contacted for clarification of any content. Author contact details are at the back of this report. National Library of Australia Cataloguing in Publication Data Dwyer, Larry. Megatrends underpinning tourism to 2020: analysis of key drivers for change. Bibliography. ISBN 9781920965525. 1. Tourism - Economic aspects - Australia. 2. Tourism - Social aspects - Australia. 3. Tourism - Political aspects - Australia. 4. Tourism - Environmental aspects - Australia. 5. Tourism - Australia. I. Cooperative Research Centre for Sustainable Tourism. II. Title. 338.47910994 Copyright © CRC for Sustainable Tourism Pty Ltd 2008 All rights reserved. Apart from fair dealing for the purposes of study, research, criticism or review as permitted under the Copyright Act, no part of this book may be reproduced by any process without...
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...Executive summary Tourism can be the main industry of Sunshine state Queensland. There are many famous tourist destinations in Queensland such as Brisbane and Gold Coast. According to the official statistics, there are 197,000 Chinese visitors travelled in Queensland until March 2011, which increased nearly 29% in the last 12 months period. Moreover, the number of Chinese visitors was a continuing grow trend from 2001 to 2010. It can be said that Chinese visitor has become a needful group for the Queensland tourism, thus, the new target market is the international visitors who come from China. SWOT analysis of Queensland Tourism Company presents that some internal facts such as the environment, tourist experiences can be the Strengths. Moreover, Weaknesses can be that the brand image and awareness is weak for these potential Chinese customers. The high rate of exchange has already become the Threat not only for the Queensland tourism but also Australia tourism. The first marketing strategy is that using the social media tool as a platform to communicate with the potential customers in China, the brand awareness and image of Queensland Tourism Company could be improved, it should be mentioned that this social media platform also used to do the promotional activities. Packaging strategy can be the second marketing strategy for the target market, in China, Sina Weibo got the huge population of registered users. The packaging strategy means that the registered users can use the...
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...The global watch Industry is dominated by only a handful of countries, the clear leaders being Switzerland and China. China is the world's biggest watch producer in volume terms. However, Chinese watches are mainly geared toward the lower end of the price range. In the luxury segment, on the other hand, Switzerland enjoys a near-monopoly position. Although the Swiss watch industry accounts for only around 2.5% of global production in terms of unit numbers, it is by far the leading exporter of watches in value terms. The industry is now Switzerland's third largest export sector. At 95%, almost its entire production is exported. The majority of the PESTEL analysis will focus on these two countries. Political: Introduction of anti-corruption measures and restrictions on advertising has resulted in economic slowdown in the watch industry. It resulted in Swiss exports of small watches to china falling abruptly in the middle of 2012. However given the rapid pace at which the Chinese market has developed in proceeding years, the decline in Swiss watches exports should be seen as normalization rather than a slump. Watch exports underwent an abrupt trend reversal in June 2012. This negative trend reversal and shift in demand to more economically priced watches were partly due to political measures. In July 2012, the Chinese administration announced that government officials would in future no longer receive public funds for luxury goods. These measures are primarily aimed at combating...
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...I .Customers analysis: We chose to identify customers by their characteristics, values and their life styles. We found 6 different groups: Elite: Main characteristics: * Customers who never feel the impact of economic fluctuations * The traditional segment of the luxury travel * Luxury lifestyle * Looking for the best (the best of the best) and the exclusive * The need to meet with people from the same background These "rich Chinese" are regular customers, and most of the time, are exclusively responsible in banks or executives of the party contractors. They are a big part of the 320 000 Chinese millionaires, often as young as rich. They inform themselves about new products by visiting the catwalks. Louis Vuitton has also a specific politic for this kind of customer; they call them VIC (Very Important Customer). Indeed LV sends them personally letters, they invite them to special private sales where they show them all the new and limited collections in advance. When they shop they make special appointments with the store and most of the time and it is the director who receives them and look after them during their shopping session. The new super rich class: Main characteristics: * Young customers smart and educated * Customers with high revenues * Need for recognition * Looking for a social « status » (climb the social ladder) * Proud of their success * Importance of appearance The ’new super...
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...Communications Plan Kudler Fine Foods (KFF) is planning to launch a premium food catering business in the United Arab Emirates (UAE) and China. A capable communications plan is necessary for its success. Goal of this communications plan will be to inform customers about the services being offered by the KFF. It will also try to convince customers that they should try Kudler Fine Foods because that experience will change the way they look at food services. The four points discussed in this short plan include evaluation of factors involved in both development and management of a successful plan, and promotion plans especially advertising. Other two points that will come under discussion comprise of technological trends in marketing of the product and marketing communication strategies for China and UAE. Factors in the Marketing Communications Plan KFF wants to create an effective communications plan for China and the UAE. Both of these countries have different cultures and will need different approach. KFF is to determine the best strategy for establishing and managing the customer relations keeping in mind the factors like culture and lifestyle. An effective communications plan “…should certainly include an explanation of the product or service’s positioning – how the product is perceived in the eyes of the target market” (Smith & Taylor, 2004). Management should be in touch with customers, through e-mail, newspapers and flyers, to keep them updated on all the products and...
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...does not match the value of the hotel. The hotel industry in Guam has important statistical information that will lead to an effective analysis. Over a period of years, Guam has experienced a boost to its tourism industry. The year 1967 was the beginning of that upward trend. that includes support from the United States. However, the decline of the Japanese economy in the 1900’s and onward severely damaged the economy of Guam. How many of us can attest to looking up a product or service online, seeing its respective pictures, only to find out that the actual product is dissimilar to the original picture? The excess room inventory in the hotel industry paired with the decline in the general tourism of Guam could only lead to failure. In other words, supply greatly outnumbered demand. Additionally, applying a “Me-too” approach to hotel operations in such conditions can have limited success. Research has shown that piggy backing on others in the industry can often lead to failure, because companies employing this tactic rarely see the need to differentiate with a product or service. It can be assumed that a “me too” company’s sole intention is to capitalize on the success of another company and the upward trend of a fad. McKenzie clearly observed and often commented on the issues he saw, like the unkempt meeting room and aged furniture. This brings out another aspect of a “me too” company in that usually those who employ this tactic place reinvestment in a lower priority. Could...
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...Tourism is a nonstop global industry and for this project I took a look at some of the recent trends for the market and will also analyze the some common themes amongst them. The first major thing that most Americans are following very closely is the current situation with North Korea. With the political uncertainty and military threats it makes one question any potential visits to the countries around North Korea. The other countries are aware of the devastating effects that North Korea could have on their tourism revenue and have issued statements that it is still safe to visit. Seoul, South Korea believes that North Korea is doing this on purpose to harm their local economy and is doing everything in their power to convince the world that day to day life in Seoul is the same (Cha). Even countries who are typically allies with North Korea are considering shutting down travel until the North Korea has stabilized. China brings more tourists to North Korea than nearly any other country yet they are not willing to take any risks. The tourism board in Dandong, China has shut down the border which will likely end up severely hurting North Korea’s tourism. This was its exact intention for South Korea and is now backfiring and may be a clear sign for China’s view on Kim Jong Un (Fisher). This has not stopped Chinese travelers from getting away from home, however. One article pointed out that China has become the largest source of travel spending in the world. The United States especially...
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...that does not match the value of the hotel. The hotel industry in Guam has important statistical information that will lead to an effective analysis. Over a period of years, Guam has experienced a boost to its tourism industry. The year 1967 was the beginning of that upward trend. that includes support from the United States. However, the decline of the Japanese economy in the 1900’s and onward severely damaged the economy of Guam. How many of us can attest to looking up a product or service online, seeing its respective pictures, only to find out that the actual product is dissimilar to the original picture? The excess room inventory in the hotel industry paired with the decline in the general tourism of Guam could only lead to failure. In other words, supply greatly outnumbered demand. Additionally, applying a “Me-too” approach to hotel operations in such conditions can have limited success. Research has shown that piggy backing on others in the industry can often lead to failure, because companies employing this tactic rarely see the need to differentiate with a product or service. It can be assumed that a “me too” company’s sole intention is to capitalize on the success of another company and the upward trend of a fad. McKenzie clearly observed and often commented on the issues he saw, like the unkempt meeting room and aged furniture. This brings out another aspect of a “me too” company in that usually those who employ this tactic place reinvestment in a lower priority. Could...
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...UNIT 1: THE CONTEMPORARY HOSPITALITY INDUSTRY Introduction Travel and tourism industry is growing at a rapid phase and contributing a significant part of the GDP for several developed as well as developing countries. Trends in travel and tourism industry are changing at a fast pace due to which industry players involved in travel & tourism industry are tracking these changes so as to remain in the business. There are several issues faced in the travel and tourism industry from time to time and these issues need considerable attention from the host country government as well as industry players. These issues are currently driving the entire travel & tourism segment. Further there are changes happening in the external environment and travel & tourism segment need to respond to these changes in order to remain in line with the changing trends in the external market. The present paper would analyze the issues faced in the travel and tourism sector in South Africa and there would be three learning objectives which would be accomplished through present paper and can be given as under: LO1 Understand current issues in travel and tourism sector LO3 Understand how the travel and tourism sector respond to change LO4 Understand the impacts of change on travel and tourism sector These three learning objectives would be attained through present paper for discussion of the contemporary issues in travel and tourism industry with specific reference to South Africa. LO1 Understand current...
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...also enable countries to share their natural resources, gain international recognition and attract prospects for further business transactions. Despite the rise of previous tourism obstacles such as epidemic and terrorism attacks, countries from all over the world attempt to revive their tourism industry through extensive marketing and development. Indeed, the start of the 21st century witnessed various growing tourism trends that other nations followed and applied. Among these are the developments observed in global tourism’s latest visitor attractions. Thus, in this brief essay, the different tourism trends worldwide will be described. How these trends had affected the latest visitor attractions will also be discussed. Latest Trends Sports Tourism Sports in general have been an important aspect of global culture; it is in the conduction of sports where language and cultural barriers are replaced by the universal eagerness for such activities. Recently, several sports activities are being held in different countries, which in turn attracted a number of tourists. Diving, golf and yachting are some of the latest activities under sports tourism that are attracting a significant travel market portion, particularly in Europe, Unites States and Japan. The growing interest of foreign travelers for sports attractions is further stressed by the results of a statistical report where 62% of international tourism...
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