Premium Essay

Chipotel Change in Demand

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Submitted By mvagenas99
Words 394
Pages 2
Find an article about a current event that discusses a change in the supply or demand of a product. For example, has there been a weather event that has affected certain food crops or the availability of energy? Has a new consumer product been introduced? Or has a government regulation affected the production of a product? Provide a brief description of the article’s content and explain how economics can be used to analyze the situation and predict changes in equilibrium prices and quantities. Will the change likely persist over time, or is it temporary?

An example that I have looked into is Chipotle. The recent E-coil outbreak in 43 of its local stores has caused many customers to stay away from the food chain. According to the article from cnbc the shares of the company had dropped by 8- 11 percent. The company ran tests on its product to try to figure out where the problem came from but they couldn't figure it out. The stocks dropped dramatically and the company faced the first decline in key sales. The company has been using local ingredients to run their restaurants up till this point In order to keep their products fresh. But since the companies E-coli outbreak it has vowed to get other products and not buy locally anymore. The company has recently claimed that whatever product was causing the problem is currently out of its stores. The company experienced anot her E-coli outbreak in their chain previously but it was not quit as big as this one. In order for the company to change the path they are on for the better they must adopt stricter ways of processing the food they are selling. They must find a way to test for E-Colin before they put their products in their stores. This will cost a little bit more money but it will help them in the long run. If people know that this company test all their products in order to ensure their quality is good

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