...we discussed in previous classes organizational planning was into organizational or strategic plans. Strategic plan are plans that apply to the entire organization and establish the organization’s overall goals in other hand plans that encompass a particular operational area of the organization are called operational plans (Robbins & Coulter, 2010). The aim of this paper is the analysis the strategic and operational plans of our Fortune 500 companies Google Inc. Based on the SWOT analysis we can achieve business goals ones who can affect the internal or external stakeholders. Strategic Plan The strategic plan focuses on those goals that affect the entire organization as we mentioned already. It can related to external stakeholders who in an SWOT analysis are opportunities and threats. Based on the strategic company plan for Google Inc. one goal is to succeed on and off the web. Succeed on and off the web Google is not limited to be the best web search in the planet. They are expanded his territories in different fields. They found an opportunity in growing number of mobile internet users. They partner with HTC to create a mobile phone that can compete with Apple Inc and Samsung Inc. They enter the tablet market with his Nexus tablet. These markets can help in getting more global revenues and achieved strategic plan goal as they reach other markets. These opportunities bring Google Inc a wide range area. These goals had a positive direct impact on the external stakeholders...
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...development of new strategic resources, dynamic capabilities and core competency, Analysis of competency test, Google’s competency foundation to compete in shopping related searches and the positive impacts of Google’s competencies towards its business model. Moreover, this report provides recommendations that Google are effectively able to utilise. Introduction Google, a provider of multiple products and services, with the mission to “organise the world’s information and make it universally accessible and useful”, is the number one web search engine. Additionally, Google has an old online shopping service site whose rivals include Amazon and eBay (Newth, F 2012). However, recently, in 2012, Google announced its adaption of a new paid model, where retailers were now starting to get charged. Moreover, the bases discussed throughout the report will be grounded in Google’s competency test, and its impact towards Google business model (Newth, F 2012). Google’s development of new strategicresources, dynamic capabilities and core competency Google’s recent change of passing on costs, a fee, to online retailers who display their products on the Google online shopping site (Hartwig, J. I 2012), will require Google to develop new strategic resources, dynamic capabilities and a core competency. Firstly, developing new strategic resources to work aside Google’s new paid model (Hartwig, J. I 2012), will mean that Google will need to improvise on teaching Google employees currently...
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...Google’s Strategy in 2012: A Strategic Case Analysis BUS 5480: Strategic Management Professor: February 6, 2014 Executive Summary The origin of the name Google might explain the excess in capture of vast business verticals by Google’s internet and technology services. ‘Founders Larry Page and Sergey Brin named the search engine they built "Google," a play on the word "googol," the mathematical term for a 1 followed by 100 zeros’ (Bhatia, 2012). Through our strategic analysis of Google Inc. we provide for a discussion on profitability of Google. Based on competitive advantage, strategic management and the Five-force model of competitive forces, we better understand the nature and strength of competitive pressures within the internet and technology industry. Google must remain a differentiator among competitors to retain market share. The evolution of “search” capabilities on the internet has been the driving force from the beginning. In 2012 Google is the leading search firm with nearly ‘67% market share in search from home and work and 95% market share performed from mobile devices’ (Thompson, et al, 2013). For Google to remain profitable is to focus on the key business model that is still driving hard revenue and to reach into those verticals that are working, while leaving the losers behind. In the year of 2012 Google captured 67% of search in the U.S., with 29% of the balance going to Yahoo and Microsoft. Advertising revenues from search drove over $36...
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...Analysis One of the earliest activities the enterprise performs in developing a strategic plan is a ‘Strength, Weakness, Opportunity, Threat’ (SWOT) Analysis. This analysis looks at internal and external factors to determine areas that the enterprise should focus on to increase its survivability and success as well as areas that the enterprise should avoid or decrease its exposure to. Strengths: • One of Google's major strengths is that its cofounders developed and have continued to foster. It follows a business model based on flexibility, foresight, and a willingness to adapt. [i] • The company is the number one search engine and has established a brand name, in which its users trust. [ii] • Google needs very little end user marketing as the name itself is getting word by mouth publicity.[iii] • Google has a simple interface and it gives comprehensive results without confusing its users.[iv] • Google has low operation cost as it uses low cost hardware and develops advanced software to maximize the performance.[v] • Google provides an interface to 129 languages to make it comfortable to search for its users in different countries.[vi] • According to Fortune magazine, in 2010 Google is ranked 4th in the list of 100 best companies to work for. [vii] • Google also has a range of innovative additional services like Images, Groups, Directory, and News. Google didn’t complicate its website by making itself a portal; rather it kept tabs for...
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...contexts 4. Summary – Google case study 5. Contingency perspective of organizational theory and Justification for application Conclusion References 1. Introduction: - This report is based on a case study of Google’s HR practices. Google Inc. is located at Mountain View, California is not simply known for its unique workplace culture but it also known for its advance innovation approach and HR programs. The HR practices at Google which are named as ‘people operations’ is intended to describe that HR is not merely an administration but rather it makes sure the strong relationship between employee and employer. The case encourages discussion on whether the company’s culture is truly emphasis on attracting and motivating the best employees or it is with a business motive. In order to present critical review of the case study , the concept of HRM as a new strategic approach to the management of people is discussed and two different approaches “best practices” and “best fit” is explained. In the end of the report, the case study is presented from “best fit” HRM perspective .Thus this case study helps us to analyze the two different HRM approaches are applied in the organizations. 2. Two perspectives on SHRM: - HRM has experienced a drastic change over the last few years. “Influenced by many internal and external factors HRM has enlarged its work and activities from administration like making HR policies and practices to become a strategic partner in the organization...
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...Strategic Management Process By Tana Urban MGT/498 November 4, 2013 Dr. Dulcelina A. Stahl : Instructor Strategic Management is a set of managerial decisions and actions that determines the long-run performance of a Corporation. Strategic Management includes environmental scanning (both internal and external), strategic formulation ( strategic or long-range planning), strategic implementation, and evaluation and control. (Wheelan, T.L., and Hunger, J.D. (2010.). Environmental scanning refers to a process of collecting, scrutinizing and providing information for strategic purposes. This component of the Strategic Management Process helps in analyzing the internal and external factors influencing an organization. Strategic Formulation is the process of deciding the best course of action for accomplishing organizational objectives and hence achieving organizational purpose. Strategy Implementation implies making the strategy work as intended or putting the organizations chosen strategy into action. Strategy implementation includes designing the organizations structure, distributing resources, developing decision making process, and managing human resources. Strategy evaluation is the final step of Strategy Management Process. The key strategy evaluation activities are: appraising internal and external factors that are the root of present strategies, measuring performance, and taking remedial/corrective actions. Evaluations make sure the organizational strategy as well...
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...Executive Summary In a span of sixteen years Google has become a part of our life. With the vision and management style of its founders Larry page and Sergey Brin, the company has ventured into new avenues and has grown exponentially but the path ahead is challenging. Through a strategic analysis of Google Inc. the paper tries to provide an insight into the company’s core businesses, threats it faces, profitability and the path ahead for Google. Using classroom teachings and frameworks like PEST analysis, the Five force model of competitive forces, core competencies, competitive advantage, and strategy management we better understand the nature and strength of competitive pressures within the internet and technology industry. Google must continuously innovate and remain a differentiator among competitors to maintain the growth trend and retain market share. With the evolution of “search” an individual’s/company’s ability to leverage its capabilities on the internet has been the driving force from the beginning. Google is the leading search firm with nearly ‘67% market share in USA and more than 90% market share in most of the Asian and European countries. For Google to continue its success and remain profitable it has to focus on the key businesses that are still driving hard revenues and to reach into those verticals that are in the company’s best interest, while leaving the losers behind. In the year of 2009 Google captured 67.7% of search in the U.S., with 32.3%...
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...an organization measures success to identify the effectiveness of a strategy. The author will identify the strategies of various companies and identify tactics that make the company successful. Competitive Advantage An organization that has a strategic advantage over its competitors that enables the organization to have greater sales and retain more customers is believed to have a competitive advantage. Many organizations have a competitive advantage within technological industries to include: Google, Apple, and Amazon. Each organization creates value in its products and services to stay ahead of the competition. Google is considered the industry leader when it comes to search and has 65% of the search market, according to Hit Wise. The company maintains its competitive advantage by developing a diversified infrastructure that gives them the ability to provide high-speed searches and branch out into other industries. Goggles infrastructure is made up of hardware, bandwidth, storage systems and servers. The company has access to all kinds of information about the organization from all over the world and can easily track the competitions movements. Google has developed a brand and tools that customers have learned to depend on. Google has expanded into the mobile phone industry with the Android, which provides customers an...
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...of bringing out new products into the market with innovates ideas and upgrading it self according to the current market needs with a break through in getting any information on WWW (World Wide Web), Smart Phones and placing it self in various market segemets helped Google to be a Strategic Marketing Planner and to be the among the top most businesses in the dot com industry. Planning Process: There are various formulations of planning process (Boyce et al, 1970; Lichfield et al., 1975; Harris, 1965). Like (a) the formulation of objectives in relation to the general goals, problems and the regional context; (b) the provision of an outline of alternative strategies of growth; (c) the testing and evaluation of alternative strategies; (d) decision making. Lynch (2000) explains that every organization has to manage its strategies in three key areas: The organization’s internal resources, The external environment within which the organization operates, The organization’s ability to add value to what it does and other core elements include clarification of strategic direction , strategic analysis, development of strategic options, strategy implementation and management of strategic change. Traditionally, Google...
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...http://www.economist.com/node/14460051 The following article talks about the corporate culture of Google and how it seeks to create new ways to foster innovation. The Corporate culture of Google is different from other organizational cultures. Google commitment to innovation depends on everyone being comfortable with sharing ideas and this embedded in the lunch time policy were everyone eats with everyone. “At Google Inc the organizational culture is one that encourages interaction. At lunch time almost all the members of staff meet at the canteen and have meals together. This ritual is used for idea generation, idea sharing and innovation. All Googlers that have ideas in mind share them with other employees to get opinions and suggestions on how they can improve. This custom has led to employees feeling that they can rely on each other and it is a bounding exercise. This habit is also an effective communication tool; it enables employees to ask questions and be more innovative. At Google Inc. employees wear matching hats and each worker is valued and viewed as the same. This is what has caused employees to be comfortable and feel like they are part of the organisation. The company favors ability over experience when recruiting staff hence it attracts the most suitable candidates that have new ideas. The organisation culture is that which encourages fun; employees are expected to use bikes and scooters. The company has very few single officers, most of the employees share...
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...strategy. Additionally we will identify which of Porter’s three generic strategies is Google employing. Finally we will analyze Google's strategy and the type of market disruption it has created using a dynamic environment perspective. Case Summary Google Inc was founded in 1998, and has grown to serve hundreds of thousands of users and customers around the world by providing access to a free search engine that locates information on the World Wide Web. Their mission is to organize the world’s information and make it universally accessible and useful. Google has created a simple but successful business strategy that is focused on attracting Internet users to their search engine and earning revenue from targeted advertisement. According to Sounders (2013) Google is operating on a simple but innovative business model of attracting Internet users to its free search services and earning revenue from targeted advertisement. They are accomplishing this task through the use of their AdWords and AdSense programs. According to Sounders (2013) AdWords enables businesses to place ads on Google and its network of publishing partners and AdSense allows them to push advertisements on publishing partners websites targeting specific audiences. Google Inc currently offers over 120 different products or service and is actively seeking to enter new markets or develop new products. According to Sounders (2013) Google continues to take risks and expand into new markets. This strategy has been supported...
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...OVERVIEW The number of people worldwide accessing the Internet to read breaking news, conduct library research, make consumer e-commerce transactions, use web-based business applications, and perform other online tasks had grown at an astronomic rate since the 1994 introduction of the Netscape Navigator browser. The number of Internet users worldwide had increased from about 360 million in 2000 to nearly 1.5 billion in 2008. North America had the world’s highest Internet penetration rate with 73.6 percent of North America’s population having Internet access. About 220 million of the 248 million Internet users in North America resided in the United States. Even though only 15.3 percent of Asians had Internet access in 2008, Asia’s 578.5 million Internet users made it the world’s largest and fastest growing geographic region for Internet usage. The growth in the number of Internet users worldwide and in the United States had caused a shift in how advertisers communicated with consumers and had allowed Internet advertising to become the second most common form of advertising used in the United States in 2007. Only newspaper, with 2007 advertising revenues of $48.6 billion, controlled a larger share of United States advertising dollars. Cable television, radio, and network television each accounted for about $20 billion each in advertising revenues during 2007. The prospects for Internet advertisers looked strong in 2008 with Internet advertising expected to grow from $21 billion...
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...Google Case Study Questions 1. How is Google’s mission statement related to its business strategy? Google’s mission is to make the world’s information universally accessible, demand products that support assistive technologies and provide a useful and enjoyable experience for everyone, including those with physical and cognitive limitations (Google, n.d.). Google uses the Internet to make its’ products universally accessible. The value proposition for the Google user involves receiving free Internet tools and applications in exchange for viewing content relevant advertising. Google believes relevant advertising can be useful and enjoyable for the user (Google, nod.). In order to increase revenue, Google must increase the number of places where it can display advertisements. Google continually creates new products which provide new advertising opportunities for Google. The advertiser is concerned with the amount of sales volume generated by the Google advertisement. Because a user is specifically searching for a topic when an ad is presented, Google advertisements are relevant to the user. When a user views a relevant ad, there is a greater likelihood that the user will purchase the product or service. Google’s contribution to advertising relevance is the hybrid paid search ranking scheme which rank search ads based on the combination of bid price and click through rate. By adding click through rate, Google not only maximized income but also increased the relevance...
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...Economic Environment: Economic Environment is a vital component of the mega environment from the standpoint of strategic planning. Any industry and Business depends heavily on economic environment (Ramaswamy & Namakumari, 2007). Fortune of industry and business heavily rests on the purchasing power of the people and purchasing power is largely a product of economic environment. The economic factors that affect the Google industry are: Economic Conditions of different segments of population, their disposable income and purchasing power. Trends in income distribution and consumer-spending pattern, income, savings and credit availability. Rate of inflation, Tax rates & Interest rates and exchange rates. Behavior of capital markets: The corporate sector and capital market are important indicators of sophistication and growth of an economy. Political Environment: the political environment exercises great impact on industry and business. With development on the political front affecting the economy, the economic factor often becomes by-product of the political environment (Ramaswamy & Namakumari, 2007). The political factors that affect the Google industry are: Form of Government Political stability Tax Laws Laws related to the hiring and promotion of employees Technological factors: Technology is a major force for industry and business to reckon with. Technology leads practically all forces that shape people’s lives. For a business firm, technology affects not only its...
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...Shopping Gmail more Sign in Screen reader users, click here to turn off Google Instant. Google walmart strategic plan × Advanced search Page 3 of about 476,000 results (0.10 seconds) Everything Images Videos News Shopping More Cambridge, MA Change location Search Options All results Related searches More search tools Search Results Strategic Planning Thoughts: Why Wal-Mart is not invincible simplifiedstrategicplanning.blogspot.com/.../why-wal-mart-is-not-in... - CachedFeb 7, 2011 – Labels: business strategic planning, commodity strategy, dollar stores, economics and strategy, retail strategy, Wal-Mart ... ► Wal Mart Hypothetical Strategic Marketing Plan - Daniel Millsap danielmillsap.com/.../wal-mart-hypothetical-strategic-marketing-pla... - CachedThe following is a hypothetical strategic marketing plan written from the point of view of executive management at Wal Mart. 60 Free Essays on Walmart Strategic Plan - AllFreeEssays.com www.allfreeessays.com/topics/walmart-strategic-plan/0 - CachedCheck out our top Free Essays on Walmart Strategic Plan to help you write your own Essay. walmart strategic plan - eBook Downloads www.bitlib.net/ebook/walmart+strategic+plan/ - Cachedwalmart strategic plan pdf, walmart strategic plan ebook, walmart strategic plan downloads. Strategic Vision www.au.af.mil/au/awc/awcgate/ndu/strat-ldr-dm/pt4ch18.html - CachedThat's where a strategic plan, discussed later in the chapter, comes in. .... Wal-Mart is very clear...
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